I.

About McDonald

McDonald's Corporation is an American multinational fast food chain , founded in 1940 as

a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California , United
States.
McDonald's opened its first restaurant in Singapore in 1979. As the market leader in the quick
service restaurant industry, McDonald's serve more than 70 million customers annually across
more than 145 McDonald's restaurants islandwide. For over 40 years, McDonald's has been
closely woven into the local fabric.

II. An overview about Logistic in Singapore

1. Current market scenario
Singapore is one of the world’s most prosperous countries and an international financial centre.
According to the IMF, GDP per capita in Singapore exceeded US$82,000 in 2022, is among the
highest across Asian economies. The city-state offers a large, highly skilled workforce and one of
the world's most business-friendly regulatory environments for local entrepreneurs. The
government's far-sighted economic policies have helped to transform the economy into an Asian
powerhouse in recent years, and economic diversification efforts continue to be implemented,
which bodes well for the sustained expansion of economic activity.

1.1 GDP Breakdown.

The economy is strong on exports, particularly IT products and machinery & mechanical
appliances, and features competitive and vibrant tourism, retail and financial services sectors.
After a strong recovery in 2021 which brought the country’s economy to surpass pre-Covid level,
real GDP growth moderated significantly in 2022, to 3.6% from 8.9% in 2021. The growth
momentum is expected to further slowdown amid external headwinds, owing to weakening
global trade outlook. IMF is projecting a real GDP growth of 1.5% and an inflation rate of 5.8%
in 2023
The logistics sector is a key pillar of Singapore's economy and contributed $6.8 billion or 1.4 per
cent of Singapore's gross domestic product in 2019. It employs over 86,000 workers across more
than 5,300 enterprises. Comprising three main sub-sectors - contract logistics, freight forwarding
and land transportation - the industry is a critical enabler for major segments of the nation's
economy, including manufacturing and wholesale trade, as it facilitates the domestic and
international flow of goods.
GDP of the transportation and storage industry in
Singapore 2013-2022. In 2022, the gross domestic product
(GDP) of the transportation and storage industry in
Singapore amounted to approximately 63.57 billion
Singapore dollars. This was a marked increase from the
previous year.

1.2 Industry Profile

One of the reasons for Singapore's success in the Logistics industry is its favorable geographical
location: located right at the "equator", less affected by bad weather or storms. That is also the
reason why Singapore's ports and airports operate almost all year round, convenient for loading
and unloading goods. Combined with modern infrastructure, Singapore is a "bustling" transit
point for ships from five continents converging.
Upon completion of the next generation seaport development plan by 2030, the Port of
Singapore will be able to handle the equivalent of 65 million standard shipping containers and
become the world's largest integrated infrastructure. At the same time, Singapore is also
researching unmanned automated control technologies, leveraging smart sensors to detect
shipping anomalies such as piracy and analyzing data to predict bottlenecks. traffic congestion.

In the aviation sector, Singapore plans to double airport capacity through specialized
infrastructure and processes for different types of goods: time-sensitive goods, supply chain hubs
Refrigeration for perishable goods, etc. and regional facilities to accommodate growing e-
commerce activities. Staff also receive regular training to ensure they can keep up with new
technologies and have the right skills to handle different types of goods. For example, one of the
airport's cold supply centers was the first in the world to be awarded IATA CEIV Pharma
Certification for handling pharmaceutical goods.
Singapore also advocates consultation with the private sector before public investment is
approved, to ensure that the infrastructure built will meet real business needs. Furthermore, the
government encourages the private sector to invest in additional infrastructure.