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Social Attractiveness and Blame
Social Attractiveness and Blame
People generally evaluate their own attributes and abilities more favorably than
those of an average peer. The current study explored whether age moderates this
better-than-average effect. We asked young (n = 87), middle-aged (n = 75), and older
adults (n = 77) to evaluate themselves and an average peer on a variety of trait and
ability dimensions. On most dimensions, a better-than-average effect was observed
for young, middle-aged, and older adults. However, on dimensions for which older
individuals have clear deficiencies (i.e., athleticism, physical attractiveness), a better-
than-average effect was observed for young and middle-aged adults, while a worse-
than-average effect was observed for older adults. We argue that egocentrism
accounts for these age differences in comparative self-evaluations. jasp_752 1175..1188
1175
Data collected during the 1976 College Board Exams (College Board
1976–1977) provide one of the most compelling demonstrations of the BTAE
derived from the direct method. Among a sample of about 1 million
Scholastic Aptitude Test (SAT) test takers, 70% rated themselves above the
median in leadership ability, 60% above the median in athletic ability, and
85% above the median in ability to get along with others. Another powerful
demonstration of the BTAE was provided by Svenson (1981). He found that
88% of American college students and 77% of Swedish college students
placed themselves above the 50th percentile on driving safety. But BTAEs are
not exclusive to young adults. Cross (1977) asked University of Nebraska
professors to evaluate their teaching ability in comparison to the average
college instructor. The results indicated that 94% of the professors rated
themselves as above-average teachers.
Research using the indirect technique has also provided robust evidence
for the BTAE. In this research, people evaluate themselves (e.g., “How
intelligent are you?”) and the average person (e.g., “How intelligent is the
average person?”) on separate scales. Researchers then subtract average
evaluations from self-evaluations. If the difference between self-evaluations
and average peer evaluations is significantly greater than zero, then the
BTAE is said to have occurred. Research utilizing this indirect method
demonstrates that self-evaluations are consistently more favorable than are
average peer evaluations when it comes to evaluations of social skills, intel-
ligence, and a host of other trait and ability dimensions (Alicke, 1985; Alicke,
Klotz, Breitenbecher, Yurak, & Vredenburg, 1995; Moore & Small, 2007).2
Several moderators of the BTAE have been uncovered. The BTAE is
magnified when people evaluate themselves in comparison to an average peer
on one scale (i.e., direct method), rather than rating themselves and the
average person on separate scales (i.e., indirect method; Otten & van der
Pligt, 1996). The BTAE is also more pronounced on subjective, rather than
objective dimensions (Dunning, Meyerowitz, & Holzberg, 1989); as well as
dimensions that are controllable, rather than uncontrollable (Alicke, 1985).
Individual differences have been found to influence the BTAE, such that the
BTAE is diminished among people who report low self-esteem (Brown, 1986;
Suls, Lemos, & Stewart, 2002) and depression (Tabachnik, Crocker, & Alloy,
1983). Finally, cultural variations in the BTAE have been observed
(Sedikides, Gaertner, & Toguchi, 2003) such that people in Western cultures
2
The use of the indirect (i.e., subtraction) method to compare self-ratings to average peer
ratings requires that these separate evaluations measure similar processes. To our knowledge,
only one study has tested this assumption (Vautier & Bonnefon, 2008). That research found
evidence suggesting that self-ratings were equivalent to average peer ratings for some dimen-
sions, but not others. Future research is needed to explore fully the conditions under which this
metric equivalence assumption is met when using the indirect method.
BETTER-THAN-AVERAGE EFFECT 1177
when people think they are unskilled in a domain (e.g., computer program-
ming), they rate themselves as worse than average because they fail to rec-
ognize that other people are also unskilled in this domain. Therefore, the
BTAE may occur for people of all ages on those dimensions in which most
people perceive themselves favorably (e.g., intelligence, honesty, sociability)
because people overweight their own strengths while simultaneously under-
weighting the strengths of their peers.
