Professional Documents
Culture Documents
Transactional and Tranformational Leadership A Study of Indonesian Managers
Transactional and Tranformational Leadership A Study of Indonesian Managers
https://www.emerald.com/insight/2040-8269.htm
Study of
Transactional and Indonesian
transformational leadership: a managers
Abstract
Purpose – Indonesia was chosen to be a site of study on leadership style due to its high economic growth
potential. The primary objectives of this study are twofold. This paper aims to, first, explore the leadership
styles of Indonesian managers and investigate whether the full range leadership theory by Bass (1985), i.e.
transformational, transactional and laissez-faire leadership, is applicable in the Indonesian context and
second, investigate whether there are differences in leadership styles among Indonesian managers, as
Indonesian people are composed of over 300 ethnicities.
Design/methodology/approach – Respondents were asked to rate their direct bosses on leadership and
their perceived performance on an multifactor leadership questionnaire. In all, 425 Indonesian managers
participated in the study. Multiple regression and t-test were used to address the above research questions.
Findings – Results indicated that the full range leadership theory is applicable in the Indonesian context, in
which Indonesian people generally rate their superiors who use transformational leadership higher than those
who use transactional and laissez-faire leadership. Ethnic differences in leadership style were found between
that of Padang and Javanese and of Padang and Chinese. Padang managers, whose cultural values are quite
unique, seem to practice more transformational leadership and contingent reward, which is a positive
reinforcement in transactional leadership.
Research limitations/implications – Common method bias may occur due to the single source of data,
i.e. subordinates. The confidentiality of the survey helps reduce the bias as subordinates could evaluate their
bosses in a true manner. In addition, categorizing ethnicities among Indonesians is not an easy task. A finer
distinction of ethnicities is certainly needed in future research.
Practical implications – The results are useful for human resource department in selecting the potential
leaders, as transformational leaders are generally more preferable. In addition, the findings shed some light on
the effective leadership styles of Indonesian managers perceived by their subordinates.
Originality/value – One major theoretical contribution of this study is a proof of the applicability of the
full range leadership theory by Bass (1985) in Indonesian work setting. It confirms the extension of the
theory’s universality. A unique theoretical contribution of this study is its being the first study that addresses
the ethnic differences in leadership style in Indonesia.
Keywords Indonesia, Leadership, Laissez-faire, Transactional, Transformational, Ethnicity
Paper type Research paper
Leadership is among one of the most studied topics in management research. It is inevitably
accepted that good leadership brings success to an organization. Indonesia was chosen to be
a site of study on leadership in this research due to its high economic growth potential and Management Research Review
being one of the fastest growing economies among emerging markets although difficulties Vol. 43 No. 6, 2020
pp. 645-667
in data collection were many, e.g. the language barrier, logistics problems, and respondents’ © Emerald Publishing Limited
2040-8269
hesitance to give answers (Wright, 1994). Nevertheless, most leadership studies were carried DOI 10.1108/MRR-07-2019-0318
MRR out in developed economies especially in the West. Habir and Larasati (1999) found that
43,6 although Indonesian managers have embraced more Western values, they still tend to adopt
different management styles from the commonly believed Indonesian management, so
called traditional, patrimonial, and hierarchically oriented. However, Young (1994) found
that as Indonesian managers are becoming more Westernized (or those who get MBA
education), they are more like American.
646 Indonesia has a population around 263 million, making it the fourth largest nation in the
world. Indonesian population consists of over 300 different ethnic groups with the Javanese
being the largest and more than 250 languages are spoken in Indonesia (Hartanto, 2010).
Thus, to understand Indonesia especially in business and management field, it is important
to identify the difference among these ethnic groups or subcultures. However, ethnicity has
received limited attention in leadership research despite likely existence of ethnic differences
in leadership (Snaebjornsson and Edvardsson, 2013).
The major purposes of this study are thus twofold. First, it is to explore the leadership
styles of Indonesian managers and to investigate whether leadership model developed in the
West is applicable in the Indonesian context or not. Since most management and leadership
theories were invented from the Western part of the world, mainly from the USA, it is in
doubt that the practices and validity of these theories are applicable in other parts of the
world. Hofstede (1993) argued that due to the different cultural characteristics and the
unique situation in each country or region, no management or leadership theories can be
applied to every part of the world. Second, with the assumption that each Indonesian
ethnicity has its unique cultural value, it is to investigate whether there are differences in
leadership styles among Indonesian managers as Indonesia has a large diversity across
ethnic groups or subcultures.
