Core Item Update:

Women’s Jackets &

Outerwear A/W 25/26
Listen inside this report as our VP of Fashion Francesca
Muston outlines how WGSN stress tests the commercial
viability of each of our core items using our proprietary e-
commerce data and predictive analytics model,
TrendCurve+

Sadie Perry
05.13.24 - 4 minutes

The Frankie Shop

Core Item Methodology
Listen to Francesca Muston, WGSN VP of Fashion Content, explain how we stress test the commercial viability of
each of our core items using our ‘analyst in the loop’ approach to deliver you items ready to trade.

WGSN
Core Item Methodology

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WGSN · Core Item Methodology

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The #TrenchCoat
Having been Flat for several seasons, the #TrenchCoat registered growth and is indicated as a Sustained Riser in
both regions. High newness combined with low markdown depths supports further growth into A/W 25/26 in the
UK, with similar high newness and full-price out-of-stock in the US. Focus on #RelaxedFormal subtle silhouette
tweaks for #LowKeyLuxury and #CityDressing.

Relaxed draped Oversized fit #Quilting Detachable #FauxFur collar Wide spread collar
#CapeDetail

@rodebjerofficial Tod's Milan Burberry Rejina Pyo

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 Trench coat

TrendCurve+ classification

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The #BomberJacket
A Sustained Riser in both regions, the #BomberJacket returned to growth in A/W 23/24, with over-indexing newness
and full-price out-of-stocks indicating further growth potential into A/W 25/26. Take a #SmartenUp approach to this
style via luxurious colours and premium fabrics, or use offbeat primaries for #BoldMinimal designs.

#BusinessCasual Cherry Lacquer #SunnyYellow #Satin Responsible cashmere Funnel neck construction
#GreyOnGrey #PinStripe

Paris Federica Tosi Paris Soft Goat Giada

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 Bomber/blouson

TrendCurve+ classification

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The blazer
The blazer is on an upward trajectory in both regions, classified as a Sustained Riser (UK) and Slow Riser (US). As
the trend will be well established by 2025, focus more on optimising newness than rapid, all-over expansion of the
style, designing into wearable #CityDressing and #SartorialStyling themes.

Relaxed A-line silhouette, Boxy fit #BerryTones #ResponsibleLeather Reductive wool #BoldMinimal
#EnhancedNeutrals #ContrastTrim #GraphicMonochrome
stripe

@sophielsmith Armarium The Source Unknown Store Lanvin Joseph

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 Blazer/sport coat

TrendCurve+ classification

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The #BikerJacket
Biker jackets have been consistently improving for several seasons, and are set for continued growth, highlighted
within our Buyers' Briefing. A Sustained Riser in both regions, newness over-indexes in the transitional A/W
months and data registers high full-price out-of-stocks, supporting the growth forecast.

#Monochrome #TrueLeopard #Motif studs Minimal hardware, #DarkBrowns

#BlackAndWhite #DistressedTexture

Paris @ralphlauren John Richmond @lovechild1979 The Frankie Shop

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 Biker/motorcycle

TrendCurve+ classification

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The #Gilet
A Slow Riser (UK) and Flat (US), the #Gilet has surged in retail assortments in recent seasons, with consistently
over-indexing newness and low markdowns leading to a continued but slowing growth forecast in the UK. The style
remains Flat in the US, having registered a steady assortment mix for several seasons. Appeal to a new
demographic by styling as part of smarter looks.

#SartorialStyling #MaterialMix fleece Longline hooded, smooth #Reversible printed In-built contrast belt
padding

Paris Brunello Cuccinelli MaxMara La Double J Isabel Marant

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 Gilet/puffer vest

TrendCurve+ classification

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Range plan

WGSN Original CADs/Flats WGSN Original CADs/Flats WGSN Original CADs/Flats WGSN Original CADs/Flats WGSN Original CADs/Flats

#TrenchCoat #BomberJacket Blazer #BikerJacket #Gilet

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Action points
Take a no-compromise approach to
sustainability
For outerwear, this means using #ResponsibleLeather or
low-PU #LeatherAlternatives as well as RWS-certified
wool or GRS-certified recycled wool alongside an
absence of unnecessary additional embellishment
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Add intentional details
Robust Luxury is a key theme for core styles in
particular, in line with the #LowKeyLuxury lean toward
streamlined silhouettes, with intentional details. Look to
#ContrastTrim, #MaterialMix and #Modular or
#Reversible design components to allow versatility and
newness without compromising wearability
Focus on transseasonal styles
In line with Collection Review data, the biker jacket is a
key item for development, alongside bomber and trench
styles indicated as Sustained Risers. Prioritise these
transseasonal pieces in cold weather assortments as
weather patterns remain unpredictable
WGSN TrendCurve methodology
WGSN TrendCurve+ is the only predictive analytics product that combines
unrivalled data sources across social, search, shelf, shows and sentiment, with
advanced machine learning techniques and WGSN’s trend forecasting expertise
to tell you which trends to invest in, how deeply and when.

WGSN’s TrendCurve model applies machine learning algorithms to a unique dataset to

accurately classify and forecast trends. The model analyses over five years of historical
data across social, search, retail shelf, catwalk shows and consumer sentiment.
Statistical techniques are applied to extract the underlying trend from the total
assortment to weight the predictive importance of the different inputs (eg catwalk data is
a strong predictor of some trends, and social is stronger for others). These are then
combined to project future values 12–24 months ahead.
The output from the model is reviewed and contextualised by our global team of trend
experts to ensure any external factors are accounted for.
Each trend is statistically classified according to where the forecast is in its lifecycle (see
right) over the next 12–24 months.
Alongside these forecasts, the key data inputs are analysed individually in order to
understand and surface the underlying drivers of a trend.

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