Group 2 - Topic: Impact of Social Media on Overconsumption in Fashion

1. Introduction (1 page)
- Briefly introduce the issue of overconsumption in fashion and its environmental and
social consequences.
- Highlight the specific role of social media in driving this behavior.
- State the report's objectives: investigate the impact, analyze underlying theories, and
provide solutions.
2. Problem Background (3 pages)
- Define overconsumption in fashion and its key metrics (e.g., garment purchases,
discarding habits).
- Discuss the environmental and social consequences of overconsumption (e.g., resource
depletion, pollution, labor exploitation).
- Briefly explain the rise of fast fashion and its contribution to the problem.
3. The Role of Social Media (3 pages)
3.1. Analyze how social media platforms encourage overconsumption, including:
- Influencer marketing and aspirational lifestyles
- Algorithmic targeting and personalized recommendations
- Promotional strategies and flash sales
- Fear of missing out (FOMO) and social comparison
3.2. Discuss the psychological theories behind these behaviors, such as:
- Social identity theory and the need for belonging
- Consumer socialization and media influence
- Self-enhancement and materialism
4. Empirical Insights (2 pages - Optional)
- Include data and research findings to support the analysis (e.g., studies on social media
usage and shopping habits, impact of influencer marketing).
- Consider case studies of specific platforms or campaigns.
- Use visuals like charts, graphs, or infographics to present data effectively.
5. Recommendations for Customers (4 pages)
Offer practical strategies for consumers to make more mindful choices:
- Recognizing manipulative marketing tactics
- Setting personal guidelines and budgets
- Prioritizing quality over quantity
- Supporting sustainable and ethical brands
- Embracing pre-loved fashion and clothing swaps
- Include actionable tips and resources for implementation.
6. Conclusion & Future Directions (1 page)
- Summarize the key findings and recommendations.
- Emphasize the importance of collective action from consumers, industry, and
platforms.
- Suggest future research avenues and areas for continued discussion.