FINAL Bvoc Syllabus - All Sem 26.01.2022

PANJAB UNIVERSITY, CHANDIGARH-160014 (INDIA)
OUTLINES OF TESTS SYLLABI AND COURSES OFREADING
FOR
Bachelor of Vocation (Media and Entertainment)
Session 2021-24
SCHEME OF B.Voc. (Media and Entertainment)
(SEMESTER SYSTEM)
SEMESTER I
Paper Title Generic/ Theory/ Internal External Internal External Max Credi
Code Skill Practical (Theory) (Theory) (Practical) (Practical) marks t
Component
*GEN Communication Generic Theory 20 80 - - 100 6

-101 Skills
*GEN Fundamentals of Generic Theory 20 80 - - 100 6
-102 Information
Technology
MET- Print Media Skill Theory 10 40 10 40 100 6
103 &
Practical
MET- Television News Skill Theory 10 40 10 40 100 6
104 Production &
Practical
MET- Radio Skill Theory 10 40 10 40 100 6
105 &
Practical
SEMESTER II
*GEN Soft Skills and Generic Theory 20 80 - - 100 6

201 Personality
Development
GC- Business Ethics Generic Theory 20 80 - - 100 6
202
MET- Social Media Skill Theory 10 40 10 40 100 6
203 and Online &
Journalism Practical
MET- Mobile Skill Theory 10 40 10 40 100 6

204 Journalism &
Practical
MET- Freelance Skill Theory 10 40 10 40 100 6

205 journalism &
Practical
**SIT- Summer Skill Practical - - 20 80 100 6

201 Industrial
Training
*Refer to Generic Components Common to all B.Voc. Courses
** Summer Industrial Training of 4-6 weeks in a relevant Industry after 2nd Semester Examinations
during summer break. Training report by the student to be submitted within in one week of start of
3rd Semester. Viva-Voce examination to be held within 3-weeks of the start of 3rd semester.
Job Role:-Correspondent
(SEMESTER SYSTEM)
SEMESTER III
Paper Title Generic/ Theory/ Internal External Internal External Max Credit
Code Skill Practical (Theory) (Theory) (Practical) (Practical) marks
Component
*GEN Value Education Generic Theory 20 80 - - 100 6

301 and Human
Rights
GC- E-Commerce Generic Theory 20 80 - - 100 6
302
MET- Skill Theory 10 40 10 40 100 6
Folk Media and
303 &
Theatre
Practical
304 Indian Cinema &
Practical
Fundamentals of
305 &
Scripting Writing
Practical
SEMESTER IV
*GEN Environmental Generic Theory 20 80 - - 100 6

401 Studies
GC- Project Generic Theory 20 80 - - 100 6
402 Management
Skill Theory 10 40 10 40 100 6
MET-
Communication &
Theory Practical
403
Skill Theory 10 40 10 40 100 6
MET-
TV News &
Production II Practical
404
Skill Theory 10 40 10 40 100 6
MET- Radio &
405 Production Practical
Summer Skill Practical - - 20 80 100 6

**SIT-
Industrial
401
Training
** Summer Industrial Training of 4-6 weeks in a relevant Industry after 2nd Semester Examinations
during summer break. Training report by the student to be submitted within in one week of start of
3rd Semester. Viva-Voce examination to be held within 3-weeks of the start of 3rd semester.
Job Role:-Scriptwriter
(SEMESTER SYSTEM)
SEMESTER V
Paper Title Generic/ Theory/ Internal External Internal External Max Cred
Code Skill Practical (Theory) (Theory) (Practical) (Practical) marks it
Component
*GEN Critical Thinking Generic Theory 20 80 - - 100 6

-501 and
Elementary Statistics
GC- Introduction To Generic Theory 20 80 - - 100 6
502 Research
Methodology and
Report Writing
MET- Advertising Skill Theory 10 40 10 40 100 6
503 &
Practical
MET- Public Relations Skill Theory 10 40 10 40 100 6
504 &
Practical
MET- Media Ethics and Skill Theory 10 40 10 40 100 6
505 Laws &
Practical
SEMESTER VI
*GEN Entrepreneurship Generic Theory 20 80 - - 100 6

601 Development
Programme
GC- Total Quality Generic Theory 20 80 - - 100 6
602 Management
MET- Media Management Skill Theory 10 40 10 40 100 6

603 &
Practical
MET- Corporate Skill Theory 10 40 10 40 100 6

604 Communicationsand &
Media Relations Practical
MET- Online Advertising Skill Theory 10 40 10 40 100 6

605 and Campaigns &
Practical
**SIT- Winter Industrial/ Skill Practical - - 20 80 100 6

601 In-house Training
and Comprehensive
Viva
**Winter Industrial/ In-house Training of 2-3 weeks done after 5th Semester Examinations and before start of 6th
semester. Training report by the student to be submitted within in one week of start of 6th Semester. Viva-Voce
examination to be held within 3-weeks of the start of 6th semester.
Job Role:-Social Media Manager
Paper Title: COMMUNICATION SKILLS
Paper Code: GEN 101
Credits: 06
Theory: 80
Objective: The objective of this paper is to develop communication skills, discover whatbusiness
communication is all about and learn how to adapt the communication experiences in life and to the business
world.
Instructions:
 The syllabus of this paper has been divided into FOUR units.
 Examiner will set a total of NINE questions comprising Two questions from each unit, including
Question No. 1 (compulsory) of short answer type covering the whole syllabus.
 The students are required to attempt one question from each unit and the entire Compulsory Question
No. 1.
 All questions carry equal marks.
UNIT-I
Introduction to Communication: Need for Effective Communication, The Process ofCommunication,
Levels of communication, Flow of communication, Use of language in communication, Communication
networks, Significance of technical communication, Barriers to Communication, Types of barriers,
Miscommunication, Noise, overcoming measures
UNIT -II
Verbal Communication: Planning, Preparation, Delivery, Feedback and Assessment ofActivities like –
Public Speaking, Group discussion, Presentation Skill, Audio-Visual Aids, Personal interview. Non-Verbal
Communication: Body Language, Personal Appearance, Posture, Gestures, Facial Expressions, Positive
attitude formation, Process of attitude formation, How to build a successful attitude.
UNIT –III
SWOT analysis: Self-management techniques, Self-image and Self-esteem, Building self-confidence,

Power of irresistible enthusiasm, Etiquettes, Etiquettes in Social as well as Office Atmosphere, Telephone
Etiquettes, E-mail Etiquettes, etiquettes and manners. Importance of listening and responding.
UNIT -IV
Report Writing: Business reports: Types, Characteristics, Importance, Elements of structure,Process of

writing, Order of writing, the final draft, check lists for reports. Business Correspondence: Inviting
quotations, sending quotations, placing orders, inviting tenders, Sales letters, claim & adjustment letters and
social correspondence.
Books recommended
1. Management: A Global and Entrepreneurial Perspective‘, by Heinz Weihrich, Mark.V.Cannie,
Harold Koontz., Tata McGraw Hill Publication
2. ‗Developing Communication Skills‘ by Krishmohan and Meera Banerjee, Macmilan India Ltd.
3. ‗Business Communication‘ by Krizan, Merrier, Jones, Thomson Learning - 6thEdition
4. ‗Communication Skills‘ by Sanjay Kumar & PushpLata, Oxford University Press
5. ‗An Approach to Communication Skills‘ by Indrajit Bhattacharya, Delhi : Dhanpat Rai
6. ‗Introduction to Psychology‘ by Atkinson and Hilgard‘s, Edward E. Smith, Susan Nolen-Hoeksema,
Barbara Fredrickson, Geoffrey Loftus
Paper Title: FUNDAMENTALS OF INFORMATION TECHNOLOGY
Paper Code: GEN 102

