Seat No.: ________ Enrolment No.

___________

GUJARAT TECHNOLOGICAL UNIVERSITY

MBA INTEGRATED/MAM - SEMESTER– V EXAMINATION – SUMMER 2021

Subject Code: 2557104 Date: 18/08/2021

Subject Name: Essentials of E-Business
Time: 02:30 PM to 05:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q.1 (a) What is credit risk? Discuss the various ways to tackle such risks. 07
(b) Write is payment gateway? Discuss various domestic and international payment 07
gateways.
Q.2 (a) Write a note on Privacy Policy. 07
(b) What is E-Commerce? Discuss the nature of E-Commerce. 07
OR
(b) Discuss the essential elements of e-Commerce. 07
Q.3 (a) Distinguish between E-Commerce and Traditional Commerce 07
(b) Discuss Debit Card and Credit Card in detail. 07
OR
Q.3 (a) What is E-payment? Discuss the risks involved in it. 07
(b) Discuss the E-Business models based on transaction parties. 07
Q.4 (a) Discuss the role of technology in the development of E-commerce. 07
(b) What is E-Business and how it is important? 07
OR
Q.4 (a) Discuss GooglePay, PhonePay, PayTM. 07
(b) What is new WhatsApp Privacy Policy? How it is risky for an Individual user 07

Q.5 (a) Discuss Advantages and Disadvantages of E-Business. 07

(b) Explain B2C, C2C, B2G in detail. 07
OR
Q.5 (a) Discuss Brokerage Model, Advertising Model, Manufacture Model. 07
(b) Write a note on Facebook Marketplace. 07