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UNIT 1: PHASE 1 COURSE RECOGNITION

STRATEGIC MANAGEMENT

LINA FERNANDA GARCIA VELLAHIZATC

Program: INDUSTRIAL ENGINEERING
CC.1.144.167.340

TUTOR: KARLA TRIANA

COURSE No. 212053A_954
Group: 21

NATIONAL UNIVERSITY OPEN AND AT A DISTANCE-UNAD

SCHOOL OF BASIC SCIENCES, ECBTI ENGINEERING TECHNOLOGY
Cali, September 6, 2021
INTRODUCTION

Today we see how everything has evolved in a progressive and constant

way, where the forms, the design, the details must be fully looked at and start and
implement new strategies to obtain high productivity within companies, that is
why the role that performs in business management is decisive for its efficiency
and progress, thus providing new innovative structures for each phase to be
developed within an entity. All this in order to observe the capacities and skills
internally and the opportunities that exist within their environment externally.
OBJECTIVE

Understand the relevance of strategic management in the leadership of

companies that are at the forefront of their economic sectors.
TABLE OF CONTENTS

1. Profile update screenshot …………………………………..……...…5

2. Screenshot of participation in the forum (Activity 3) ……… ............ 6
3. Skype group participation (Activity 4) ……. ……………………. ... 8
4. Article review table (activity 6) ………………………….…….…… 8
5. Conclusions …………. ……………………………………...……… 9
6. References ……………………………………………………………10
 Profile update screenshot (Activity 1)

 Screenshot of participation in the social interaction forum (Activity 3)

  Skype group participation (Activity 4)

 Article review chart (activity 6)

Xerox Housing Item Review

Student Name: Lina Fernanda Garcia

Paragraph 1:What is Xerox and what is its main activity?

XeroxCorporation is the world's largest supplier of toner (dry ink) copiers and
accessories. Its main headquarters are located in Stamford, Connecticut,
although most of the company is located near Rochester, New York, where it
was founded. More than half a century ago the word Xerox became
synonymous with making a photocopy in English. "Get me a Xerox," people
commonly said. When Xerox introduced the first commercial photocopier to the
market in 1959, which made the use of carbon paper obsolete, its invention was
considered as revolutionary as the first iPhone introduced by Steve Jobs in
2007. In a very short time, photocopiers became in an indispensable instrument
for any company. Many dedicated part of their office space to the "Xerox
room", the place where all the prints were made. Riding on the dominance of
this technology, Xerox became during the 1960s and 1970s one of the most
valuable companies in the world.

Paragraph 2: What do you think is the objective of defining the management

strategy of a company?

The objective of the strategic direction is based on formulating strategies for the
development of the organization, seeking to obtain a greater participation in the
market and create strategic competitiveness. When running a company, one of
the fundamental tasks is to know where to go and that depends on its position in
the market. At the same time, it also depends on the external factors that may
favor it in that goal. It also seeks to have a stable performance within the
company in general. It is one of the main activities carried out by the senior
managers of an organization. Its importance lies in the fact that through it the
direction that the company will follow is defined and the general criteria are
established for the definition of the objectives and the development of the work
in the organization.

Paragraph 3:What are the main concepts that describe the management
strategy developed at Xerox?
The February Investor Day press release explains the origins of the new tagline
as follows: "With a history of innovative technology design analogies, Xerox is
'made to think.' We are taking a disciplined approach to creating the next
generation of innovative technologies and smart work solutions to meet the
changing needs of our customers, "says John Visentin, Xerox Vice President
and CEO. By simplifying our operations, instilling a culture of continuous
improvement, investing in growth areas, and capitalizing on new and adjacent
markets growth, we anticipate that we can achieve growing revenue by 2021,
while driving adjusted annual earnings per share continued expansion,including
at least $ 4 of adjusted earnings per share in 2020, and delivering more than $ 3
billion of cumulative free cash flow over the next three years, ”adds Visentin.

Paragraph 4:What is the importance of outlining the strategy of the company?

Perhaps the biggest challenge for the executive team is changing the corporate
culture to avoid the inertia of many large companies like Rox's Xe-cara. Only
then will an oilman like Xerox be able to change of course, transform their
business and return to their pioneering roots to be an innovative force in the
future workplace. "" As the printing industry continues to face digital
disruption, everyone vendors undergoing transformation. Xerox may have
gotten off to a few false starts, but the company is emerging with a strong and
clear vision to regain its iconic status. Backed by an experienced executive team
transforming other major IT companies, Xerox it now has the potential to drive
more effective transformation. "
CONCLUSIONS

Today more than yesterday, it is clear that no business strategy can be built on
unreliable information or analysis and therefore the true strategist cannot depend
solely on figures and statistics.

The strategy is not conceived for little-changing scenarios, where competitors do

not react or where there are no unforeseen events.

Strategic Management, like every human act, needs reasoning and perseverance,
especially when it is considered an essential mode of business thinking and action
that continuously links the organization's capacity to its environment, allowing the
creation of the future in continuously changing and unstable scenarios. The
strategic factors are, therefore, the axis of the possibilities of the management's
choice in the face of risk.
REFERENCES

https://www.eltelegrafo.com.ec/noticias/desde/1/xerox-revoluciono-el-mundo-de-
los-duplicados-de-paginas-en-el-mundo© 2021 THE TELEGRAPH

GÜREL, E. and TAT, M. (2017). SWOT analysis: a theoretical review. The

Journal of International Social Research. Obtained
fromhttp://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/lo
gin.aspx?direct=true&db=hus&AN=125204592&lang=es&site=eds-live

Triana Ortiz, K. (07/11/2018). Strategic analysis tools. Obtained

from:http://hdl.handle.net/10596/22209