Credits: 06
Theory: 80
Objective: The objective of the paper is to familiarize the students with developments inInformation
Technology, Internet and use of computer systems at operating system level and application level.
Instructions:
No. 1.
UNIT - I
Computers: Introduction to computers, characteristics of computer, organization ofcomputers, hardware,

software, data, information, Types of computer: Classification on the basis of purpose: digital computers,
analog computers, hybrid computers; Classification on the basis of size: microcomputers, mini computers,
mainframe computers and supercomputers, desktop computers, laptops, workstations, PDA. Generations of
computer, Uses and Application of computers.
UNIT- II
Computer Hardware: Input Devices: Keyboard, mouse, light pen, joystick, trackball. Voiceinput device:
microphone; Output Devices Printers: types of printer, Plotters, Speakers; Scanners: types of scanners,
Visual display devices
UNIT - III
Software: Introduction, Types of Software: Application software, System software.Operating system,

functions of operating system, types of operating system. Data processing, Data processing systems: batch
processing, online processing, time sharing, real-time applications, Single-user, multi-user, and client-server
systems; distributed and parallel processing systems; Translators: compilers, interpreters and assemblers.
UNIT -IV
Computer Networks: Introduction, types of networks on the basis of area coverage: LAN,WAN, MAN.
Internet and WWW: Evolution of Internet, Various Internet services (WWW, e-mail, telnet, ftp, IRC,
news) and their uses, Access Methods, Browsers, Future of Internet, Applications of Internet, Evolution of
www.
Books recommended:
1. ‗Computers Today‘ by S.K. Basandra, Galgotia Publications.
2. ‗Computer Fundamentals‘ by P.K.Sinha, N.D.: BPB. Publications.
3. ‗Fundamentals of Computers‘ by V. Rajaraman, N.D.; PHI Publications.
4. ‗Using the Internet‘ by Barbara Kasser, PHI, New Delhi.
5. ‗Using the World Wide Web‘ by David A. Wall, PHI, New Delhi
Paper Title: PRINT MEDIA
Paper Code: MET-103

Job Role: Correspondent
Credits: 06
Objective:The objective of the paper is to impart skills related toinformation gathering, contentstructure and
writing styles for news. Students will also be made familiar with the organisational structure and functioning
of a newspaper.
Learning outcome:Students will beable to demonstrate knowledge of the concept of newstheorganisational
structure and functioning of a newspaper. They will also be able to write effective news stories.
Pedagogy:
75% Lectures (including expert lectures)
25% Class tests, class assignments, attendance and participation in class activities
Theory: 40
Internal assessment: 10
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT – I
Definition and concept of news, types of news, news values
UNIT II
News writing do‘s and don‘ts, story structure and inverted pyramid pattern, headlineand types, leads and
types
UNIT – III
Beat system, sources of news, making new sources
UNIT – IV
Organisational structure of the newspaper, role of the Editor in Chief, News Editor and Subeditor
Practical: 40
Internal Assessment: 10
Total Marks: 50
1. Write two news stories—10 marks
2. Identify news values in news stories – 10 marks
3. Identify various types of headlines in news– 10 marks
4. Identify various types of leads in news– 10 marks
Books recommended:
1. Hohenmerg, John (January 1983), The Professional Journalist, (Holt, Rinehart and Winston, London)
2. Aivar, R. Ramachandra (1979), Quest for News, (The Macmillan Company of India, New Delhi)
3. Thomas Sunny, (1997), Writing for the Media, Vision Books Ltd. N.D.
4. Evans, Harold, (1974), Editing & Design (Five Volumes)(William Heinamann, London), Book one:
New Man‘s English Book Two: Handling Newspaper Text Book Three: News Headlines Book Four:
Picture Editing Book Five: Newspaper Design
5. Ludwig, Mark D., (2005), Modern News Editing, Willy Blackwell, New York
6. Baskette, Floyd D. & Sissors Jack, (1995), The Art of Editing, Macmillan, New York.
7. Rajnish, (2007), Review Reporting and Journalism, Indiana, New Delhi.
Paper Title: TELEVISION NEWS PRODUCTION

Paper Code: MET-104
Job role: Correspondent
Credits: 06
Objective: This paper gives a broad overview of the evolution and basic concepts regarding television,
aswell as the organisation of a TV News Channel.
Learning outcome:Students will be able to demonstrate knowledge of basic television news production
concepts.
Pedagogy:
Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT I
History of TV in India; Introduction to TV Journalism: Characteristics of TV Journalism, News Values and

their importance in TV news making, organisation and structure of TV News Room; Organisational
structure of a TV channel
UNIT II
TV as a Mass medium;Importance & role of television journalism in society and nation building; Editorial
meetings; Terms and Jargon related to TV Journalism
UNIT III
Different types of TV programmes: News, Drama, Sitcom, Reality TV, Game show, Soap Opera, Animated
Series, Television Serials, Telenovela, Factual TV or TV Documentary, Mokumentary, On-demand TV, and
Streaming TV; Television reporting: qualities and attributes of a broadcast reporter; Reporting from field
UNIT IV
Introduction to PTC (Piece to Camera) delivery: types and techniques; Live reporting; TV Interview and
Interview techniques
Practical: 40
Total Marks: 50
1. Prepare a flow chart of organisational structure of a TV Newsroom, and any one TV channel —20
marks
2. Create a project on various types of TV programmes—20 marks
Books recommended:
1. Govt. of India, (1966), Radio and Television: Report of the Committee of Broadcasting and
Information.
2. Govt. of India, (1968), Radio and Television (Report of The Committee on Broadcasting and
Information), Publications Division, Min. of I & B.
3. Shrivastava, K.M., (1989), Radio and TV Journalism, Sterling Publishers, New Delhi.
4. Shrivastava, K.M, (2005), Broadcast Journalism in the 21st century New Dawn Press Group, New
Delhi.
5. Chatterji,P.C. , (1991), Broadcasting in India. SAGE, New Delhi 2 Luthra, H.P., 1984, Indian
Broadcasting. Publications Division, Min. of I & B.
6. White, T. and Bernas F. (2010) Broadcast News: Writing, Reporting and Producing, Focal Press.
Paper Title: RADIO

Paper Code:MET-105
Credits: 06
Objective: This paper gives a broad overview of the evolution and basic concepts regarding radio in India
as well as the organisation of a radio station.
Learning outcome:Students will be able to exhibit broadcasting professional skills such as Radio Jockeying
and news reading.
Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT I
History of Radio in India; Introduction to Radio Journalism: Characteristics of Radio Journalism, News
Values and their importance in Radio news making, organisation and structure of Radio News Room;
Organisational structure of a Radio channel
UNIT II
Radio as a Mass Medium;Importance, scope, strengths and weaknesses, & role of Radio journalism in
society and nation building;
UNIT III
Various types of broadcast formats: Public service advertisements, Jingles, Radio magazine, Interview, Talk
Show, Discussion, Feature, Documentary
UNIT IV
Introduction to the stages of radio production: pre-production, production, and post- production; Radio
production personnel; qualities and responsibilities of a RJ
Practical: 40
Total Marks: 50
1. As an RJ, record an entertainment programme—20 marks

2. Record a 10 minutes radio news bulletin—20 marks
Books recommended:
1. Bhatt, S.C. (1994) Satellite Invasion of India. New Delhi: Gyan Publishing House.
2. Govt. of India, (1968), Radio and Television (Report of The Committee on Broadcasting and
Information), Publications Division, Min. of I & B.
3. Shrivastava, K.M., (1989), Radio and TV Journalism, Sterling Publishers, New Delhi.
4. Shrivastava, K.M, (2005), Broadcast Journalism in the 21st century New Dawn Press Group, New
Delhi.
5. Chatterji,P.C. , (1991), Broadcasting in India. SAGE, New Delhi
B.Voc. (Media and Entertainment) Semester-II
Paper Title: SOFT SKILLS AND PERSONALITY DEVELOPMENT

Paper Code: GEN 201
Credits: 06
Theory: 80
Objective: To expose the students to the concept of ‗Human Development‘ (Personal andinterpersonal) with
emphasis on the latent resources that every human being possesses. To fulfill the need and importance of
creating an awareness of these resources and to maximize the same to enable the students meet the
challenges of the modern world.
Instructions:
No. 1.
UNIT-I
Attitude, Process of attitude formation, How to build a success attitude, Spot analysis, Self-management
techniques, Self-image and self-esteem, Building self -confidence, Power of irresistible enthusiasm,
etiquettes and manners in a group, public speaking, oral and written communication, Body language,
Importance of listening and responding, tips for technical writing.
UNIT - II
Development of Communication & Co-operation. Functions of Communication, Communication Basics,

Communication Networks, Tips for Effective Internal Communication. Non-verbal Communication. Ethical
Communication: austerity in speech, value, ethics and communication. Communication aids. Suitable
behavior towards customers, Influence in skill, Creativity in presentation & projection and Multi-cultural
skills
UNIT -III
Introduction to Personality-Basic of Personality, Human growth and Behavior, Theories in Personality,

