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Pastperfect
Pastperfect
ASSIGNMENT
SCHOOL : BUSINESS MANAGEMENT
COURSE: INTERNATIONAL MARKETING
DUE DATE: 14TH MAY, 2024
Instructions
2. The assignment should be typed, Use Times New Roman or Calibri (body),
Font: 12, line spacing: 1.5
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3. The assignment should have: An Introduction, Body, Conclusion and APA
style
4. Your assignment should not be less than 4-6 pages long (excluding the cover
page and references page)
5. NB: Should the answers of two different assignments coincide, all students
will receive a zero mark.
ASSIGNMENT 3.
1. What roles does the marketer play as a change agent?
2. Discuss the three cultural change strategies a foreign marketer can pursue
(50 MARKS)
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