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Epegesen Document
Epegesen Document
Epegesen Document
PAPER NO :
Signature ………………………………………………………..
Date ……………………………………………………………..
Signature ……………………………………………………….
Date …………………………………………………………….
PREFACE
The type of business declared upon by Shine is aimed at meeting demand of customers
and also trying to solve their worrying issues. Availability of the product in this locality
will cut down the cost of transport used by customers who travel to the town centre to
The rising population and demand of construction will ensure the smooth running of the
business and enhance the good relationship among individual customers and
entrepreneur. The business will sell all products basing on changes in technology and
high experienced or skilled staff so as to fit the competition in the field.
ACKNOWLEDGEMENT
My special recognition goes to my supervisor Mr. Mica Rono for the sacrifices he made
through advice, correction encouragement and guidance for the success of the business
plan. I also want to thank my parents, friends and classmates for the support they gave
me. May God bless you all
TABLE OF CONTENTS
DECLARATION.................................................................................................................5
PREFACE............................................................................................................................6
ACKNOWLEDGEMENT...................................................................................................7
DEDICATION.....................................................................................................................8
EXECUTIVE SUMMARY.................................................................................................9
BUSINESS DESCRIPTION...............................................................................................9
MARKETING PLAN..........................................................................................................9
ORGANIZATION PLAN...................................................................................................9
PRODUCTION PLAN......................................................................................................10
FINANCIAL PLAN..........................................................................................................10
CHAPTER ONE................................................................................................................11
BUSINESS DESCRIPTION.............................................................................................11
1.1 BUSINESS NAME.................................................................................................11
1.2 BUSINESS LOCATION AND ADDRESS...........................................................11
1.3 FORM OF BUSINESS OWNERSHIP.................................................................11
1.4 TYPE OF BUSINESS.................................................................................................12
1.5 PRODUCT / SERVICE..........................................................................................12
1.6 JUSTIFICATION OF OPPORTUNITY................................................................12
1.7 INDUSTRY............................................................................................................13
1.8 GOALS OF THE BUSINESS.....................................................................................13
LONG TERM GOALS......................................................................................................13
SHORT TERM GOALS....................................................................................................14
1.9 ENTRY AND GROWTH STRATEGY.............................................................14
CHAPTER TWO...............................................................................................................15
2.0 MARKETING PLAN...............................................................................................15
2.1 CUSTOMERS........................................................................................................15
INSTITUTIONAL CUSTOMERS.............................................................................15
DOMESTIC CUSTOMERS.......................................................................................15
COMMERCIAL CUSTOMERS................................................................................15
2.2 MARKET SHARE.................................................................................................16
2.3 COMPETITION..........................................................................................................17
COMPETITION ANALYSIS TABLE..............................................................................18
2.4 METHOD OF PROMOTION AND ADVERTISING..........................................19
2.5 PRICING STRATEGY...............................................................................................19
2.5.1 COST PLUS.............................................................................................................19
2.5.2 COMPETITIVE PRICING....................................................................................19
2.5.3 PSYCHOLOGICAL PRICING................................................................................19
2.6 SALES TACTICS.......................................................................................................20
2.7 DISTRIBUTION STRATEGY...................................................................................20
CHAPTER THREE...........................................................................................................21
3.0 ORGANIZATION AND MANAGEMENT PLAN...........................................21
3.1 KEY MANAGEMENT PERSONNEL.................................................................21
Duties and Responsibilities................................................................................................21
ORGANIZATION CHART..............................................................................................21
CHIEF ACCOUNTANT (ONE).................................................................................22
Qualifications...............................................................................................................22
Duties and Responsibilities.........................................................................................22
SECRETARY....................................................................................................................22
Qualifications.....................................................................................................................22
Duties and Responsibilities................................................................................................23
SALES MEN (TWO)........................................................................................................23
Qualifications.....................................................................................................................23
Duties and Responsibilities................................................................................................23
WATCHMAN...................................................................................................................24
Qualifications.....................................................................................................................24
Duties and Responsibility..................................................................................................24
3.3 RECRUITMENT, TRAINING AND PRODUCTION.........................................24
RECRUITMENT...............................................................................................................24