Motivation; Techniques in Personality development – Self-confidence, Mnemonics, Goal setting, Time
Management and effective planning, Techniques in Personality Development-Stress Management,
Meditation and concentration techniques, Self-hypnotism, Self-acceptance and Self-growth.
UNIT -IV
Co-ordination while working in a team, Leadership styles, Leader & Team player, Management of conflict,
Profiles of great and successful personalities, Role of career planning in personality development, How to
face personal interviews and group discussions
Books recommended:
1. ‗Personality Development‘ by Rajiv K. Mishra, Rupa & Co
2. ‗An Approach to Communication Skills‘ by Indrajit Bhattacharya, Delhi : Dhanpat Rai
3. ‗Business Communication Skills‘ by Varinder Kumar, Bodh Raj, Manocha, Kalyani Publishers, New
Delhi
4. ‗Introduction to Psychology‘ by Atkinson and Hilgard‘s,Edward E. Smith, Susan Nolen-Hoeksema,

Barbara Fredrickson, Geoffrey Loftus
5. ‗Communication Today & Tomorrow‘ by Ravi Aggarwal, Sublime Publications, Jaipur
Paper Title: BUSINESS ETHICS

Paper Code: GC 202
Credits: 06
Theory: 80
Objective: The objective of this paper is to familiarize the students with the importance of ethics in business
andunderstanding of issues related to corporate social responsibility and corporate governance.
Instructions:
No. 1.
UNIT I
Business Ethics: Meaning and Concept, Principles of Business Ethics, Characteristics of Ethical
Organisations,
Theories of Business Ethics.
UNIT II
Globalization and Business Ethics, Stakeholder‘s Protection, Corporate Governance and Business Ethics.
Ethical
Issues in Indian Business.
UNIT III
Professional Values:Objectives, Morals, Values, Ethics, Integrity, Work ethics, Service learning, Virtues,
Respectfor others, Living peacefully, Caring, Sharing, Honesty, Courage, Valuing time, Cooperation,
Commitment,Empathy, Self-confidence, Challenges in the work place, Spirituality.
UNIT IV
Corporate Social Responsibility: Social Responsibility of business with respect to different stakeholders,
Argumentsfor and against social responsibility of business, Social Audit, Corporate Social Responsibility
and CorporateGovernance.
Books recommended:
1. J.P. Sharma, Corporate Governance, Business Ethics & CSR, Ane Books Pvt. Ltd., New Delhi.
2. Andrew Crane, Dirk Matten, Business Ethics, Oxford University Press, New Delhi.
3. Daniel Albuquerque, Business Ethics, Principles and Practices (Indian Edition), Oxford University
Press, New Delhi
4. Fr. Floriano C. Roa, Business Ethics and Social Responsibility, Rexestore.
5. O. C. Ferrell, John Fraedrich, Linda Ferrell, Business Ethics: Ethical Decision Making & Cases,
Cengagae Learning
6. Michael Blowfield, Alan Murray, Corporate Responsibility – A Critical Introduction, Oxford
University Press, New Delhi.
Paper Title: SOCIAL MEDIA AND ONLINE JOURNALISM

Paper Code: MET-203
Credits: 06
Objective:This paper aims to equip students with the relevance of various new media platforms and the role
of the journalist and the consumer in the production of online news.
Learning outcome:Students will be able to produce content forvarious types of online media such as news
websites, blogs, email, social media networks, music and television streaming services.
Pedagogy:

Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT – I
Evolution of Digital Communication; Introduction to New Media: concept, definition, nature and
scope;Types and Characteristics New Media: Websites, Blogs, Email, Social media networks, Music and
television streaming services, Virtual and augmented reality, AI (Artificial Intelligence, e.g. Smart phones);
Building blocks of New Media: Hardware, Software and Networks
UNIT II
Online News: Citizen Journalism, newspaper websites and apps,Internet Radio;Recent trends in online
journalism; Finding and evaluating online information: Concept, Need, Sources (Google News Initiative,
CRAAP Test)
UNIT – III
Introduction to SEO; Digital Divide:Concept (Problem Identification), Definition, Impact, Theory (The
Theory of Digital Divide), Stages: Economic, Usability, Empowerment, and Solution(s)
UNIT IV
Digital Economy (also known as Internet Economy, New Economy, Web Economy): Concept & meaning,
Magnitude & Impact, Pros & Cons; News media as a platform for marketing;Traditional Marketing vs.
Digital Marketing
Practical: 40
Total Marks: 50
1. Comparative analysis of two news websites—20 marks
2. Create a news blog—20 marks
Books recommended:
1. Craig, Richard, (2004) Online Journalism: Reporting, Writing, and Editing for New
Media,Wadsworth Publishing Co. Inc.
2. Domingo David and Paterson Chris, (2011) Making Online News: Volume 2: Newsroom
Ethnographies in the Second Decade of Internet Journalism (Digital Formations),Peter Lang
Publishing Inc; 1st New edition
3. Foust, James C (2005). Principles and Practices of News for the Web. Scottsdale, AZ: Holcomb
Hathaway, Publishers.
4. Janert Philipp K, (2010) Data Analysis with Open Source Tools, Shroff/O'Reilly; First edition, ISBN
9350231778
5. Crawford K.(2008), Writing for the Web ISBN 1-55180-207-4.
6. Wolk Roland De, (2000) Introduction to Online Journalism: Publishing News and Information,
Pearson
7. Lucy Kung, Anna-Martina Kröll, Begina Ripken, and Marcel Walker (1999), ―Impact of the Digital
Revolution on the Media and Communication Industries,‖ Javnost: The Public 6, no. 3: 29.
8. Pavlik, J.V. (2001), Journalism and New MediaNew York: Columbia University Press.
9. Pamela J. Shoemaker(1991) Gatekeeping, Communication Concepts. Newbury Park: Sage
10. Brandenburger, Adam, and Barry Nalebuff. Co-opetition (1997). New York: Currency Doubleday,
11. Jenkins H (2006) Convergence Culture: Where old and new media collide, New York: New York
University Press
12. Kolodzy, J (2006) Convergence Journalism: Writint and reporting across the news media, Lanham,
MD: Rowman&Littlefeld Publishers Inc.
13. Eugenia Siapera, Andreas Veglis (2012). Eds. The Handbook of Global Online Journalism, Wiley
Publishers.
Paper Title: MOBILE JOURNALISM
Paper Code: MET-204
Job role: Correspondent
Credits:06
Objective: This paper aims to provide students an understanding of opportunities and challenges involved
with reporting in a mobile environment.
Learning outcome:Students will be able to use a mobile phone to do gather information, write, and record audio-
visual content for news.
Pedagogy:
Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT I
Understanding the Smart Phone: its global adoption and influence on modern journalism as well as
democracy; Introduction to Mobile Journalism (MoJo): Concept, Meaning, Nature, Scope and Impact;
Development and Characteristics of MoJo
UNIT II
Convergence Journalism, and Backpack Journalism:concept and current trends; Seven basic steps of MoJo
workflow
UNIT III
Recommended mobile apps and equipment required for mobile journalism, shooting live via Facebook,
YouTube and Instagram
UNIT IV
Current case studies from Indian and other countries, future trends in mobile journalism
Practical:
1. Using a mobile app toan audio/video documentary, or a narrated photo-essay —20 marks
2. Shoot a news story on a social issue using the mobile—20 marks
Books recommended:
1.A Field Guide for Mobile Journalism, Robb Montgomery, Visual Editors
2.Quinn, S., Burum, I. (2015). MOJO: The Mobile Journalism Handbook: How to Make Broadcast Videos
with an IPhone Or IPad. United Kingdom: Taylor & Francis.
3.Burum, I. (2016). Democratizing Journalism Through Mobile Media: The Mojo Revolution. United
Kingdom: Taylor & Francis.
4.Adornato, A. C. (2017). Mobile and Social Media Journalism: A Practical Guide. United States: SAGE
Publications.
5.Quinn, S. (2009). Mojo: Mobile Journalism in the Asian Region. Singapore: Konrad-Adenauer-Stiftung.
Paper Title: FREELANCE JOURNALISM
Paper Code: MET –205
Credits:06
Objective: This paper aims to sensitise students about the various aspects and opportunities with regard to
freelance journalism.
Learning outcome:Students will be able to create content for the purpose of freelancing. They will be able
to pitch their content to an organisation.
Pedagogy:
Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT I
Basics of Freelance Journalism:concept, meaning, definition, nature, scope, and impact; qualities and skills
of a freelance journalist
UNIT II
Pitching to an organisation, Idea generation, finding sources, making connections
Ethical aspects of freelancing

