Seat No.: ________ Enrolment No.

___________

GUJARAT TECHNOLOGICAL UNIVERSITY

MBA Integrated - SEMESTER– V EXAMINATION – WINTER 2021

Subject Code: 2557104 Date: 23/12/2021

Subject Name: Essentials of E-Business
Time: 10:30 AM to 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q.1 (a) Define e-Commerce. Explain difference between e-Commerce v/s Traditional 07
Commerce.
(b) What is mean by e-Business? Discuss the importance of e-Business in detail. 07
Q.2 (a) Write a note on Manufacture Business Model, Brokerage Business Model for e- 07
Commerce with suitable example.
(b) Explain what are the challenges and opportunities for e-Commerce in India? 07
OR
(b) “B2B e-commerce differs from B2C e-commerce.” Explain with example. 07
Q.3 (a) Write a note on different functions of Electronic payment systems. 07
(b) Explain the Value Chain Model of D-Mart (Hypermarket). 07
OR
Q.3 (a) Explain the Merit and Demerit of e-Payment system in India. 07
(b) Explain the different Risks factors involved in Electronic Payment Systems? 07
Q.4 (a) What is e-payment? Discuss the functions of E-payment system? 07
(b) What do you mean by credit risk? How you manage your credit risk. 07
OR
Q.4 (a) Explain digital cash or e-cash with example how an online banking system works. 07
(b) What is Rupay Card? Explain the meaning of NEFT, RTGS and IMPS. 07
Q.5 (a) Discuss the benefits and limitations of e-business. 07
(b) What do you mean by digital signature? Explain the various Digital Signature 07
Applications.
OR
Q.5 (a) Explain the different Steps to apply for a digital signature certificate. 07
(b) Write in detail note on how hospitality industry can gain advantage in its 07
economics using E-Commerce.

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