Welcome

Day 2
 MASTERCLASS

S T E V E N LO Y A
HIGHLIGHTS FROM DAY 1

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 HAVE YOU

d
YOURSELF

2 Personal Branding Masterclass with Steven Loya

 5 RULES OF Discover your Passion/Niche

PERSONAL
Be BOLD

Tell your story (It makes you

special

BRANDING
Create Relationships

Take ACTION

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 What are the
ingredients needed to
bake a cake?

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 CAKE ICING

• Your strengths • Your

• Your functional personality
value • Your Smile
• Your • Your style
experience • How you treat
• Your expertise people.

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 PERSONAL
BRAND
POSITONING
Effective personal branding starts with positioning-
your cake foundation/rational value. Before defining
your position, you must have identified your goal

7 Personal Branding Masterclass with Steven Loya

 PERSONAL
BRAND
COMMU-
NICATION

8 Personal Branding Masterclass with Steven Loya

 BRANDING
STRATEGY

9 Personal Branding Masterclass with Steven Loya

 The Brand
Ecosystem
PERSONAL
BRAND
ECOSYSTEM Your
Inner
Branding is not just what you cycle
say, it is what others say about
you.
Their cycle

Key Influencers

Your Audience

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 The Ecosystem

PERSONAL
BRAND
ECOSYSTEM TARGET AUDIENCE

Branding is not just what you

say, it is what others say about
you.

YOU

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 BUILDING A
STRONG
ECOSYSTEM
RELATIONSHIP

Shared bond & Two-Way Value Ongoing Relationship

Likeability Relationship Communication Management

12 Personal Branding Masterclass with Steven Loya

 BUILD YOUR
ONLINE
REAL ESTATE

13 Personal Branding Masterclass with Steven Loya

 YOU
ARE NOW
EMPOWERED
TO BUILD AN
IRRESISTIBLE
PERSONAL
BRAND
Don’t deprive the world of
your cake!

14 Personal Branding Masterclass with Steven Loya

 ASK YOUR QUESTIONS

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