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ABSTRACT
The widespread integration of information technology into daily life has brought about an era
where the concept of an algorithmic society is no longer confined to the realm of science
fiction. Particularly within marketplaces and business strategies, there is a notable trend
where an increasing number of companies are utilizing algorithms for dynamic pricing. This
entails the automatic adjustment of prices in response to shifts in market conditions, including
changes in competitor prices. Consequently, the proliferation of algorithmic pricing has
raised concerns regarding competition policy and the potential for collusion. Some
policymakers and scholars are now questioning the efficacy of existing antitrust measures in
addressing this novel form of collusion. Traditionally, antitrust regulations in the European
Union (EU) and the United States (US) have focused on addressing collusion facilitated by
human coordination, which necessitates mutual understanding among firms (often referred to
as a 'meeting of the minds'). However, there is a growing body of literature suggesting that
algorithms have the capacity to coordinate independently and even learn to collude
autonomously. In light of these developments, this paper endeavors to examine whether
current antitrust regulations are equipped to address these emerging challenges. Specifically,
it seeks to explore whether algorithmic interactions (referred to as 'meeting of algorithms')
could be considered akin to human coordination and whether the implementation of new
regulatory tools may be necessary to effectively regulate such behavior.
INTRODUCTION
The profound impact of AI is evident in how firms leverage algorithms for market trends,
services, and pricing. Known as prediction machines, they rely on training and feedback data
for continuous improvement. In today's algorithm-dominated era, automated decision-making
is commonplace, shaping both consumer interactions and business strategies. 1 Notably, the
European Commission's e-commerce report2 highlights algorithms' transformative role.
However, concerns arise, particularly with self-learning algorithms. These advanced systems,
capable of autonomous adaptation, pose new challenges, including inadvertent facilitation of
collusive behavior. From simple parameters to self-learning capabilities, algorithms wield
significant influence in modern economies.3
4
Traditional antitrust regulations, designed to address human coordination and
communication in collusion, face challenges in regulating algorithmic collusion. 5 While mere
interdependent conduct or tacit collusion without explicit communication has historically
been considered lawful, self-learning algorithms blur the line between lawful and unlawful
behavior. Specifically, algorithms like Q-learning algorithms 6 have the potential to
independently coordinate and learn to collude without human intervention or communication,
thus exacerbating the challenges of regulating collusion effectively 7.The rise of algorithmic
pricing algorithms introduces complexities for competition policy, expanding the grey area
between lawful tacit collusion and unlawful explicit collusion 8. Policymakers must grapple
1
Ajay Agrawal, Joshua Gans, and Avi Goldfard, ‘How to Win with Machine Learning’, (2020) Harvard
Business Review https://hbr.org/2020/09/how-to-win-with-machine-learning accessed 3, April, 2024.
2
European Commission, ‘Final report on the E-commerce Sector Inquiry’, COM(2017) 229 final, para. 13; UK
Competition and Markets Authority, Pricing Algorithms, (2018) 17-18
<https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/74635
3/Algorithms_econ_report.pdf> accessed 29, April 2024.
3
Avigdor Gal, ‘It's a Feature, not a Bug: On Learning Algorithms and what they teach us’, (2017) Background
note, OECD Roundtable on Algorithms and Collusion <www.oecd.org/daf/competition/algorithms-and-
collusion.htm> accessed 28 April 2024.
4
Michal S. Gal and Niva Elkin-Koren, ‘Algorithmic Consumers’, (2017) 30 Harvard Journal of Law and
Technology 309
5
OECD, ‘Algorithms and Collusion: Competition Policy in the Digital Age’, (2017)
<www.oecd.org/competition/algorithms-collusion-competition-policy-in-the-digital-age.htm> accessed 1 May
2024
6
Timo Klein, ‘Autonomous algorithmic collusion: Q-learning under sequential pricing’, (2018) Amsterdam
Center for Law & Economics Working Paper No. 05, https://papers.ssrn.com/sol3/papers.cfm?
