MINOR PROJECT REPORT

On
THESTUDYOFFLOWER RETAILERSWITH SPECIAL

REFERENCE TO FERNS N PETALS

Submitted in partial fulfilment of the requirements for the award of

the degree of
Bachelor of Business Administration

Semester-IV

To

Guru Gobind Singh Indraprastha University, Delhi

Submitted by:
Name of Guide: Ms. Ankita Sharma
Designation: Assistant Professor Name of Student: VIDHI
Roll No.
00521101721
Batch: (2021-2024)

Institute of Information Technology & Management

New Delhi-110058

2023-24

1
 CERTIFICATE

I, Ms. Vidhi , Roll No. 00521101721 certify that the Minor Project

Report entitled “THE STUDYOFFLOWER RETAILERSWITH SPECIAL

REFERENCE TO FERNS N PETALS” is completed by me by collecting thematerial fromthe

referenced sources. The matter embodied in this has not

been submitted earlier for the award of any degree or diploma to the best ofmy

knowledge and belief.

Signature of the Student:

Date:

Certified that the Minor Project Report (Paper Code BBA-114) entitled “THE STUDY OF

FLOWER RETAILERS WITH SPECIAL REFERENCE TOFERNS N PETALS

” done by Ms. VIDHI , Roll No. 00521101721 is completedunder my

guidance.

Signature of the Guide:

Name of the Guide:

Designation:

Date:

Countersigned

Director/Project Coordinator

2
 ACKNOWLEDGEMENTS

The success and final outcome of this project required a lot of guidance and assistance from

many people and I am extremely privileged to have got this allalong the completion of my

project. All that I have done is only due to such supervision and assistance and I would not

forget to thank them.

I respect and thank Ms. Ankita Sharma, for providing me an opportunity to dothe

project work and giving us all the support and guidance which made me complete the

project duly. I am extremely thankful to her for providing such a nice support and guidance,

who took keen interest on our project work and guided us all along, till the completion of

our project work by providing all thenecessary information for developing a good system.

(Student’s signature)

VIDHI

Enrollment No.

00521101721

3
 CONTENTS

S.NO. TOPIC PAGE NO.

1. CERTIFICATE

2. ACKNOLEDGEMENT

3. LIST OF FIGURES

4. CHAPTER -1

1.1 MEANING AND INTRODUCTION

1.2 IMPORTANCE

1.3 FACTS

5. CHAPTER - 2

2.1 HISTORY

2.2 OPERATION AND SERVICES

2.3 OVERVIEW

2.4 GROWTH

6. CHAPTER -3

3.1 STRENGTHS

3.2 WEAKNESSES

3.3 OPPORTUNITIES

3.4 THREATS

7. CHAPTER – 4

4.1 ROLE OF FNP

8. CHAPTER - 5

5.1 ABOUT FNP

5.2 SUGGESTIONS AND

RECOMMENDATIONS
9. CHAPTER - 6

CONCLUSIONS
10. BIBLIOGRAPHY

4
 LIST OF FIGURES

Figure No. Title Page No.

1. SWOT ANALYSIS

2. STRENGTH AND
WEAKNESS

3. OPPORTUNITIES

5
CHAPTER-1
FLOWER
RETAILING:
MEANING,
IMPORTANCE &
FACTS

6
FLOWER RETAILING: MEANING, IMPORTANCE &FACTS

1.1 INTRODUCTION AND MEANING

Flower retailing refers to the business of selling flowers to consumers through various

channels, such as physical storefronts, online platforms, or a combination of both. The

practice of flower retailing has a long history and is an essential aspect of the floral industry.

Flowers are a popular gift for many occasions, including weddings, birthdays, anniversaries,

and funerals. They are also used to express a range of emotions, such as love, appreciation,

sympathy, and congratulations.

Ferns N Petals (FNP) is a well-known flower and gift retailer based in India. The company

was founded in 1994 and has since expanded to over 350 stores across India and abroad. FNP

offers a wide range of products, including flowers, cakes, chocolates, plants, personalized

gifts, and more. The company is known for its innovative and creative designs and has won

several awards for its products and services.

Flower retailing involves sourcing, purchasing, and selling flowers to customers. Retailers
7
may source their flowers directly from growers or through wholesalers. They then arrange the

flowers and market them to customers through various channels, such as physical storefronts,

online platforms, or a combination of both.

Flower retailing is an important industry that caters to the demand for flowers and gifts. It is

highly competitive, with many players in the market, each competing to offer the highest

quality products, the most innovative designs, and the best customer service. With the growth

of e-commerce, online flower retailing has become increasingly popular, offering customers

the convenience of purchasing flowers and gifts from the comfort of their own homes.

