1.

What is the profile of the respondents in terms of:

a. Business sector;

b. Business age; and

c. Yearly income

2. What is the level of online shopping engagement in terms of:

a. Online shopping business age

b. Sales percentage from online shopping

c. Online shopping transaction frequency

d. Online shopping platform use

3. What is the perceived influence of online shopping engagement to:

a. Revenue generation

b. Expenses management

4. How the relationship between the online shopping engagement and micro-business

cash flow varies across the profile of the respondents (or list as: business sectors,

business age groups, and income levels.)

5. What is the relationship between the online shopping engagement and the cash flow

(revenue & expense) of micro-businesses in San Fabian?

6. What are the perceived benefits and challenges of online shopping engagement for

micro-businesses in San Fabian?

 Universidad De Dagupan
ArellanoSt.DagupanCity
SCHOOLOFBUSINESSANDACCOUNTANCY

Good day, respondents!

We are accountancy students of Universidad de Dagupan working on our research

entitled "Assessing the Relationship between Online Shopping Proliferation and the Cash Flow
of Micro-businesses in San Fabian". We request that you kindly answer our questionnaire to help
us gather data for our study. Your participation is greatly appreciated and will contribute to the
success of our research. We assure you that all the information provided will be kept confidential
and used solely for academic purposes. Thank you for your time and cooperation!

Instruction: Please indicate your answer by marking the appropriate box with a check (✓).

I. DEMOGRAPHIC PROFILE:

1. Business Sector
□ Retail sector
□ Service sector
□ Agricultural sector

2. Business Age
□ 5 years and below
□ 6 to 10 years
□ 11 to 15 years
□ 15 years and above

3. Yearly income (in peso)

□ 1 500,000 and below
□ 500,001 to 1,000,000
□ 1,000,001 to 2,000,000
□ 2,000,001 to 3,000,000

II. ENGAGEMENT AMONG MICRO-BUSINESSES. The purpose of this

ONLINE SHOPPING PROLIFERATION
section of the survey is to collect data regarding the extent to which micro-businesses
have included online shopping in their business operations.

1. How long has your business been engaged in online shopping?

□ Less than a year
□ 1 year to 3 years
□ 4 years to 6 years
□ more than 6 years
 Universidad De Dagupan
ArellanoSt.DagupanCity
SCHOOLOFBUSINESSANDACCOUNTANCY

2. How often do you engage in online shopping activities for your micro-business?
Daily
More than twice per week
Once per week
Less than once per week

3. Which online shopping platforms do you use most frequently?

□ Social Media (Facebook, Instagram, YouTube, TikTok)
□ Online Shopping Applications (Shopee, Lazada, Shein, Zalora, Carousell)
□ Both, please specify:
□ Others, please specify:

4. By what percentage of your total business transactions do you make online?

□ Less than 25%
□ 25% to 50%
□ 51% to 75%
□ more than 75%

REVENUE GENERATION & EXPENSE MANAGEMENT. The purpose of this section is to collect data
regarding the level of presence of your business on online marketplaces has affected your cash
inflow and outflow.

4 3 2 1
REVENUE GENERATION STRONGLY AGREE DISAGREE STRONGLY
AGREE DISAGREE

Participating in online shopping platforms makes

it easier for my business to generate sales.

Online shopping has contributed to the growth

of my overall sales revenue.

Online shopping has opened new sales channels

for my business.

Incorporating online shopping into my business

brings me convenience in marketing products.
 Universidad De Dagupan
ArellanoSt.DagupanCity
SCHOOLOFBUSINESSANDACCOUNTANCY

I was able to use different product pricing for my

products online, which enhanced my business'
profitability.

EXPENSE MANAGEMENT

My online shopping presence enables me to cut

unnecessary operational expenses. (examples:

transportation cost, extra labor cost, inventory/

storage cost)

My business promotion cost was reduced

because of online shopping platforms.
(examples: outdoor marketing cost, printing, and
documentation cost)

The ordering cost of my business has become

less due to online shopping platforms.

My adoption of online shopping has made it

easier for me to track my expenses.

Incorporating online shopping into my business

provides new cost-saving alternatives.

III. ONLINE SHOPPING BENEFITS AND CHALLENGES FOR MICRO-BUSINESSES. The purpose of
this section is to collect data regarding the benefits and challenges that micro-businesses
experience when engaging in online shopping.

4 3 2 1
BENEFITS STRONGLY AGREE DISAGREE STRONGLY
AGREE DISAGREE

Online shopping allows me to expand the hours

of operation of my business.
 Universidad De Dagupan
ArellanoSt.DagupanCity
SCHOOLOFBUSINESSANDACCOUNTANCY

Online shopping increased my brand awareness

and recognition among potential customers.

Participating in online shopping allows my

business to reach a wider customer base.

Online shopping allows my business to expand

my local market previously inaccessible through
ofline channels.

My business participation in online shopping has

a great advantage over my physical store
competitors

CHALLENGES

My micro-business’ capability to run smoothly is

greatly impacted by my access to the internet.

Managing an online presence and business

transactions is time-consuming and challenging.

My business lacks enough technical expertise to

properly manage online business transactions.

Handling customer returns and exchanges from

online sales is a challenge for my business.

Operating shipment and delivery charges for my

online orders is a challenging task.