UNIT III
Writing columns, feature articles, types of features, news analysis, writing for travel, sports, fashion and art,
reviewing art and cinema
UNIT IV
Writing for the multi-media environment, creating news blogs, vlogs, podcasts
Practical:
1. Write two feature articles- 20 marks

2. Record a podcast interview- 20 marks
Books recommended:
1. Allen, M. A. (2011). Starting Your Career as a Freelance Writer. United States: Allworth Press.
2. Goodman, M. (2008). My So-Called Freelance Life: How to Survive and Thrive as a Creative
Professional for Hire. United States: Basic Books.
3. King, S. (2001). On Writing. United Kingdom: Hodder & Stoughton.
4. Shapiro, S. (2007). Only as Good as Your Word: Writing Lessons from My Favorite Literary
Gurus. United States: Basic Books.
5. Leverton, M. (2011). How to Work as a Freelance Journalist. United Kingdom: Little, Brown Book
Group.
6. Kamath, M. V. (2009). Professional Journalism, 1E. India: Vikas Publishing House Pvt Limited.
B.Voc. (Media and Entertainment) Semester-3
Paper Title: VALUE EDUCATION AND HUMAN RIGHTS
Paper Code: GEN 301
Job Role: Scriptwriter
Credits: 06
Objective: The objective of this paper is to impart basic human values to students through formal education
and contribute to making the student a true human being, who is able to face life and make it meaningful.
Theory: 80
Instructions:
No. 1.
UNIT I
Value Education: Its purpose and significance in the present world; Value system – The role of culture and
civilization; Holistic living – Balancing the outer and inner –Body, Mind and Intellectual level- Duties and
responsibilities.
UNIT II
Salient values for life- Truth, commitment, honesty and integrity, forgiveness and love, empathy and ability
to sacrifice, care, unity, and inclusiveness, Self-esteem and self-confidence, punctuality – Time, task and
resource management – Problem solving and decision-making skills- Interpersonal and Intra personal
relationship – Team work – Positive and creative thinking
UNIT III
Human Rights – Universal Declaration of Human Rights – Human Rights violations – National Integration –
Peace and non-violence – Dr. A P J Kalam‘s ten points for enlightened citizenship – Social Values and
Welfare of the citizen – The role of media in value building.
UNIT IV
Social Evils – Corruption, Cybercrime, Terrorism – Alcoholism, Drug addiction – Dowry – Domestic
violence – untouchability – female infanticide – atrocities against women- How to tackle them
Books Recommended:
1. M.G.Chitakra, Education and Human Values. A.P.H. Publishing Corporation, New Delhi
2. S.K. Chakravarthy, Values and Ethics for Organizations: Theory and Practice‘, Oxford University
Press, New Delhi
3. M.K. Satchidananda, Ethics, Education, Indian Unity and Culture. Ajantha Publications, Delhi
4. M.S. Das, V.K. & Gupta, V.K. Social Values among Youngadults: A changing Scenario, M.D.
Publications, NewDelhi
5. D.D. Bandiste, D.D., Humanist Values: A Source Book, B.R. Publishing Corporation, Delhi
6. S.P. Ruhela, Human Values and Education, Sterling Publications, New Delhi
7. G.N. Kaul, Values and Education in Independent India. Associated Publishers, Mumbai
Paper Title: E-COMMERCE
Paper Code: GC 302
Credits: 06
Theory: 80
Objective: The objective of this paper is to provide fundamental knowledge to the studentsabout E-
Commerce so that they can better perform in any area of operation and can excel in the field of commerce
with IT specialization.
Instructions:
No. 1.
UNIT I
Electronic Commerce Framework, Basics and Tools of E-Commerce, Comparison of Web-based with
Traditional Business; Growth of E-Commerce – Present and potential. E-Business: Meaning, Importance,
Models Based on the Relationships of Transacting Parties (B2B, B2C, C2C and C2B), Present Status of E-
Commerce in India.
UNIT II
Changing Structure of Organization – The Impact of E-Commerce on supply chain management and
customer relation, Socio-Economic Impacts of E-Commerce. Electronic Payment System: Types of Payment
System — E-Cash and Currency Servers, E-Cheques, Credit Cards, Smart Cards, Electronic Purses and
Debit Cards , Risk and Electronic payment Systems.
UNIT-III
Electronic Data Interchange (EDI): EDI and its applications in business; Legal, Security andPrivacy issues
in EDI, EDI standardization; Internet based EDI, Internal Information Systems,
Work-flow Automation and Coordination, Types of Digital Documents, Digital Signatures.
UNIT-IV
Enterprise Resource Planning: The Emergence of ERP Systems, Business benefits of ERP,ERP Modules
and design alternatives, challenges of ERP implementation, Business Process Re-engineering, ERP system
development process. Regulatory aspects of E-commerce.
Books recommended:
1. Prag Diwan and Sushil Sharma, Electronic Commerce, A Manager‘s Guide to E-Business, Vanity
Books International, Delhi.
2. Ravi Kalakota, and Andrew B.Shinston, Frontiers of Electronic Commerce, Addision Wesley.
3. Minoli and Minoli, Web Commerce Technology Handbook, Tata McGraw Hill, New Delhi.
4. Gray P.Schneider, Electronic Commerce, Course Technology, Delhi.
5. Kamlesh Bajaj &Debjani Nag , E-Commerce-The Cutting Edge of Business, Tata Mc Graw Hill.
6. David Kosiur, Understanding E-Commerce, Microsoft Press.
Paper Title: FOLK MEDIA AND THEATRE
Paper Code: MET 303
Job role: Scriptwriter
Credits: 06
Objective: This paper will familiarise students with the role, significance and types of folk media and
theatre in India along with the basics of script writing and play production.
Learning outcome: Students will be able to identify various types of Indian folk media and theatre. They
will also be able to script and produce a play.
Pedagogy:
25% Class tests, class assignments, attendance and participation in class activities by way of presentations,
group discussions etc.
Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT I
Brief overview of Indian folk media, scope, advantages and characteristics
Types of folk Media: Tamasha, Powade, Pawala, Keertana, Yakshgana, Dashawatar, Nautanki, Ram Leela,
Raas Leela, Jatra, Bhavai, Therukoothu, puppetry etc.
UNIT II
Brief overview of Indian Theatre and its Scope
Types: Musical,Epic, Comedy, Tragedy, Immersive, Farce, Mime, One-Act Play.
UNIT III
Basics of Script Writing: Plot, Structure and Theme;Technical and dress rehearsal, final performance;Role
of music in Theatre
UNIT IV
Basics of Play Production: Set design: Important elements, Creating the Sketch, Preliminary and final
design; Stage lighting vis a vis Visibility, Composition and Mood, Costume design, Stage make-up
Practical: 40
Total Marks: 50
1. Watch and review an Indian play—20 marks

2. Write a script for a 15-minute street play and perform it—20 marks
Books recommended:
1. ShyamParmar, Traditional Folk Media in India, Geka Books, New Delhi.