Global Industry: Flower retailing is a global industry, with flowers being grown and sold all

over the world. Flowers are often imported and exported to meet the demands of consumers

in different regions and countries. This makes flower retailing an important aspect of

international trade.

Innovation: Flower retailing is a dynamic industry that is constantly evolving. Florists and

retailers are always looking for new and innovative ways to create floral arrangements and

bouquets that stand out from the crowd. This has led to the development of new technologies

and techniques for growing, arranging, and delivering flowers.

Sustainability: With increasing awareness of environmental issues, flower retailing has

become more focused on sustainability. Many flower retailers are now using eco-friendly

practices, such as reducing plastic packaging, sourcing locally grown flowers, and using

sustainable growing methods.

Social Responsibility: Flower retailing also has a social responsibility to ensure that the
8
flowers sold are ethically sourced and produced. This includes ensuring fair labor

practices, avoiding the use of harmful pesticides and chemicals, and promoting

biodiversity.

Overall, flower retailing is an essential aspect of the floral industry and plays an important

role in helping people express their emotions and celebratespecial occasions.

9
1.2 IMPORTANCE

Flower retailing is an important industry for several reasons:

Provides an avenue for expressing emotions: Flowers are often used to express a range of

emotions, such as love, appreciation, sympathy, and congratulations. Flower retailing

provides a way for people to purchase flowers and express their feelings on special occasions

or everyday moments.

Promotes well-being: Studies have shown that flowers can have a positive impact on people's

mental and emotional well-being. Flower retailing provides people with access to flowers,

which can improve their mood and promote a sense of calm and relaxation.

Supports the floral industry: Flower retailing is a vital part of the floral industry, which

includes growers, wholesalers, and retailers. Retailers provide an outlet for growers to sell

their flowers and connect them with consumers, creating a supply chain that supports the

industry.

Creates job opportunities: Flower retailing creates job opportunities for people in various

roles, such as floral designers, sales associates, delivery drivers, and customer service

representatives. This provides economic benefits for individuals and the communities in

which they live.

Adds to the aesthetic appeal of spaces: Flowers are often used to decorate homes, offices, and

events, adding to the aesthetic appeal of spaces. Flower retailing provides people with access

to flowers that they can use to enhance the beauty of their surroundings.

Expressing emotions and enhancing special occasions: Flowers are often used to express a
10
 range of emotions, such as love, appreciation, sympathy, and congratulations. They are also

used to enhance special occasions such as weddings, birthdays, and anniversaries.

Creating a positive environment: Flowers are known to have a positive impact on people's

moods and can create a positive environment in homes, offices, and events.

Meeting the demand for flowers: Flower retailing helps meet the demand for flowers by

making them accessible to customers through physical storefronts or online platforms.

Offering convenience: Flower retailing offers customers the convenience of purchasing

flowers and gifts from the comfort of their own homes or at a physical store location.

Providing a wide variety of products: Flower retailing offers a wide variety of flower species,

colours, arrangements, and other products such as gift baskets, chocolates, and other gift

items.

Supporting local growers: Flower retailing can support local growers by sourcing flowers

from local farms and promoting their products.

In summary, flower retailing is an important industry that provides people with access to

flowers, promotes well-being, supports the floral industry, creates job opportunities, and adds

to the aesthetic appeal of spaces.

11
1.3 FACTS

1. The global floral market is worth approximately $106.2 billion and is expected to

continue growing over the next few years.

2. The top countries for flower production are the Netherlands, Colombia, Ecuador,

Kenya, and Ethiopia.

3. Mother's Day is the busiest day of the year for flower retailers, with Valentine's Day

following close behind.

4. Red roses are the most popular flower for Valentine's Day, while mixed bouquets are

more popular for Mother's Day.

5. Online flower sales have been growing steadily, with an estimated 5.5% increase in

online sales in 2020 due to the COVID-19 pandemic.

6. The floral industry is highly competitive, with many small and large businesses vying

for customers' attention. This has led to the development of new and innovative

products and marketing strategies.

7. Flower retailers often work closely with event planners, wedding planners, and other

professionals in the event industry to create customized floral arrangements for their

clients.

8. The average lifespan of a cut flower is approximately one week, although some

flowers can last longer with proper care and handling.

12
9. The most expensive flower in the world is the Kadupul flower, which only blooms at

night and is impossible to cultivate commercially.

10. The first recorded flower delivery was in ancient Egypt, where couriers were sent to

deliver flowers to pharaohs and other important people.

11. The rose is the most popular flower for weddings, followed by lilies, orchids, and

hydrangeas.

