Professional Documents
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Chapter 2 File
Chapter 2 File
Chapter 2 File
This part contains the theoretical underpinnings, review of related studies and
literature, conceptual framework and paradigm, hypothesis, and the definition of the
Theoretical Underpinnings
Eduard Deci (1942) who is a professor of psychology and social science at the University
of Rochester in the United States, and the director of his research programs on human
research, a formal theory that defines intrinsic and extrinsic sources of motivation, and a
clear understanding of how intrinsic and different types of extrinsic motivation impact
In relation to this study, sidewalk vendors can have an impact on how they
interact with customers, which can affect how they prioritize customer satisfaction. Based
on the theory of self-determination, sidewalk vendors may adopt strategies that align with
STRATEGIES OF SIDEWALK VENDORS TOWARD CUSTOMER SATISFACTION…
Street vendors play an important role in society, but unfortunately, they face many
challenges in their daily activities. This is because the community often perceives them as
less educated, less skilled, and low-income earners who could not secure job offers in the
formal sector. As a result, they have been subjected to evictions and harassment from city
authorities, and they have limited access to capital. Street vendors face unstable security,
examined the role of street vending and its impact on the community. The findings
street life. With millions of people relying on street vendors for their daily sustenance,
this industry has the potential to stimulate economic growth by promoting social equity
and accessibility. Ultimately, this can contribute to sustainable urban development for
Street vendors are an essential part of local culture that offers a unique experience
to tourists and locals. However, globalization and tourism have raised safety concerns,
posing a threat to public health. A study in Shijiazhuang City found that unqualified raw
among vendors are primary risks to street food safety. Strategies to improve safety
STRATEGIES OF SIDEWALK VENDORS TOWARD CUSTOMER SATISFACTION…
These measures will promote a safer and healthier food culture, preserving traditional
research paper aims to understand the working life of street vendors in keeping with
India is the second most populated country in the world providing employment
opportunities to the governments its greatest deals .due to change of climatic conditions
people are migrating from rural to urban to engage in some other task. This study
involves 55% of street vendors' businesses government of India passed the bill about
street vendors in 2022 for standard lifestyle the research selected 150 respondents from
noted that the street vendors follow the street vending policies and get the licenses from
the authorized officials. Mainly this study will concentrate on the street vendor's
Street food safety is essential, and yet it has been rarely studied in China.
Therefore, a typical city in China was selected as the research object to assess food safety
knowledge, attitudes, and street food suppliers and consumer behaviors using
income, work experience, licenses, and locations. The food safety knowledge and attitude
STRATEGIES OF SIDEWALK VENDORS TOWARD CUSTOMER SATISFACTION…
food safety knowledge and attitudes toward food suppliers and consumers (Lihua, Chen,
The existing literature on the relationship between regulators and street vendors
remain fragmented and limited to specific countries and contexts. This article presents a
narrative review of the existing literature on the relationship between regulators and street
vendors, and through that creates a unified picture of an otherwise fragmented literature
and knowledge base. The concepts of negotiation, power, social network, and perception
are used to analyze the various strategies street vendors have used in gaining access to
urban public spaces in different parts of the developing world. It is revealed that even
though city regulators have access to formal power, street vendors possess a variety of
negotiating strategies that gives them access to both formal and informal power (Forkuor,
Street vendors in Accra, Ghana, have a common desire - to work without the fear
of evictions, harassment or fines that have become commonplace in recent years. They
have consistently expressed their desire to work together to build a more equitable system
where regulations are clearly communicated and respected. This is not just a problem in
Accra but in cities all over the world, where informal workers and their organizations are
coming together to defend their right to work in public spaces and urging their
governments to provide fair and regulated access. In many cities, this has become
STRATEGIES OF SIDEWALK VENDORS TOWARD CUSTOMER SATISFACTION…
Street vending has persisted for centuries and pervasive across the globe since it
plays a remarkable role in fulfilling customer needs in the context of the informal
economy. In the contemporary business context, authorities have not paid sufficient
attention towards street vendors. The paper addresses the specific features of street
vending in the context of Sri Lanka, various challenges faced by street vendors, and
possible courses of action for the empowerment of street vendors. Accordingly, location
issues with lack of infrastructure, less support from the government, insecurity and
unstable conditions, slow growth, lack of financing opportunities and less support from
banks were identified as major challenges faced by street vendors in Sri Lanka. Proper
insurance scheme and financial assistance are proposed to empower street vendors to
Street vending represents a vital and growing aspect of the urban informal
economy that is often the subject of municipal regulatory efforts that seek to control,
confine or extinguish it. In the People's Republic of China, recent developments and
economic changes and concerns around the role of the informal economy in this country.