TRAINING........................................................................................................................25
PROMOTION....................................................................................................................25
3.4 REMUNERATION AND INCENTIVES..............................................................25
3.5 LICENSE, PERMITS AND BY LAWS.....................................................................26
3.6 SUPPORT AND SERVICES...............................................................................26
Banking..............................................................................................................................26
Postal services....................................................................................................................26
Business lawyer.................................................................................................................26
Auditing services...............................................................................................................26
Medical services................................................................................................................27
Security..............................................................................................................................27
Water services....................................................................................................................27
Power.................................................................................................................................27
CHAPTER FOUR.............................................................................................................28
4.0 OPERATIONAL AND PRODUCTION PLAN....................................................28
4.1.3 REPAIR AND MAINTENANCE............................................................................30
i. Regular maintenance..................................................................................................30
ii. Corrective...................................................................................................................30
iii. Preventive...............................................................................................................30
iv. Break Down............................................................................................................30
v. Scheduled Maintenance..............................................................................................30
4.2 PRODUCTION STRATEGY................................................................................31
4.2.1 PRODUCTION DESIGN AND DEVELOPMENT...............................................31
4.2.2 MATERIAL REQUIREMENT..............................................................................32
4.2.3 MONTHLY LABOUR REQUIREMENTS.............................................................32
4.2.4 MONTHLY PRODUCTION COST........................................................................33
4.3 PRODUCTION PROCESS...................................................................................33
STEP I ARRIVAL.............................................................................................................33
STEP II COUNTER REQUISITION................................................................................33
STEP III PAYMENTS......................................................................................................34
STEP IV PACKAGE.........................................................................................................34
STEP V AFTER SALE SERVICE....................................................................................34
4.4 REGULATIONS AFFECTING OPERATIONS...................................................34
HEALTH SAFETY FOR WORKERS AND CUSTOMERS...........................................34
CHAPTER FIVE...............................................................................................................35
FINANCIAL PLAN..........................................................................................................35
5.1 PRE OPERATIONAL COSTS..............................................................................35
ESTIMATION OF WORKING CAPITAL.......................................................................36
LIABILITIES....................................................................................................................36
LIABILITIES....................................................................................................................37
YEAR 3.............................................................................................................................38
LIABILITIES....................................................................................................................38
5.3 CASH FLOW PROJECTION.....................................................................................39
5.4 PROFORMA INCOME STATEMENT......................................................................40
5.5 PROFORMA BALANCE SHEET..............................................................................41
5.6 BREAK EVEN PONT ANALYSIS............................................................................42
5.7 PROFITABILITY RATIOS........................................................................................43
5.8 DESIRED FINANCING.............................................................................................45
5.9 PROPOSED CAPITALIZATION...............................................................................45
APPENDIX........................................................................................................................46
BUSINESS LOCATION...................................................................................................46
EXECUTIVE SUMMARY
BUSINESS DESCRIPTION
The proposed business is centered in building and construction. The business name will
West District Central Division Kibomet Sub location around Kitale town (1 km from
Kitale town) The business will be a sole proprietorship dealing with purchasing and
selling construction materials, tools and equipment’s with an aim of making a profit. To
achieve this, proprietor’s experience and technical knowhow from training will be the
key factors. Advertisements will be also used as a reinforcement when too business
commences
MARKETING PLAN
It will contacted under customers’ demands. Commercial customers will buy products for
resale while individual customers will be schools, colleges and other institution. Pricing
Sale of product will be done directly to the customers. Advertisement of products will be
ORGANIZATION PLAN
The business will have employees such as managing director, chief accountant Secretary,
Salary / wages of workers will be determined depending on the type of job handled by an
individual. The business will also obtain legal document like permits and licenses from
PRODUCTION PLAN
Purchased items total to kshs 145,560. Business layout shows, secretary room, store, counter and
accounts room, repair and maintenance will be on annual basis. Monthly material requirement
summed to Kshs 10,000 and monthly labour requirement summed up to Kshs 56050. Regulation
affecting the business will lead to renewing of licenses and permits annually and adhere to factory
FINANCIAL PLAN
The pre-operational costs had a total of Kshs 195,000 and too estimated working capital
In the cash flow, total sales was 1,966,000 and a net surplus of 643356 similar to accumulated.
In the proforma income, statement cost of sales year1, kshs 196,600, year2, 2,066,000
and year3 2,166,000. The gross profit for the three consecutive years was 1,565,000,
1,962,000 and 2,166,000. The gross profit for the three consecutive years was 1,565,000.
