Sourjya B.

Mohanty
Chief Operating Officer – EPIC ON ( IN10 Media Network )
Mumbai| 8722802205 | sourjya123@GMAil.com

Summary

C- Suite Level Management graduate with 15 years of successful sales management experience
within the Telecom , Media industry including 2 years of entrepreneurial stint.
Experienced Business Head with a demonstrated history of working telecom and media industry.
Skilled in Negotiation, Business Planning, Sales, Customer Relationship Management (CRM), and
Sales Management. Coupled with entrepreneurial experience of fund raising and exit it gives
solid hands-on upon P& L Management

Work History

2020-Present
Chief Operating Officer
EPIC ON OTT ( Worldwide ) – IN10 Media Network ( erstwhile Epic Channel India )
www.in10media.com , www.epicon.in

• Distribution , Marketing, Operations, Content Strategy, Planning and overall P&L

• Improving Technology , Platform and overall content serving capabilities of the product

• Introducing new products , growth and monitization methods through VOD , Podcast , E-books , Games &
Gamification

• Leading members of high performance team across various functions – Marketing , Ops , Content &
Engineering

. Driving the distribution across all key channels - Telcos , Non - telcos , Partnerships, Smart TVs and other
connected devices

. Propel growth across geographies both India and overseas

Goal - Position EPIC ON as a Super App in OTT space

 2018-2020
Head – Business Development
ZEE5 India – Zee Entertainment Enterprises Ltd ( www.zee5.com)

 Primarily manage our partnerships with ISPs, PayTV operators, MNOs, and CE/Mobile OEMs in India,
building out the partnerships and working with colleagues in Product and Marketing to find new ways to
drive ZEE5 membership and viewing in an efficient manner.
 Manage a team of 10 Business Development managers – Pan India
 Drive Subscription revenues and volume to achieve annual budget
 Team Member of 10 Strategic account mangers across Delhi , Mumbai and Bangalore responsible for 100
+ key partners alliances .

ZEE5 is the flagship OTT platform from the house of Zee Entertainment. Launched in February 2018, ZEE5 has
rapidly made its mark in the OTT industry as one of premier video platforms in India. It has a Pan India
reach with Higher penetration in Tier 2 & 3 markets apart from Tier 1 Presence in 12 languages showcasing
content like Shows, Awards, Movies, Theatre, Original content, Music, Kids content, News and much
more. With 200,000 + hours of content, ZEE5 offers 7500 + movies, 200+ reality shows, 41+ live channels,
original content in 6 different languages & adding every month.
Content Offering

Sales Head- 2014-2015

Business Head – 2017 /18 ( North & West Region )
RELIANCE BROADCAST NETWORK LTD - BIG FM & BIG MAGIC , GANGA

 Revenue generation from Radio, TV, Driving Sales team annually 20 Crores business from Radio and TV
business . Solutions for KAM, Corp, Retail and Govt. clients Create and Maintain a watertight sales
process and pipeline by effective CRM Management
 Build and maintain relationships with senior-level clients, industry-specific direct advertisers and
relevant agency contacts.
 Educate the industry on the strength of media solutions, and evangelize RBNL, particularly at targeted
events, conferences and media opportunities. Create Branded Content, AFPs & Spikes and help the team
sale those.
 Create & Execute Intellectual Properties and Events regularly in the market to ensure brand
visibility and revenue spikes.
 Hiring resources on time to keep healthy team strength.  Lead a cross-functional working group within
Internal Solutions including Revenue Planning, Production, BTL executions, analytics and vendors to
provide a holistic go-to-market solution for the sales team
 Total Team size of 160+ members from Sales , Programming and Marketing across 21 Radio Stations was
handled by me during my Buisness Head stint
 2011- 2014
National Account Manager
IDEA CELLULAR LTD ( ADITYA BIRLA GROUP )

 Responsible for the penetration in top accounts in Karnataka above 1000 crs turnover.
 Handling the team of indirect and direct sales team for sales and distribution increase in the Postpaid
mobile connection (both in Voice and datacards)
 Handling a team of 4 Relationship managers and 30 Relationship executives.
 Achieving the annual budgets year on year with superlative growth in market share(from 4% to 17%
growth in 2 years)  Creating a strong funnel to meet the annual budget of addition of 8000 customers
and achieving target of 4 crores(ARPU 500 rupees/customer).
 Handling the Solutions of Idea to penetrate into Large clients* Internet leased Lines, Audio
conferencing product

2008- 2011
Key Account Manager- Corporate Cards
AXIS BANK

 Funding the corporates for the company liability corporate cards facility. Increasing the penetration
of the cards within the corporate.
 Analysis of the portfolio, variance.
 Devising expansion plans for deepening the existing base and handling a team of 2 Relationship Officers
and 8 relationship executives.
 Spend management of 30 crores annually on the corporate cards and manage the delinquency along
with the collection team
 Strong Liasoning with the Head office for support and execution of plan  Major Clients like MetLife
Insurance, Sonata Software, Delkor Technik, Wockhardt Hospitals, Apollo Hospitals, Minteck India, CaFÉ
Coffee Day, Cambridge Solutions, Katra Group, GMR Group to name a few have been acquired out of the
120 Large and medium corporates.
 2005-2008
Account Manager
SIFY LIMITED
(NASDAQ: SIFY)
BROADBAND SERVICES:
The Broadband services offered to the subscribers by Sify in the CTO model and MDU model who are
Sify’s Business Partners in connectivity and reach. Driving a team of 7 executives and acquiring
subscribers in the defined catchments areas.

 Responsible for handling 30 Cable Operators in Bangalore region.

 Responsible for driving the sales of the Broadband subscribers in the territory
 Handling 20 sales executives for the new sign-up of Broadband subscribers in the assigned areas
 Responsible for promotional activity in the territory in the assigned area for the CTO model areas.
 Responsible for strategizing the marketing and sales planning for customer acquisition in the MDUs

Education

2020
Certification – Quantative Modelling
Warton Business School

2002-2004
PGDBA
ITM Bangalore
PGDBA - Marketing & Finance

1999- 2002
B.B.A
Utkal University
BBA - General Management