As more of China's rural poor enter urban areas and turn to the streets to survive, the
number of unlicensed vendors has risen and municipal efforts at increased regulation and
enforcement of street vending licensure have been enacted. These developments within
STRATEGIES OF SIDEWALK VENDORS TOWARD CUSTOMER SATISFACTION…
previously marginalized commercial activity. This paper draws from primary and
secondary sources to provide an overview of street vending in China and consider the
with changes in the economic and social situation in Thailand as well as the growth of
street vending around the world as well as increasing appreciation of its important role.
To support this argument, the paper presents the policy measures on street vending since
the founding of Bangkok in 1973, the paradigm shift in employment since the Asian
Economic Crisis in 1997, and empirical data from a study of street vending in four
districts in Bangkok in 2016. The study collected data from street vendors and buyers in
vendors in each district was 100 and participants were selected through random sampling.
A sample of 50 buyers in each district was selected through convenience sampling. From
the documentary study and the field data, the paper recommends that the Bangkok
Metropolitan Administration should realign the administration of street vending under the
dynamics of the economic and social situation and international trends (Nirathron &
Yasmeen, 2019).
and quick money. As an effect, many individuals engaged in sidewalk vending. The
sidewalk vending plays a significant role in the lives of sidewalk vendors in terms of
economic survival. However, the extent of its impact is only enough to attend to their
basic needs and to feed their families (Tindowen & Aquino, 2016).
frequently unappreciated role in both the vibrancy of public spaces as well as the
informal economy. Yet, they are subject to indiscriminate purges from sidewalks and
other contested territories, which they occupy for lack of provision of spaces in which
they could otherwise do business. But such occurrences, and the conflicts that may
follow, can be addressed by revisiting policies, which seem anti-vendor or which fail to
comprehend their presence and needs. This research studied street vendors of one of the
active commuter interchanges of Metro Manila, the Monumento Station area in Caloocan
City, framing their needs, issues, and aspirations against existing laws. Simultaneously
examined were typical uses of shifting, often contested stretches of roads, corners, and
easements where hawkers, among other users, daily negotiate a claim to the city’s space
Street vendors add life to streets that are empty of activities, discouraging
antisocial behavior by acting as eyes on the road. Informal economy make up to 72.5%
vendors to improve community image, to protect shops and restaurants, to avoid sidewalk
congestion, and to reduce the liability of adjacent businesses. The purpose of this study is
STRATEGIES OF SIDEWALK VENDORS TOWARD CUSTOMER SATISFACTION…
and it helps street vendors to minimize the cost of competition. This research was
conducted with a descriptive approach to recognize the different variables needed and
assess the reasons for choosing street vending locations. Furthermore, the location of the
street vendors have a positive effect on customers because of the accessibility to all types
The food service industry is also positively booming nowadays. The boom will
most likely impact quick-service and fast-casual restaurants this year. Entrepreneurs enter
the food and beverage business due to its income potential. There are various types of
food establishments such as fine dining restaurants, fast-food chains, and/or street food
stalls. Filipino food takes on an evolving nature, from the streets of Quezon City such as
the street food that is more than just a convenience food source in the Philippines, to the
Street vendors struggle to secure permanent employment in the formal sector due
to their lack of skills and training. This study surveyed 101 street vendors and found that
they typically had 4-6 family members, earned a daily income of P500 or less, and had
been street vendors for at least six years. There was no significant difference in their
physical issues based on household size, daily income, and number of years in street
likely they are to experience socioeconomic issues. The local government should use
these results to plan and improve existing policies on street vending (Solidum, 2023).
Urban areas progress faster than rural areas, attracting low-income individuals to
cities. They end up in the informal sector, occupying sidewalks to earn a living. This
became an issue. A study was conducted using opinion surveys, interviews, and data.
