INCEPTRA 2024

BOARDROOM CHARADES

ROUND 2: ANALYSIS SUBMISSION

Guidelines:
○ Teams need to submit a one-pager analysis for the following problem.
○ The deadline for submission is 17th April, 11:59 pm.
○ The top 6 teams with the best analysis will be called to the final round which will be
held on-campus.
○ All judgment decisions shall rest with the Team Anthropos.
○ If you face any issues while submitting, you can mail your analysis to
anthropos.hrdc@sscbsdu.ac.in
 Zee Entertainment: From Content King to Navigating a Streaming Sea

Founded in 1992, Zee Entertainment pioneered satellite television in India, bringing a

kaleidoscope of content to millions of households. The company's success stemmed
from its deep understanding of regional tastes and its ability to create relatable and
entertaining shows. Zee's flagship channels, like Zee TV and Zee Cinema, became
household names, synonymous with quality entertainment.

However, the rise of streaming giants like Netflix and Disney+ Hotstar and other OTTs
has raised up to market size of $2.1-Billion, which disrupted the traditional television
landscape. Consumers are increasingly turning to streaming platforms for their
entertainment fix. Zee has seen its viewership numbers dip. Zee has seen decline in
the range of 10-15% in recent years for Zee’s flagship channels like Zee TV and Zee
Cinema. Zee5, the company's streaming platform, is a relative newcomer and Zee
needs to find innovative and cost-effective ways to promote Zee5 and differentiate
itself in a crowded marketplace.

The proposed $10-Billion merger with Sony Pictures Networks India, which could have
provided a financial and strategic boost, fell through. This leaves Zee facing the
competitive landscape alone. Zee's reliance on advertising revenue from cable
subscriptions is a shrinking source of income. The company needs to find new
revenue streams to support its streaming ambitions and content creation efforts.

Questions
1. How can Zee differentiate itself in the crowded streaming market? How can
Zee leverage its existing library of content effectively for the streaming
platform?
2. What steps can Zee take to retain its customers on both cable TV and
password subscribers?
3. Can Zee achieve its goals of competing effectively in the streaming age by
remaining an independent entity or should it prefer to do a merger?