ENGLISH 8

QUARTER 3
February 27-29 & March 1, 2024

Name of Learner:
Section: Date:

February 27, 2024 Propaganda Techniques

Background Information:

Propaganda, dissemination of information—facts, arguments, rumors, half-truths, or lies—to

influence public opinion. Propaganda is the more or less systematic effort to manipulate other
people’s beliefs, attitudes, or actions using symbols (words, gestures, banners, monuments, music,
clothing, insignia, hairstyles, designs on coins and postage stamps, and so forth). Deliberateness and a
relatively heavy emphasis on manipulation distinguish propaganda from casual conversation or the
free and easy exchange of ideas. Propagandists have a specified goal or set of goals. To achieve these,
they deliberately select facts, arguments, and displays of symbols and present them in ways they think
will have the most effect. To maximize effect, they may omit or distort pertinent facts or simply lie,
and they may try to divert the attention of the reactors (the people they are trying to sway) from
everything but their own propaganda.

There are eleven types of propaganda techniques commonly used in propaganda

and persuasion.

1. Emotional Appeal
Appealing to the emotions of your audience. For example, when a
propagandist warns members of her audience that disaster will result if they do not
follow a particular course of action, she is using fear appeal. This is also meant to
generate positive feelings in the minds of the masses. Words like ‘luxury’ or
‘paradise’ are used to evoke certain feelings in the minds of the people, which they
associate with the product.

Examples:

2. Glittering Generalities
A glittering generality device seeks to make us approve and accept without
examining the evidence; Glittering generalities include phrases such as “We believe
in”, “fight for”, and “live by virtue”. They are often vague but positive ideas. An
example could be, “It’s cool!” What is cool is not specified. It implies the use of
appealing words giving no concrete idea of what the words are talking about.
Examples of Glittering generalities:

3. Testimonial
Famous people or figures who will appear trustworthy speak to the audience.
This propaganda technique uses the words of an expert or a famous person to
promote a particular idea. For example, a sportsperson is shown recommending a
brand of shoes. A testimonial has to be reasonable. Advertisers are cautioned not to
use false testimonials, as they lack authenticity.

Examples:

4. Bandwagon
The basic theme of the bandwagon appeal is that "everyone else is doing it,
and so should you." It aims at persuading people to do a certain thing because many
other people are doing it. An example can be a soft drink advertisement wherein a
large group of people is shown drinking the same soft drink. People feel induced to
opt for that drink as it is shown to be consumed by many.

Examples:

:
 5. Plain Folks
By using the Plain Folks technique, speakers attempt to convince their
audience that they, and their ideas, are "of the people.” In this propaganda technique,
common people are attracted based on their common values. The current vernacular
of the target audience is used. Scholastic speech seems artificial. So, errors are
made on purpose to give the feeling of spontaneity. ‘Homey’ words, as they are
called, are used, so that the audience can connect to the propagandist.

Examples:

6. Scientific Approach
Using scientific jargon (i.e. numbers, statistics, data, etc.) to convince your
audience.

Examples:

February 28, 2024

7. Snob Appeal
Giving the impression that people of wealth and prestige are on board. It is
the reverse of the bandwagon. It indicates that buying a certain product will make
you stand out from the rest, as the masses won’t afford to buy it.
8. Card Stacking
Only presenting one side of the issue/situation. This propaganda seeks to
manipulate the audience perception of an issue by emphasizing one side and
repressing another.

Examples:

9. Transfer
Transfer is a device by which the propagandist carries over the authority,
sanction, and prestige of something we respect and revere to something he would
have us accept. In this technique, the qualities of a well-known person are associated
with a product to promote or demote it. Linking an item to a respected person is
positive transfer. Creating an analogy between a disliked person and a product is
negative transfer.

Examples:

10. Name-calling
The name-calling, also called stereotyping or labeling, links a person, or idea,
to a negative symbol. The propagandist who uses this technique hopes that the
audience will reject the person or the idea based on the negative symbol, instead of
looking at the available evidence.

Examples:
 11. Repetition
It is when the product name is repeated many times during an
advertisement.
This technique may use a jingle, which is appealing to the masses and
fits in their minds.

Examples:

February 29, 2024

Activity A. Determine the propaganda technique used in each item by writing
your answers on English notebook.
A. Emotional Appeal E. Plain Folks I. Transfer
B. Glittering Generalities F. Scientific Approach J. Name-Calling
C. Testimonials G. Snob Appeal
1. “The best coffee for the you” K. Repetition
D. Bandwagon H. Card
2. “Lemonade, just like grandma usedStacking
to make”
3. “Open the happy can”
4. “Over 100 billion served. Buy yours now”
5. “Say no to ANNOYING trackpad clicks”
6. “NON-TRANS FAT Milk”
7. “I go for simple and timeless bag styles that have surprising modern touch.”
8. “The polls show our candidate is ahead.”
9. “When only the very best will do, buy…”
10. “SALE! Sale! Sale!”

***Do NOT forget to finish your 3rd Performance Task per

pair as the instructions were already given ahead of time.

Prepared by:
MARIO ANGELO M. VILLEGAS
Teacher III