Professional Documents
Culture Documents
Las Research Project - Week 3 - Sy2021 22
Las Research Project - Week 3 - Sy2021 22
Listed below are the goals/purposes for which literature review is done.
1. To demonstrate a familiarity with a body of knowledge and establish credibility. A good
review increases a reader’s confidence in the researcher’s professional competence, ability
and background.
2. To show the path of prior research and how a current project is linked to it. A good review
places a research project in a context and demonstrates its relevance by making connections
to a body of knowledge.
3. To integrate and summarize what is known in an area. A good review points out areas
where prior studies agree, where they disagree and where major questions remain. It also
indicates the directions for future research.
4. To learn from others and stimulate new ideas. A good review identifies blind alleys and
suggests hypotheses for replication and gain new insights.
Activity 1. Explain the goals of writing the literature review using the three words that you will
choose from the word cloud below. Answer in three to five sentences only. Write your answers on a
separate sheet of intermediate paper.
As you look for literature to incorporate in your review, you have to eye the most valuable
and pertinent information to your study. Hence, you do not list everything you find especially
resources that are not collected by an academic library.
The following are the five basic criteria for evaluating information from any sources:
Example: Using the above criteria for evaluating information from the literature review,
distinguish the following statements.
Activity 2. Give the criteria in evaluating literature employed in the following statements.
(Copy the given statements and write your answers on your paper.)
______1. “This paper has just been conducted last year. This suits my study.”
______2. “This paper went through a peer evaluation. This must be a thorough research.”
______3. “Upon reading the title, I thought it is relevant to my study, but as I read on, it is not.”
______4. “I have read the qualifications of this author and he is a doctor. I will include this.”
______5. “The results of this research were also proven in the previous research I read. I will include
this.”
Selecting relevant literature will help you to segregate the known and the unknown
information in a topic. Some research undertakings are conducted to disprove, redefine or even
replicate what is already established. Others seek to explore an unfamiliar concept or idea. Thus,
doing a literature review clarifies your research focus within the context of your field.
Some people mistook this part for a mere record of who wrote, what and when of information
connected to the study. However, the presence of literature review demonstrates the soundness of
the research while it highlights what this new research can address.
Example:
Research Title:
Influence of Internet Based Marketing Activities on Digital Consumer’s Mind
TITLE OF LITERATURE IMPORTANT INFORMATION
Relationship Marketing: Bringing Quality Social media platforms shape the minds of their
Customer Service and Marketing Together readers.
Activity 1. Following the above example, look for at least two literature relevant to your chosen
research topic. Give the most important information in your selected source that is relevant to your
topic. Write your answers on a separate sheet of intermediate paper.