Karly Wolfcale

320 S Grant Street(260)-413-4984wolfcale.karly@gmail.com

My Portfolio: https://karlywportfolio.weebly.com/

EDUCATION
Purdue University, Brian Lamb School of Communication, West Lafayette, IN 2019 - 2023
Bachelor’s of Arts Degree
• Major: Public Relations and Strategic Communication Major GPA: 3.55/4.00
• Minor: Management
• Certificate: Entrepreneurship and Innovation

PROFESSIONAL EXPERIENCE
Raybourn Group International, Indianapolis, IN June 2023 - Present
Communication Coordinator
• Strategically allocated time between two clients, managing their social media presence on Facebook and
LinkedIn. Achieved substantial follower growth of 43.1 % for one client and 38.6% within an 11-month period.
• Orchestrated comprehensive email strategies using Mailchimp and Constant Contact , to reach and engage
thousands of members and prospects.
• Played a pivotal role in co-managing our internship program, overseeing the full lifecycle from interviewing,
hiring, and onboarding to providing ongoing mentorship and guidance throughout the interns' tenure.

Seyferth PR, Grand Rapids, MI May 2022 – April 2023

Intern
• Primary focus on project management activities such as writing summary reports, traveling throughout the
Midwest coordinating client engagement activities, and special events planning
• Driving consumer engagement throughout MI, IN and KY by curating social media content for different service
lines within McDonald’s regarding new food and drink releases
• Channeling communication between the organization and potential influencers through expansive social media
research and outreach while assisting in the creation of 50+ custom influencer packages

France A. Cordova Recreational Sports Center, West Lafayette, IN Sept 2020 – May 2023
Intramural Supervisor / Head Official
• Communicating with patrons to maintain high levels of customer service by answering questions and enforcing
policies, procedures, and/or rules to ensure the safety of all participants during and after games

JRR Marketing, Naperville, IL Nov. 2021 – May 2022

Intern
• Brainstormed and implemented ideas for content on JRR Marketing social media platforms and blog posts
• Developed skills in research by compiling information in Excel to demonstrate findings to clients
• Collaborated with clients to compile extensive market research to help organize new campaigns and improve
company outreach to establish target markets in industries such as women-owned companies and consulting

Project Perfect Pet, Fort Wayne, IN 2018

Entrepreneur
• Partnered with Purdue Fort Wayne’s College of Engineering, Technology, and Computer Science to form a
specialized team that developed a functional prototype of my application to put on the Android app store

LEADERSHIP ACTIVITIES, AFFILIATIONS, HONORS

• Pi Beta Phi, Indiana Delta (2020-2023): Director of Philanthropy and Service
• Fortitude Fund (2018): Received a grant to fund my own business, Project Perfect Pet
• Scholastic Art and Writing Awards (2015-2018): Received national Gold and Silver Award and was one in
four in the United States to receive the national “Best in Grade” Award for photography
• Congressional Art Award (2018): Won the national photography award for my region