12. The language of flowers, or floriography, is a symbolic way of communicating

through flowers. Different flowers and colors are associated with different meanings,

such as love, friendship, and grief.

13. The peony is the state flower of Indiana and the floral emblem of China.

14. The lotus flower is considered sacred in many cultures, representing

purity,enlightenment, and rebirth.

15. The sunflower is the symbol of the National Society of High School Scholars and the

state flower of Kansas.

16. The chrysanthemum is the national flower of Japan and is often used in traditional

Japanese art and culture.

17. The marigold is the traditional flower of Dia de los Muertos (Day of the Dead) in

Mexico, where it is used to honor and remember loved ones who have passed away.
13
18. The pansy flower is used as a symbol of remembrance and is often associated with the

memory of soldiers who died in war.

19. In some cultures, such as in Thailand and India, garlands of flowers are commonly

used for religious and cultural ceremonies.

20. The floral industry has a significant environmental impact, with issues such as

pesticide use, water usage, and carbon emissions being major concerns for sustainable

flower production and retailing

14
CHAPTER -2
OVERVIEW
OF FERNS N
PETALS

15
HISTORY OF FERNS N PETALS

Ferns N Petals (FNP) is a well-known Indian flower and gifting company that was founded in

1994 by Vikaas Gutgutia. Here is a brief history of the company:

In 1994, Vikaas Gutgutia started FNP as a small flower shop in Delhi, India, with a

team of just four people.

The company's initial focus was on providing fresh flower arrangements and bouquets for

local customers.

Over the years, FNP expanded its range of products to include gifts, cakes,

chocolates, plants, and other items.By 2002, FNP had opened its first retail store in

Delhi, which was followed by severalother stores in different parts of India.

In 2004, FNP launched its online store, allowing customers to order flowers and gifts online
16
and have them delivered to their doorstep.

FNP continued to expand rapidly, opening stores in different cities and countries,

including the United Arab Emirates, Qatar, and Singapore.

In 2011, FNP launched its own floral design school, providing training and

certification in floral design and arrangement.

In 2012, FNP acquired the online gifting portal, FNP.com, which further expanded its

reach in the online gifting market.

Today, FNP has over 320 stores in more than 120 cities across India and has a strong

online presence, with its website offering a wide range of gifting options for various

occasions.FNP has received several awards and recognitions over the years, including

the Franchise India Award for the Best Retailer of Flowers and Gifts in 2010 and the

World Branding Awards in 2018.

FNP is known for its innovative and creative floral designs, with a team of expert florists

and designers who are trained in creating unique and beautiful flower arrangements.

The company has a wide range of products for various occasions, including birthdays,

weddings, anniversaries, and corporate events.

FNP also offers customised gifting solutions, allowing customers to personalise their

gifts with their own messages and images.

FNP has a strong focus on customer satisfaction, with a dedicated customer support team

available to assist customers with their queries and concerns.

17
The company has a strong commitment to social responsibility, with initiatives such as

the FNP Cares programme, which supports various social causes and charities.

FNP has been recognised as one of the fastest-growing companies in India, with a

strong focus on innovation and technology.

In addition to its retail stores and online store, FNP also has a mobile app that allows

customers to browse and order products on-the-go.

FNP has collaborated with several leading brands and companies, such as Taj Hotels,

Coca-Cola, and Audi, to create customised gifting solutions for their customers.

FNP has expanded its product range to include several other categories, such as home

decor, fashion accessories, and wellness products.

FNP has plans to further expand its reach and open more stores in India and other

countries, with a goal of becoming a leading global brand in the gifting industry.

18
 2.1 OPERATION AND SERVICES

Ferns N Petals (FNP) is a well-known Indian flower and gifting company that offers a

wide range of products and services for various occasions. Here are some of the main

operations and services offered by FNP:

Retail Stores: FNP has over 320 retail stores in more than 120 cities across India,

offering a wide range of products such as fresh flowers, cakes, chocolates, gifts, and

plants.

Online Store: FNP has a strong online presence, with its website offering a wide range of

gifting options for various occasions. Customers can browse and order products online and

have them delivered to their doorstep.

Mobile App: FNP has a mobile app that allows customers to browse and order products

on-the-go, as well as track their orders and get updates on new products andoffers.

Customised Gifting Solutions: FNP offers customised gifting solutions, allowing

customers to personalise their gifts with their own messages and images. This

includes personalised cakes, chocolates, and flower arrangements.

Corporate Gifting: FNP offers a range of corporate gifting solutions, including

customised gifts, hampers, and bulk orders for corporate events and conferences.

Event Management: FNP also offers event management services for weddings,

corporate events, and other special occasions, providing end-to-end solutions for

19
venue decoration, floral arrangements, and other event-related services.

