Buying Intention Survey

Questionnaire

The buying intention survey was conducted asking the following two main questions:
 Would you consider buying fruits and vegetables grown hydroponically?
 How much would you like to pay for the hydroponically grown plants as compared to
the currently available plants?

Profile of Respondents
The survey received responses from 34 persons. 58.8% of the respondents are females. The
respondents belonged to middle income group. 11.11% of the respondents are from the upper
middle income groups. The middle income group population is the biggest customer segment
that we have as our target customers, but they are also the most price sensitive and
vulnerable. The upper middle income group is also another target market. The upper class can
also be a potential customer segment, as they are not price sensitive and more inclined

Name Age Gender

Dipali Desai 40 Female
Sona 49 Female
Sandip 53 Male
Bhumi Naik 29 Female
Kavik 29 Male
Kalpen Desai 50 Male
Preya Desai 40 Female
Arpita Desai 47 Female
Premal 53 Male
Shreyas Deshpande 25 Male
Vyoma 26 Female
Akshit Joshi 23 Male
Kenita Sabu 25 Female
Edwin John 25 Male
Nivedita Shah 49 Female
Nishtha 26 Female
Khushi Chitnis 19 Female
Bhakti Himanshu Vajifdar 44 Female
Sachin Deshpande 50 Male
Sunilkumar Pillai 53 Male
 Sanjay Rai 39 Male
Meera 45 Female
Mehul Vajifdar 47 Male
Purvi Vajifdar 43 Female
Purvi 49 Female
Manali Shah 44 Female
Keyur Shah 44 Male
Neha Shah 38 Female
Krishnakant Shah 49 Male

Results of the Survey

As seen in the chart, more than half of the respondents said that they were willing to buy our
product. Only 3% of the respondents said that they would not buy it. Hence, we conclude that
our product would be accepted by the customers and we can definitely venture into selling it.
As seen in the chart, more than half of the respondents said they would be willing to pay a
price that is same as the price of the fruits and vegetables sold currently in the market. Higher
number of people said they would pay more price for the fruits and vegetables than those who
said they would pay less price. But we conclude that we would not be able to put high
disparity in prices of our products. Having difference in prices may result into loss of
customers for us.