Literature review
Transformational leadership
Leadership theories have evolved for decades, being composed of three classic models, i.e. the
trait theory, the behavior approach, and the contingency approach. However, as change has
occurred rapidly, organizational scenarios have turned to be complex. Transformational
leadership, which was conceptually derived from Burns in 1978 and elaborated by
Bass (1985), is coming into forefront for most organizations especially those that are dynamic
and active to change. On the contrary, transactional leadership which is a conventional
concept for leaders is not enough for organizations who look for change. The focus of this
study will be on a full range leadership theory by Bass (1985) which covers all aspects of
leadership from transactional, transformational, and laissez-faire leadership styles.
It has been argued that leadership paradigm has shifted from power to empowerment
(Dambe and Moorad, 2008). Transactional leadership is seen as power-based leadership,
where power is strongly associated with the leader and is top-down. On the other hand, the
concept of transformational leadership is seen as empowerment-based leadership, where
power emanates from the followers, albeit not quite bottom-up but it is shared.
Initially Burns developed original ideas and defined transformational leadership as a
process that “leaders and followers raise one another to higher levels of morality and
motivation” (Weinberger, 2003, p. 59). According to Burns, transformational and
transactional leadership were in one continuum. Unlike Burns, Bass (1985) theory includes
two different types of leadership processes, but not mutually exclusive process, the first as
transactional leadership and the second as transformational leadership. Bass argued that
leaders can use both types of leadership at different times according to the context of the
situation. Thus, both are two independent dimensions, that is, one can show one, both, or Study of
none at all (Coad and Berry, 1998). Indonesian
Definitions of transformational and transactional leadership are given in understanding
why and how both leadership styles are two independent dimensions. According to
managers
Bass and Avolio (1994), transformational leadership is an expansion of transactional
leadership. Transactional leaders emphasize the transaction or exchange that takes place
among leaders, colleagues, and followers, while transformational leaders do more with
colleagues and followers than set up simple exchanges or agreements. Transformational 647
leaders behave in ways to achieve superior results by employing one or more of the “Four
I’s”. The first I is idealized influence, in which leaders behave in ways that result in their
being role models for their followers, can be counted on to do the right thing, demonstrate
high standards of ethical and moral conduct, and avoid using power for personal gain.
Idealized influence can be categorized into idealized influence (attributed) and idealized
influence (behavior). Idealized influence (attributed) refers to the socialized charisma of the
leader and whether or not he or she is perceived as being confident and committed to high-
order ideals. Idealized influence (behavior) refers to charismatic actions by the leader that
are based on values, beliefs, or ideals.
Second is inspirational motivation; leaders behave in ways that motivate and inspire
those around them by providing meaning and challenge to their followers’ work, get
followers involved in envisioning attractive future states, and create clearly communicated
expectations that followers want to meet and also demonstrate commitment to goals and the
shared vision. Third is intellectual stimulation, in which leaders stimulate their followers’
efforts to be innovative and creative, encourage followers to try new approaches without
being criticized if differ from leaders’ ideas. The fourth is individualized consideration, in
which leaders pay special attention to each individual’s needs for achievement and growth
by acting as coach or mentor, a two-way exchange in communication is encouraged, and
“management by walking around” workplaces is practiced.
Transactional leaders, on the other hand, serve to recognize and clarify the role and task
requirements for the subordinates’ reaching the desired outcomes (Bass and Avolio, 1994).
They also recognize what the subordinates need and want and clarify how these needs and
wants will be satisfied if the necessary effort is expended by the subordinates. A
transactional leader rewards or disciplines the followers depending on the adequacy of the
follower’s performance by giving contingent reinforcement, either positive contingent
reward (CR) or the more negative active or passive forms of management-by-exception
(MBE-A or MBE-P for active management by exception and passive management by
exception, respectively). With CR, the leader assigns or gets agreement on what needs to be
done and promises rewards or actually rewards others in exchange for satisfactorily
carrying the assignment. In MBE-A, the leader arranges to actively monitor deviances from
standards, mistakes, and errors in the follower’s assignments and to take corrective action
as necessary. MBE-P is, on the other hand, waiting passively for deviances, mistakes, and
errors to occur and then taking corrective action. Other than transformational and
transactional leadership, there is another leadership style which is called laissez-faire
leadership (LF). The LF style is the avoidance or absence of leadership and is, by definition,
the most inactive – as well as the most ineffective according to almost all research on the
leadership style.