International Delivery: FNP offers international delivery services, allowing customers to

send gifts and flowers to their loved ones in different parts of the world.

Same-day Delivery: FNP offers same-day delivery services for customers who need

their orders to be delivered urgently.

Customer Support: FNP has a dedicated customer support team available to assist

customers with their queries and concerns, providing timely and efficient support

through various channels such as phone, email, and chat.

Social Responsibility: FNP has a strong commitment to social responsibility, with

initiatives such as the FNP Cares programme, which supports various social causes and

charities.

20
2.2 OVERVIEW

Ferns N Petals (FNP) is a leading Indian flower and gifting company that was

founded in 1994 by Vikaas Gutgutia. The company has since grown to become a

popular brand in the gifting industry, with a wide range of products and services

for various occasions.

FNP has over 320 retail stores in more than 120 cities across India, as well as a

strong online presence through its website and mobile app. The company offers a

wide range of products such as fresh flowers, cakes, chocolates, gifts, plants, and

customised gifting solutions for various occasions. FNP also offers corporate

gifting solutions, event management services, and international delivery services.

FNP is known for its innovative and creative floral designs, with a team of expert

florists and designers who are trained in creating unique and beautiful flower

arrangements. The company has a strong focus on customer satisfaction, with a

dedicated customer support team available to assist customers with their queries

and concerns.

In addition to its retail stores and online store, FNP has collaborated with several

21
leading brands and companies, such as Taj Hotels, Coca-Cola, and Audi, to create

customised gifting solutions for their customers. FNP has a strong commitment to

social responsibility, with initiatives such as the FNP Cares programme, which

supports various social causes and charities.

Overall, FNP has established itself as a trusted and reliable brand in the gifting

industry, with a strong focus on innovation, customer satisfaction, and social

responsibility.

2.3 GROWTH WITHIN THE YEARS

Adopting an omnichannel strategy has become the go-strategy for brands given

the need for engaging with consumers at every point. Being an accomplished

brand in offline retail and then moving onto online, flower and gifts retailer Ferns

N Petals (FNP) has been successful in terms of building its customer base online.

It has in fact doubled its online revenue in the last three years and has a very

strong loyalty with over 60 percent repeatability of customers. Reportedly, it is

India's largest flower and gifts retailer and one of the world’s largest flower

retailers.

How Ferns N Petals Has Doubled Its Online Revenue In 3 Years

22
“The omnichannel strategy is certainly adding value to the customer journey life cycle, where

the customer requires both online and offline based on the type of need – we have observed

our customers visiting both the channels. Hence, we are trying to expand our retail shop

network beyond the current over 400 including both the flower and cake shops,” said Sai Tota,

Head Digital -Marketing, Ferns N Petals.

The brand engages customers in the following touchpoints: online properties viz.,

the websites, the app; call-centre (across the channels of phone, email, chat, etc.),

offline stores, the marketing touchpoints viz., email, push notifications, SMS, etc.,

and the customer data platform (CDP) that the company has built internally.

Technological Adoption and Its Challenges

The major reason why brands like Ferns N Petals have been growing in recent

times is due to the rapid technological adoption that these brands were able to

successfully integrate.

Vasanth Kamathgi, CTO (Chief Technical Officer), Ferns N Petals talks about the

areas they are currently undertaking: “We are doing lots of work with cloud

computing and cloud engineering and lots of work is being done in the integration

of the payment options. We are also working on creating our wallet integrated

with most of the state-of-the-art payment options whether it is Gpay or PhonePe.”

'Content dynamism' is another major area of development happening in recent

times, which the company is actively working upon. It is about giving complete

23
control to your business administrators to command the overall content part and

also kind of editing personalized content for a respective user.

To illustrate, in the case of FNP, if somebody is landing on the www.fnp.com

from the US - and if the business user wants that if somebody lands on the website

from the US, then they should see X content with Y image or, say, Y layout - so,

those kinds of things are completely controlled by the business users. This means

the technology-based system, wherewith just by a few commands from their

panel, they can control the overall interface and what kind of content they want to

display on any kind of condition.

However, along with these high-end tech adoptions, many challenges come in the

way that prevents a firm from performing at expected optimum levels.

“The biggest challenge is knowledge acquisition and knowledge development.

Since you move towards new technology and since you find the problem which

can be solved using the new technology, you need to acquire the knowledge also.

So, that entire rigorous process of training is something which is a challenge and I

think it is for the entire industry,” Kamathgi stated.

Another major challenge is that of spectrum compatibility. Kamathgi added, “If

you build a new system, but you don’t know how compatible it will be with

various other devices - there are new devices that are being introduced every day,

new phones are getting launched, new software are getting launched.”

