UNIVERSITY OF THE IMMACULATE CONCEPTION

Bonifacio St., Davao City

SK Food Coma

In partial fulfillment for the Degree of

Master in Business Administration

Prepared by:

Quinco, Stephanie Khaye R.

December 2021
 VI. FINANCIAL PLAN

The financial plan of SK Food Coma has considered the necessary planned capital

expenditure and initial operating and expenses of the business, the assumptions of the

study, and the three year projected financial statements. The following are the

composition of the start-up expenditures:

SK Food Coma
PROJECTED START- UP COST AND CAPITALIZATION

Fixed Asset

Leasehold Improvements 50,000.00

Rotisserie Machine 80,000.00
Gas stove 20,000.00
Refrigerator 20,000.00
Freezer 18,000.00
Cookwares 25,000.00
Furnitures and Fixtures 5,000.00
Laptop 12,000.00
Motor Vehicle 50,000.00
Fire Extinguisher 4,000.00
Security Device/ CCTV 15,000.00
Total Fixed Assets 299,000.00

Working Capital

Raw Materials 210,000.00

Direct Labor 45,000.00
Production Overhead 35,000.00
Selling and Administrative Expenses 60,000.00
Total Working Capital 350,000.00

Total Start-Up Cost and

Capitalization 649,000.00
Important Financial Assumptions

The following are the major financial assumptions of for the operation and

financial projections of the business:

1. All Sales are in the form of cash.

2. Sales volume is assumed to increase by 20% annually.

3. Selling price is assumed to increase by 10% annually.

4. Cost of raw materials is assumed to increase by 10%.

5. Direct Labor cost is assumed to increase by 5%.

6. Utilities and rental cost are assumed to increase by 10%.

7. Repairs and Maintenance cost charged under Production Overhead is assumed to

increase by Php 10,000/year while Repairs and Maintenance charge under Selling

and Administrative Expenses is assumed to increase by Php 3,000/year.

8. Salaries expense is assumed to increase by 5%.

9. Delivery Expense is assumed to increase by 20% annually.

10. Marketing Expenses are assumed to decrease by Php10,000 every year.

11. Retainer's Fee for the Bookkeeper is assumed to increase 5% every year.

12. Other Supplies and Inventory is assumed to increase 20% annually.

 PROJECTED STATEMENT OF FINANCIAL POSITION
AS OF THE YEARS ENDED

Year 1 Year 2 Year 3

ASSETS

Current Assets
Cash 802,896.43 1,717,630.87 3,153,818.69
Raw Materials Inventory 124,740.00 29,937.60 30,785.83
Other Supplies and Inventory 2,000.00 2,400.00 2,880.00
Prepaid Expenses 30,000.00 30,000.00 30,000.00
959,636.43 1,779,968.47 3,217,484.52

Non-current Assets
Leasehold Improvement, net of
Accumulated Depreciation 45,000.00 40,000.00 35,000.00
Rotisserie Machine, net of
Accumulated Depreciation 72,000.00 64,000.00 56,000.00
Gas stove, net of Accumulated
Depreciation 18,000.00 16,000.00 14,000.00
Refrigerator, net of Accumulated
Depreciation 18,000.00 16,000.00 14,000.00
Freezer, net of Accumulated
Depreciation 16,200.00 14,400.00 12,600.00
Cookwares, net of Accumulated
Depreciation 18,750.00 12,500.00 6,250.00
Furnitures and Fixtures, net of
Accumulated Depreciation 4,500.00 4,000.00 3,500.00
Laptop, net of Accumulated
Depreciation 9,600.00 7,200.00 4,800.00
Motor Vehicle, net of Accumulated
Depreciation 45,000.00 40,000.00 35,000.00
Fire Extinguisher, net of Accumulated
Depreciation 3,600.00 3,200.00 2,800.00
Security Device, net of Accumulated
Depreciation 13,500.00 12,000.00 10,500.00
264,150.00 229,300.00 194,450.00

Total Assets 1,223,786.43 2,009,268.47 3,411,934.52

LIABILITIES AND OWNER'S

EQUITY

LIABILITIES

Current Liabilities
Income Tax Payable 41,098.75 64,187.37 139,212.29
 VAT Payable 14,233.39 21,238.33 30,797.15
55,332.14 85,425.70 170,009.44

TOTAL LIABILITIES 55,332.14 85,425.70 170,009.44

OWNER'S EQUITY

Quinco, Capital 1,228,454.29 2,073,842.77 3,511,925.08

Quinco, Drawings 60,000.00 150,000.00 270,000.00
Total Owner's Equity 1,168,454.29 2,223,842.77 3,781,925.08

TOTAL LIABILITIES AND

OWNER'S CAPITAL 1,223,786.43 2,009,268.47 3,411,934.52

Capital, beginning 649,000.00 1,168,454.29 1,923,842.77

Add:
Additional Investment
Net Income 579,454.29 905,388.48 1,588,082.32
Total Equity 1,228,454.29 2,073,842.77 3,511,925.08
Less:
Withdrawals 60,000.00 150,000.00 270,000.00
Capital, End 1,168,454.29 1,923,842.77 3,241,925.08