Regarding the argument that leaders can use transformational and transactional
leadership at different times according to the context of the situation, Bass (1985) stated that
transactional leaders pursue a cost-benefit, economic exchange to meet subordinates’
current material and psychic needs in return for “contracted” services rendered by the
MRR subordinates. Transformational leaders, on the other hand, attempt and succeed in elevating
43,6 those influenced from a lower to a higher level of needs according to Maslow’s hierarchy of
needs. Moreover, while transactional and transformational leadership involve sensing
followers’ felt needs, it is the transformational leader who raises consciousness about higher
considerations through articulation and role modeling. Cook and Hunsaker (2001) added
that while transactional leadership promotes stability, transformational leadership creates
648 significant changes to subordinates and the organization.
From the above descriptions, it can be concluded that transformational leadership and
transactional leadership are two types of leadership which can be used by leaders in
different levels depending on the situation. For example, transactional leadership is more
prominent in situations of daily work routines, while transformational leadership occurs in
situations leaders motivate subordinates to achieve the performance targets exceeding the
set ones. Leaders, who only apply transformational leadership without transactional
leadership, will only give inspiration and vision, intellectually stimulating subordinates to
be innovative, but less focused on work systems and organizational structures that can help
spread knowledge and information efficiently within the company (Bryant, 2003). Therefore,
both transactional and transformational leadership is needed in a company or an
organization to be successful.
According to Bass and Avolio (1994), optimal leadership profile is a leader who often
shows the four transformational leadership (four I’s: idealized influence, inspirational
motivation, intellectual stimulation, individualized consideration), not too often in
contingent reward, followed by lesser active management by exception, passive
management by exception, and laissez faire. But in 1997, Bass argued that leaders should
implement transformational and transactional leadership and avoid laissez-faire leadership,
or “wait-and-see”, because laissez-faire is not at all an effective leadership (Bass, 1997).
However, effective leadership was found different from one country to another due to
difference in cultural values (Shanin and Wright, 2004). Studies on leadership in the USA
may not be associated with effective leadership in other cultures, because it is possible that
there may be additional leadership style related to effective leadership in other cultures that
does not appear in the US studies. Atwater and Bass (1994) also argued that effective leaders
are cognizant of the need to adjust the style they use as they confront different
circumstances, individuals, and problems. Effective leaders need to be able to recognize that
a style they infrequently use, such as management-by-exception, may be called for, and that
they must modify their full range of leadership styles to meet demands that vary by
situation, task, or team.
Hypotheses development
Two main hypotheses according to the major purposes of this study are tested in this study.
The first hypothesis is to test whether the transformational leadership is applicable in
Indonesian context or not. The underlying assumption is such that transformational
leadership is a preferred leadership style which would result in better perception of leaders’
outcomes or performance by subordinates. Perceived outcomes or performance were
measured in three dimensions, i.e. effectiveness, extra effort, and satisfaction, which will be
mentioned later in the research methodology section.
Results
Descriptive statistics
Some demographic characteristics of respondents and respondents’ bosses, those who were
rated by respondents, are shown in Table I. Majority of bosses being rated are male (83.3 per
cent of total sample) and are aged between 35 and 54 years old (38.8 per cent of total sample).
Regarding the ethnicity, the majority is Javanese with 41.9 per cent of total bosses rated, which
is concordant with the Javanese representation in Indonesia of 41.6 per cent (Suharno, 2007).
Respondents are mainly from the private sector and are in the middle level (65 per cent and 48
per cent of the total respondents respectively.