Currently, with 260 flower shops in 105 cities, the company has been working

towards digitization of all its brick-and-mortar stores and the company achieved
24
the same by Google business listing and creating social media pages (Facebook/

Instagram) of every store which we keep on propagating from time to time with

the new arrival of designs/ occasion.

Market View

In India, 80 percent of flowers sold in India are in an unorganized market by

roadside vendors, local florists, and itinerant sellers. Among organized markets,

Ferns N Petals, Flower company, Interflora, Gifts nflowers, etc. are some of the

major players in the market. In fact, Ferns N Petals has been the first firm in India

to venture into the flower business in an organized fashion.

The demand for flowers in India has always been robust despite the market has hit

the last two years. With occasions like marriages, anniversaries, birthdays, etc.

again picking up pace, the market is only going to foster in the coming days, if not

further hampered by a third wave.

However, despite being a lucrative field, a major barrier to entry in the flower

sector is the need to build storage and supply capability to handle the flowers.

This also prevents a flower business to sustain throughout the year.

To make the supply chain processes seamless, FNP uses emergent tech “Robotix”

to solve the overall logistics and supply chain management system. In fact, a lot

of IoT-based Robotix-based solutions are being adopted in offline systems:

logistics, supply chain management, along with delivery.

Founded in 1994, the venture started with a single store under the

entrepreneurship of Vikaas Gutgutia, which has now emerged as a reputed brand

25
with 12 verticals under the FNP umbrella. Today, the firm has 12 verticals

namely, FNP Retail & Franchising, FNP E-commerce (India, UAE, Singapore),

FNP cakes ‘N’ More, FNP Gardens, FNP Weddings & Events, FNP Floral Touch

(UAE), WDH (Wedding Design Hub), Flowers ‘N’ More, FNP Flagship, Sipping

Thoughts, FNP Water and FNP Media.

26
CHAPTER-3
SWOT
ANALYSIS
OF FERNS &
PETALS

27
SWOT analysis is a useful tool for understanding a company's strengths, weaknesses,

opportunities, and threats. Here is a SWOT analysis of Ferns N Petals(FNP):

3.1 STRENGTHS:

Strong brand image and reputation in the gifting industry in India

1. Wide range of products and services for various occasions

2. Innovative and creative floral designs

3. Large retail store network and strong online presence

4. Customised gifting solutions for personal and corporate customers

5. International delivery services

6. Strong focus on customer satisfaction

THREAT:

1. Limited range of products for certain occasions

3.2 OPPORTUNITIES:

28
 1. Expansion into new markets, both domestically and internationally

2. Developing new product lines to cater to a wider range of customers

3. Collaboration with other brands and companies to offer customised gifting solutions

4. Increasing brand awareness through social media and online advertising

5. Developing eco-friendly and sustainable product lines to cater to changing customer

preferences

3.3 THREATS

1. Competition from other established and emerging players in the gifting industry

2. Economic and political instability in the Indian market

3. Changes in consumer preferences and buying behaviour

4. Disruptions to supply chains and logistics due to the COVID-19 pandemic or other

factors

29
 CHAPTER-4
FERNS N PETALS
& ITS ROLE IN
FLOWER
RETAILING

30
 FNP’S ROLE IN FLOWER RETAILING

Ferns N Petals (FNP) is a leading player in the flower retailing industry in India. It has played a

significant role in shaping the flower retailing market in the country through its innovative and

creative floral designs, wide range of products and services, and strong retail and online presence.

Here are some of the key roles played by FNP in flower retailing:

Offering a wide range of products and services: FNP offers a diverse range of

products and services for various occasions, including fresh flowers, cakes,

chocolates, gifts, plants, and customised gifting solutions. This has helped the

company cater to a wide range of customers with different preferences and

requiremen

31
Innovation and creativity in floral designs: FNP has established a reputation for its

innovative and creative floral designs. The company's team of expert florists and designers

are trained to create unique and beautiful flower arrangements that cater to different occasions

and preferences.

1. Strong retail and online presence: FNP has a large retail store network in over 120

cities across India, as well as a strong online presence through its website and mobile

app. This has helped the company reach a wider customer base and offer convenient

shopping options.

2. Customised gifting solutions: FNP offers customised gifting solutions for both

personal and corporate customers. This has helped the company establish a loyal

customer base and attract new customers through word-of-mouth referrals.

3. International delivery services: FNP offers international delivery services, which has

helped the company expand its customer base beyond India and cater to the needs of

customers in other countries.

Overall, FNP has played a significant role in the flower retailing industry in India through its

innovative and customer-centric approach, strong retail and online presence, and wide range

of products and services.

