CPPREP4004 - Establish marketing and communication profiles in real estate (Release 1)

Marketing and Communication Profile

Community Marketing and

Communication Profile

© Real Estate Academy Australia Version 1.5 – March 2022

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 CPPREP4004 - Establish marketing and communication profiles in real estate (Release 1)
Marketing and Communication Profile

Community marketing in real estate is a strategy to engage the local audience

(prospective clients and customers) in an active, non-intrusive prospect and
customer conversation. This accomplishes the following for a real estate business;

● Connects existing customers (buyer and tenants) with prospective homes for
sale or lease
● Connects the real estate agency with customers/prospective clients to solidify
loyalty

● Builds brand awareness in the local community for the agent/agency in

a non- threatening manner

There are two types of community marketing:

● Organic or natural marketing occurs which occurs without the

assistance of the agent/agency. Eg Word-of-mouth marketing and is
one of the most effective marketing methods
● Sponsored community marketing which is promoted by the agency company
through activities like investments in the local community improvement
initiatives or corporate social responsibility.

Complete the community marketing profile by outlining how you would engage with
the community to enhance your own profile as the local agent and that of your
agency within your business development area. The profile must comply with legal
requirements as well as be consistent with ethical practice.

An example is provided in the additional learner resources folder for this

unit in your course.

How to Submit your Assessment:

Upload your completed document into your learner portal as per the instructions with
the assessment task.

You can drag and drop the file into the window or use the add file icon in the top left
of the submission window and select the file you wish to upload by using the
browse/choose file option.

Click on “finish attempt” to submit it for grading.

© Real Estate Academy Australia Version 1.5 – March 2022

RTO 32426
 CPPREP4004 - Establish marketing and communication profiles in real estate (Release 1)
Marketing and Communication Profile

MARKETING AND

COMMUNITY ENGAGEMENT

COMMUNICATION PROFILE

MARKETING CHANNEL COMMUNICATION CHANNEL

What marketing channel would How would you communicate the information using
you use..... the selected marketing channel.

Click or tap here to enter text. Click or tap here to enter text.

Click or tap here to enter text. Click or tap here to enter text.

© Real Estate Academy Australia Version 1.5 – March 2022

RTO 32426
 CPPREP4004 - Establish marketing and communication profiles in real estate (Release 1)
Marketing and Communication Profile

Click or tap here to enter text. Click or tap here to enter text.

© Real Estate Academy Australia Version 1.5 – March 2022

RTO 32426