Scale purification
According to Bass (1997), five transformational components (idealized influence-attributed,
idealized influence-behavior, inspirational motivation, intellectual stimulation, and
individualized consideration) are intercorrelated. But because they are conceptually distinct,
each component should be assessed separately. Same is also applied to three transactional
components which are contingent reward, active management by exception, and passive
management by exception. Only laissez-faire leadership has a single component, thus
Respondents Respondent’s boss
Study of
Demographic n (%) n (%) Indonesian
managers
Gender
Female 142 33.7 71 16.7
Male 279 66.3 354 83.3
Total 421 425
Age (years)
655
<25 31 7.4 8 1.9
25-34 222 52.7 60 14.1
35-44 118 25.7 165 38.8
45-54 45 10.7 144 33.9
55-64 14 3.3 42 9.9
>64 1 0.2 6 1.4
Total 421 425
Ethnicity
Javanese 172 44.1 160 41.9
Sundanese 37 9.5 36 9.4
Batak 29 7.4 19 5.0
Padang 29 7.4 24 6.3
Malay 16 4.1 13 3.4 Table I.
Chinese 87 22.3 97 25.4 Demographic
Others 20 5.2 33 8.6 characteristics of
Total 390 382 samples
already being analyzed separately. Outcome measures were also assessed separately
because each has distinct meaning, though correlated.
Exploratory factor analysis (EFA) for each leadership component (total 9 components)
and performance measures (except satisfaction dimension which has only two items) was
performed. For “Idealized Influence: Attributed” and “Passive management by exception,
one item of each was dropped as it has low loading of 0.059 and 0.302 respectively. After
scale purification, each subscale has Cronbach’s alpha higher than 0.70 except “Idealized
Influence: Attributed” and “Passive management by exception” with alpha of 0.61 and 0.62.
Research findings
The remaining items for each subscale were used in testing the hypotheses addressed
earlier.
Transformational
Idealized influence: Attributed 0.187 5.018** 0.132 2.971** 0.135 3.272**
Idealized influence: Behavior 0.018 0.402 0.093 1.734 0.094 1.897
Inspirational motivation 0.126 3.257** 0.149 3.218** 0.069 1.616
656 Intellectual stimulation 0.022 0.542 0.149 3.072** 0.089 1.976*
Individualized consideration 0.304 7.164** 0.284 5.614** 0.307 6.564**
Transactional
Contingent reward 0.120 2.733** 0.154 2.951** 0.138 2.842**
Mgt by exception active 0.098 3.173** 0.002 0.049 0.026 0.773
Mgt by exception passive 0.063 2.033* 0.052 1.411 0.013 0.371
Laissez faire 0.167 4.708** 0.056 1.33 0.157 3.998**
R-square 0.771 0.673 0.720
Table II. Adjusted R-square 0.766 0.666 0.714
Summary of
regression model Notes: Significance p-value of *p < 0.05; **p < 0.01
Gender Age
Statistics Value df Asymp. Sig. (2-sided) Value df Asymp. Sig. (2-sided)
Notes: a3 cells (25.0%) have expected count less than 5. The minimum expected count is 2.31; a20 cells Table IV.
(55.6%) have expected count less than 5. The minimum expected count is 0.19 Chi-Square Tests
Transformational 2.20 0.77 2.40 0.63 2.46 0.66 2.76 0.55 2.27 0.79 2.23 0.83
Idealized Influence: Attributed 1.98 0.82 2.12 0.60 2.19 0.86 2.42 0.68 1.95 0.96 2.02 1.00
Idealized Influence: Behavior 2.38 0.94 2.61 0.79 2.84 0.73 2.95 0.67 2.63 0.88 2.46 0.89
Inspirational motivation 2.32 0.99 2.56 0.85 2.74 0.85 3.06 0.62 2.58 0.95 2.42 0.90
Intellectual stimulation 2.22 0.86 2.43 0.79 2.36 0.84 2.78 0.62 2.27 0.85 2.24 0.93
Individualized consideration 2.10 0.88 2.26 0.83 2.18 0.71 2.61 0.73 1.94 0.90 2.00 0.99
Transactional 1.81 0.45 1.88 0.37 1.91 0.47 2.11 0.51 2.07 0.44 1.83 0.53
Contingent reward 2.03 0.89 2.20 0.82 2.24 0.73 2.54 0.65 2.10 0.95 2.00
Table V. 0.91
Mgt by exception active 2.29 0.72 2.44 0.86 2.57 0.80 2.73 0.64 2.69 0.92 2.40
Descriptive statistics0.79
Mgt by exception passive 1.12 0.86 0.99 0.73 0.93 0.67 1.06 0.91 1.44 0.91 1.09
of leadership styles 0.82
Laissez faire 1.22 0.93 1.14 0.87 1.03 0.62 0.84 0.56 1.10 1.07 1.15 0.90 among six major
N 158 35 19 24 13 95 ethnicities
MRR Leadership style Padang-Javanese p-value Padang-Chinese p-value
43,6
Transformational
Idealized iInfluence: Attributed
Idealized influence: Behavior
Inspirational motivation 4.98 0.000 4.13 0.000
Intellectual stimulation 3.04 0.003 3.40 0.001
658 Individualized consideration 3.42 0.001
Transactional
Contingent reward 3.44 0.001 3.35 0.002
Table VI. Mgt by exception active
Summary of Mgt by exception passive
ethnicity t-test (t-
values) Note: Figures shown in table are those that are significant by two-tailed t-test at p-value < 0.003
Discussion
The universality of the full range leadership theory by Bass (1985) was tested in H1.