32
FNP’S ROLE AS A LEADING GIFTING INDUSTRY

Ferns N Petals (FNP) has not only played a significant role in the flower retailing industry in

India, but it has also established itself as a leading player in the gifting industry in the

country. Here are some additional roles played by FNP in the flower retailing and gifting

industry:

4. Brand recognition and trust: FNP has established a strong brand image and reputation

in the gifting industry in India through its quality products and services, innovative

designs, and customer-centric approach. This has helped the company build trust and

loyalty among its customers, which has translated into repeat business and referrals.

5. Expansion into new markets: FNP has expanded its operations beyond flower

retailing and into new markets, such as event management, wedding planning, and

hospitality. This has helped the company diversify its revenue streams and reach a

wider customer base.

6. Social responsibility: FNP has demonstrated its social responsibility by engaging in

various initiatives to support the community and the environment. The company has

launched several campaigns to promote eco-friendly gifting options and has also

contributed to various social causes, such as education, healthcare, and disaster relief.

7. Digital transformation: FNP has embraced digital transformation in its operations,

such as through the use of technology to improve customer experience, enhance

logistics and supply chain management, and optimise marketing and advertising

campaigns.

33
Overall, FNP has played a significant role in shaping the flower retailing and gifting industry

in India through its innovation, customer-centric approach, social responsibility, and digital

transformation. The company's continued focus on these areas is expected to help it maintain

its position as a leading player in the industry and expand its operations in new markets.

In addition to its role in the flower retailing and gifting industry in India, Ferns N Petals

(FNP) has also expanded its operations to other countries and has established itself as a

global brand in the gifting industry. Here are some additional roles played by FNP in the

global gifting industry:

1. Global expansion: FNP has expanded its operations to over 155 countries, including

the USA, UK, Canada, Australia, and UAE, among others. This has helped the

company establish a global presence and reach a wider customer base.

2. Diversification of product offerings: FNP has diversified its product offerings beyond

34
 flowers and gifts to include personal care products, fashion accessories, home decor

items, and more. This has helped the company cater to different customer needs and

preferences

3. Acquisition and partnerships: FNP has acquired several gifting and event management

companies in India and formed strategic partnerships with other companies to expand

its operations and strengthen its position in the industry.

4. Innovation and creativity: FNP has continued to innovate and create new products and

services to cater to changing customer demands and preferences. The company's

focus on innovation and creativity has helped it stay ahead of its competitors and

establish itself as a trendsetter in the gifting industry.

5. Customer service: FNP places a strong emphasis on customer service and has

established a dedicated customer support team to assist customers with their queries

and complaints. The company's commitment to providing excellent customer service

has helped it build a loyal customer base and attract new customers through referrals.

Overall, FNP's global expansion, diversification of product offerings, acquisition and

partnerships, innovation and creativity, and commitment to customer service have helped it

establish itself as a leading player in the global gifting industry. The company's continued

focus on these areas is expected to help it maintain its position as a trendsetter in the industry

and expand its operations further in the future.

35
 CHAPTER-5
SUGGESTIONS AND
RECOMMENDATIOS

36
5.1 ABOUT FNP

While Ferns N Petals (FNP) is a well-established brand in the gifting industry, there

may be areas where the company could improve. Here are a few areas where FNP

could be lacking:

1. Geographic reach: While FNP has a presence in multiple cities in India, there may be

opportunities to expand its footprint to more remote or underserved areas. This could

be achieved through partnerships or franchising arrangements.

2. Customer service: While FNP has a reputation for quality and innovation, there have

been some complaints regarding customer service. The company could focus on

improving response times, communication, and issue resolution to enhance customer

satisfaction.

3. Pricing: While FNP's products and services are generally high-quality, some

customers may find them expensive compared to competitors. The company could

explore pricing strategies, such as discounts or promotions, to make its products more

accessible to a wider range of customers

4. Innovation: While FNP has been a pioneer in the gifting industry, there may be areas

where the company could continue to innovate. For example, FNP could explore new

technologies or products to enhance the gifting experience and stay ahead of

competitors.

5. Employee engagement: FNP could focus on improving employee engagement and

retention to maintain its culture of innovation and customer focus. The company
37
 could offer training and development opportunities, recognition programs, and

competitive compensation packages to attract and retain top talent.

6. By addressing these areas where FNP may be lacking, the company can continue to

grow and maintain its position as a leading player in the gifting industry.

38
5.2 SUGGESTIONS AND RECOMMENDATIONS FOR FNP

1. Expand into new markets: FNP can consider expanding its operations into new

markets, both within India and globally. The company can explore opportunities in

the corporate gifting sector, luxury gifting, and experiential gifting, among others.

