PT UNILEVER INDONESIA Tbk

Jl. Jend. Gatot Subroto, No. Kavling 15, Jakarta Selatan 12930, Indonesia

Telepon (021) 5262112, Faksimile (0234) 5262044,

Website www.unilever.co.id, E-mail suara.konsumen@unilever.com

Subject : Discuss Pond's Bright Miracle with their

official brand ambassador, Tzu-yu Twice, and Angie Marcheria.
Location : Via Zoom
Tanggal : Sunday, 5th May 2024
Waktu : 21.00-21.45 WIB

Attendance List
1. Lukman Fauzi
2. Fauzan Marka Pratama Suheri
3. Miftakhul Jannah
4. Alung Ricko Seriyanto
5. Eko

Agenda

No Person Topic

1 Lukman Telling objective, start meeting, questioning every

Fauzi-CP opinion

2 Fauzan Present and explain the types of Ponds Bright Miracle

Marka Suheri Series products along with their benefits and key
ingredients

3 Miftakhul Presented tzuyu, why we must choose tzuyu for BA

Jannah ponds

4 Alung Ricko Presented Angie Marcheria, why we must choose Angie

Seriyanto for BA ponds

5 Eko MoM and Operator

The Decision
1. Products: Pond's Bright Miracle series launched, targeting Asian women in hot
climates.
Series includes five products:

 Ultimate Clarity Serum

 Ultimate Clarity Niasorcinol Cream (500x brightening power)
 Ultimate Clarity Niasorcinol Facial Foam
 Ultimate Oil Control Facial Foam (20x brightening & nourishing)
 Ultimate Clarity Night Serum
2. Brand Ambassadors:
- Tzuyu (Twice): International Ambassador
Criteria: Asian woman with wide influence on other Asian women regarding
skincare.
Marketing Strategies:

 Launch Event & Meet-and-Greet

 Multi-Channel Marketing (ads, discounts, giveaways)
 Social Media Promotion (live streams, contests, giveaways)
 Social Media Takeover (temporary management of Pond's accounts)
 Limited Edition Merchandise (Tzuyu x Pond's photocards)
3. Angie Marcheria: Indonesian Ambassador
Criteria: Highly engaged influencer in Indonesia, particularly on esports and
beauty content.
Marketing Strategies:

 Limited Edition & Exclusive Skincare Items (collaboration with Angie)

 Launch Event & Meet-and-Greet
 Content Creation for Brand Promotion
 Brand Endorsement on Angie's social media platforms (Instagram,
YouTube, TikTok)

4. Overall Goals:
 Increase sales and brand awareness for Pond's Bright Miracle series.
 Cater to the diverse skincare needs of Asian women.
 Elevate Pond's market presence in Asia, with a specific focus on
Indonesia through Angie Marcheria.