CHAPTER 1

1-4 Understanding Culture and Communication

1-5 Ensuring Intercultural Effectiveness
CHAPTER 2
2-1 Exploring the Communication Process
2-2 Applying the 3-x-3 Writing Process to Business Messages
2-3 Analyzing the Purpose and Anticipating the Audience
2-4 Employing Expert Writing Techniques to Adapt to Your Audience
2-5 Improving the Tone and Clarity of a Message
CHAPTER 3
3-1 Drafting Workplace Messages Begins With Research
3-2 Organizing Ideas to Show Relationships
3-5 Building Well-Organized Paragraphs
CHAPTER 5
5-1 Communicating in the Digital Age With E-Mails and Memos
5-3 Making Podcasts Work for Business
5-5 Navigating Social Networking for Business
CHAPTER 9
9-1 Writing Reports in the Digital Age
9-2 Formats and Heading Levels
9-4 Preparing Short Informational Reports
9-5 Preparing Short Analytical Reports
CHAPTER 10
10-1 Crafting Winning Business Proposals
10-2 Preparing Formal Business Reports
CHAPTER 12
12-1 Creating Effective Business Presentations
12-2 Organizing Presentations to Connect With Audiences
12-3 Understanding Contemporary Visual Aids
12-4 Preparing Engaging Multimedia Presentations
CHAPTER 13
13-1 Harnessing Technology in Today’s Challenging Job Market
13-2 Exploring the Open Job Market
13-3 Unlocking the Hidden Job Market
13-4 Customizing Your Résumé
13-6 Cover Letters—Do They Still Matter?
CHAPTER 14
14-1 Sharpening Your Interview Skills
14-2 Before the Interview
14-3 During the Interview
14-4 After the Interview