However, the egocentrism perspective also suggests unique circum-
stances under which age differences in the BTAE might arise. Although age
is associated with several psychological benefits (e.g., Mather & Carstensen,
2005), an unfortunate consequence of age is that people tend to experience
decline on several objective indexes. For example, athleticism clearly
declines across age. With age comes decreased mobility and flexibility, in
addition to increases in physical pain during rigorous exercise. Physical
attractiveness also decreases with age. Some may argue that “beauty is in
the eye of the beholder,” yet research has demonstrated that youthfulness is
an important determinant of physical attractiveness (Buss, 1989). Finally,
overall physical health declines during old age. Egocentrism predicts that
older adults may show a worse-than-average effect (WTAE) on dimensions
that decline across age groups (e.g., athleticism, health, physical attractive-
ness) because older adults overemphasize their own weaknesses in these
domains without recognizing the weaknesses of their peers when evaluating
themselves.
To explore the influence of age on the BTAE, we administered a com-
parative self-evaluation questionnaire to a sample of young (n = 87), middle-
aged (n = 75), and older adults (n = 77). The questionnaire asked participants
to evaluate themselves and an average peer on a variety of dimensions. Some
of the dimensions were traits or abilities that clearly decline across age
groups, while others were traits or abilities that do not clearly decline across
age groups. An important aspect of the study is that participants evaluated
themselves and an average peer on different scales (i.e., indirect method),
rather than on the same scale (i.e., direct method). This allows us to examine
whether the proposed age differences are a result of changes in how people
view themselves or the average person over time.
Method
Participants
midwestern United States. All of the participants were living in the com-
munity (i.e., not in nursing homes) and were native speakers of English.
Before they enrolled in the study, the participants were screened with a
checklist based on self-report. Participants were excluded if they reported
evidence of serious psychiatric problems (i.e., history of treatment with
psychotropic medications, psychiatric hospitalizations, suicide attempts),
substance abuse (i.e., alcohol/drug abuse that interferes with social or occu-
pational functioning), or brain damage (i.e., history of strokes, seizures, or
brain tumors).
For the purpose of the present analyses, participants were categorized
into three age groups: young adults (18–39 years), middle-aged adults (40–59
years), and older adults (60–85 years). Table 1 shows the sample sizes, mean
ages, gender distribution, and highest educational degree, broken down by
age group. The groups did not differ significantly with regard to gender, c2(2,
N = 239) = 5.38, ns. Educational levels were higher in the middle-aged group
than in the other groups ( ps < .001). Further, the young adult group reported
a slightly higher level of educational attainment than did the older adult
group ( p < .05).
Table 1
Study Demographics
Procedure
Table 2
Dimension MD SD d
Emotionally stable 1.06† 1.61 0.94
Physically attractive -0.27 1.99 0.20
Satisfied with life 1.06† 2.09 0.73
Self-sacrificing 1.46† 1.90 1.09
Athletic -0.33 2.82 0.18
Sociable 0.51† 2.09 0.36
Wise 1.11† 1.71 0.92
Healthy 0.46† 2.34 0.29
Intelligent 1.17† 1.82 0.91
Frugal 0.77† 2.50 0.45
Skilled at using technology 0.12 2.85 0.06
Honest 1.68† 1.69 1.40
All dimensions 0.73† 1.00 1.29
†Indicates a significant better-than-average effect,
p < .004.
BETTER-THAN-AVERAGE EFFECT 1181
evaluate (using an identical rating scale) the extent to which the average
person of the same age and gender possesses the characteristic.
Results
3
Aggregated self-evaluations (coefficient a = .73) and average peer evaluations (coefficient
a = .85) had substantially higher reliabilities than did aggregated comparative self-evaluations.
It should be noted that aggregated difference scores often do not yield reliabilities that are as
high as aggregated raw responses.
1182 ZELL AND ALICKE
average peer evaluations across traits. This analysis reveals a significant effect
of age, F(2, 236) = 17.99, p < .001, h2 = .13. Follow-up comparisons using
Tukey’s honestly significant difference procedure indicate that comparative
self-evaluations among the older adults (MD = 0.20) were significantly lower
than were those of middle-aged (MD = 0.98) and young adults (MD = 0.98;
ps < .001, ds > 0.80).
