CPPREP4004 - Establish marketing and communication profiles in real estate (Release 1)

Personal Marketing Profile

Personal Marketing Profile

© Real Estate Academy Australia Version 1.3 – March 2022

RTO 32426
 CPPREP4004 - Establish marketing and communication profiles in real estate (Release 1)
Personal Marketing Profile

When you commence working in a real estate agency, one of your first tasks is likely
to be writing a personal profile to be used in the agency's window displays, the
internet and other promotional materials.

Think of your personal profile as your personal brand. Personal brand is all about
self-promotion. The clients and customers must know the following when they are in
need of real estate services;

• who you are,

• what you do,
• where you do it and
• how to contact you.

Afterall, to win the business of your prospective clients and customers they need to
know you exist in the real estate space.

You may be thinking, "I haven't worked in real estate before", "I don't have any real
estate experience".

We have all been there, but you need to start somewhere. It is important not to focus
on the skills you have not yet developed but rather the skills that you do have that
are transferable to the real estate space.

Do you have excellent communication skills? Are you punctual? Are you reliable? All
these attributes are transferable and can be used in your personal profile. As you
undertake professional development and acquire more industry skills you can update
your profile.

© Real Estate Academy Australia Version 1.3 – March 2022

RTO 32426
 CPPREP4004 - Establish marketing and communication profiles in real estate (Release 1)
Personal Marketing Profile

What you need to do:

Download the personal profile template to your computer and open it using the most
up to date Acrobat Adobe. It is important to ensure at this point that you are not
opening in your Internet browser as this will not allow your work to be saved.

Imagine that you have commenced your employment as an assistant agent in a local
real estate office and you have been asked to write an ethical personal profile about
yourself to be used for marketing and communication purposes in the agency
window, on their website and in other promotional materials to be distributed to
prospective clients and customers.

The personal profile must be of you (including photo of yourself) and comply with
legal requirements as well as be consistent with ethical practice.

Many examples can be found by viewing other agents' profiles. In addition, an

example to assist you can be found in the unit's additional learner resources folder of
your course.

How to Submit your Assessment:

Upload your completed document your learner portal following the assessment task
instructions.

You can drag and drop the file into the window or use the add file icon in the top left
of the submission window and select the file your wish to upload by using the
browse/choose file option.

Click on finish attempt to submit it for grading.

© Real Estate Academy Australia Version 1.3 – March 2022

RTO 32426
 Christopher
Wood

Real Estate Agent

PERSONAL PROFILE Personal Profile

Christopher Wood is a highly dedicated sales and

marketing professional with a long-term commitment to a
successful career in the real estate industry. He is known
as one of the most energetic and accomplished real estate
salespeople in the area, with a solid reputation for
professionalism and ethical practice.

As a real estate professional, Christopher believes that the

sale of a property is all about the client and not the
salesperson. He always puts his clients' needs first and
maintains open communication with them throughout the
entire sales process. Christopher's clients and colleagues
attest to his honesty, integrity, and professionalism, and
find him to be a well-presented, friendly, and exceptionally
reliable team member.

Christopher's comprehensive grasp of the real estate

business enables him to provide exceptional services to his
clients, particularly in the area of selling residential
properties. He understands that every property sale is
unique, and he takes the time to consult with his clients to
understand their needs and preferences.

PHONE: If you're looking for a totally professional property service

678-555-0103 backed up by your area's leading real estate agency, look
WEBSITE:
no further than Christopher Wood. With his dedication,
Website goes here expertise, and
Yourcommitment to providing exceptional
message here....
services, Christopher is the ideal partner to help you
EMAIL: achieve your real estate goals.
someone@example.com