2. James R.Brandon,The Cambridge Guide to Asian Theatre. Cambridge University Press, Cambridge,
3. R. Cunningham, The Magic Garment: Principles of Costume Design. Waveland Press
4. T. Huaixiang, Character Costume Figure Drawing: Step-by-Step Drawing Methods for Theatre
Costume Designers, Focal Press
5. M. Mullin, and Michael Mulli, Designing and Making Stage Costumes, Herbert Press Great Britain
6. J.M. Gillette, Theatrical Design and Production: An Introduction to Scene Design and Construction,
Lighting, Sound, Costume, and Makeup (4th edition). Mountain View, CA: Mayfield Publishing
Company.
7. J. Ahart, The Director‘s Eye. Colorado Springs: Meriwether Pub. Ltd.
8. L. Baygan., Make-up to Theatre, Film & Television. London
Paper Title: INDIAN CINEMA
Paper Code: MET 304
Credits: 06
Objective: This paper aims to develop an understanding about the development of Indian cinema, film
language, genres and production.
Learning outcome:Students will be able to critically analyse films from different historical era as well as of
varied genres. Further, they will be able to produce short films.
Pedagogy:
Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT I
Cinema-the first Audio-Visual medium, Film as an art medium, Characteristics of Cinema,

Brief history: Silent era, Talkies, Golden age, Modern era
Pioneers of Indian Cinema: Dadasaheb Phalke, Guru Dutt, Bimal Roy and Satyajit Ray
UNIT II
Film language and aesthetics, different approaches to Film: Auteur theory, Psycho analytical theory,
Socialist theory etc.
Film genres: Action, Comedy, Drama, Fantasy, Horror, Mystery, Romance, Bio-pic, Alternatives to fiction-
Documentary, Ethnographic and Experimental (avant-garde) films
Movements in India: Commercial, Parallel,Art cinema and Indie cinema
UNIT III
Stages of film making: Pre-production, Production and Post production(developing story ideas from
contemporary events, personal experiences, making outline of the basic plot, plot development, filling it
with description and dialogue writing. Different methods of shootings scenes, raw footage and editing the
footage with editing software.
UNIT IV
Censorship of film in India: guidelines and recent cases

Cinema in the new millennium: Emergence of Indie cinema, multiplex culture, cinema in the age of OTT
platforms, new trends in film promotion
Film appreciation and analysis
Practical: 40
Total Marks: 50
1. Critically analyse film techniques of any art movie—20 marks
2. Produce a 5 minutes short film—20 marks
Books recommended:
1. Frank Arrowsmith, Beginner‘s Guide to Super 8 Film Marking,

2. F. Hannigan,Filmcraft: Production Design. United Kingdom: Taylor & Francis.
3. James Monaco, How to read a film. Oxford University Press
4. G.S. Jowett& J.M. Linton, Movies as Mass Communication. United Kingdom: SAGE Publications.
5. D.Gomery& R.C. Allen,Film History: Theory and Practice. United Kingdom: Knopf.
6. Chidananda Dasgupta, The Cinema of Satyajit Ray. Vikas Publishing House Pvt Ltd
7. Louis Giannetti, Understanding Movies Pearson
8. Madhab M. Prasad, Ideology of the Hindi Film: a Historical Construction. OUP India
9. Shoma A. Chatterjee, 100 Years of Jump-Cuts and Fade-Outs: Tracking Change in Indian Cinema,
Rupa & Co
10. Utpal Datta, Film Appreciation, Bluerose Publishers Pvt. Ltd
Paper Title: FUNDAMENTALS OF SCRIPT WRITING
Paper Code: MET 305
Credits: 06
Objective:This paper aim to develop an understanding of the essentials of scripts writing such as research,
idea development and writing techniques for different media platforms. The course will enable students to
effectively create and market their scripts.
Course outcome: Students will be able to write and sell scripts for different platforms.
Pedagogy:
Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT I
Introduction to script writing: relevance of research, idea generation, creativity
Scope of Scriptwriting in different Media
UNIT II
Various script formats (electronic media, film, multimedia, documentary), writing an effective screenplay
Structure of screen play- theme and premise, beginning, middle and end, plot and sub plot, exposition,
conflict, crisis, climax and resolution
UNIT III
Three dimensions of character: Sociology, Physiology, Psychology

Common types of characters: protagonist, antagonist, deuteragonist, love interest, confidant, mentor et al.,
dynamic, static, round and flat characters
Dialogues and their importance, role of dialogues in action
UNIT IV
Marketing the script: Getting your script noticed, targeting a chosen market, role of script readers, role of
agents and direct approaches
Practical: 40
Total Marks: 50
1. Write a script for a short film on any social issue (3-5 minutes)—20 marks
2. Prepare a market-oriented action plan for your above-mentioned script—20 marks
Books recommended:
1. C. Moritz, Scriptwriting for the Screen. United Kingdom: Taylor & Francis.
2. J. Morley, Scriptwriting for High-impact Videos: Imaginative Approaches to Delivering Factual
Information. United States: Wadsworth Publishing Company.
3. J.M. Thomas, Script Analysis for Actors, Directors, and Designers. Netherlands: Focal
Press/Elsevier.
4. Linda Serger, Making a Good Script, Samuel French Trade.
5. Sharda Kaushik, Script to Screen: An Introduction to TV Journalism, Macmillan, New Delhi
6. David Trottier, The Screenwriter's Bible: A Complete Guide to Writing, Formatting, and Selling
Your Script, Silman-James Press,U.S
7. Kevin Alexander, Script Culiture and the American Screenplay (Contemporary Approaches to Film
and Media Series), Wayne State University Press
Paper Title: ENVIRONMENTAL STUDIES
Paper Code: *GEN 401

Credits: 06
Objective: The objective of the paper is to understand the basic concepts of the natural environment, to
identify the different sources of pollution and their related effects, and to have awareness about the
conservation strategies and laws followed in India.
Theory: 80
Instructions:
No. 1.
UNIT I
Basics of environment: Introduction, concept of biosphere—lithosphere, hydrosphere, atmosphere. Ecology,
types of ecosystems, natural resources-types, importance, conservation.
UNIT II
Renewable and non-renewable resources. Concept of sustainable development. Biodiversity: definition,
hotspots, national parks, biosphere reserves, wildlife sanctuaries.
UNIT III
Pollution: Air, water, soil, noise and marine, Natural and anthropogenic sources of pollution. Effects of
different types of pollutions, Primary and secondary pollutants. Radioactive and thermal pollution. Acid
rain.
UNIT IV
Global environment issues: Ozone depletion, global warming and climatic change. Environmental
conservation strategies and projects in India, Ganga action plan, Yamuna action plan, Project tiger etc.
Environmental laws in India.
Books Recommended:
1. Chapman, J. L., Reiss, M. J, Ecology: Principles and Applications, Cambridge University Press,
United Kingdom:
2. Vallero, D. A, Environmental Biotechnology: A Biosystems Approach. Elsevier
Science, Netherlands .
3. Dolman, A.J, Global Environmental Change and Land Use, Springer Netherlands, Netherlands.
4. Kumar, A, A Text Book of Environmental Science, Scientific Publishers, New Delhi.
5. Spoolman, S., Miller, G. T, Living in the Environment, Cengage Learning, United States
Paper Title: PROJECT MANAGEMENT
Paper Code: GC 402
Credits: 06
Theory: 80
Objective: The objective of this paper is to provide knowledge to students about the essentialsof
undertaking projects in an organizational environment.
Instructions:
No. 1.
UNIT-I
Concept of Project: Meaning, Characteristics, Classification of Projects, Project Life Cycle and
its Phases. Project Manager: Roles and Responsibilities, Project Management as a Profession.
UNIT-II
Generating and Screening Ideas – Steps, Monitoring the Environment, Scouting for Project Ideas,
Preliminarily Screening, Project Rating Index. Feasibility Studies – Technical, Financial, Economic, Social,
Legal and Managerial.
UNIT-III
Project Appraisal Techniques: Objectives, Types and Methods. Project Risks: Meaning, Types,
Measurement of Risk,. Decision Tree Analysis (Basic Concepts only).
Project Evaluation – Meaning, Evaluation v/s Appraisal, Objectives, Types of Evaluation, Techniques.
UNIT-IV
Project Organization and Control – Project Network Analysis (Basic concepts of PERT, CPM, Cost and
Time Over Run). Project Reporting: Meaning, Purpose, Process, Requirements of a Good Report, Methods,
Principles of Good Reporting System.
Books recommended:
1. Choudhary , Project Management, TataMcGraw Hill Pub.

