FORMAT

Product Name:

Product Description:

Target Market:

Technical Description:

Competitive Analysis:
Discussion
Product Name -
1. The business name has a positive ring.
2. Avoid difficult to pronounce.
3. Do not use name that already exists.
4. Forget trends or fads in choosing a name.
5. Don’t make a name that is too generic.
6. Beware of forming initials.

Product Description –
1. What the start-up business will be.
2. Goods that will be offered to consumers.
3. Main purpose of start-up business.

Target Market –
1. A group of customers that more likely to buy from the company.
2. Demographics (sex, age, income)
3. Particular residents of what city
4. Firmographic (ex. students or employees or mothers)
5. Psychographics (ex. personality, attitudes, interests, lifestyles)

Technical Description – PRODUCT FLOW OR PROCESS at least an

overview

Competitive Analysis –
1. Identify at least two competitors.
Direct Competitors – offering exact/same goods
Indirect Competitors – offering almost the same goods
2. Discuss your company’s strength and weakness over competitors