Dear Claudia

We recently interviewed three candidates for this position.

We have decided to appoint Mr Jeff Sanderson.
I will brief describe the candidate’s strengths and explain the reasons for our decision.
Let analyze again our most recent situation. First, sales revenue was 35% below our target, so
candidates who apply for sales and marketing must be able to increase sales and provide an
effective marketing strategy. This position requires a person with organizational interpersonal
skills, a strong personality and leadership abilities as well to manage the sales team in order to
avoid the lack of connection among the teams’ member and decrease turnover rates. We also
need to hire an energetic, enthusiastic director who has extensive knowledge and understands the
market in which our company are concurrently engaged.
All three candidates have a strong academic background as well as relevant job experience. They
also have good linguistic abilities, be eager to work and be willing to travel frequently between
three countries.
First, Miss Ramos, Miss Ramos is a quite deserving candidates for the role. She has worked in
sales and marketing for our products since leaving university. She is intelligent, skilled at
computing and numbers, and knowledgeable about in the South American market. She has a
strong, charismatic personality as well as an enthusiastic, dynamic passion, and she understands
how to motivate teams. But her poor experience in management and her strong personality may
be an issue when she works with others in teams.
Following that, Miss Chantal Lefevre is an excellent candidate with extensive experience in sales
and marketing since she has over 15 years working in this area. She understands how to boost
sales team effectiveness and how to work with customers database. However, her little
understanding of the South American market may be a barrier to quickly improving the situation.
Finally, we choose Mr. Jeff to become our Sales and Marketing Director of company. He has the
most relevant experience since he has always worked in sales, has been a Sales Manager in
France and Italy, and has increased sales by 8% over a five-year period, which is a really good
performance that we required. He also has an in-depth understanding of the market cultures in
which we are still developing. He is a good leader with active listening skills and a large network
to research the local market. All these reasons are appropriate for improving our current
company’s situation.
I hope you will satisfy with our choice.
Best regards,
The interviewing team.