TOTAL LIABILITIES AND

OWNER'S CAPITAL 1,223,786.43 2,009,268.47 3,411,934.52
 PROJECTED STATEMENT OF FINANCIAL PERFORMANCE
FOR THE YEARS ENDING

Year 1 Year 2 Year 3

Sales 2,841,540.00 3,750,832.80 4,958,634.24

Less: Cost of Goods Sold (Note 1) 1,575,290.00 1,959,618.90 2,043,550.02
Gross Profit 1,266,250.00 1,791,213.90 2,915,084.22
Less: Selling and Administrative
Expenses (Note 2) 351,600.00 374,216.00 400,587.00
Operating Income 914,650.00 1,416,997.90 2,514,497.22
Less: Income Tax Expense 164,395.00 256,749.48 556,849.17
VAT Expense (Note 3) 170,800.71 254,859.94 369,565.74
Net Income 579,454.29 905,388.48 1,588,082.32

PROJECTED STATEMENT OF CASH FLOWS

FOR THE YEARS ENDING

Year 1 Year 2 Year 3

Cash Inflow from

Operating
Sales 2,841,540.00 3,750,832.80 4,958,634.24
2,841,540.00 3,750,832.80 4,958,634.24

Cash Outflow from

Operating
Payment of Raw Materials -1,247,400.00 -1,372,140.00 -1,509,354.00
Payment of Direct Labor -254,580.00 -267,826.50 -281,714.25
Payment of Production
Overhead -203,000.00 -199,800.00 -228,280.00
Payment of Selling and
Administrative Expense -343,800.00 -364,816.00 -391,267.00
Payment of Income Tax
Expense -123,296.25 -233,660.86 -481,824.24
Payment of VAT -156,567.32 -247,855.01 -360,006.92
Cash Withdrawals -60,000.00 -150,000.00 -270,000.00
-2,388,643.57 -2,836,098.36 -3,522,446.42
Net Cash Inflow (Outflow)
from Operating 452,896.43 914,734.44 1,436,187.82

Net Increase (Decrease) in

Cash 452,896.43 914,734.44 1,436,187.82
Cash Balance, Beg 350,000.00 802,896.43 1,717,630.87
Cash Balance, End 802,896.43 1,717,630.87 3,153,818.69
Notes to Financial Statements
Note 1 – Cost of Good Sold

Particulars Year 1 Year 2 Year 3

Raw Materials Inventory, Beg - 124,740.00 29,937.60
Add: Purchases 1,247,400.00 1,372,140.00 1,509,354.00
Total Raw materials Available for Use 1,247,400.00 1,496,880.00 1,539,291.60
Less: Raw Materials Inventory, End 124,740.00 29,937.60 30,785.83
Raw Materials Used 1,122,660.00 1,466,942.40 1,508,505.77
Add: Direct Labor 254,580.00 267,826.50 281,714.25
Production Overhead 198,050.00 224,850.00 253,330.00
Cost of Goods Sold 1,575,290.00 1,959,618.90 2,043,550.02

Note 2 – Selling and Administrative Expenses

SELLING AND ADMINISTRATIVE EXPENSES
Particulars Year 1 Year 2 Year 3
214,800.00 226,116.00 237,972.00
Salaries Expense
11,000.00 13,000.00 15,000.00
Permits and Licenses
2,000.00 2,000.00 2,000.00
Communication Expense
25,000.00 15,000.00 5,000.00
Marketing Expense
60,000.00 72,000.00 86,400.00
Delivery Expense
6,000.00 6,300.00 6,615.00
Retainer's Fee (for the Bookkeeper)
20,000.00 24,000.00 28,800.00
Other Supplies and Inventory
3,000.00 6,000.00 9,000.00
Repairs and Maintenance
9,800.00 9,800.00 9,800.00
Depreciation Expense
351,600.00 374,216.00 400,587.00
Total Selling and Administrative Expense

Note 3 – Value Added Tax Expense

Particulars Year 1 Year 2 Year 3

Output VAT 304,450.71 401,874.94 531,282.24

Less: Input VAT 133,650.00 147,015.00 161,716.50
VAT Payable 170,800.71 254,859.94 369,565.74

Note 4 – Income Tax Payable

Income Tax Computation
 Particulars Year 1 Year 2 Year 3
Taxable Income 114,650 616,997.90 514,497.22
Tax Rate 30% 25% 30%
Tax Due 34,395 154,249.48 154,349.17
Add: Basic Tax 130,000 102,500 402,500
Total Income Tax Due 164,395.00 256,749.48 556,849.17