Summary of the results is shown in Table VII. The theory was found to be generally
applicable in the Indonesian context. Most transformational leadership dimensions
are positively related with leaders’ performance rated by their subordinates.
Indonesians also rated high for superiors who use contingent reward. Active
management by exception was considered to be highly effective as well. As expected,
passive management by exception and laissez faire leadership were not viewed
positive in the eyes of subordinates. Interestingly, among transformational leadership
dimensions, individualized consideration has the highest standardized regression
coefficients with all three outcomes.
The above findings imply that there may be a myth of Indonesian work values.
Subordinates in fact related their superiors’ perceived performance with
transformational leadership style higher than with transactional and laissez-faire
style. That means transformational leadership is what they look for in their superiors.
It is a myth in a sense that since Indonesian superiors view subordinates as
incompetent, transactional leadership is thus adopted. It could be possible that if
superiors change the mindset towards their followers, i.e. being capable and ready to
change, transformational leadership would be more suitable and be more adopted Study of
then. Indonesian
Based on respondents’ comments, majority of Indonesian managers are perceived
to have idealized influence-attributed and individualized consideration, but low in
managers
idealized influence-behavior, although some respondents perceived their superiors
low in idealized influence-attributed. Being too authoritarian is also cited to be the
most unwanted characteristic of their leaders. However, the issue of authoritarian 659
versus democratic is not related to transformational or transactional leadership.
Specific comments for dimensions of transformational leadership stated that their bosses
have idealized influence-attributed (for example, competent, firm in decision making, open
minded) and individualized consideration (specifically care for subordinates), but low in
idealized influence-behavior (lack of consistency or unfair, lack of responsibility, avoid or
slow in making a decision, not a good role model). Some negative comments are more about
idealized influence-attributed, such as not firm in decision making, not competent,
emotional, not open minded, have high self-ego or are selfish, and not confident.
Individualized consideration was also commented such that their bosses have less attention/
care to subordinates, lack support to subordinates, and usually keep distance with
subordinates.
Respondents also gave suggestions to their bosses based on their previous comments.
Majority of respondents do in fact wish their bosses be more transformational and adopt a
positive transactional style (contingent reward). The idealized influence-attributed is the
characteristic that was most frequently advised by subordinates. Some examples are that
leaders should be more firm in making decision, competent, open-minded, and control their
emotion. This expectation has relation with employees want their leader to be a good father
or a good mother who can take good care of their children (in this case subordinates). The
second expectation is individualized consideration, such as leaders should be more sensitive
and understanding to the needs/welfare and development of subordinates, more emphatic,
should create a more comfortable work atmosphere, build more personal relationship,
socialize and interact more with employees, and instill a sense of nurturing to subordinates.
This must be because Indonesian culture is a high power distance. Leaders thus generally
keep distance with subordinates, which result in feeling lack of being concerned or taken
care of by leaders.
H2 testing results illustrate that there are differences in leadership style between Padang
and Javanese and between Padang and Chinese. Summary of the findings is shown in
Table VIII. The general conclusion is that Padang leaders use more transformational style
and contingent reward than Javanese and Chinese.
Transformational
Inspirational motivation Higher Higher
Intellectual stimulation Higher Higher
Individualized consideration No
difference Higher Table VIII.
