CONSUMER PROMOTION PROPOSAL

Đề nghị chương trình Khuyến mại NTD

1 Brand: Company: Advertising Agency:

Nhãn hiệu Công ty Công ty quảng cáo
2 Time: From: To:
Thời gian Từ Đến
3 Coverage □ National □ Regional □ Key cities
Quy mô Toàn quốc Khu vực Các thành phố chính
□ Others (specify) __________________________________________________
Khác (ghi rõ) __________________________________________________

4 Background/Bối cảnh

Brand status _________________________________________________________________

Tình thế nhãn _________________________________________________________________
_________________________________________________________________

Market situation _________________________________________________________________

Cục diện thị trường _________________________________________________________________
_________________________________________________________________

5 Objective of the promotion/Mục tiêu khuyến mại

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6 Promotion technique/Kỹ thuật khuyến mại (Phát mẫu, rút thăm, coupons, tặng quà…)
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7 Scheme description/Mô tả kế hoạch cụ thể (bao gồm đối tượng NTD)

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8. Timeline/Lịch trình

Itmes/Hạng mục Month/Tháng 1 2 3 4 5 6

Lập kế hoạch
Duyệt kế hoạch
Làm TVC
Làm Print ad
Hàng/Vật phẩm khuyến mại
(poster, quà)

9. Promotion expenses/Chi phí khuyến mại

Itmes/Hạng mục (TVC, poster, Quantity Price Total

print ad…) Số lượng Chi phí Tổng cộng

10 Budget From Marketing ___________________

Ngân sách From Sales ___________________
11 Approved/Duyệt
Brand Manager __________________________ Financial Director ______________________
Marketing Director __________________________ Production Director ______________________
General Manager _________________________________________________________________