In the performer balance sheet fixed assets for year 1,302,532, year 2,348,082 and year
3,402,722, and total liabilities of the three consecutive years was 1,052,532, 1,168,032,
1,0992,782. In break-even point analysis total variable costs were 1,002,000 and a
contribution of Kshs 964,000. The profitability ratio were year 1 79.6 % year 2 95 % year
3 98 %. Return on equity for year 1,2 and 3 consecutively were 321 %, 384 % and 492 5,
Bank loan of Kshs 320,000 and owners’ equity 200,500 and a total investment Kshs
1,052,532
CHAPTER ONE
BUSINESS DESCRIPTION
1.1 BUSINESS NAME
The name of the business is Shine Construction Hardware. The first name is just the
initial letters for the owner’s and the second is to the shop that deal with building
materials and equipment and plus tools of construction. The business address
KITALE
The owner chose the place because it is on a highway thus easening transport activities,
less competition and also due to high demand for supply of constructing materials
because it is developing into an estate thus many people are constructing residential
houses.
The supplier plays a big role by supplying goods in lump sum to the retailers which is
Also providing business incentives such as credits, advertisements through mass media
and posters. Being the owner of the business she will shoulder all risks to be incurred in
the businesses. he is due to carry out all the activities to be undertaken except those
assigned to workers and also have no time for orientation. On the other hand she is the
boss of the business and therefore he is responsible for his own decisions. he will enjoy
all the profits and benefits from the business. he is responsible for keeping his secrets of
such as cement ,nails ,iron sheets , reinforcement bars ,paints ,plywood locks, putty,
hinges, screws ,binding wires, ceiling boards ,construction tools like hammer all kinds of
saw ,screw driver ,chisel , mallet pliers ,shovel ,trowel, spades, plumb bob ,spirit level;
The workers will be employed basing on qualification and experience in the business
field. They will be motivated by being paid overtime allowances, medical allowances and
fair pay.
All these are done to increase production and also to attract more potential customers.
average income due to high demand of production and service to be offered to the
customers. The area is developing into an estate and the residents are potential customers.
Also there is less competition because one shop offering the same thus making some of
By providing high quality reliable services, soothing words being professionals in this
Good transport communication network and security are clear justifications of the
opportunity.
Training obtained from the institution by the owner of the business will also be an added
advantage plus some experience obtained from the family’s similar business.
1.7 INDUSTRY
The business is categorized under commercial industry. This shows that existing business
in this industry are of moderate size and they use old technology of service.
The indented business will be of moderate size but uses modernized technology when
The business will provide quality products due to skilled personnel. Thus making the
shop to sale excellently making it to obtain maximum profits. The business is expected to
expand rapidly and will only have two employees at the beginning.
construction site.
The posters will contain prices of the goods. The business looks forward to give out a
10% discount for every customer purchasing goods worth 8,000 and above also transport
will be offered to customers who purchase goods worth 35,000 and above. The average
daily sales is expected to be 18,000 which will amount to 540,000 per month. The
intended building will operate on rented premises which has two large rooms. The
business is intended to sale a lot due to the high demand in the locality.
CHAPTER TWO
2.0 MARKETING PLAN
2.1 CUSTOMERS
Shine construction hardware shop will have three categories of customers thus;
INSTITUTIONAL CUSTOMERS
The business will sell its commodities to schools around e.g. Kibomet secondary school,
legacy primary school, Almond preparatory school, Naisambu primary school St Terezas
secondary school and also medical health like legacy and Naisambu dispensary.
DOMESTIC CUSTOMERS
These are individual customers who will come from within and outside Kibomet area.
Since the residents are constructing they will provide ready market for the goods.
