Professional Documents
Culture Documents
Direct Marketing Report
Direct Marketing Report
Direct Marketing Report
Class- TYBAMMC
Roll no – 526
ON CONDUCTIONG A SURVEY -
As mentioned in the above Pie Chart 66.7% people want to plan only
3 events; 22.2% wants the planner to plan all the events and 11.1%
for just 2 events whereas 0 for just one .
We all have heard that wedding costs big sum of money but that also
comes under a certain budget that is planned out to keep a track on
the expenses and maintain a budget and get everything done within
it . For 88.9% the wedding planning budget is 6+ lakh and the
remaining 11.1% comes under the 10-40 lakh wedding budget .
The wedding planning market is constantly seeing rise its business .
55.6% people feel safe and secure and trust the planners , the other
33.3 % feel very safe and secure with handling planners the
responsibility of the biggest day of their lives . whereas the remaining
11.1% do not feel the same.
66.7 % people said that they have never worked with a wedding
planner before and 33.3 % have worked / coordinated with the
wedding planners before .
Wedding is one of the most important day in the life of the Groom
and the Bride so it is natural that they would want to be involved in
the minute preparations . 55.6% voted that they would like to be
extrememly involved and 44.4% voted for being partially involved
and let the planners to their magic .
CONCLUSION-
Here are a few reasons as to why you should hire a wedding planner
(what benefit do they provide )-
First of all, wedding planners are problem solvers
They will take the stress out of the wedding of you and prevent
you from feeling overwhelmed
They will save you a lot of time
They will manage the three major factors when planning your
event: time, resources and budget
Results guaranteed
They add value and distinction
They will make sure that your guests have everything they need
They will turn the wedding preparation process into a nice and
even enjoyable experience.
INDIAN WEDDING MARKET GROWTH
The wedding market is expected to generate business worth Rs3. 75
lakh crore in this period. In the same period in 2021, 2.5 million
weddings generated a revenue of Rs3 lakh crore . Have seen a
whopping 60 to 80 percent increase in revenue in 2021-2022 and
conducted weddings even in off season .