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Channels d Distibudion

The distbuion channel is the path

pvoduet Sevice Aakes
the manuzactute to the wstatme

The
product not he Same. Ihe distri budin
ahannel OveCome the place battieH in
Ahe psducts
Naios maskeling hntesmedinnies
Ahe
AonaBing to the Conume

O91 industnsol whes

These maik eting mdenmediaaies cakMy alHeate

name Sueh wholsalesA, distnbdtas
hedalens achised dealens, jobbea
Laudhsigd deales md Agets
Jn simple ands, the dist; busligh hannel
sinely aena to he path
which Josm pxoducen to whmte
Custmey 14 is Ahoauah distanibutiot ahashels
that busineS$es: able to delinen thej
padudsto Cubtomes
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Impatctante Channel oDis dibudion

DistiuBion channels bové vey ogicieat

nole the Smooth usctionisq businesses
Some b he impantabce ate belo

This is
distibudisn channels Disiuhsa chasel
helps
custormeis
4he
Ahe ight time. pccBs
time to
not ailable the night
disaçpoad bin|heh
bnie n
businesses sbile Atnei opetationa
Dist bution channels have pade it possible
busine SSes to Seive Cetomes
an dislaut places.
Braduets
Distibudion chahnel has etficient ole
main dainin ucicn cdocks geod
main tainih the
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Distiibutinehasnesp s etion
.he oducs
Rupplhyinghem to dermabd
-themaálee4. auoids all
manket
Shastage supply gud
m) ides Mahket Istasmation
Distibution channel is seved a t h e
medium which business achuie
innmaion om the mal<eB
Aakes ll intaadion ike demand,
pnice natune o comptitioh in the
manlce4 ibteme dianie
ihulved its disti budion chanel
Also cwstormensprovide ingamaion Vanis
chahhele
Syggestinns to puodutes thyouah these
helps fmlating sategea atading
to

Distni bution cbatuelk helps Thee e

who involved in
sevesia midaleMehs
Aistibion system
s tem o busines
4he the cwstome
These intemediaies inm
abo the ovt

25/34
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hey im hyoduce them uaith poreducts

explain them to sts speeiicalion,.
Cwstomasis aie induced moivated to
buy these pdauels by jntenmediaonies
Hesee he distoibuinnehanel has an
diciet hole in qramation onlceting ot

) Prouide Ainanee
Business qets ginanrial assistance
the
om
distoaudion cha nnel Indemediaies
wolved in disti bution chaninel buyi qoodi
bulk rm peducesu, These iademet
inlemediasiey qiv payment to petndvtes
whileputehasing
Then hecemdalemen sell these
Customes in quantides dema bded by them
povide coaedit acilies to
They Cwwtomes Howeve, pxoduce
thei odtagh"dit
heuae sdibudion chanhel
egulate the
busimeSSes

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Disti budion 26/34

Jyhe "Ihene ate

o peoples tavolved
yste busineses These
people He ohalesalesH, he taileus digkned
ageate An hese peaple
livelihood
theiy
in Ahese
Aisai budisn chahes
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lyrS bd Distoibution
Levels

Dihe c ndivect

Zeo leve 1 level

2 leveI

A Diect channe oh Zeho level Channel

the mahuacdue1 ited instead s

LAhen he indeH me diay sells.
Ahe goods
to the CohsuMe +hen his is
Zeno leve chanhel
Jchon
te -
o4 dlnect channela
Common types
Salenman
" Dieet Sale byppaikting
091de9t

Jatesned
Thxo ugh teleshaghing

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Co)nAineet Channels
hen mahudactuheh qets the hep ot
middle mun to Move
praduelion place to the place o4
4he
cansunpion, he disdsi butou ehannel is
called ind'et ahanne

e main dypes
i) One level channeli
In his is used.
Hee
me thod
Manutactu alencdiay
sells the
to the netaileA ingdead od selling it t
uwholesoalesThis met4hod
watehes aud othen (ilee
puoducts hosughshovooms.
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channe
melhed Mahuohic)
matesiaI to whalesales, the wholsale
the 1elaile aud then
he the etaile
ConsuMet Hesie, the wholesales

Smal
punchasing he
to
ateial in
mahugacdwnen
the Snetailes:
This mediu mainly used to sel)
Soap, sgan, dea,salk
ubee level Chahnel
Unde mageevelis added in
Ahe
wh
Some big Companies
cannot dinectly contact 4he tawholesaley
Hake the hele o aqent. Sueh
Campanits Qnd appoint 4hei1 ageuts
Jneqion sell he mateia to tham
Then he aget sell he aleial to the
wholesale, the wholesaleey to the aelailer
and inthe ehd the netailet sels he
mater al to the oumes
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Factans de'ehmining choice of channel

distbution

The choice of channek depthds

Hockas which diseusnd belo'
1) Bnoduct Related faetos
hile deciding the channel o4 disdibutia
podued helated actas ke nate af
poducd, penishablidy Unit valus qud
compltnity alse play coeial hole
(a) NatMe o-paautt lndstjal
pxeduts Made to
by ew cwtomeSs heredase,
hequies shate chohuels On the othey hand,

punehased humbe
channel
Ahenetoe, tyuines
(b) Penishabe vs. Non-penishable
Penishable preduds liee tits. products
vegitable
ehannel othet hand
shonte
genishable
ohgen
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()Un;t Valve od he qodutts

ahanelshold be
jeuclleysharte
hebthe hand lous
used O
be used
ehane
pittd goods losen
2Compay
Size o the chansel od distibution dependi
upoulatisaetets elaied to campasy
(a) Bnantiad Strenah o the campaay
Hnsincially shong corapais
Ou he othet
haud, fn ahtially weakCompakies necd to
intenneaianizs se lisg podues.
| ) (she- LormqeBency the maegnt
wants to docws
Ahen
Caie
coapeteny
manudacing
longeh chann'

the manq ut neas

contral chanal membens to avoid
adultealion on misuse od preduct, shote
hannels used Du the oher hant
pvoducts which nttds lesse1 condval adaet longch-4.
hahel
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3) Compelitye daclaMs
o) In mast od 4he cases, ehanne o disibutim
Selected by campediBass (ikely Ho be
adapted b agisadian
(5) Hautuel, nuqahisadisn may
channel at dstibutian
paliy

(a) Evinonmeatal actas imelude economic

Chvivonmebtand enuiohment o busines
gn enam ple - Guns Cauhot be sod thvough
danye channels due to
Metrichons

6) Sinailaaly depyesed economic condon

Oaakisatisn will ede to use shoate 4
ehanel to cut doun the sellisg
disdibuthon Cos
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Manlke+ Related Pacdoss

5)
a) Size_b! manket - ln case, Sige
) Sge Manket is smoall
Howee, in
sho) tey chonnnels
case
Can be wsed. can be
maiket Sizelongen ehanne

brcogxaphical aie located

boundies sha1teehanhel
in liaided
wsed the
be
Custonety spread
lomen channe be

) Buasiidy puchantd T the

the onde is small, Ionaes chanhel
Cane used
is laae Shoten
shot chahnel cau be
used