Slide 5

Business Model

Target Audience: Health-conscious consumers - especially millennials and Gen Z

(Health-conscious consumers interested in natural and traditional Indian healthcare practices.

Especially millennials and Gen Z, who are more likely to be interested in alternative
medicine)

Key Activities

a. Product Development: Continuous R&D to develop innovative products.

b. Quality Control: Regular checks to ensure product safety and efficacy.
c. Marketing & Promotions: Activities to raise brand awareness and drive sales.
d. Community Engagement: Organizing events, webinars, and interactive sessions.

Revenue Streams

a. Product Sales: Revenue generated from the sale of Ayurvedic products.

b. Subscription Models: Monthly/quarterly subscription plans for regular customers.
c. Affiliate Marketing: Collaborations with bloggers and influencers, offering them a
commission for each sale.
d. B2B Sales: Bulk sales to businesses like spas, wellness retreats, and hotels.
e. Workshops & Webinars: Charge fees for premium workshops and exclusive webinars.

Slide 8

Marketing and Sales Strategy

Marketing Strategy

 Public Relations – Pitch the story to journalists and bloggers to generate positive
media coverage. (This can help to raise awareness of the brand and its
products)
 Partnerships – Partnering with health-focused brands to cross-promote its products.
(Sattu-va can partner with other health-focused brands to cross-promote its products.
This can help to reach a wider audience.)

 Digital Marketing - Utilize platforms like Instagram, Facebook, and LinkedIn. Use
visually rich content, user testimonials, and influencer collaborations.
 Traditional Marketing: Tailor ads and Feature articles emphasizing Sattu-va's
unique positioning.
Sales Strategy

A. Exclusive Brand Outlets (EBO): Flagship stores in key cities to create brand experiences,
offering consultations, workshops, and exclusive products.
B. Loyalty Programs: Reward repeat customers with points, discounts, or exclusive products.
C. Direct-to-Consumer (DTC) Online Sales: A user-friendly, informative website. Allow
customers to take Ayurvedic constitution quizzes to recommend personalized products.

Slide 7

Major Competitors for "Sattu-va" in India's Ayurvedic FMCG Market:

Patanjali Ayurved Limited:

USP - Vast product range at affordable prices; strong emphasis on purity and authenticity.

Dabur India Ltd:

USP - Synonymous with Ayurveda; trusted for over 135 years.

The Himalaya Drug Company:

USP - Combines ancient Ayurveda with modern research.

Forest Essentials:

USP - Luxury Ayurveda; emphasizes the purest processes.

Competitive Advantage

A. Personalized Wellness: Recognizing the diverse needs of its consumers, Sattu-va provides
personalized wellness solutions based on individual Ayurvedic constitutions.
B. Customer-Centric Approach: Prioritizing customer feedback and adaptability
C. Exclusive Product Offerings: Creating exclusive, niche products that aren't just novel but
address specific health and wellness concerns more effectively

The barrier to entry for potential competitors

A. Research & Development (R&D) Investments: The fusion of Ayurveda with contemporary
nutritional science requires substantial investments in R&D. Establishing labs, hiring experts,
and conducting clinical trials are resource-intensive.
B. Exclusive Product Portfolio: Unique product offerings make it challenging for newcomers to
mimic without infringing on intellectual property rights.

Top 6 Ayurvedic Products Companies in India (expertmarketresearch.com)

Reinventing Ayurveda For Gen-Z - Forbes India