Title: "Exploring Intrapreneurship Together”: [International Brand]

Objective: To investigate how intrapreneurship contributes to innovation within a renowned

international brand, working in pairs.

Task Description:

Partner Selection

Research: Each pair conducts research on the selected brand, focusing on its history, products, and
corporate culture, with a specific emphasis on intrapreneurial initiatives.

Case Study Selection: Together, pairs select one intrapreneurial project or initiative within the company
to analyze.

1. The reasons behind starting the project.

2. Challenges encountered and strategies employed to address them.
3. The impact of the initiative on the company's overall success and innovation culture.
4. Lessons learned and insights gained from the experience.
5. Presentation Preparation: Pairs collaborate to create a concise presentation summarizing their
findings. They can use slides or other visual aids to enhance their presentation. Minimum 10
slides. Only Bullet point, description should be on your own words.

Thank You