2. Clifford F Gray, Project Management: The Managerial Process (Special Indian Edit.), Oregon
State University.
3. Chandra, Prasanna, Projects : Planning, Analysis, Selection, Financing, implementation and
Review.
Paper Title: COMMUNICATION THEORY
Paper Code:MET 403
Credits: 06
Objective: This paper aims to familiarise students with the conceptual domains of communication theories
and models and their development over a period of time.
Course outcome:This course will help students apply these theories and models to make sense of the
communicative aspects of their lives. Further, they will be able to apply these to analyse Media messages.
Pedagogy:
Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT I
Communication theory: Introduction, concept and development of communication theory

Basic elements of communication: Sender, Message, Channel, Receiver, Feedback, Barriers
Process of communication
UNIT II
Meaning and function of models;Aristotle‘s model, S-R model; The Lasswell formula & Braddock‘s
extension, Shannon and Weaver‘s model, Berlo‘s SMCR model, Osgood & Schramm‘s circular model;
Westley and MacLean‘s model, Schramm‘s Field of Experience model; McQuail‘s four models of
communication: Transmission, Ritual or Expressive, Publicity and reception models
UNIT III
Bullet/Hypodermic Needle theory, Psychological or Individual difference theory: Selective attention,
exposure, perception, retention; Personal Influence theory: Two step flow,Multi-step flow; Sociological
theories of mass communication:Cultivation theory, Agenda setting theory, Spiral of silence, Uses and
Gratification theory,Media Dependency Theory
UNIT IV
Normative theories: Authoritarian theory, Libertarian theory, Social responsibility theory, Soviet
Communist media theory, Developmentcommunication theoryDemocratic participant media theory
Mass Society theory, Political Economic Media theory, Hegemony theory, Culture and Semiotic theory
Practical: 40
Total Marks: 50
1. Prepare a project on agenda setting function of the media in a democratic society. –20 marks
2. Conduct a survey to demonstrate the impact of individual difference theory in the digital age –20
marks
Books recommended:
1. Arvind Singhal, Communication for Innovation, sage Publications.
2. Edward S. Herman and Noam Chomsky, Manufacturing Consent, Vintage.
3. Kenneth K. Anderson, Introduction of Communication: Theory and Practice. Menlo Park, Cummings
Pub. Co.
4. Rogers Everett, Communication Technology: The New Media Society, Coller- Macmillian, London.
5. Anderson, Kenneth, Introduction to Communication: Theory and Practice, Cummings Publishing Co.,
California.
6. Everett M. Rogers, A history of communication study, The Free press.
7. Keval J. Kumar, Jaico, Mass Communications in India, Publishing House.
8. Baran and Davis, Mass Communication Theory, Indian Edition, South West Coengate Learning.
9. Bernet, John R, Mass Communication, an Introduction, Prantice hall.
10. Morley, D. television and Cultural Studies, Routledge, London.
Paper Title: TV NEWS PRODUCTION II
Paper Code: MET 404

Credits: 06
Objective: This paper aims to familiarise students with the television industry. Students will learn basic
television terminology, different types of anchoring techniques, newsroom organisation, camerahandling
and video editing.
Learningoutcome:Students will be able to write a script for and produce a television news package.
Pedagogy:
Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT I
Video and broadcast technology: Analog and digital technology, frame and field, scanning process, interlace
and progressive scanning; Video formats: NTSC, PAL, SECAM, HDTV, Telecine
Transmission technology: terrestrial transmission, satellite and cable broadcasting, uplinking and
downlinking, Conditional Access System, DTH, IPTV
UNIT II
Stages of news packaging; news reporting, piece to camera, sound-bytes, news reading, preparing rundown
for a bulletin, Functions of production control room, Live Phono, how to handle Breaking news in PCR, Hot
switching, Production of Live/recorded news bulletin
Different types of anchoring – standing anchor, multi anchor bulletin, anchoring for special packages, and
outdoor anchoring (without teleprompter)
UNIT III
Types of Camera: DSLR and Camcorder; Parts of camera: Types of lens, difference between Auto &
Manual settings, different modes of camera; Iris, ND, filter, white balance, camera handling, Accessories,
microphones; types & characteristics.
Camera angles: high angle, eye level, low angle, over the shoulder, bird‘s eye, Dutch angle
Camera shots: extreme close up, close up, medium shot, long shot, extreme long shot
Camera movements: pan, tilt, dolly, truck, zoom)
Basics of lighting: types of lights (spot, broad, flood, soft, dimmer, etc.)
UNIT IV
Video Editing Techniques: Introduction & importance of editing, types of video editing; Linear &non-linear
editing, live editing. Camera transitions: cut, dissolve, crossfade, wipe etc., capture device, VTR, framing
for films, documentary, news & interview, use of time-code.
Practical: 40
Total Marks: 50
1. Record various camera shots and movements-- 20 marks

2. Make a TV news bulletin of 8-10 minutes- 20 marks
Books recommended
1. Zettl, H, Television Production Handbook, Thomson-Wadsworth, California.
2. Millerson, G, Effective TV Production, Focal Press, London.
3. Ang, T, Digital Photographer's Handbook, Dorling Kindersley, United Kingdom.
4. Clarke, G, The photograph, Oxford University Press, United Kingdom.
5. Millerson, G, Lighting for TV and Film, Taylor & Francis, . United Kingdom.
6. Lanson,J., Stephens, M, Writing and reporting news , Oxford University Press, United Kingdom.
7. White, T. Broadcast News writing, Reporting & Production, Focal Press, London.
8. Block, B, The Visual Story, Creating the visual structure of Film TV and Digital Media, Focal Press,
London.
Paper Title: RADIO PRODUCTION
Paper Code: MET 405
Credits: 06
Objective:This paper aims to familiarize students with management of different types of radio stations and
production of different types of radio programmes.
Learning outcome: Students will be able to demonstrate an understanding of radio production. They will
also be able to script and produce various types of radio programmes.
Pedagogy:
Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.

UNIT I
Introduction to AM and FM radio, elements of radio production- studio, microphone, sound effects, artificial
echo, filter or distort and human voice;Gathering information from various sources, Writing for Radio
UNIT II
Growth and development of Public Service Broadcasting, Community radio; Commercial and entertainment
program, Internet Radio; Podcasting.
UNIT III
Radio studio equipment: Console, Microphones, Speakers, Telephone, Computer, TV, CD player.
Introduction to Audio softwares and editing techniques; Nuendo, sound forge, other production elements;
jingles, signature tune, commercials, teaser, bumper etc.
UNIT IV
Script Writing for Various Radio Programs- Different time band shows, Commercial, News Bulletin,
Promos, Feature, Drama etc. Do‘s and don‘ts of radio interviews; Voice Modulation- Voice Quality,
Pronunciation, Flow, Delivery, Articulation, Actuality etc. Development of voice over skills and practicing
of VO for different Scripts
Practical: 40
Total Marks: 50
1. Conduct a radio interview of a prominent personality—20 marks

2. Write a script for a radio programme for community radio—20 marks
Books recommended:
1. McLeish, R., Link, J. Radio Production, Taylor & Francis, United States.
2. Priestman, C. Web Radio, Focal Press, United Kingdom.
3. Norberg, E. Radio Programming: Tactics and Strategy, Taylor & Francis, United Kingdom.
4. Boyd, A. Broadcast Journalism: Techniques of Radio and Television News, Focal Press, Germany.
5. Aspinall, R. Radio Programme Production: A Manual for Training, UNESCO, United Kingdom.
6. Ravindranath, P.K. Broadcast Journalism, Authors Press, New Delhi.
7. Zachariah, A. Radio Jockeying and News Anchoring, Kanishka Publishers.
8. Cherrie, H.M. Voice and vision, Focal Press, United Kingdom.
9. Neelamalar, M. Radio Production, PHI Learning Pvt. Ltd.
Paper Title: CRITICAL THINKING AND ELEMENTARY STATISTICS
Paper Code: GEN 501
Job Role: Social Media Manager
Credits: 06
Objective: The objective of the paper is to provide knowledge to student about basics of statistics and to
inculcate the habit of critical thinking.
Theory: 80
Instructions:
No. 1.
UNIT I
Introduction: Statistics as a Subject; Statistical Data: Meaning and Types, Collection and Rounding of Data,
Classification and Presentation of Data.
UNIT II
Analysis of Univariate Data: Construction of a Frequency Distribution; Concept of Central Tendency, mean,
median and mode.
UNIT III
Dispersion and Their Measures; Time Series: Meaning, Components, Models, Fitting Linear and Quadratic
Trend
UNIT IV
Index Number: Meaning, Types, and Uses: Methods of Constructing Price and Quantity Indices (Simple
and Aggregate).
Books Recommended:
1. Aczel, A. D., Sounderpandian, J. (2001). Complete Business Statistics. United Kingdom: McGraw-
Hill/Irwin.
2. Chou-YaLun (1969) Statistical Analysis, Holt, Rinehart and Winston.
3. Levin, R. I. (2011). Statistics for Management. India: Pearson Education.
Paper Title: INTRODUCTION TO RESEARCH METHODOLOGY AND REPORT WRITING
Paper Code: GC 502
Credits: 06
Objective:The objective of the module is to familiarize the students with basics of research methodology
like types of research, data collection, sampling techniques and report writing.
Theory: 80
Instructions:
No. 1.
UNIT I
Research - Meaning, Characteristics, Types, Process and Utility,. Research Design - Meaning, Types and
Features of good research design. Qualitative and Quantitative research. Importance of review of literature.
The research proposal.
UNIT II
Primary and Secondary data. Methods of data collection. Measurement and scaling, Designing of
Questionnaire and schedule.
UNIT III
Sampling Design and Sampling procedure. Sampling and non-sampling errors. Data analysis and
interpretation. Role of computers in research.
UNIT IV
Business Reports and Proposals: Introduction, Meaning a Report? Steps in Writing a Routine Business
Report, Format of Proposals, Four Key Elements in Winning Business Proposals; Case Studies
Books Recommended:
1. C.R. Kothari, ―Research Methods and Techniques‖, Eastern Wiley Publications.
2. A. Bryman, and E. Bell, ―Business Research Methods‖, Oxford University Press, New York.
3. R. Kumar, ―Research Methodology A Step by Step Guide for Beginners‖, Pearson Education.
Paper Title: ADVERTISING
Paper Code: MET 503
Credits: 06
Objective:This paper aims to familiarise students with advertising as a medium of mass communication and
would help them understand about different types of advertisements, advertising copy, layout, advertising
agencies and campaigns.
Learning outcome: Students will be able to create advertisements for various media.
Pedagogy:
Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT I
Advertising as a medium of mass communication; definition of advertising, function and dysfunction of