39
2. Enhance product offerings: While FNP has diversified its product offerings beyond

flowers and gifts, there is still scope to expand and enhance its product range. The

company can consider introducing new products and services that cater to different

customer needs and preferences, such as eco-friendly and sustainable gifting options.

3. Embrace sustainability: FNP can focus on promoting sustainable practices and

products in its operations and supply chain. The company can explore partnerships

with suppliers and vendors that promote sustainable practices and reduce the

environmental impact of its operations.

4. Improve digital infrastructure: While FNP has embraced digital transformation, there

is still scope to improve its digital infrastructure, such as by enhancing the

functionality of its website and mobile app, and investing in new technologies to

improve customer experience and streamline operations.

5. Focus on customer experience: FNP can place an even greater emphasis on customer

experience by enhancing its customer support services and investing in customer

analytics to gain insights into customer preferences and behaviour.

6. Personalization: FNP can offer more personalized gifting options to its customers.

This could include customized products, personalized messages, and tailored gifting

experiences. By offering personalized options, FNP can enhance the emotional

connection between the giver and the receiver, making the gifting experience even

more special.

40
7. Social media marketing: FNP can increase its social media presence and leverage

platforms like Instagram and Facebook to reach a wider audience. The company can

use social media to showcase its products and services, engage with customers, and

run promotional campaigns.

8. Strategic collaborations: FNP can explore collaborations with popular brands and

influencers to promote its products and services. Collaborations can help the company

reach a new audience and generate buzz around its brand.

9. Value-added services: FNP can offer value-added services like gift wrapping,

personalized cards, and delivery services to enhance the overall gifting experience. By

offering such services, FNP can differentiate itself from competitors and build a loyal

customer base.

10. Continuous improvement: FNP can regularly gather feedback from customers and

employees to identify areas for improvement. The company can use this feedback to
41
 refine its operations, improve product quality, and enhance customer experience.

11. Corporate gifting: FNP can expand its corporate gifting services to cater to the needs

of businesses and organizations. This could include customized gifting solutions, bulk

orders, and personalized branding options. By offering such services, FNP can tap

into a new customer base and increase revenue.

12. International expansion: FNP can explore opportunities to expand its operations

beyond India and into other countries. This could involve partnerships or acquisitions

of existing businesses in new markets.

13. Customer feedback: FNP can encourage and actively seek out customer feedback to

improve its products and services. This could involve online surveys, customer

service feedback, and social media engagement. By listening to customers and

addressing their needs, FNP can build a stronger reputation for customer satisfaction

and loyalty.

Overall, FNP has established itself as a leading player in the gifting industry through its

innovation, customer-centric approach, and social responsibility. By focusing on these areas

and implementing these suggestions, the company can continue to maintain its position as a

trendsetter in the industry and expand its operations further.

42
By implementing these suggestions and recommendations, FNP can continue to grow and

expand its operations, while maintaining its position as a leader in the gifting industry.

43
CHAPTER – 6
CONCLUSIONS

44
In conclusion, Ferns N Petals (FNP) has emerged as a leading player in the flower retailing

industry in India. The company has capitalized on the growing demand for gifting and

personalized products, and has established a strong brand identity through its innovative and

high-quality products and services.

FNP has leveraged technology to enhance the customer experience, with features such as

online ordering, mobile apps, and social media engagement. Its extensive product range,

innovative approach, strong brand identity, and widespread geographic presence have set it

apart from its competitors.

FNP has built a strong customer base by offering a wide range of products and services,

including flowers, cakes, gifts, and personalized items. The company has also leveraged

technology to enhance the customer experience, with features such as online ordering, mobile

apps, and social media engagement.

While FNP faces competition from other players in the industry, the company has a number

of strengths that set it apart. These include its extensive product range, innovative approach,

strong brand identity, and widespread geographic presence.

FNP can maintain its position as a leading player in the gifting industry and continue to grow

and evolve.

Overall, FNP has played an important role in transforming the flower retailing industry in

India and has set a high bar for quality and innovation in the market.