Note 5 – Sales Revenue

Particulars Year 1 Year 2 Year 3
No. of No. of No. of
Price Units Amount Units Amount Units Amount
Roasted Chichen ₱180.00 4,396 791,280.00 5,275 1,044,489.60 6,330 1,379,992.32
Roated Liempo ₱150.00 4,396 659,400.00 5,275 870,408.00 6,330 1,152,103.68
Chicken
Battered ₱180.00 1164 209,520.00 1397 276,566.40 1676 365,402.88
Adobo ₱160.00 134 21,440.00 161 28,300.80 193 37,434.24
Afritada ₱170.00 43 7,310.00 52 9,649.20 62 12,755.52
Pork
Humba ₱180.00 696 125,280.00 835 165,369.60 1002 218,488.32
Adobo ₱170.00 428 72,760.00 514 96,043.20 616 126,961.92
Menudo ₱160.00 215 34,400.00 258 45,408.00 310 60,062.40
Beef
Beef Steak ₱180.00 950 171,000.00 1140 225,720.00 1368 298,224.00
Mechado ₱160.00 201 32,160.00 241 42,451.20 289 56,151.36
Beef with Ampalaya ₱170.00 187 31,790.00 224 41,962.80 269 55,471.68
Seafood
Sweet and Sour Fish ₱180.00 522 93,960.00 626 124,027.20 752 163,866.24
Buttered Shrimp ₱200.00 522 104,400.00 626 137,808.00 752 181,906.56
Sinigang/Tinolang Shellfish ₱150.00 294 44,100.00 353 58,212.00 423 77,051.52
Noodles
Pancit Canton ₱160.00 816 130,560.00 979 172,339.20 1175 227,957.76
Bihon Guisado ₱160.00 415 66,400.00 498 87,648.00 598 115,934.40
Sotanghon Soup ₱150.00 107 16,050.00 128 21,186.00 154 28,042.56
Vegetable
Chopseuy ₱170.00 910 154,700.00 1092 204,204.00 1310 269,942.40
Pinakbet ₱180.00 361 64,980.00 433 85,773.60 520 113,325.12
Utan (Law-uy) ₱150.00 67 10,050.00 80 13,266.00 96 17,559.36
16,82 2,841,540.0 20,18 3,750,832.8 24,22 4,958,634.2
Total Sales 4 0 9 0 7 4

Note 6 – Cost of Sales

 Summary of Raw Materials

Year 1 Year 2 Year 3

Raw Materials 1,247,400.00 1,372,140.00 1,509,354.00

YEAR 1

Summary of Labor Cost

Number of
Year 1 Monthly Rate No. of Months Total
Workers
Cook 1 10,000.00 12 120,000.00
Assistant Cook 1 9,000.00 12 108,000.00
Total 228,000.00
Year 2 Number of Monthly Rate No. of Months Total
Workers
Cook 1 10,500.00 12 126,000.00
Assistant Cook 1 9,450.00 12 113,400.00
Total 239,400.00
Year 3 Number of Monthly Rate No. of Months Total
Workers
Cook 1 11,025.00 12 132,300.00
Assistant Cook 1 9,922.50 12 119,070.00
Total 251,370.00

PROJECTED SALARIES CHARGED TO DIRECT LABOR

FOR THE YEARS ENDING

Number Year 1 Year 2 Year 3

Cook 1 133,920.00 140,865.00 148,147.50
 Assistant Cook 1 120,660.00 126,961.50 133,566.75
Total Salaries Expense 2 254,580.00 267,826.50 281,714.25
YEAR 1

SSS Philhealth Pag-ibig Total

Employees Salary Mandatory
EE ER EE ER EE ER Deductions
10,000.0 450.0 200.0 200.0
Cook 0 0 860.00 0 0 100.00 100.00 1,910.00
405.0 180.0 180.0
Assistant Cook 9,000.00 0 775.00 0 0 100.00 100.00 1,740.00
19,000.0 855.0 1,635.0 380.0 380.0
TOTAL 0 0 0 0 0 200.00 200.00 3,650.00

YEAR 2
SSS Philhealth Pag-ibig Total
Employees Salary Mandatory
EE ER EE ER EE ER Deductions
10,500.0 472.5 236.2 236.2
Cook 0 0 902.50 5 5 100.00 100.00 2,047.50
427.5 212.6 212.6
Assistant Cook 9,450.00 0 817.50 3 3 100.00 100.00 1,870.25
19,950.0 900.0 1,720.0 448.8 448.8
TOTAL 0 0 0 8 8 200.00 200.00 3,917.75

YEAR 3
SSS Philhealth Pag-ibig Total
Employees Salary Mandatory
EE ER EE ER EE ER Deductions
11,025.0 495.0 275.6 275.6
Cook 0 0 945.00 3 3 100.00 100.00 2,191.25
450.0 248.0 248.0
Assistant Cook 9,922.50 0 860.00 6 6 100.00 100.00 2,006.13
20,947.5 945.0 1,805.0 523.6 523.6
TOTAL 0 0 0 9 9 200.00 200.00 4,197.38

PROJECTED SALARIES CHARGED TO SELLING AND ADMINISTRATIVE EXPENSE

FOR THE YEARS ENDING

Number Year 1 Year 2 Year 3

Store Assistant 1 107,400.00 113,058.00 118,986.00
Delivery Driver 1 107,400.00 113,058.00 118,986.00
Total Salaries Expense 2 214,800.00 226,116.00 237,972.00

YEAR 1
SSS Philhealth Pag-ibig Total
Employees Salary Mandatory
EE ER EE ER EE ER Deductions
Store 160.0 160.0 100.0
Assistant 8,000.00 360.00 690.00 0 0 0 100.00 1,570.00
Delivery 160.0 160.0 100.0
Driver 8,000.00 360.00 690.00 0 0 0 100.00 1,570.00
1,380.0 320.0 320.0 200.0
TOTAL 16,000.00 720.00 0 0 0 0 200.00 3,140.00

