CHỢ TỐT

Cho Tot is one of the largest websites and mobile applications in Vietnam for buying and
selling goods, services, and finding jobs. This platform provides an online environment
for users to post information about products on website
1. The background of Chơ Tốt
Mr. Tấn Trong Nguyễn, Managing Director of Cho Tot. Chơ Tốt Company belongs to
Carousell Group headquartered in Singapore, one of the largest and fastest growing
groups of online shopping and classifieds sites in Southeast Asia.
Cho Tot (Cho Tot) - Vietnam's leading online product purchase and service connection
application with more than 12 million users and 55 million monthly visits from a variety
of industries.
2. Three type of products
 Chơ Tốt: Buy, sell, search for homes, cars, used electronics, pets, and home
services. In 2021, the 3 most frequently bought and sold categories on Cho Tot are
electronics, household appliances and fashion.
 Nhà Tốt: Trade in real estates
 Việc Làm Tốt: ài ob search and recruitment

3. Apply the C2C model

C2C model means that it is a transaction between two individuals that is between seller -
buyer, the seller has profit from the product. It helps generate revenue for Cho Tot.
Besides, Marketing team emphasized that this is a website that only sells between buyers
and sellers, thus clarifying the brand – cheap price and convenient so that more people
can access website.
4. Marketing strategy
4.1. customer and product groups
According to CEO’s Chơ Tốt, they researched products that are being sold online as well
as researched potential products to sell on the web. For example, they realized that some
items are notebooks, pens, etc posted online as well as another product that can be sold
online such as TVs and motorbikes because at that time they were only sold at store.
Chợ Tốt approach the young people from 18 to 25 years old because that age group often
buys stuff by online. They share Cho Tot with their relatives, making more customers
access to Chợ Tốt.
 4.2. The elements of marketing strategy
Using the 3Hs model - first introduced by Google in 2015 in the ebook "YouTube
Creator Playbook for Brands", specifically as follows
Hero: Increase the ability to reach the target of advertising campaign information with the
appearance of celebrities or KOLs.
Hub: Publish content regularly to create viewing habits for customers, aiming to attract
visits to the Cho Tot website through a 9-episode advertising series with the participation
of celebrities or KOLs.
Hygiene: The stage of converting customers from knowing to trying and reusing
information through links to Cho Tot's website and applications in promotional
videos/TVCs
These factors attract many visitors and creates customer trust
Chơ Tốt is still maintaining its C2C strategy and creative marketing plans to attract more
people to access website.