abstract_id=3195812 accessed 3 May 2024; Emilio Calvano, Giacomo Calzolari, Vincenzo Denicolò, and
Sergio Pastorello, ‘Artificial Intelligence, Algorithmic Pricing and Collusion’, (2019)
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3304991 accessed 2 May 2024
7
Nicolas Petit, ‘Antitrust and Artificial Intelligence: A Research Agenda’, (2017) 8 Journal of European
Competition Law & Practice 361
8
Salil K. Mehra, ‘Antitrust and the Robo-Seller: Competition in the Time of Algorithms’, (2016) 100
Minnesota Law Review 1323
with these challenges to ensure that antitrust regulations remain effective in addressing
collusive behavior in the digital age.9
The risks associated with algorithmic collusion have sparked a vigorous debate among
scholars, leading to two distinct viewpoints. Some scholars argue that AI collusion is a
credible threat and question the adequacy of current antitrust regulations in addressing
collusion facilitated by algorithms10. They argue that traditional antitrust rules, which rely on
detecting human coordination through meetings and communications, may not be equipped to
identify and challenge these new forms of collusion effectively. This perspective, echoed by
Ezrachi and Stucke, suggests that the increasing reliance on algorithms could fundamentally
disrupt antitrust law, potentially undermining competition.11
On the other hand, some scholars dismiss algorithmic collusion as speculative, citing a lack
of concrete evidence and emphasizing the strict underlying assumptions necessary for its
realization12. They contend that the expanding use of algorithms raises familiar issues for
antitrust enforcers, which can be addressed within existing regulatory frameworks. Maureen
Ohlhausen, a former US FTC Commissioner, advocates this viewpoint, asserting that the use
of algorithms alone does not inherently signify anticompetitive behavior 13. Rather, she
suggests that conduct deemed unlawful before the advent of algorithms is unlikely to be
transformed into lawful behavior simply by employing algorithms.
According to the UK Competition and Markets Authority (CMA), the potential additional
impacts of algorithms are largely speculative, with algorithmic pricing primarily exacerbating
traditional risk factors like transparency and price setting speed, potentially facilitating
collusion in already vulnerable markets. Similarly, the French and German antitrust
authorities, along with the UK Digital Competition Expert Panel, have deemed the current
9
Portuguese Authority, ‘Digital ecosystems, Big Data and Algorithms’,
http://www.concorrencia.pt/vPT/Estudos_e_Publicacoes/Estudos_Economicos/Outros/Documents/Digital
%20Ecosystems,%20Big%20Data%20and%20Algorithms%20-%20Issues%20Paper.pdf, accessed 1 May
2024;
10
Ulrich Schwalbe, ‘Algorithms, Machine Learning, and Collusion’, (2019) 14 Journal of Competition Law &
Economics 568
11
Ariel Ezrachi and Maurice Stucke, Virtual Competition: The Promise and Perils of the Algorithm-Driven
Economy, (2016) Harvard University Press
12
Thibault Schrepel, ‘Collusion by Blockchain and Smart Contracts’, (2019) 33 Harvard Journal of Law &
Technology 117
13
Maureen K. Ohlhausen, ‘Should We Fear The Things That Go Beep in the Night? Some Initial Thoughts on
the Intersection of Antitrust Law and Algorithmic Pricing’, (2017) 11
https://www.ftc.gov/public-statements/2017/05/should-we-fear-things-go-beep-night-some-initial-thoughts-
intersection accessed 1 September 2020;UK Digital Competition Expert Panel, ‘Unlocking digital competition’,
(2019) https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/
785547/unlocking_digital_competition_furman_review_web.pdf accessed 2 May 2024
legal framework adequate to address competitive concerns, while remaining open to revising
regulations should evidence of algorithmic collusion emerge.14
However, recent initiatives such as the European Commission's public consultation on the
necessity for a new competition tool suggest a growing recognition of the potential risks
posed by algorithmic collusion.15
Against this backdrop, the article aims to delve into this contentious issue, assessing the
suitability of current antitrust rules in addressing the challenges posed by AI, considering
whether algorithmic interactions could be treated similarly to human coordination, and
evaluating the need for new regulatory tools.16
Collusion, the coordination among rivals to maximize joint profits by aligning prices and
output, is a critical concept in economics and antitrust law. In oligopolistic markets, where
firms' decisions are interdependent, collusive outcomes can be achieved through explicit
agreements or tacit understandings17. Despite the awareness of mutual interdependence,
maintaining cooperation is challenging due to incentives for individual firms to cheat. The
stability of collusive equilibrium over time depends on various market conditions such as
concentration, barriers to entry, cost structures, and demand patterns. Antitrust law addresses
the means used to achieve collusive outcomes rather than prohibiting collusion outright.