YEAR 2
SSS Philhealth Pag-ibig Total
Employees Salary Mandatory
EE ER EE ER EE ER Deductions
Store 189.0 189.0 100.0
Assistant 8,400.00 382.50 732.50 0 0 0 100.00 1,693.00
Delivery 189.0 189.0 100.0
Driver 8,400.00 382.50 732.50 0 0 0 100.00 1,693.00
1,465.0 378.0 378.0 200.0
TOTAL 16,800.00 765.00 0 0 0 0 200.00 3,386.00

YEAR 3
SSS Philhealth Pag-ibig Total
Employees Salary Mandatory
EE ER EE ER EE ER Deductions
Store 220.5 220.5 100.0
Assistant 8,820.00 405.00 775.00 0 0 0 100.00 1,821.00
Delivery 220.5 220.5 100.0
Driver 8,820.00 405.00 775.00 0 0 0 100.00 1,821.00
1,550.0 441.0 441.0 200.0
TOTAL 17,640.00 810.00 0 0 0 0 200.00 3,642.00

PROJECTED PRODUCTION OVERHEAD

FOR THE YEARS ENDING
Year 1 Year 2 Year 3
Utilities Expense 48,000.00 52,800.00 58,080.00
Rent Expense 120,000.00 132,000.00 145,200.00
Repairs and Maintenance 5,000.00 15,000.00 25,000.00
Depreciation 25,050.00 25,050.00 25,050.00
Total Production Overhead 198,050.00 224,850.00 253,330.00

Utilities Expense
YEAR 1 Per month No. of Months Total
Electricity 1,500.00 12 18,000.00
Water 1,500.00 12 18,000.00
LPG 1,000.00 12 12,000.00
Total 48,000.00
YEAR 2 Per month No. of Months Total

Electricity 1,650.00 12 19,800.00

Water 1,650.00 12 19,800.00
LPG 1,100.00 12 13,200.00
Total 52,800.00
YEAR 3 Per month No. of Months Total

Electricity 1,815.00 12 21,780.00

Water 1,815.00 12 21,780.00
LPG 1,210.00 12 14,520.00
Total 58,080.00

Note 7- Salaries and Wages

Number of No. of
Year 1 Monthly Rate Total
Workers Months
Store Assistant 1 8,000.00 12 96,000.00
 Delivery Driver 1 8,000.00 12 96,000.00
Total 192,000.00
Year 2 Number of Monthly Rate No. of Total
Workers Months
Store Assistant 1 8,400.00 12 100,800.00
Delivery Driver 1 8,400.00 12 100,800.00
Total 201,600.00
Year 3 Number of Monthly Rate No. of Total
Workers Months
Store Assistant 1 8,820.00 12 105,840.00
Delivery Driver 1 8,820.00 12 105,840.00
Total 211,680.00

Note 8- Transportation Expense

Fuel Expense No. of months Total

Year 1 5,000 12 60,000.00
Year 2 6,000 12 72,000.00
Year 3 7,200 12 86,400.00

Note 9- SSS, PHIC, & HDMF Expenses

SSS Philhealth Pag-ibig Total

Total
Annual
Employees Salary Mandatory
Employer’s
Deductions
EE ER EE ER EE ER Share
Cook 10,000.00 450.00 860.00 200.00 200.00 100.00 100.00 1,910.00 13,920.00
Assistant Cook 9,000.00 405.00 775.00 180.00 180.00 100.00 100.00 1,740.00 12,660.00
Store Assistant 8,000.00 360.00 690.00 160.00 160.00 100.00 100.00 1,570.00 18,840.00
Delivery Driver 8,000.00 360.00 690.00 160.00 160.00 100.00 100.00 1,570.00 18,840.00
TOTAL 35,000.00 1,575.00 3,015.00 700.00 700.00 400.00 400.00 6,790.00 64,260.00

YEAR 2
Employees Salary SSS Philhealth Pag-ibig Total Total
EE ER EE ER EE ER Mandatory Annual
Deductions Employer’s
 Share
Cook 10,500.00 472.50 902.50 236.25 236.25 100.00 100.00 2,047.50 14,865.00
Assistant Cook 9,450.00 427.50 817.50 212.63 212.63 100.00 100.00 1,870.25 13,561.50
Store Assistant 8,400.00 382.50 732.50 189.00 189.00 100.00 100.00 1,693.00 20,316.00
Delivery Driver 8,400.00 382.50 732.50 189.00 189.00 100.00 100.00 1,693.00 20,316.00
TOTAL 36,750.00 1,665.00 3,185.00 826.88 826.88 400.00 400.00 7,303.75 69,058.50