Street vending is a way for people with no economic recourse to survive. Politicians have
inconsistent approaches to this issue. Sidewalk vendors are not the root cause of the
problem but highlight a larger social imbalance. The study recommends that local
During our time in Manila, we were allowed to see some of the city to further our
understanding of some of the issues facing one of SUEUAA’s case study locations,
including informal settlements and traffic congestion which were cited in many of the
presentations given during the SUEUAA symposium. We also saw some of Manila’s
many during our time in Manila, we explored the city to better understand the issues
facing one of SUEUAA's case study locations, including informal settlements and traffic
congestion. We also witnessed the informal economy of street vendors, who sell a variety
of goods such as fruits, vegetables, clothing, and grooming services. We bought boiled
corn and rambutan from some of the vendors who mostly comprise women and children
(Neary, 2018).
refer to the “vendors of goods and service providers without stalls or shops such as
STRATEGIES OF SIDEWALK VENDORS TOWARD CUSTOMER SATISFACTION…
the University of the Philippines Diliman (UP Diliman), they usually sell affordable
snacks such as: taho, corn, bread, ice-cream, banana cue, turon, carioca, etc. The
ambulant vendors do not only provide food for the staff and students of the university
Street food vending is a major source of livelihood for many Filipinos, but it is also a
source of health risks due to improper food handling. The study aimed to identify the factors that
influence the food handling practices of street food vendors in Biliran Province. A descriptive
cross-sectional survey was conducted among street food vendors in Biliran Province. A structured
questionnaire was used to collect data on street food vendors' knowledge, practice, and attitudes
towards food handling. Descriptive statistics were used to analyze the data. The results showed
that most of the street food vendors in Biliran Province had inadequate knowledge and
Conceptual Framework
The study will be conducted using the I-P-O model, with the input phase
section, personal beliefs, and socioeconomic status. Additionally, the effects of online
and convenience aspects, and the relationship between the respondents' profiles and their
strategies toward customer satisfaction will be studied. The study will also provide
customer satisfaction. Data gathering tools such as web searches and survey
STRATEGIES OF SIDEWALK VENDORS TOWARD CUSTOMER SATISFACTION…
percentage, mean and standard deviation, and version correlation will be employed. The
output phase will present the study's findings on the strategies of sidewalk vendors
toward customer satisfaction, along with essential recommendations. It's worth noting
that the arrows in the model show a single direction of movement, indicating that the
process is procedural, with input as the initial phase and output as the final phase.
Hypothesis
Definition of Terms
The research presents the set of important terms in this study and defines them
Accessibility. Is all about creating a world that is accessible and inclusive for
meaningful, and usable for as many people as possible. It's about identifying and
welcoming and supportive society where everyone has the chance to thrive
(SeeWriteHear, 2024).
In this study, it refers to the availability and ease of access to services or products
location.
or device that enhances comfort and enables you to accomplish tasks more efficiently
(Britannica, 2024).
makes it easy and convenient for customers to access and use, regardless of their physical
organization who receives or may receive goods, services, products or ideas from another
person or company in exchange for value, which can be money or anything of equivalent
value. Customers are the foundation of any business, and the more customers a business
has, the more it thrives, and vice versa. Businesses need customers to buy their products
or services. A customer may not buy a product right away, but they may still be part of
the target customer group and may purchase it in the future (Skool, 2024).
In this study, the customer is the individual or entity who purchases the goods or
pushcart, stand, display, pedal-driven cart, wagon, showcase, rack, or any other non-
motorized conveyance. The term may also have other meanings as assigned by
In this study, it is defined as vendors, typically selling food or other goods and
services, who operate in public areas such as sidewalks, parks, or other outdoor spaces.
They typically use makeshift kiosks, stands, or carts to sell their merchandise.
Strategy. If there is one thing that needs to be returned to its basic, real, and
a unique system of activities to achieve a goal. In simpler terms, strategy is how you plan
set of desired outcomes or goals. They typically involved identifying key target markets,
creating marketing plans, identifying and managing challenges, and monitoring and
intended use. Similarly, a component is said to possess good quality if it works well in the
equipment for which it is intended. In simpler terms, the product should be suitable for
the intended use/purpose, which is known as fitness for purpose. Quality is the total of all
the features and characteristics of a product or service that contribute to its ability to meet
reliability, and accuracy. The quality of a product or service refers to its conformity to
References
Notes in Chapter 2
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STRATEGIES OF SIDEWALK VENDORS TOWARD CUSTOMER SATISFACTION…
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STRATEGIES OF SIDEWALK VENDORS TOWARD CUSTOMER SATISFACTION…