Presented By:

Khurram Ahmer
Amir Abdullah
 Introduction
Anas Afzal: Visionary founder of Horseshoe Marcom
Background: Bachelor’s degree in Marketing from IoBM
Experience: Prior roles in multiple advertising agencies
Mission: Redefining the advertising landscape
About Us
Horseshoe Marcom is a marketing agency,
offering multiple marketing services to the
brands and companies in Pakistan and in
Europe. At Horseshoe Marcom, we create Vision:
award winning campaigns and consult our
A future where creativity inspires
clients for an Intergrated Communication
Outreach across all the verticals. change and brands forge lasting
connections through
transformative experiences.
 Vision Statement
At Horseshoe Marcom, we envision a world
where brands seamlessly connect with their
audiences, sparking lasting impressions and
meaningful engagements. Through innovative
strategies and creative activations, we strive to
redefine the advertising landscape, leaving an
indelible mark on every campaign we undertake
Mission Statement
Our mission at Horseshoe Marcom is to be the catalyst for
brand success, blending strategic thinking with
unparalleled creativity to deliver impactful advertising and
activation solutions. Guided by integrity, excellence, and
collaboration, we empower brands to captivate their target
audiences, foster brand loyalty, and achieve measurable
results
Our Services

Brand Activation PR Outreach

Performance Marketing Design Thinking
Clients

01
Challenges:
Anas, founder of Horseshoe Marcom, faces leadership test
Key account managers (KAM) leaving for rival agency
Departure threatens client relationships and revenue stability
Increased turnover ratio, revenue downfall
Strategy: retain clients, recruit new talent
Minimize revenue loss, stabilize client base, restore reputation
 Addressing Those
Challenges:
Performance-Based Bonuses:
Tied to KPIs: Client retention, revenue generation, campaign success
Rewards for exceptional results
Career Development Opportunities:
Access to training programs, workshops, seminars
Focus on AI, Data Analytics, Design Thinking
Preparation for future leadership roles
Communication and Collaboration:
Foster open communication, collaboration
Encourage sharing of insights, ideas, concerns
Cultivate culture of transparency, trust
Flexible Work Arrangements:
Prioritize work-life balance, well-being
Offer remote work options, flexible hours, extra time off
Create supportive, inclusive work environment
Leadership Attributes

Visionary Thinking: Having a vision for the future of the organization is a must skill a
leader should inherit in his veins
Strategic Planning: In order to achieve the long-term goals strategic planning needs
to be prioritized in every case
Communication Skills: A leader should possess a strong communication skills.
Effective communication fosters transparency, collaboration, and alignment among
team members
Empathy and Emotional Intelligence: Anas values empathy and emotional
intelligence in a leader, knowing their ability to understand and connect with team
members on a deeper level
Integrity and Ethics: Anas places a high value on integrity and ethics in leadership
THANKYOU