COMMERCIAL CUSTOMERS
These are also known as middle men. The business expects to have commercial who will
CUSTOMERS
KIBOMET STORES HARDWARE 768 x 100 768
3200
= 24%
HIGHWAY HARDWARE 320 x 100 320
3,200
= 10%
SHINE CONSTRUCTION 1,120 x 100 1,120
3,200
HARDWARE
=35%
CHERA STORES HARDWARE 544 x 100 544
3,200
= 17%
KAMWANA HARDWARE SHOP 448 x 100 448
3,200
=14%
TOTALS 100% 3,200
2.3 COMPETITION
The field study has shown that there are two kinds of competitors that Shine construction
But the business expects stiff competition from four direct competitors
HARDWARE personnel
HARDWARE SHOP
BUSINESS
KIBOMET 4 2 2 3 4 5 20
STORES
HARDWARE
HIGHWAY 2 2 1 2 1 3 11
HARDWARE
SHINE 3 5 5 3 4 5 25
CONSTRUCTION
HARDWARE
CHERA STORES 3 4 3 1 3 2 16
HARDWARE
KAMWANA 1 3 1 2 2 4 13
HARDWARE
SHOP
MAXIMUM 6 6 6 6 6 6 36
SCORE
1-6
1- Worst
6- Best
posters and sign posts, electronic media may also be used if need be thus local FM radio
(Imani radio).
Promotions will be done by giving discounts to customers and also free transport will be
offered to those who buy in bulk say goods worth 30,000 at ago.
The business will also participate in trade shows and exhibitions especially at Kitale ASK
show that comes annually (in November) to create awareness to the customers outside the
Other pricing methods could be, products on low demand one priced low and to see first
standards of neatness, quick service, good public relations to the customers, selling high
producer, direct to the producer or from the producer, to the service provider, to the
AGENT
CUSTOMER RETAILER
CHAPTER THREE
3.0 ORGANIZATION AND MANAGEMENT PLAN
3.1 KEY MANAGEMENT PERSONNEL
The managing director of shine construction hardware shall be Kipruto Hillary a diploma
Paying salaries
ORGANIZATION CHART
MANAGING DIRECTOR
CHIEF ACCOUNTANT
Qualifications
Be a bearer of C.P.A I and II
SECRETARY
Qualifications
Diploma holder in secretarial studies from a recognized institution
Computer literate
Age 20-25
Computer literate
WATCHMAN
Qualifications
Must have O level of education
Act as a messenger
Interview will be done after receiving applications thus through the manager and those
TRAINING
Training shall cover partnership scheme and seminars
PROMOTION
Employees will be promoted basing on the following
TOTALS 50,550
start and run a small business, certain loyal procedure may be undertaken.
shine business will obtain its license from local government and a trade license from the
Healthy certificate from public health works and insurance from CFC insurance. All
Banking
The business intends to open an account with co-operative bank Kitale branch.
The business savings will act as security to obtain loans for its expansion.
Postal services
The business will use the proprietor’s postal address thus at Kitale post office and the
proprietors cell phone for the time being before installation of telephone services.
Business lawyer
The business will obtain a lawyer from Ujenzi advocates.
Auditing services
The business will hire an auditor annually to go through all the accounts records to ensure
Medical services
Medical services will be provided by Kitale district hospital
Security
Security will not be hired but will be organized by the owner locally
Water services
Water services will be provided by Nzoia water company services
Power
Electricity services will be provided by Kenya power and lighting company, Eldoret
effective service.
These are equipment/ items required in the business to necessitate, operations of the
Computer 1 65,000
Calculator 2 13,000
Tables 2 1,800
Telephone 1 5,000
Total 145,560
4.1.2 ENTERPRISE LAYOUT
ACCOUNTS COUNTER
TABLE
STORE
SECRETARY
TABLE
in order to cut down on the cost of purchasing new ones due to wearing out. This
i. Regular maintenance
Undertaken on daily basis e.g. oiling in order to improve on durability
ii. Corrective
Ensuring that the tools or equipment performs its initially intended task to avoid
iii. Preventive
These measures will be undertaken on tools and equipment before they get
parts failing and this ensures that the equipment is not totally destroyed beyond
repair
v. Scheduled Maintenance
This is repair and maintenance done on tool and equipment on particular dates of
the month or year and the enterprise may be closed down for sometimes if need
be. This promotes efficiency and effective services of tools and equipment.
BAMBURI CEMENT
DUMU ZAZ
4.2.2 MATERIAL REQUIREMENT
ITEM AMOUNT
Cement 92,000
Nails 12,000
Paints 10,000
Wheelbarrows 25,000
Total 281,000
Secretary 4,500
Watchman 2,950
Total 50,550
4.2.4 MONTHLY PRODUCTION COST
ITEM AMOUNT
Labour 50,500
Material 281,000
Transport 8,000
Electricity 1,500
Advertisement 2,500
Total 418,110
STEP I ARRIVAL
The customer is saluted and welcomed
If the customer places an order, it is short listed and the prices indicated on each for the
STEP IV PACKAGE
An official receipt is written and the commodities are released from the store and packed
if necessary.
