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The media and associations in

Algeria
.
Reading in the convergence
and divergence

.
.
Abstract: 3
This study sought to identify the nature of
the relationship between the media and
associations in Algeria, and stand over the
deal between these two sectors and benefit
:
from each other. Especially under the
direction of the association to adopt its own
media depending on the web, which is the
cradle of the emergence of the media status
or inform the association or broadcasts
associations. The creating of the need to .
look at what caused by Internet or Web 2.0
on the relationship, in terms of convergence
or increase the size of the spacing between
them. It also sought to diagnose a look at
each of associative member and media of .
the importance of the role played by each
other. To make this study more objective;
2.0
we used descriptive approach adopted and .
used as a tool for scanning the form. Finally
we have as results: most of the media
believe that the Activity Status is only to fill .
the vacuum of space media pages or time,

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in dealing through personal relations. In and attribute the weak relationship to

addition to the consensus of associative
member that although dispensing with the
official or traditional media, the internet has
opened up the societies and contributed to
the independence of its deployment.
Key words:
Social marketing, Public communication,
association.
associative member weakened capacity to
deal with the media and the absence of the
distribution of the annual programs or press
releases for a total of their activities and the
absence of effective cooperation, including
through the answer questions information or
research, in turn, confirmed that regular
associative member relationship depends on
the surface in the communion and favoritism

916 2015 2005 .

.1

( )

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-
-
-
- – -
2.0 -

:
:
:
:
:
.....
.
.

.2

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:
.3

.4
:
.5 "
/ :06/12

.6
:

.7
:8 -
:Le couponing -1

" : La création des événements médiatiques -2

....
:Le mailing -3

: Le nom et logo -4

:le sponsoring -5

: : les stars-ombrelles -6
-
-

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:les journaux internes -7

.9
.communiqué de presse10 -8
:
.
. -
:organisation -1

:cloisonnement -2

: l’insuffisance -3
:

20
11
. 900

.
.
.
.12

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:
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. -
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.
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.13...
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:
:
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:

50 -
25
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80

:14
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-1
:

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« mass » . hybridity15

.16

UGC «
.user generated content » 17
média en ligne
%53.1 % 59.2 %90.5
sms
.

.18 2.0
.

-2
:

.19
" "
.

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-1
: alternatif

. .
.
.20

...
:
-2
2015 "
5 .
.
"
.21 stéréotypes

.
22

: .

... :

.
.

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. -
-
-
-

2.0 -
le féminisme

: 2015 -11 :
.130 086 2015/11/13 " " -1
-12
"" " .
: 2014 -2

.66-
." .11- -3
" 2011-2010 -4
2016
.3
-13
– .21-
- .22 -5
2012 -6
2009-2008 :
.110 .2
2010 4-2 -14 Nawel Guellal, 30 septembre et 01 -7
: la communication octobre2016,
associative « PDF », formation
. présentielle, Hydra Alger, p.10.
.34 -15 2006 -8
: " 2012 -16 :
- 9
2017/10/16 .12-11-10
Nawel Guellal, op.cit., p.23 -9
Idem, p.28. -10

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http://arrafid.ae/arrafid/p12_2-
( .2012.html
(User -17
Generated Content UGC)
.

(Interactivity)
(CitizenJournalism)
.(Participatory Journalism)

.
mai 2014, Fondation roi Baudouin, -18
« engagement social : société civile et
médias en ligne », zoom, Bruxelles, p_p.
1_4.
nouveau citoyen -19

Cedidelp gergaud Sophie, qu’est –ce -20

qu’un media alternatif ? essai de
définition, ritmo, consulter le
09/02/2018, voir le lien
https://www.ritimo.org/Qu-est-ce-qu-un-
media-alternatif-Essais-de-definition
voix de femmes dz, qui sommes nous, -21
visité le 4/12/2017, voir le lien
http://voixdefemmesdz.com/fr
idem. -22
-23
2013
.

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