Duration: 3-4 mins

AWC Video - IHB

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Duration: 3-4 mins

AWC Video - IHB

Introduction
Engineer Introduction
Experience and examples of work
Product explainer
Property: Water Repellent
Reason: Presence of polymer-based compound (Approval required)
Property: High strength
Reason: Use of nanotechnology to increase density; Lower flyash
Property: Resistant to rusting
Reason: Water does not permate into the steel core
Message for IHB
a. Invest in your home with quality cement – because you build it once, build it right.
b. Choosing high-quality cement not only ensures a sturdy foundation but also minimizes the need for repairs, resulting in low
long-term costs E. g. On using AWC, repair is required every 5 years instead of every 3 years leading to 40% lower repair cost
over the lifecycle.
c. The incremental cost from using AWC is less than x% of overall construction cost. (Confirm calculation)
a. Opt for quality cement to minimize seepage and ensure a home that stays as stunning as the day it was built
b. Built to withstand the harshest weather conditions
Fortify your home's core with high-strength construction cement
Anti-rust properties for lasting strength and durability
Demonstration
Spoon test
Duration: 4-5 mins

AWC Video - Mason Contractor

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(Check with AS if payout point can be mentioned)

Duration: 4-5 mins

AWC Video - Mason Contractor

Introduction
Engineer Introduction
Experience and examples of work
Product explainer
Property: Water Repellent
Reason: Presence of polymer-based compound (Approval required)
Property: High strength
Reason: Use of nanotechnology to increase density; Lower flyash
Property: Resistant to rusting
Reason: Water does not permate into the steel core
Message for influencer
a. Makes masonry work simpler, allowing builders to achieve excellence effortlessly
b. Eliminates the extra step of mixing a water-resistant compound separately. No more concerns about
proportions, just simplicity in every mix
a. Create a lasting impression with your work
b. By choosing superior cement with high workability, you guarantee a construction of excellence that ensures
customers will remember you for delivering nothing but the best.
a. Swift results ensuring your projects are delivered on the fast track
b. Accelerates construction timelines by achieving 90% of its strength in just 14 days, outpacing the capabilities
of other cement options
a. Prioritize your well-being while you build
b. No need for additional chemical compounds means a safer and skin-friendly construction experience for
masons
What should you explain IHBs? - Details in IHB tab
Invest in your home with quality cement – because you build it once, build it right.
Opt for quality cement to minimize seepage and ensure a home that stays as stunning as the day it was built
Fortify your home's core with high-strength construction cement
Demonstration
Spoon test

(Check with AS if payout point can be mentioned)

Duration: 4-5 mins

AWC Video - Mason Contractor

I.
i.
ii.
II.
i.

ii

iii.

III.

i.

ii.

iii.

IV.
i.
ii.
iii.
V.

(Check with AS if margin point can be mentioned)

Duration: 4-5 mins

AWC Video - Mason Contractor

Introduction
Engineer Introduction
Experience and examples of work
Product explainer
Property: Water Repellent
Reason: Presence of polymer-based compound (Approval required)
Property: High strength
Reason: Use of nanotechnology to increase density; Lower flyash
Property: Resistant to rusting
Reason: Water does not permate into the steel core
Message for channel partner
a. Stocking high-quality cement at your counter isn't just about inventory; it's an investment in the reputation
and trust your customers place in your business
b. Today's customer is quality conscious and is willing to spend more for excellent quality so stocking the right
product is essential.
a. Smooth consistency, even after long storage due to best-in-class packaging
b. No lumps, ensuring your construction material is ready to deliver excellence whenever you need it.
a. Maximize efficiency with minimum inventory loss
b. Impeccably packed minimizing inventory loss, ensuring every bag retains its quality, ready to contribute to
seamless construction.
What should you explain IHBs? - Details in IHB tab
Invest in your home with quality cement – because you build it once, build it right.
Opt for quality cement to minimize seepage and ensure a home that stays as stunning as the day it was built
Fortify your home's core with high-strength construction cement
Demonstration
Spoon test

(Check with AS if margin point can be mentioned)