YEAR 3
SSS Philhealth Pag-ibig Total
Total
Annual
Employees Salary Mandatory
Employer’s
Deductions
EE ER EE ER EE ER Share
Cook 11,025.00 495.00 945.00 275.63 275.63 100.00 100.00 2,191.25 15,847.50
Assistant Cook 9,922.50 450.00 860.00 248.06 248.06 100.00 100.00 2,006.13 14,496.75
Store
Assistant 8,820.00 405.00 775.00 220.50 220.50 100.00 100.00 1,821.00 21,852.00
Delivery
Driver 8,820.00 405.00 775.00 220.50 220.50 100.00 100.00 1,821.00 21,852.00
TOTAL 38,587.50 1,755.00 3,355.00 964.69 964.69 400.00 400.00 7,839.38 74,048.25

Note 10- Professional Fees

Year 1 Monthly Rate No. of Months Total
Bookkeeper’s Retainers Fee 500 12 6,000.00
Year 2 Monthly Rate No. of Months Total
Bookkeeper’s Retainers Fee 525 12 6,300.00
Year 3 Monthly Rate No. of Months Total
Bookkeeper’s Retainers Fee 551.25 12 6,615.00

Note 11 - Rent Expense

Year 1 Monthly Rate No. of Months Total
Monthly Rental 10,000.00 12 120,000
Year 2 Monthly Rate No. of Months Total
Monthly Rental 11,000.00 12 132,000
Year 3 Monthly Rate No. of Months Total
Monthly Rental 12,100 .00 12 145,200.00

Note 12 - Permits and Licenses

Particulars Year 1 Year 2 Year 3

DTI Business Registration 1,000.00

 Business Permit 6,000.00 7,000.00 8,000.00
BIR 3,000.00 4,000.00 5,000.00
Sanitary Permit 1000 2000 2000
Total 11,000.00 13,000.00 15,000.00

Note 13- Marketing Expense

Particulars Year 1 Year 2 Year 3
Facebook Page Ad Promotion 7,000.00 5,000.00 2,000.00
Food Blogger/Influencer (₱2000/promotion) 8,000.00 4,000.00 -
Flyers/Leaflets (₱1,500/ream) 4,500.00 2,500.00 1,500.00
Labor Cost (₱500/day) 5,500.00 3,500.00 1,500.00
Total 25,000.00 15,000.00 5,000.00

Note 14- Depreciation Expense

PROJECTED DEPRECIATION
FOR THE YEARS ENDING

Charged under Production

Overhead
Cost Lifespan Year 1 Year 2 Year 3
Leasehold Improvement 50,000.00 10 5,000.00 5,000.00 5,000.00
Rotisserie Machine 80,000.00 10 8,000.00 8,000.00 8,000.00
Gas stove 20,000.00 10 2,000.00 2,000.00 2,000.00
Refrigerator 20,000.00 10 2,000.00 2,000.00 2,000.00
Freezer 18,000.00 10 1,800.00 1,800.00 1,800.00
Cookwares 25,000.00 4 6,250.00 6,250.00 6,250.00
213,000.0 25,050.0
Total PPE/Depreciation 0 25,050.00 25,050.00 0

Charged under Selling and

Administrative Expense
 Cost Lifespan Year 1 Year 2 Year 3
Furnitures and Fixtures 5,000.00 10 500.00 500.00 500.00
Laptop 12,000.00 5 2,400.00 2,400.00 2,400.00
Motor Vehicle 50,000.00 10 5,000.00 5,000.00 5,000.00
Fire Extinguisher 4,000.00 10 400.00 400.00 400.00
Security Device/ CCTV 15,000.00 10 1,500.00 1,500.00 1,500.00
Total PPE/ Depreciation 86,000.00 9,800.00 9,800.00 9,800.00

Profitability Ratios

Net Profit Ratio

Particulars Year 1 Year 2 Year 3
Net Income 579,454.29 905,388.48 1,588,082.32
Divided by: Sales 2,841,540.00 3,750,832.80 4,958,634.24
Net Profit Ratio 20% 24% 32%

Gross Profit Ratio

Particulars Year 1 Year 2 Year 3
Gross Income 1,266,250.00 1,791,213.90 2,915,084.22
Divided by: Sales 2,841,540.00 3,750,832.80 4,958,634.24
Gross Profit Ratio 45% 48% 59%

Return on Assets
Particulars Year 1 Year 2 Year 3
Net Income 579,454.29 905,388.48 1,588,082.32
Divided by: Average Total Assets 936,393.21 1,616,527.45 2,710,601.49
Return on Assets 62% 56% 59%

Return on Equity
Particulars Year 1 Year 2 Year 3
Net Income 579,454.29 905,388.48 1,588,082.32
Divided by: Average Total Equity 908,727.14 1,546,148.53 2,582,883.93
Return on Equity 64% 59% 61%
LIQUIDITY RATIOS

Current Ratio
Particulars Year 1 Year 2 Year 3
Current Assets 959,636.43 1,779,968.47 3,217,484.52
Current Liabilities 55,332.14 85,425.70 170,009.44
Current Ratio 17.34 20.84 18.93

Leverage Ratios
Particulars Year 1 Year 2 Year 3
Liabilities 55,332.14 85,425.70 170,009.44
Owner's Equity 1,168,454.29 2,223,842.77 3,781,925.08
Debt-to-Equity Ratio 5% 4% 4%