Careless disposal of waste will not be tolerated by the enterprise management, its
Sanitary facilities will also be provided. Workers will be allowed to join trade unions for
enterprise.
The enterprise will ensure that all rules and regulation of the government are observed
CHAPTER FIVE
FINANCIAL PLAN
5.1 PRE OPERATIONAL COSTS
NO DESCRIPTION COSTS
3 Rent 31,500
5 Advertisement 2,500
6 Transport 10,000
7 Wages 5,500
ASSETS
DESCRIPTION KSHS
Debtor 80,000
Totals 835,000
LIABILITIES
DESCRIPTION KSHS
Creditors 60,000
Total 507,000
WC =CA-CL
835,000-507,000
= 328,000
YEAR 2
DESCRIPTION KSHS
Debtor 70,000
Totals 870,000
LIABILITIES
DESCRIPTION KSHS
Creditors 70,000
Totals 440,000
WC = CA – CL
= 870,000 – 440,000
= 430,000
YEAR 3
DESCRIPTION KSHS
Debtor 100,000
Totals 935,000
LIABILITIES
DESCRIPTION KSHS
Bank loans 300,000
Creditors 70,000
Total 490,000
WC= CA-CL
935,000-490,000
=445,000
5.3 CASH FLOW PROJECTION
ITEMS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
CASH INFLOWS
Cash sales 180,000 120,000 150,000 185,000 160,000 120,000 161,000 165,000 180,000 180,000 170,000 195,000 1,966,000
Discount received 25,000 20,000 21,000 27,000 15,000 10,000 10,000 20,000 20,000 25,000 193,000
Collection from 80,000 92,000 90,000 80,000 70,000 65,000 50,000 80,000 75,000 80,000 90,000 91,000 943,000
debtors
Totals inflows 285,000 232,000 261,000 292,000 245,000 195,000 221,000 245,000 255,000 280,000 280,000 311,000 3,102,000
Purchase 100,000 100,000 100,000 145,000 120,000 100,000 99,000 120,000 150,000 180,000 190,000 190,000 1,594,000
Transport 10,000 10,000 10,000 10,000 9000 10,000 6,000 10,000 10,000 10,000 10,000 11,000 116,000
Rent 31,500 31,500 63,000
Salaries 56,050 56,050 56,050 56,050 56,050 56,050 56,050 56,050 56,050 56,050 56,050 56,050 672,600
Permits 13,500 13,500
Electricity 1,500 1,500 1,000 1,000 1,000 1,000 1,000 1000 1,000 1,500 1,500 1,500 14,500
Telephone and water 8000 5000 3000 2,500 2,500 2,500 2000 2000 2000 2000 2000 2000 35,500
Total outflow 220,550 172,550 170,050 214,550 188,550 169,550 195,550 189,050 219,050 249,550 259,000 260,550 2,509,600
Surplus deficit 64,450 59,450 90,950 77,450 56,450 25,450 25,450 55,950 35,950 30,450 21000 50,450 593,450
Accumulated 64,450 123,900 214,850 292,300 348,750 374,200 399,650 455,600 491,550 522,000 543,000 593,450
5.4 PROFORMA INCOME STATEMENT
DESCRIPTION YEAR I YEAR II YEAR III
Expenses
Sales 1,966,000
Variable costs
Rent 63,000
Creditors 352,000
Electricity 14,500
Contribution 964,000
= Contribution x 100
Total sales
= 964,000 x 100
1,966,000
= 49 %
FIXED COSTS KSHS
Insurance 20,000
821,100 x 100
49
= Kshs 1,675,714
= 79.6 %
= 95 %
= 321 %
Year 2 = 958,776
250,000
= 384 %
Year 3 = 985.236
200,000
= 492 %
= 73 %
= 82 %
= 90 %
5.8 DESIRED FINANCING
Pre – Operational Costs 195,000
DISTRICT
HOSPITAL
LIONS CLUB
MOI CAMPUS
KAPENGURIA
CHERANGANI
SINENDET
SHINE CENTRE
HARDWARE