To explore further the nature of the age differences, we conducted sepa-
rate one-sample t tests on the comparative self-evaluations of participants in
each age group. Strong BTAEs emerged for both the young and middle-aged
adults ( ps < .001, ds > 1.30); however, only a modest BTAE emerged among
the older adult participants ( p = .04, d = 0.36). The impact of age on each of
the 12 specific trait judgments is summarized in Table 3.
We predicted that the BTAE would reverse among older adults on dimen-
sions that clearly decline across age groups. To test this hypothesis, we
aggregated the comparative self-evaluation difference scores for variables
Table 3
Trait MD SD MD SD MD SD
Emotionally stable 0.83*** 1.90 1.29*** 1.29 1.08*** 1.51
Frugal 0.78** 2.76 0.83** 2.28 0.70* 2.44
Honest 1.78*** 2.08 1.80*** 1.52 1.45*** 1.31
Intelligent 1.41*** 1.95 1.17*** 1.70 0.90*** 1.77
Satisfied with life 1.27a*** 2.40 1.60a*** 1.46 0.31aa 2.06
Self-sacrificing 1.67b*** 2.21 1.75b*** 1.50 0.96bb*** 1.81
Sociable 0.42 2.50 0.28 1.85 0.86*** 1.76
Wise 1.44*** 2.02 1.00*** 1.45 0.86*** 1.51
Athletic 0.40c 2.45 0.32c 2.90 -1.77cc*** 2.63
Healthy 0.88d** 2.34 1.05d*** 2.17 -0.58dd* 2.17
Physically attractive 0.09e 2.08 -0.16 1.85 -0.74ee** 1.92
Skilled at using 0.97f*** 2.17 0.88f** 2.48 -1.57ff*** 3.16
technology
All dimensions 0.98g*** 1.04 0.98g*** 0.89 0.20gg* 0.85
Note. Matching subscripts denote significant differences ( p < .05).*Significant better-
than-average effect/worse-than-average effect at p < .05. **p < .01. ***p < .005.
BETTER-THAN-AVERAGE EFFECT 1183
that decline across age (i.e., physical attractiveness, health, athleticism, tech-
nology skill; coefficient a = .64) and for variables that do not decline across
age (i.e., emotionally stable, satisfied with life, self-sacrificing, sociable, wise,
intelligent, frugal, honest; coefficient a = .55). Then, we conducted a 3 (Age:
young, middle-aged, older) ¥ 2 (Variable Type: declines across age vs. does
not decline across age) ANOVA with repeated measures on the variable
type factor. A significant Age ¥ Variable Type interaction emerged from this
analysis, F(2, 236) = 20.96, p < .001, h2 = .15. This finding suggests that the
impact of age on comparative self-evaluation differs depending on whether
the observed dimensions decline across age.
We conducted follow-up contrasts to explore the impact of age (coded as
+1, +1, and -2, for young, middle-aged, and older adults, respectively) on
comparative self-evaluations. On dimensions that do not decline across age,
comparative self-evaluations of young and middle-aged adults were slightly
more favorable than those of older adults, F(1, 236) = 5.79, p < .02, h2 = .02.
On these dimensions, significant BTAEs were observed for young adults
(MD = 1.19, p < .001, d = 1.48), middle-aged adults (MD = 1.22, p < .001,
d = 2.08), and older adults (MD = 0.89, p < .001, d = 1.59).
Conversely, comparative self-evaluations of young and middle-aged
adults were dramatically different from comparative self-evaluations of older
adults on dimensions that decline across age, F(1, 236) = 61.82, p < .001,
h2 = .21. While young adults (MD = 0.56, p = .001, d = 0.54) and middle-
aged adults (MD = 0.52, p < .01, d = 0.46) rated themselves as significantly
better than average, older adults rated themselves as significantly worse
than average on dimensions that decline across age (MD = -1.17, p < .001,
d = 1.08). Therefore, consistent with our predictions, age may reverse the
BTAE on dimensions that clearly decline across age groups.
