PT UNILEVER INDONESIA Tbk

Jl. Jend. Gatot Subroto, No. Kavling 15, Jakarta Selatan 12930, Indonesia

Telepon (021) 5262112, Faksimile (0234) 5262044,

Website www.unilever.co.id, E-mail suara.konsumen@unilever.com

Subject : Discuss Pond's Bright Miracle with their

official brand ambassador, Tzu-yu Twice, and Angie Marcheria.
Location : Via Zoom
Tanggal : Sunday, 5th May 2024
Waktu : 21.00-21.45 WIB

Attendance List
1. Lukman Fauzi

2. Fauzan Marka Pratama Suheri

3. Miftakhul Jannah

4. Alung Ricko Seriyanto

5. Eko

Agenda

No Person Topic

1 Lukman Telling objective, start meeting, questioning every

Fauzi-CP opinion

2 Fauzan Marka Present and explain the types of Ponds Bright Miracle
Suheri Series products along with their benefits and key
ingredients

3 Miftakhul Presented tzuyu, why we must choose tzuyu for BA ponds

Jannah

4 Alung Ricko Presented Angie Marcheria, why we must choose Angie

Seriyanto for BA ponds
5 Eko MoM and Operator

The Decision
1. Products: Pond's Bright Miracle series launched, targeting Asian women in hot
climates.

Series includes five products:

• Ultimate Clarity Serum

• Ultimate Clarity Niasorcinol Cream (500x brightening power)
• Ultimate Clarity Niasorcinol Facial Foam
• Ultimate Oil Control Facial Foam (20x brightening & nourishing)
• Ultimate Clarity Night Serum

2. Brand Ambassadors:

- Tzuyu (Twice): International Ambassador

Criteria: Asian woman with wide influence on other Asian women regarding
skincare.

Marketing Strategies:

• Launch Event & Meet-and-Greet

• Multi-Channel Marketing (ads, discounts, giveaways)
• Social Media Promotion (live streams, contests, giveaways)
• Social Media Takeover (temporary management of Pond's accounts)
• Limited Edition Merchandise (Tzuyu x Pond's photocards)

3. Angie Marcheria: Indonesian Ambassador

Criteria: Highly engaged influencer in Indonesia, particularly on esports and

beauty content.

Marketing Strategies:

• Limited Edition & Exclusive Skincare Items (collaboration with Angie)

• Launch Event & Meet-and-Greet
• Content Creation for Brand Promotion
• Brand Endorsement on Angie's social media platforms (Instagram,
YouTube, TikTok)
4. Overall Goals:

• Increase sales and brand awareness for Pond's Bright Miracle series.
• Cater to the diverse skincare needs of Asian women.
• Elevate Pond's market presence in Asia, with a specific focus on
Indonesia through Angie Marcheria.