Seat No.: ________ Enrolment No.

___________

GUJARAT TECHNOLOGICAL UNIVERSITY

MBA INTEGRATED SEMESTER V • EXAMINATION – WINTER - 2019

Subject Code: 2557104 Date:27/11/2019

Subject Name: Essentials of E-Business
Time:10:30 AM to 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q.1 (a) Explain the Meaning, features and scope of e-Commerce in India. 07
(b) Explain the B2B, C2C, and B2G Business Models of e-Commerce with example. 07
Q.2 (a) Explain state of e-Commerce in India. What are Problem and opportunities in e- 07
Commerce in India?
(b) Discuss the common Myths of e-business. 07
OR
(b) Explain the benefits and limitations of e-business. 07
Q.3 (a) Explain the Value Chain Model of any e-commerce Company. 07
(b) Explain the Manufacture Business Model, Advertising Business Model and 07
Brokerage Business Model for e-Commerce with example.
OR
Q.3 (a) Explain the advantages and disadvantages of e-Payment system in India. 07
(b) Describe the functions and features of electronic payment systems. 07
Q.4 (a) Explain the difference between e- Commerce v/s Traditional Commerce 07
(b) Explain e-payment system? Explain types of e-payment system. 07
OR
Q.4 (a) What is Rupay Card? Explain the meaning of NEFT, RTGS and IMPS. 07
(b) What do you mean by Credit Cards, Debit Cards, Smart Cards, e- Credit 07
Accounts & e Money/Cash?
Q.5 (a) What do you mean by digital signature? Explain the various Digital Signature 07
Applications.
(b) What are the various Risks involved in E-payment in India. 07
OR
Q.5 (a) What do you mean by credit risk? How you manage your credit risk. 07
(b) What do you mean by digital signature? Explain the Steps to apply for a digital 07
signature certificate

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