European law, under Article 101 TFEU 18, covers agreements, decisions, and concerted
practices, while the US Sherman Act targets contracts, combinations, and conspiracies.
Conscious parallelism, resulting from oligopolistic awareness, is not prohibited as firms have
the right to adapt to market conditions intelligently. Case law emphasizes the need for a
14
European Commission, ‘Final report on the E-commerce Sector Inquiry’, COM(2017) 229 final, para. 13. See
also UK Competition and Markets Authority, Pricing Algorithms, (2018) 17-18
<https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/74635
3/Algorithms_econ_report.pdf>
15
Id;Ibrahim Abada and Xavier Lambin, ‘Artificial intelligence: Can seemingly collusive outcomes be
avoided?’, (2020) https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3559308 accessed 4 May 2024;
Stephanie Assad, Robert Clark, Daniel Ershov, and Lei Xu, ‘Algorithmic Pricing and Competition: Empirical
Evidence from the German Retail Gasoline Market’, (2020) CESifo Working Paper No. 8521
https://www.cesifo.org/en/publikationen/2020/working-paper/algorithmic-pricing-and-competition-empirical-
evidence-german accessed 1 May 2024
16
Zach Y. Brown and Alexander MacKay, ‘Competition in Pricing Algorithms’, (2020) Harvard Business
School Working Paper No. 67, https://hbswk.hbs.edu/item/competition-in-pricing-algorithms.
17
Luke Garrod and Matthew Olczak, ‘Explicit vs tacit collusion: The effects of firm numbers and asymmetries’
(2018) 56 International Journal of Industrial Organization
18
Article 101 covers agreements and anti-competitive practices that might affect "trade between Member
States".
"meeting of minds" or a unity of purpose to establish an agreement 19. The concept of
concerted practices in the EU includes direct or indirect contacts aimed at influencing other
firms' conduct. Courts differentiate between agreements and concerted practices based on
intensity and manifestation20. Intermediate forms of coordination are addressed through plus
factors and facilitating practices, such as price announcements and information exchanges,
indicating potential collusion. Courts intervene when such elements suggest that firms have
not acted independently21.
Understanding collusion and its legal implications is crucial for ensuring fair competition and
market efficiency. Businesses in oligopoly markets (where a few firms dominate) can
sometimes coordinate their actions without formally agreeing to do so 22. This type of
coordination, known as tacit collusion, has been a challenge for authorities tasked with
preventing anticompetitive behavior. Because of this, there's been debate about the traditional
idea of an agreement, which is seen as too rigid and disconnected from how modern
oligopolies operate.
Some experts propose broadening the definition of agreement to include any behavior that
leads to oligopoly-level prices, regardless of whether there's a formal agreement in place.
This perspective argues that regardless of how the coordination happens, the result is the
same: higher prices for consumers23. The discussion has gained new relevance with the
increased use of algorithms in business decision-making. Some believe that algorithms not
only make collusion more likely but can also learn to collude on their own over time. This
means they could sustain collusive behavior without direct human involvement. If this
becomes a reality, it could worsen the problem of oligopolies by making tacit collusion more
widespread and harder to detect under current antitrust laws.
45
Ariel Ezrachi and Maurice E. Stucke, ‘Two Artificial Neural Networks Meet in an Online Hub and Change
the Future (Of Competition, Market Dynamics and Society)’ (2017).
46
Id.
