METHODOLOGY OF THE STUDY

3.2 Sources of data

Primary source of data

The primary source of data for this research will be a structured questionnaire distributed to
Human Resources (HR) professionals working across various companies. The questionnaire is
meticulously designed to gather insights into HR professionals' perceptions, challenges, benefits,
and experiences associated with the integration of Artificial Intelligence (AI) in talent acquisition
processes. The questionnaire comprises a combination of closed-ended and open-ended
questions, facilitating a quantitative analysis of responses and allowing for the exploration of
nuanced perspectives. Questions such as "On a scale of 1-10, how positively do you perceive the
integration of AI in talent acquisition?" and rating scales for benefits and challenges provide
quantifiable data that can be subjected to statistical analysis.

LinkedIn will serve as the distribution platform for the questionnaire, ensuring access to a
diverse pool of HR professionals across industries and geographical locations. The use of
LinkedIn, a professional networking platform, provides a targeted approach to reaching
individuals with expertise in talent acquisition and familiarity with AI applications in
recruitment. The questionnaire covers various dimensions, including perceived benefits of AI,
encountered challenges, observed improvements in efficiency, candidate response to AI-driven
processes, and the impact on diversity and inclusion initiatives. Additionally, HR professionals
are asked about their familiarity with AI technologies, concerns about ethical considerations,
years of experience in HR and talent acquisition, and their expectations regarding the future
influence of emerging AI trends.

The primary data collected through the responses to the questionnaire will be subjected to
statistical analysis, employing tools such as descriptive statistics and inferential tests. This
quantitative approach ensures a systematic examination of trends and patterns in HR
professionals' perceptions and experiences with AI in talent acquisition. In summary, the
questionnaire distributed via LinkedIn serves as the primary source of data for this research
study. The responses obtained from HR professionals will offer valuable insights into the
multifaceted impact of AI on talent acquisition, providing a rich dataset for a comprehensive
analysis of perceptions, challenges, benefits, and emerging trends within the realm of AI-driven
recruitment processes.

Secondary sources

Secondary sources of data for this study on the impact of Artificial Intelligence (AI) in talent
acquisition will encompass a broad range of scholarly articles, research papers, industry reports,
and relevant publications from reputable sources. Academic databases will be explored for
insights into the theoretical frameworks, conceptual models, and established trends in AI
technology applied to talent acquisition. Industry reports from renowned research organizations,
technology magazines, and publications from professional associations will be consulted to gain
a comprehensive understanding of the current state of AI integration in talent acquisition across
various sectors. Additionally, analyses and case studies from reputable business journals and
corporate publications will provide real-world examples and practical implications, contributing
to the contextualization of findings from the primary data obtained through the questionnaire.