THE ULTIMATE FACEBOOK BUSINESS STRUCTURE SETUP

Q: What are account bans? Types of account bans?

A: Facebook can ban your advertising in multiple ways for policy violations and other reasons.
Please remember, it is VERY NORMAL and nothing to be worried about. We can get you up
and running very easily.

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There are different types of bans:

1. Page ban - where Facebook will restrict you fan page from being used to run ads

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2. Ad account ban - where Facebook will ban the whole ad account but no the business
manager
3. BM ban - where Facebook will block your whole business manager from advertising
4. Profile ban - where FB will revoke your profile’s advertising access
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Here are examples:

AD ACCOUNT BAN:
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BUSINESS MANAGER BAN:

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PROFILE BAN (yep, that’s me):
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(Scroll below for solutions…)

Q: What are the solutions to these bans?

There are separate solutions to all kinds of bans.

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Type of ban Effect on business Solution

Page ban Low Create new page on a

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different BM/profile

Ad account ban High Appeal first. If

unsuccessful, move all
campaigns to backup
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BM ban High
account (agency accounts
preferable)

Appeal first. If
unsuccessful, move all
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campaigns to a backup
account (agency accounts
preferable). The unlink all
assets from blocked BM.

Profile ban Medium Appeal and simultaneously

move all operations to
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backup admin/employee
profile

Please remember, it is VERY, VERY IMPORTANT to always have backup admin profiles,
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backup ad accounts, and backup BMs ready on standby in case you face a ban.

Preparation is key.

(Learn about agency accounts below…)

Q: What are third party Facebook accounts?

A: Third party agency accounts are simply other people’s FB accounts that you can buy to use
for advertising. These are simply farmed accounts created simply for advertising purposes.

You can buy FB profiles, ad accounts, business managers, verified pages or anything else you
need.

They come at a fixed one-time price.

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Q: What are agency advertising accounts?

A. Third party agency accounts are basically high level ad accounts issued by Facebook itself to

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top level marketers. These ad accounts can be rented on a monthly basis and are highly stable
when it comes to bans. They are simply shared with your ads manager when you rent them.

They are all prepaid accounts where you simply pay an agency the amount you want to topup in
your account and it is added after charging a nominal fee.
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All high level advertisers mostly use agency accounts to scale their products without hiccups.
So do most big brands.
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Q: What are ARI profiles?

A: ARI stands for Advertising Reinstated profiles. These are profiles whose advertising access
was revoked but after a review it was reinstated.
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These profiles are considered highly stable because Facebook has already reinstated their ad
access, so it’s highly unlikely that it will be removed again.

These can also be bought and are recommended over your personal profile.
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Q: How to build the ULTIMATE FACEBOOK ADS STRUCTURE for
extreme scaling?

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A: You will need a few things in order to build this structure.

5x ARI profiles (3 admin + 2 backup admin)

3x verified BMs

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Agency ad accounts (1 per Shopify store)

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