47
Andreas Heinemann, 'Behavioural Antitrust - A ‘More Realistic Approach’ to Competition Law’ in Klaus
Mathis (ed), European Perspectives on Behavioural Law and Economics (Springer 2015).
48
Stefan Thomas, ‘HARMFUL SIGNALS: CARTEL PROHIBITION AND OLIGOPOLY THEORY IN THE
AGE OF MACHINE LEARNING’ (2019) 15 Journal of Competition Law & Economics.
49
Paolo Siciliani, ‘Tackling Algorithmic-Facilitated Tacit Collusion in a Proportionate Way’ (2019) 10 Journal
of European Competition Law & Practice.
50
Joseph E. Harrington Jr, ‘Developing Competition Law for Collusion by Autonomous Price-Setting Agents’
(2017).
51
Supra Note 16.
regulatory approach, suggesting the imposition of a Pigouvian tax on the negative externality
of competition caused by algorithmic pricing. Lamontanaro recommends implementing a
whistleblower bounty program to enhance the detection of algorithmic cartels and help
authorities enforce antitrust laws while fostering innovation.52
Some scholars propose a concept of algorithmic compliance, where companies must ensure
their pricing algorithms are designed to comply with antitrust laws rather than facilitate
collusion.53 The European Commission is exploring a regulatory approach to address
concerns about algorithmic transparency and potential market distortions, particularly in
oligopolistic markets. However, there is uncertainty about the scope and remedies of this
approach. While the Commission has investigative powers to address algorithmic issues,
competition authorities have generally taken a wait-and-see approach, noting a lack of
evidence of algorithmic collusion.54
Some competition authorities are taking steps to address concerns about algorithmic
collusion, such as the creation of specialized units and trials to monitor algorithmic
behavior.55 However, some scholars argue that empirical evidence on algorithmic collusion is
lacking, and predictions in the literature may overlook the complexity of real business
dynamics. While some studies suggest AI adoption can increase prices and margins in certain
markets, others question the extent of algorithmic collusion and its impact on competition. 56
Given the current landscape, it's prudent to approach the issue of algorithmic collusion with
caution. While existing antitrust regulations are effective in addressing explicit collusion and
hub-and-spoke conspiracies facilitated by algorithms, the overall impact of algorithms on
collusion dynamics is uncertain. While algorithms can streamline coordination and
enforcement, there are also factors that could disrupt collusive arrangements. With limited
evidence and real-world cases of algorithmic collusion, it's sensible for competition
authorities to take a wait-and-see approach. It's premature to advocate for antitrust reform or
legislative actions until the actual occurrence of algorithmic collusion becomes clearer.
CONCLUSION
52
Zheng, Zhiyuan and Wu, Jing, ‘Market-Based Regulatory Approaches to Algorithmic Collusion: A Pigouvian
Tax Perspective’ (2023).
53
Competition Law and Competition Policy in India: How the Competition Commission has Dealt with
Anticompetitive Restraints by Government Entities’ (2018).
54
Sara Fish, Yannai A. Gonczarowski, and Ran Shorrer, ‘Algorithmic Collusion by Large Language Models’
(2024).
55
Florian E. Dorner, ‘Algorithmic collusion: A critical review’ (2021).
56
Francisco Beneke and Mark-Oliver Mackenrodt, ‘Remedies for algorithmic tacit collusion’ (2021).
While the European Commission has expressed readiness to intervene in markets with
potential algorithmic collusion risks, recent proposals indicate a shift to a cautious stance.
The proposed Regulation on fair digital markets focuses on designating gatekeepers rather
than directly addressing algorithmic coordination. Furthermore, given the absence of concrete
evidence of algorithmic collusion, existing antitrust rules remain sufficient, as affirmed by
British, French, and German competition authorities. Attention is also drawn to potential
anticompetitive risks associated with blockchain technology, which could complicate
enforcement efforts due to its decentralized nature. US antitrust enforcers have begun
recognizing both the opportunities and challenges posed by blockchain, underscoring the
need for further research in this domain. Therefore, while concerns persist regarding
algorithmic impact on competition, a balanced approach is warranted, combining regulatory
intervention with ongoing research into emerging technologies.