Finally, we tested whether the BTAE was reversed among older adults
on dimensions that decline across age because of age differences in self-
evaluations or evaluations of the average person. To test these possibilities,
we aggregated self-evaluations (coefficient a = .66) and average peer evalua-
tions (coefficient a = .67) on dimensions that decline across age. Then, we
conducted a 3 (Age: young, middle-aged, older) ¥ 2 (Target: self vs. average
peer) ANOVA with repeated measures on the target factor. A significant
Age ¥ Target interaction emerged from this analysis, F(2, 236) = 31.05,
p < .001, h2 = .21 (see Figure 1). This finding suggests that the impact of age
varied as a function of whether participants were evaluating themselves or an
average peer on dimensions that decline across age.
Follow-up contrasts (with age coded as +1, +1, and -2, for young, middle-
aged, and older adults, respectively) indicate that self-evaluations of older
adults (M = 4.76) were significantly less favorable than were self-evaluations
of young adults (M = 6.33) and middle-aged adults (M = 6.16) on dimensions
1184 ZELL AND ALICKE
6
Self-evaluations
Average evaluations
5
4
Young Middle- Old
aged
Figure 1. Age differences in self-evaluations and average peer evaluations on dimensions that
decline across age groups.
that decline across age, F(1, 236) = 53.76, p < .001, h2 = .19. However,
average peer evaluations made by older adults (M = 5.92) did not differ
significantly from those made by middle-aged adults (M = 5.64) and young
adults (M = 5.77; p > .10, h2 = .009). Thus, comparative self-evaluations
of older adults on dimensions that decline across age were less favorable
than those of young and middle-aged adults because of differences in self-
evaluations, as opposed to differences in average peer evaluations.
Discussion
domains in which they have perceived strengths (e.g., verbal ability) and
below average in domains in which they have perceived weaknesses (e.g.,
computer programming).
In the current study, we found strong BTAEs across age groups on
dimensions in which people generally report favorable self-perceptions, such
as honesty and intelligence (Alicke et al., 1995). However, older adults
showed WTAEs on dimensions in which older individuals have clear defi-
ciencies. More specifically, older adults rated themselves less favorably than
other age groups on these dimensions, but did not rate the average person
differently than other age groups. Therefore, older adults may rate them-
selves as worse than average on dimensions that decline across age because
they overweight their own deficits and underweight the deficits of their peers
when making comparative self-evaluations.
The current study is the first of which we are aware to show that the
BTAE occurs for adults of all age groups. Research conducted on young
adults has found the BTAE to be highly robust (Alicke, 1985; Alicke et al.,
1995), and an important predictor of various beneficial outcomes. Self-
serving cognitions, such as the BTAE, have been linked with positive mental
health, being well liked, and adequate coping skills in stressful situations
(Taylor, Lerner, Sherman, Sage, & McDowell, 2003a, 2003b). The present
study discovered BTAEs among middle-aged and older adults, which sug-
gests that the benefits of self-serving cognitions may generalize to age groups
other than just young adults.
Further, the current research extends previous work exploring the influ-
ence of age on unrealistic optimism, which is the tendency to project a more
positive future for the self than for others. Madey and Gomez (2003) examined
whether age impacts comparative self-evaluations of susceptibility to future
illness. Age did not affect unrealistic optimism for medical conditions unre-
lated to age (i.e., tuberculosis, alcohol dependency). However, young adults
showed more pronounced unrealistic optimism effects than did middle-aged
and older adults for age-related medical conditions (i.e., osteoporosis, Alzhe-
imer’s disease). The current study expands on this analysis by showing that age
not only influences comparative self-evaluations of one’s future, but also
comparative evaluations of the attributes and abilities of the self in the present.
As the first systematic study on the role of age in the BTAE, the current
study suggests several avenues for future research. Although the current
study found domains in which older adults evaluated themselves less favor-
ably than young and middle-aged adults, it is possible that in other domains
older adults will evaluate themselves more favorably than their younger
counterparts. For example, on dimensions that improve with age (e.g., life
experience), older adults may evidence BTAEs of greater magnitude than
other age groups.
1186 ZELL AND ALICKE
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