advertising, types of advertisements; marketing mix, Integrated Marketing Communication
UNIT II
Advertising Copy Writing: meaning and definition; characteristics of advertising copy; Role of creativity
and appeals in advertising, Unique Selling Proposition;
Layout: meaning and definition, principles of layout, stages of layout, parts of advertising copy, AIDA
formula
UNIT III
Organisational structure and functions of an advertising agency
Qualities and functions of an Account Executive and Social Media Manager
UNIT IV
Advertising campaign: meaning, definition and stages, development of timelines, work allocation, team
coordination, media planning and buying for new media
Ethics in advertising
Practical: 40
Total Marks: 50
1. Do a case study of an online advertising campaign—20 marks

2. Prepare an advertising plan highlighting the campaign theme, budget, target audience, media
platforms, timeline etc. for an imaginary product—20 marks
Books recommended:
1. Cohen Dorothy, Advertising. NY, Wiley
2. Jack Engel, Advertising. McGraw Hill, New York
3. Albert Westley Frey, Advertising. Ronald Press Co., New York
4. Tony Harrison, A handbook of Advertising Techniques. Kogan page, London
5. Frank Jefkins, Copywriting & its presentation. International Textbook Co., London
6. M.G. Parameswaran, Brand building advertising, Tata McGraw Hall Publisher
7. Juae A.Valladares, The Craft of Copywriting. Response Books
8. Donald Parente, Advertising Campaign Strategy: A Guide to Marketing Communication Plans,
South-Western
Paper Title: PUBLIC RELATIONS
Paper Code: MET 504
Credits: 06
Objective:The objective of this paper is to develop among students an understanding ofpublic relations as a
unique field of mass communication as well the tools used by PR professionals. Students will also learn
about the structure and functioning of PR agencies and the code of ethics.
Learning outcome:Students will be able to demonstrate an understanding of the PR process, functioning of
the PR agency and PR ethics. They will be able utilise various PR tools.
Pedagogy:
Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT I
Definition of Public Relations, PR as a medium of mass communication, Concept and practiceof Public
Relationsfor professionals in the digital age: the making of a PR professional (soft skills, qualities and
responsibilities), Public relations vis a vis propaganda, lobbying publicity and advertising
UNIT II
PR Tools: House publications, brochures, books, letters, bulletins, newsletters, inserts and enclosures, the
bulletins board, meetings, open houses, telephone newline, the grapevine, motion pictures, tv, display and
exhibition, staged events, websites, blogs, podcasting, tele-conferencing, web conferencing, social media,
press conferences, press releases
UNIT III
Types of PR publics: Internal and external

Brief overview of the PR process: research, planning, implementation and evaluation
PR agency: structure and functions
UNIT IV
PR in government, public and private sector

PR code of ethics: PRSA and PRSI
PR campaigns: brief overview, case studies related to brands, image building, politics, etc.
Practical: 40
Total Marks: 50
1. Cover five events and write press releases—20 marks

2. Research, write and present five PR case studies—20 marks
Books recommended:
1. Scott M. Cutlip & A.H. Genter, Effective Public Relations. Englishwood Cliffs, Prentice-hall.
2. Fraser P. Seital, The Practice of Public Relations. 2nd ed., Columbus Bell & Howell Co.
3. S.K. Roy, Corporate Image of India. New Delhi, Sh. Ram Center
4. John V. Pavlik, Public Relations, SAGE Beverly Hills
5. John Lee, Diplomatic. Persuaders, N.Y. Wiley.
6. J.N. Jethwaney& N.N.Sarkar, Public Relations Management. India: Sterling Publishers Pvt., Limited.
7. E.L. Bernays, Public Relations, University of Oklahoma Press.
8. Sam Black, Practical Public Relations, Pitman, London.
Paper Title: MEDIA ETHICS AND LAWS
Paper Code: MET 505
Credits: 06
Objective: To familiarize students with the ethical issues with relation to the media along with codes of
ethics and laws that facilitate and restrict media functioning.
Learning outcome: Students will be able to identify various ethical and unethical media practices.
Pedagogy:
Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT I
Introduction to ethics: Meaning, definitions and relevance to media
Brief overview of Indian Executive, Legislature and Judiciary, Freedom of speech and expression:
constitutional provisions, Restrictions on Press during emergency in 1975
UNIT II
First and Second Press Commissions, Press Council of India: Press Council Act, 1965 and 1978, Structure
and Functions, PCI Norms of Journalistic Conduct, case studies, Broadcasting code of AIR and DD,
Guidelines for OTT platforms
UNIT III
Law of Defamation (Section 499-502 of IPC), Right to Information Act, 2005, Copyright [amendment] Act,
2012, Information Technology [amendment] Act, 2008 (relevant portions)
UNIT IV
Contempt of Court, 1971; Law of Parliamentary Privileges (Article 105 [3] and 194 [3]); Official Secrets
Act, 1923; Cinematograph Act, 1952, Law of Obscenity (Section 292-294 of IPC)
Practical: 40
Total Marks: 50
1. Identify and present various unethical practices in new media—20 marks

2. Maintain a file of case studies related to various media laws—20 marks
Books recommended:
1. D.D. Basu, Law of the Press, Prentice Hall, India. N.D.