Particulars Year 1 Year 2 Year 3

Liabilities 55,332.14 85,425.70 170,009.44
Total Assets 1,223,786.43 2,009,268.47 3,411,934.52
Debt Ratio 5% 4% 5%

Particulars Year 1 Year 2 Year 3

Owner's Equity 1,168,454.29 2,223,842.77 3,781,925.08
Total Assets 1,223,786.43 2,009,268.47 3,411,934.52
Equity Ratio 95% 111% 111%

Return on Investment
Year Net Income
1 579,454.29
2 905,388.48
3 1,588,082.32
Total 3,072,925.08
 Divided by: Number of Years 3
Average Net Income 1,024,308.36
Divided by: Investment Cost 649,000.00
Return on Investment (ROI) 158%

VII. Appendices

Appendix A
CY 2020 POPULATION CENSUS – QUIRINO AREA

BARANGAY CENSUS

Barangay 3 A 322

Barangay 4 A 1337

Barangay 5 A 7812

Barangay 6 A 1685

Barangay 7-A 2555

Barangay 8-A 10377

Barangay 9-A 5173
Barangay 10 5743
Barangay 11 B 1721
Barangay 12 B
672
TOTAL 37,397

PROJECTED POPULATION GROWTH

 Year Population Growth Increase Projected # of
Rate Population Household
s
(AHM-4.4)

2016 34,032 1.022% 748 34,780

2017 34,780 1.022% 765 35,545

2018 35,545 1.022% 782 36,327

2019 36,327 1.022% 800 37,127

2020 37,127 1.022% 816 37,943

2021 37,943 1.022% 835 38,778

2022 38,778 1.022% 853 39,631 9,695

2023 39,631 1.022% 872 40,503 9,908

2024 40,503 1.022% 891 41,394 10,126

PROJECTED DEMAND – Chicken and Liempo

Target
Market
Average
Projected Buying # of Order/s per Projected
Projected Year Frequency of
Population from the Customer Demand
Purchase
Industry
(Area)
2022 9,695 1,454 31 2 90,159
2023 9,908 1,486 31 2 92,143
2024 10,126 1,519 31 2 94,170

Assumption: Target Market buying from the Industry in the Area = 15%.

*FREQUENCY OF PURCHASE (FOP) COMPUTATION:

#
Weighted
Choices: Respondents WEIGHT FOP(ANNUAL) Average FOP
Annual FOP
in %
 once / wk 19% 2 48 96

twice / wk 10% 1 96 96

Twice
month 35% 3 24 72

Once a
month 36% 4 12 48

10 312 31

PROJECTED DEMAND – SHORT ORDERS

Target
Market
Average
Projected Buying # of Order/s per Projected
Projected Year Frequency of
Population from the Customer Demand
Purchase
Industry
(Area)
2022 9,695 969 44 2 85,312
2023 9,908 991 44 2 87,189
2024 10,126 1,013 44 2 89,107

Assumption: Target Market buying from the Industry in the Area = 10%.

*FREQUENCY OF PURCHASE (FOP) COMPUTATION:

#
Weighted
Choices: Respondents WEIGHT FOP(ANNUAL) Average FOP
Annual FOP
in %

once / wk 25% 3 48 144

twice / wk 21% 2 96 192

Twice
month 33% 4 24 96

Once a
month 21% 1 12 12
 10 444 44

Appendix B
SUPPLY FIGURES DATA (2021)
Chicken and Liempo

Competitors Total (ANNUAL)

Chooks to Go 12,000
Kookels 7,000
Manokhan Roasters 5,000
Penongs 10,000
Others x 5 (2000) 10,000
2021 44,000

Year Total Projected Supply

2022 46,200
2023 48,510
2024 46,200

It is expected that supply will increase 5% per year.

Computation (2021) 44,000 x 1.05 = 46,200

Short Orders

Competitors Total (ANNUAL)

 Kookels 9,000
Penongs 16,000
Others x 6 (3000) 18,000
2021 43,000

Year Total Projected Supply

2022 45,150
2023 47,408
2024 49,778

It is expected that supply will increase 5% per year.

Computation (2021) 43,000 x 1.05 = 45,150
Appendix D
Menu List
 Appendix E
Facility Layout
 Survey Questionnaire

“Acceptability & Marketability of

Lechon Manok and Liempo with Short Order in Davao City”

Dear Respondents,

Good day! Thank you for voluntarily agreeing to take part in this survey. The purpose of this study is to
determine the viability and marketability of Lechon Manok and Liempo with Short Order in Davao City.
This survey may take 5-10 minutes to complete. Your responses will be strictly confidential and will be
reported only in the aggregate. Your time and opinion are greatly appreciated

- The Researcher

Please check the box that corresponds to your answer.

PART I. Demographic Profile

1.) Sex Male Female

2.) Age 18 – 25 26 – 33 34 – 41

42 – 49 50 – 57 58 – 65 Above 65

3.) Occupation Private Employee Gov’t Employee Self-Employed Business Person

Retiree Others (Specify)

4.) If working, Below 10,000 10,001 - 30,000 30,001-50,000

Monthly Income (₱)

50,001 - 70,000 70,001-90,000 90,001-100,000 Above 100,000

PART II. Preferences and Marketability

1. Do you normally buy roasted chicken, roasted liempo and other short order dishes?

yes no (pls proceed to No. 4 )

2. If yes, where do you normally buy them?

Lechon manok stalls/store

Carinderia

Restaurant

Food court/Malls

Others (pls specify) :___________

3. What factors do you consider important when buying roasted chicken, roasted liempo and other
short order dishes.

Rank the following from 1 to 9 , with 1 being the most important.