45
REFERENCES
/
BIBLIOGRAP
HS
• https://iide.co/case-studies/swot-analysis-ofintel/#SWOT_Analysis_of_FNP
• https://www.intel.in/content/www/in/en/corporate-responsibility/FNP.html
• https://www.oracle.com/in/scm/what-is-role-fern and petal/#:~:text=What%20is%20SCM%20(Supply%2
ct%20at%20its%20final%20destination.
• https://www.coursehero.com/file/p4r6tmh/Recommendations-
Therecommendation-for-Intel-Corporation-over-the-use-of-process/
• https://cscmp.org/CSCMP/Develop/Starting_Your_Career/Importance_of
_Supply_Chain_Management.aspx
• https://yourstory.com/mystory/7-main-challenges-in-supply-
chainmanagement-and-h-rdq2oy6mh9
• https://www.researchgate.net/publication/317590557
• https://edubirdie.com/examples/FNP-corporation /
• https://www.intel.com/content/www/us/en/corporate-information/intel-ata-glance.html
• https://www.intel.com/content/www/us/en/corporate-information/aboutintel.html
• https://www.intel.com/content/www/us/en/company

46
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47 PROJECT (1).PDF
1 MINOR PROJECT REPORT On THE STUDY OF FLOWER RETAILERS WITH SPECIAL

REFERENCE TO FERNS N PETALS Submitted in partial fulfilment of the requirements for the

award of the degree of Bachelor of Business Administration Semester-IV To Guru Gobind Singh

Indraprastha University, Delhi Submitted by: Name of Guide: Ms. Ankita Sharma Designation:

Assistant Professor Name of Student: VIDHI Roll No. 00521101721 Batch: (2021-2024)

Institute of Information Technology & Management New Delhi-110058 2023-24

2 CERTIFICATE I, Ms. Vidhi , Roll No. 00521101721 certify that the Minor Project Report

entitled “THE STUDY OF FLOWER RETAILERS WITH SPECIAL REFERENCE TO FERNS N

PETALS” is completed by me by collecting the material from the referenced sources. The matter

embodied in this has not been submitted earlier for the award of any degree or diploma to the best of

my knowledge and belief. Signature of the Student:

Date: Certified that the Minor Project Report (Paper Code BBA-114) entitled “THE

STUDY OF FLOWER RETAILERS WITH SPECIAL REFERENCE TO FERNS N

PETALS ” done

by Ms. VIDHI , Roll No. 00521101721 is completed under my guidance. Signature of the

Guide: Name of the Guide: Designation: Date: Countersigned Director/Project

Coordinator

3 ACKNOWLEDGEMENTS The success and final outcome of this project required a lot

of guidance and assistance from many people and I am extremely privileged to have

got this all along the completion of my project. All that I have done is only due to such

supervision and assistance and I would not forget to thank them. I respect and thank Ms.

Ankita Sharma, for providing me an opportunity to do the project work and giving us all the
support and guidance which made me complete the project duly. I am extremely thankful

to her for providing such a nice support and guidance, who took keen interest on our project work

and guided us all along, till the completion of our project work by providing

all the necessary information for developing a good system. (Student’s signature)
VIDH
48
Enrollment No. 00521101721

4 CONTENTS S.NO. TOPIC PAGE NO. 1. CERTIFICATE 2. ACKNOLEDGEMENT 3.

LIST OF FIGURES 4. CHAPTER -1 1.1 MEANING AND INTRODUCTION 1.2

IMPORTANCE 1.3 FACTS 5. CHAPTER - 2 2.1 HISTORY 2.2 OPERATION AND

SERVICES 2.3 OVERVIEW 2.4 GROWTH 6. CHAPTER -3 3.1 STRENGTHS 3.2

WEAKNESSES 3.3 OPPORTUNITIES 3.4 THREATS 7. CHAPTER – 4 4.1 ROLE OF

FNP 8. CHAPTER - 5 5.1 ABOUT FNP 5.2 SUGGESTIONS AND

RECOMMENDATIONS 9. CHAPTER - 6 10. CONCLUSIONS BIBLIOGRAPHY

5 LIST OF FIGURES Figure No. Title Page No. 1. SWOT ANALYSIS 2. STRENGTH AND

WEAKNESS 3. OPPORTUNITIES

6 CHAPTER-1 FLOWER RETAILING: MEANING, IMPORTANCE & FACTS

7 FLOWER RETAILING: MEANING, IMPORTANCE &FACTS 1.1 INTRODUCTION AND MEANING

Flower retailing refers to the business of selling flowers to consumers through various channels, such as

physical storefronts, online platforms, or

The practice of flower retailing has a long history and is an essential aspect of
combination of
both.
the floral industry. Flowers are a popular gift for many occasions, including weddings, birthdays,

anniversaries, and funerals. They are also used to express a range of emotions, such as love,

appreciation, sympathy, and congratulations. Ferns N Petals (FNP) is a well-known flower and gift
mpany was founded
retailer based in India. The co
in 1994 and has since expanded to over abroad. FNP offers a
350 stores across India and
wide range of products, including flowers, cakes, chocolates, personalized gifts,
plants,
is known for its
and more.The company innovative and creative designs and has won

several awards for its products and services. Flower retailing involves sourcing,purchasing, and

selling flowers to customers. Retailers

49