NAME: SELVI NAIKI

STUDENT ID: BBA 2210-6615

T3: Discuss the benefits of employing sustainability to an organization?

Integrating sustainability into a business's operations has many advantages going beyond just
caring for the environment. To begin, being environmentally friendly can improve a brand's
image and keep customers coming back. These days, people are more aware of how the
things they buy affect the world and other people. businesses can get customers who care
about the environment and want to buy from businesses that share their values by showing
they are committed to sustainability. One example is the outdoor clothing company
Patagonia, which has built a strong brand reputation by putting sustainability first in its
production methods and speaking out for environmental causes. This dedication has not only
brought in eco-friendly customers, but it has also made current customers more loyal, which
has led to steady growth and profit.

Second, incorporating sustainability can help an organisation be more creative and efficient.
To use sustainable methods, businesses often have to rethink their old ways of doing things,
which leads to the creation of new solutions. For instance, companies like Tesla have
changed the car business by putting environmental concerns first and making electric cars.
Also, using sustainable methods often leads to higher productivity and lower costs. For
example, using tools that use less energy not only cuts down on carbon emissions but also
lowers long-term costs. Companies that care about sustainability can find new ways to do
things, make their operations more efficient, and get ahead in the market.