Seat No.: ________ Enrolment No.

___________

GUJARAT TECHNOLOGICAL UNIVERSITY

MBA(INTEGRATED) - SEMESTER–V EXAMINATION – WINTER 2020
Subject Code:2557104 Date:08/02/2021
Subject Name:Essentials of E-Business
Time:10:30 AM to 12:30 AM Total Marks:47
Instructions:
1. Attempt any THREE questions from Q1 to Q6.
2. Q7 is compulsory.
3. Make suitable assumptions wherever necessary.
4. Figures to the right indicate full marks.

Q.1 (a) "E-Commerce and traditional commerce are differentiated 07

based on their business processes and activity." Discuss with
examples.
(b) Discuss the common Myths of e-business. 07
Q.2 (a) “Business to business e-commerce differs from Business-to- 07
Consumer e-commerce.” Analyze.
(b) Discuss the Manufacture Business Model, Advertising Business 07
Model and Brokerage Business Model for e-Commerce with
example.
Q.3 (a) Explain the Value Chain Model of Amazon.in. 07
(b) Explain the advantages and disadvantages of e-Payment system. 07

Q.4 (a) What are the risks involved in Electronic Payment Systems? 07
(b) Describe the functions and features of electronic payment 07
systems.
Q.5 (a) Define digital cash or e-cash. Explain with example how an 07
online banking system works.
(b) Explain the meaning of NEFT, RTGS and IMPS in details. 07

Q.6 (a) What is e-payment? Discuss the functions of E-payment system? 07

Why is orientation and standardization required for e-payment
business?
(b) What do you mean by credit risk? How you manage your credit 07
risk.
Q.7 (a) Write in detail about how tourism industry can gain advantage in 05
its economics using E-Commerce.
OR
Q.7 (a) What do you mean by digital signature? Explain the Steps to 05
apply for a digital signature certificate

*************