___ variety of food choices

___ quality of customer service

___ reasonableness of price

___ delivery service

___ Hygiene

___ convenience

___ reliability

___ Taste

___ Brand Name

4. If a new business offering roasted chicken, roasted liempo and other short order dishes will open
along Quirino St., Davao City, would you be willing to buy from them?

__ yes No (do not proceed)

PART II. Marketing Mix

PRODUCT

5. How often do you buy roasted chicken and roasted liempo?

ROASTED CHICKEN

Once a week
Twice a week
twice a month
once a month
Others, please specify: _________

ROASTED LIEMPO

Once a week
Twice a week
twice a month
once a month
Others, please specify: _________

6) Do you also usually buy short order dishes and have them delivered?

__ yes No (do not proceed)

a) If Yes, how frequent do you purchase short order dishes?

Once a week
Twice a week
twice a month
once a month
Others, please specify: _________
7. Which of the following short order dishes do you usually buy?

Chicken: Pork : Beef :

Beef Steak

Mechado

Beef with Ampalaya

Humba

Adobo

Menudo

Battered

Adobo

Afritada

Chopseuy

Pinakbet

Utan

Seafood Noodles: Vegetables :

Pancit Canton

Bihon Guisado

Sotanghon Soup

Sweet and Sour

Buttered Shrimp

Sinigang/Tinolang
Shellfish

PRICE
5) How much are you willing to pay for a whole Roasted Lechon Manok?

P 180

P 190

P 200

P 220

P 250

6) How much are you willing to pay for a rosted Liempo?

P 150

P 165

P 180

P 200

P 220

7) How much are you willing to pay for following food category?

a. For Chicken Dish

P180 P200 P220

Battered :

P160 P180 P200

Adobo :
 P170 P200 P220

Afritada :

b. For Pork Dish:

P180 P200 P220

Humba :

P170 P180 P200

Adobo :

P160 P180 P200

Menudo :

c. For Beef Dish:

P180 P200 P220

Beef Steak :

P160 P180 P200

Mechado :

P170 P180 P200

Beef with Amplaya:

d. For Seafood Dish:

 P180 P200 P220

Sweet and Sour Fish :

P200 P220 P250

Buttered Shrimp :

P150 P160 P170

Sinigang/Tinolang Shellfish :

e. For Noodles Dish

P160 P180 P200

Pancit Canton :

P160 P180 P200

Bihon Guisado :

P150 P170 P180

Sotanghon soup :

f. For Vegetable Dish

P170 P180 P200

Chopseuy :

P180 P200 P220

Pinakbet :

P150 P170 P200

Utan :
How many orders do you normally purchase?

1 order

__ 2 orders

__ 3 orders

__ 4 orders

__ Above 4 orders

What form of payment are you comfortable?

COD via Online Bank via Mobile Money via Credit Cards

(Cash on Transfer Transfer

Delivery)

PROMOTION

1. Would offers such as promos and discounts entice you to try?

Yes No

2. Will a free delivery service attract you to buy?

Yes No

3. How do you usually get informed about new food services in town? Check all that applies.

Friend Social Media Flyers/Posters Radio

Television Others, please ______________

specify:

4. Indicate suggestions/comments to make the business more viable.

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________
 Appendix F

Survey Results

Questions Frequency

Part I Demographic Profile

Sex Male 32

Female 68

Age

18-25 31

26-33 45

34-41 10

42-49 2

50-57 6

58-65 6

Above 65 0

Occupation

Private Employee 31

Gov’t Employee 43

Self-Employed/Business Person 15

Retiree 1

OFW/Allottee 0

Others 10

Monthly Household Income

Below ₱10,000 18

₱10,001 — ₱30,000 73

₱30,001 — ₱50,000 8

₱50,001 — ₱70,000 0

₱70,001 — ₱90,000 1

₱90,001— ₱100,000 0
 Above ₱100,000

Part II Preferences and Marketability

3. What factors do you consider important when buying roasted chicken, roasted liempo and other short order dishes.
6. Do you also usually buy short order dishes and have them delivered?

Y
es 83
N
o 17

7. Which of the following short order dishes do you usually buy?

For Chicken Dishes:

Battered 8
Chicken 7
1
Adobo
0
 Afritada 3

For Pork Dishes:

Humb 5
a 2
3
Adobo
2
Menu 1
do 6

For Beef Dishes:

7
Beef Steak
1
1
Mechado
5
Beef with 1
Ampalaya 4

For Seafood Dishes

3
Sweet and Sour Fish
9
3
Buttered Shrimp
9
Sinigang/Tinolang 2
Shellfish 2

For Noodle Dishes:

6
Pancit Canton
1
Bihon 3
Guisado 1
Sotanghon
8
Soup

For Vegetable Dishes

 6
Chopseuy
8
2
Pinakbet
7
Utan (Law-
5
uy)

PRICE
1. How much are you willing to pay for a whole roasted Lechon Manok?