Transactional Summary of H2
Contingent reward Higher Higher testing results
MRR The differences between Javanese and Padang cultures are many, which can be used
43,6 to explain the difference found in their leadership styles. Mann (1994) argued that
Javanese are in general more indirect than Sumatrans (or Padang). Padang also has
less stratification or hierarchy than Javanese. Mulder (1989) mentioned that in
Javanese, especially in Central Javanese culture, there is an institutionalized
separation between superiors and subordinates which creates the danger of mutual
660 isolation. Superiors are becoming arrogant and subordinates are passively resisting.
Thus, transactional leadership is more common among Javanese managers.
In Javanese culture, there’s one value called nerima which means accepting what is
happening without complaining (Kodiran, 2004). In other words, it means knowing
one’s place, trust in one’s fate and gratefulness to “God” because all have been
destined (Mulder, 1989). According to Trompenaars (1993, 1994) terminology, it
means that Javanese are outer-directed. Mann (1994) similarly argued that Javanese
culture involves a strong belief in fate. Therefore, Javanese people tend to lack
curiosity about the world around them and see little point in asking questions (p. 120).
In addition, Javanese tend to be more obedient to their bosses or superiors than do
Padang. This is due to the value of hierarchy which is very strong among Javanese.
Javanese also tend to do things more slowly than Padang. They believe in alon-alon
asal kelakon or slowly but sure that task will be done.
According to all differences between Javanese and Padang cultures, it is thus not
surprising that Padang will be able to practice more transformational leadership than
Javanese. The use of transformational leadership is to create change or innovative
ways of problem solving. And since change can more easily happen in a culture with
direct communication, low hierarchy, and less outer directed aspects,
transformational leadership style is more widely used among Padang rather than
Javanese managers.
The difference between Padang and Chinese in leadership style cannot be easily
explained. In fact, from perceptions of many Indonesian people, Padang people are more
similar to Chinese people rather than to Javanese. For example, Padang are highly
entrepreneurial, similar to Chinese, as Restoran Padang and Chinese restaurants are
everywhere in the country.
Vasanty (2004) studied culture of Tionghoa people in Indonesia, mentioning that
Chinese or Tionghoa in Indonesia consist of immigrants from two provinces in China,
i.e. Fukien and Kwangtung. Four main dialects spoken among them are Hokkien, Teo-
Chiu, Hakka, and Cantonese. Despite different provinces and dialects, two groups of
Tionghoa are distinguished in Indonesia: Peranakan, and Totok. Peranakan people
include Chinese born in Indonesia and those that are the result of mixed marriages
between Chinese and indigenous Indonesian people. Peranakan people normally live
in East and Central Java. Many elements of Peranakan life have been like Javanese.
They even have forgotten their native language and some of them even look similar to
indigenous Indonesian. On the other hand, Totok include those who were born in
China and migrated to Indonesia when there was an upheaval in Indonesia and
revolution in China, and those who were born in Indonesia but their acculturation is
less than Peranakan people. Most Totok live in West Java and in other places such as
West Kalimantan. It is possible that Chinese managers being rated in the study are
Peranakan more than Totok. They are thus acculturated to Javanese culture and
being different to Padang.
Another plausible explanation is that Chinese respondents in the sample have
worked in organizations which are dominated by Javanese cultures which might have
influenced their ways of thinking. Many aspects of Javanese cultures are shared by Study of
Indonesian’s non Javanese. It might also be argued that since most of the respondents Indonesian
are from Jakarta which is the biggest and most cosmopolitan city in Indonesia, ethnic
cultures are thus converging. Differences across ethnic cultures are thus not much
managers
found. Nevertheless, Padang still stands out as distinct from Javanese and Chinese.
That means ethnic culture is still a valid factor in explaining leadership or
management style though with some confounding results.
All in all, it is evident that Padang or Minangkabau managers are using more 661
transformational leadership than other ethnicities, with statistically significant
differences with only Javanese and Chinese. This can be explained well by Padang’s
cultural orientations (Junus, 2004; Sairin, 2002). Padang people are relatively open
and view the changes as ordinary and natural events. They can easily accept a variety
of ideas and things from outside their culture as long as they do not interfere with
their culture. Padang society is very dynamic and thus easy to adapt to environmental
changes that occur. If they consider that those ideas or things are good, they will take
them and adapt to their culture.
For instructions on how to order reprints of this article, please visit our website:
www.emeraldgrouppublishing.com/licensing/reprints.htm
Or contact us for further details: permissions@emeraldinsight.com