X = Independent variable = number of weekly advertisements

Y = Units Sold

Scatter Plot

40
35
30
25
Units Solds

20
15
10
5
0
1.5 2 2.5 3 3.5 4 4.5 5 5.5
Number of weekly advertisement

Correlation coefficient r = 0.819

The correlation coefficient between no. of weekly advertisements and Unit Sold is 0.819. There
is a direct (positive) correlation.
Coefficient of determination r square = 0.67 = 67%
The 67% variation of units sold is explained by no of weekly advertisements.

Regression Line ^y =bo +b 1 x

= 12.815 + 4.368x
Interpretation of intercept = the estimated units sold is 12.815 when x = 0 (no advertisement)
Slop = regression coefficient = when x one-unit increases, the estimated units sold 4.368
increases.