₱1
80 48
₱1
90 22
₱2
00 30
2. How much are you willing to pay for Roasted Liempo?

₱1
50 66
₱1
70 13
₱1
80 21

3. How much are you willing to pay for the following food category?
a. Chicken Dishes
Battered Chicken

₱1
80 74
₱2
00 19
₱2
7
20
Adobo

₱1
7
60
9
 ₱1
1
80
6
₱2
00 5
Afritada:

₱1
70 81
₱2
00 15
₱2
20 4

b. Pork Dishes
Humba

₱1
7
80
4
₱2
2
00
0
₱2
20 6
Adobo

₱1
7
70
4
₱1
1
80
8
₱2
00 8
Menudo

₱1
7
60
8
₱1
 1
80
8
₱2
00 4
c. Beef Dishes
Beef Steak
₱180 66
₱200 19
₱220 15
Mechado
₱160 72
₱180 18
₱200 10
Beef with Ampala
₱170 71
₱180 18
₱200 11
d. Seafood Dishes
Sweet and Sour Fish

₱180 73
₱200 23
₱220 4
Buttered Shrimp
₱200 67
₱220 20
₱250 13
Sinigang/Tinolang Shellfish

₱150 77
₱160 13
₱170 10
e. Noodle Dishes
Pancit Canton
₱160 84
₱180 13
₱200 3
Bihon Guisado
 ₱160 87
₱180 10
₱200 3
Sotanghon Soup

₱150 82
₱170 12
₱180 6
f. Vegetable Dishes
Chopseuy
₱170 72
₱180 20
₱200 8
Pinakbet

₱180 82
₱200 14
₱220 4
Utan (Law Uy)

₱150 85
₱170 11
₱180 4
How many orders do you normally purchase?100 responses

4
1 order
4
4
2 orders
5
1
3 orders
1
4 orders 0
Above 4
0
orders
What mode of payment are you comfortable with?100 responses

9
Cash on Delivery (COD)
1
via Online Bank Transfer 2
via e-wallet Transfer (Gcash, Paymaya and 6
 etc.)
via Credit Cards 1
PROMOTION
1. Would offers such as promos and discounts entice you to try?
Yes 89
No 11
2. Will a free delivery service attract you to buy?

Y
es 93
N
o 7
3. How do you usually get informed about new food services in town? Check all that applies.

Appendix G
Curriculum Vitae
STEPHANIE KHAYE R. QUINCO
khayechanotaku@gmail.com
A. PERSONAL INFORMATION
Age : 25
Birthplace : Davao City
Sex : Female
Civil Status : Single
Father’s Name : Ariel C. Quinco
Mother’s Name : Rowena R. Quinco
B. EDUCATIONAL ATTAINMENT
GRADUATE STUDIES Master in Business Administration
University of the Immaculate Conception
Bonifacio Street, Davao City
S.Y. 2019-Present

TERTIARY Bachelor of Science in Accountancy

University of Mindanao
New Matina, Davao City, Davao del Sur
Units Earned : 12
S.Y. 2017-2018

Bachelor in Elementary Education

University of the Immaculate Conception
Bonifacio Street, Davao City
Graduated March 2016

SECONDARY Davao City National High School

F. Torres St., Davao City
 Graduated March 2012

ELEMENTARY Teodoro L. Palama Gil Elementary School

Elpidio Quirino Ave, Poblacion District,
Davao City, Davao del Sur
Graduated March 2008

ELIGIBILITIES Civil Service Commission

Career Service Examination – Professional
Awarded: 2016

Professional Regulations Commission

Licensure Examination for Teachers
Awarded: 2016

Philippine Law School Admission Test

Awarded: 2018

VIII. LIST OF TABLES

Table No. Description

1 Product Description
2 Project Demand – Roasted Chicken and Liempo
3 Project Demand – Short Orders
4 Projected Supply – Roasted Chicken and Liempo
5 Projected Supply – Short Orders
6 Demand and Supply Analysis -– Roasted Chicken
and Liempo
7 Demand and Supply Analysis – Short Orders
8 Price Structure
9 Competitive Analysis
10 Promotional Budget
11 Sales Forecast on Year 1
12 Personnel Qualifications and Job Description

IX. LIST OF FIGURES

Figure No. Description

 1 Operational Process
2 Organizational Chart

X. REFERENCES

Mordor Intelligence, 2020

https://www.mordorintelligence.com/industry-reports/philippines-foodservice-market
Sanchez, M., August 2020
https://www.statista.com/statistics/1147540/philippines-reasons-for-increasing-orders-
from-food-delivery-apps-during-covid-19/

Dublin, 2020
https://www.prnewswire.com/news-releases/demand-for-food-delivery-explodes-during-
the-covid-19-pandemic-as-consumers-self-isolate-and-restaurants-close-down-
301049240.html

Nierenberg, A., 2020

https://www.nytimes.com/2020/05/27/dining/takeout-delivery-safety-coronavirus.html