2. S. Bhatia, Freedom of Press – Politico-Legal Aspects of Press Legislations in India, Rawat
Publications, Jaipur.
3. Indian Broadcasting Foundation, Self-regulatory Content Guidelines for Non-News and Current
Affairs Television Channels, IBF (Available online:
http://www.ibfindia.com/sites/default/files/Guidelines--Term%20of%20broadcas%20changes.pdf)..
4. News Broadcasting Association, Code of Ethics and Broadcasting Standards, NBA (Available
online: http://www.nbanewdelhi.com/assets/uploads/pdf/code_of_ethics_english.pdf).
5. Press Council of India (2010)Norms of Journalistic Conduct, PCI (Available online:
http://presscouncil.nic.in/norms2010.pdf).
6. K. Sanders, Ethics and Journalism, New Delhi: Sage.
7. K.S.Venkateswaran, K.S., Mass Media Laws and Regulations in India, Asian Mass Comm.
Singapore.
8. Chaitanya Bhandari, Cyber Laws & Information Technology, Notion Press
9. M. Neelamalar, Media Law and Ethics, PHI Learning Pvt. Ltd.
Paper Title: ENTREPRENEURSHIP DEVELOPMENT PROGRAMME
Paper Code: GEN 601
Credits: 06
Objective: EDPs aim at training various target groups in entrepreneurial traits so that they obtain adequate
information, motivation and guidance in setting up their own enterprises.
Theory: 80
Instructions:
No. 1.
UNIT-I
Entrepreneur: Definition, nature, and characteristics of entrepreneurship: Emergence of entrepreneurial
class including women entrepreneurs: Theories of entrepreneurship: Socioeconomic environment and the
entrepreneur. Characteristics of Entrepreneur Leadership, Risk taking, Decision making and business
planning. Innovation and Entrepreneurship, entrepreneurial behaviour and motivation
UNIT-II
Small Business as a Seed Bed of Entrepreneurship: Concept of business venture. The start-up process,
Concept, Plan, Implementation, Initial Strategic Planning, Product and Marketing Scope, Legal and Tax
consideration, Risk analysis and financial considerations. Profit Planning in Small Enterprise: Growth
Strategies and diversification.
UNIT-III
Finance Management in current operations and expansion of capital. Role of Small Business in the national
economy, National Policies for small business development, Governmental and Non-Governmental
assistance. Contribution of Commercial Banks in promoting and servicing small business. Small business
and modern technology.
UNIT-IV
Rules & Regulations: Governmental Policies and formalities in setting up a unit. Basic requirements
regarding registration, Excise, Sales Tax, Factory Act, SSI exemptions: Licensing and Registration
procedure; Appreciation of important provisions of Factory Act, Shops & Commercial Establishment Act;
Sales of Goods Act, Partnership Act; Contract Act; Income Tax, Sales Tax and Excise rules; Insurance.
Books Recommended:
1. A.K. Sinha,Project Engineering & Management, Vikas Publishing House Pvt. Ltd.
2. U.K. Srivastava, Financial Management - An Analytical and Conceptual Approach by Kuchhal, S.
C., Chaitanya Pub. House
3. Man Mohan & Goyal, Principles of Management Accounting, Agra Sahitya Bhavan
4. Saroja, Management of Small-Scale Industries Seth Publishers, Bombay
5. Ram K. Vepa, How to Succeed in Small Industry. Vikas Publishing House, New Delhi
6. B. Prasad, Law and Practice of Income Tax in India. Navman Prakashan
7. S. S. Gulshan, A Text Book of Commercial Law. S. Chand & Co.
8. B.P.Gupta, Industrial Relations PHD Chamber of Commerce &Industry
Paper Title: TOTAL QUALITY MANAGEMENT
Paper Code: GC 602
Credits: 06
Theory: 80
Objective: The objective of the paper is to provide knowledge to students of the concepts of total quality
management and to inculcate among them a concern for quality and customer satisfaction.
Instructions:
No. 1.
UNIT I
Introduction: Definition of Quality, Dimensions of Quality, Quality Planning, Quality costs and its Analysis,
Basic concepts of Total Quality Management, Principles of TQM.
UNIT II
Quality Council and Statements, Barriers to TQM Implementation. Quality: Customer Perception and
Satisfaction, Customer Complaints, Service Quality, Customer Retention, Continuous Process Improvement
– Juran Trilogy, PDSA Cycle, 5S, Kaizen, Supplier Partnership –Selection and Rating.
UNIT III
Business Process Reengineering (BPR). Benchmarking –Introduction, Reasons, Process, Quality Function
Deployment (QFD) – House of Quality, Benefits, Taguchi Quality Loss Function, Total Productive
Maintenance (TPM).
UNIT IV
Latest Challenges of Quality, Six Sigma Concepts: application. Quality Systems: Need for ISO 9000 and
Other Quality Systems, ISO 9000:2000 Quality System– Elements, Implementation of Quality System,
Documentation, Quality Auditing; ISO 14000, Requirements and Benefits.
Books recommended:
1. A.V. Feigenbaum, Total Quality Management, McGraw-Hill Publication.

2. J.S. Oakland, Butterworth, Total Quality Management, Hcinemann Ltd., Oxford Press.
3. V. Narayana & N.S. Sreenivasan, Quality Management – Concepts and Tasks, New Age
International.
4. Zeiri, Total Quality Management for Engineers, Wood Head Publishers.
5. James R. Evans, Total Quality Management, Cengage Learning.
Paper Title: MEDIA MANAGEMENT
Paper Code: MET 603
Credits: 06
Objective: This paper aims to familiarise students with important aspects of the media industry including
ownership, management and consumer behaviour.
Learning outcome: The students will be able to demonstrate an understanding of the organizational
structures, functioning and economics of the media industry. Students will be able to adapt to working in
different types of media houses.
Pedagogy:

Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT I
Definition and meaning of Media management, Media ownership patterns (sole proprietorship, company,
chain, cross-media, conglomerate)
UNIT II
Basic principles of management given by Henry Fayol and their applications in media organizations
Organisation: structure and types (Divisional, hierarchical, horizontal, matrix, networked)
UNIT III
Marketing research organisations: ORG-MARG, IMRB, Nielson India etc.
Consumer behaviour: Types of target audience, consumer motivation and consumer decision making
process
UNIT IV
Media and Entertainment industry- Components (Print, TV, Radio, Films, Digital Media, Music), current
trends and future prospects; FDI in media industry
Practical: 40
Total Marks: 50
1. Prepare a presentation on different media ownership patterns—20 marks
2. Maintain a file on the major media players—20 marks
Books recommended:
1. Alan B Albarran, Media Economics: Understanding markets, industries and concepts. Wiley Blackwell
2. Alison Alexander, Media Economics: Theory and Practice. Lawrence Erlbaum
3. DavidCroteau and William Hoynes, The Business of Media ,Pine Forge Press
4. Robert G. Picard, The Economics and Financing of Media Companies, Fordham University Press
5. William, Serrin, The Business of Journalism, edited by The New Press
6. John McManus, Market-Driven Journalism: Let the Citizen Beware, Iowa State Press
7. Kohli Vanita, The Indian Media Business, Sage
8. Redmond James and Trager Robert, Balancing on the Wire: The Art of Managing Media Organizations,
2nd ed., Atomic Dog
9. B. K. Chaturvedi, Media Management, Global Vision Publishing House
Paper Title: CORPORATE COMMUNICATION AND MEDIA RELATIONS
Paper Code: MET 604
Credits: 06
Objective: This paper aims at familiarising students with the basic fundamentals and tools associated with
corporate communication and media relations. It also aims to developan understanding of the essential
practices involved in corporate social responsibility initiatives in organisations.
Learning outcome: Students will be able to use communication tools such as press releases, press
conferences required for effective communication within the organisation and also with external agencies,
especially the media.
Pedagogy:
Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT I
Corporate communication: definition, genesis, communication in times of crises and conflict
UNIT II
Role, responsibilities and skills of a corporate communicator, ethics in corporate communication
UNIT III
Corporate Social Responsibility and its importance, Organisational motivations for CSR, CSR strategy
building, implementation and evaluation: CSR efforts for global issues like population growth, over
consumption of resources, the decline in biodiversity, poverty and climate change
UNIT IV
Media relations: key challenges of dealing with the media, communication strategy and tools (press release,
press conferences, media tours, media centre, pre-recorded audio and video materials etc.)
Practical: 40
Total Marks: 50
1. Prepare a crisis management programme for an organisation—20 marks

2. Prepare a plan for the preparation and conduct of a press conference for an organisation—20 marks
Books recommended:
1. J. Cornelissen, Corporate Communication: A Guide to Theory and Practice. United Kingdom: SAGE
Publications.
2. G.L. Kreps, Organizational Communication: Theory and Practice. United Kingdom: Longman.2.
Inside Organizational Communication - Gary L Kreps
3. Gary L. Kreps, Organizational Communication: Theory and Practice, United Kingdom: Longman.
4. K. Podnar, Corporate Communication: A Marketing Viewpoint. United Kingdom: Taylor & Francis.
5. J. Cornelissen, Corporate Communication: A Guide to Theory and Practice. United Kingdom: SAGE
Publications.
6. M. Bland& A. Theaker, A., Wragg, D. W. (2000). Effective Media Relations. United
Kingdom: Kogan Page.
7. B. Fitch,Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress. United
States: TheCapitol.Net.
8. Ronald D. Smith, Becoming a Public Relations Writer: Strategic Writing for Emerging and
Established Media, Routledge
Paper Title: ONLINE ADVERTISING AND CAMPAIGNS
Paper Code: MET 605
Credits: 06
Objective: This paper aims to familiarise students with essentials tools required for creating and running
promotional campaigns on social media.
Learning outcome: Students will be able to create and manage promotional campaigns on various social
media platforms.
Pedagogy:
Theory: 40
Total marks: 50
Time: 3 hours
Instructions:
No. 1.
UNIT – I
Types of online advertisements: Display Advertising, Banner ads, Rich Media ads, Pop-ups and pop-under
ads, Contextual advertising, In Text ads, In Image ads, In video ads, In page ads
UNIT II
Social media as a brand promotion tool: Facebook, Instagram and Youtube
Creating ad campaigns on social media: setting goals, defining target market, developing strategy,
implementation and evaluation
UNIT III
Basics of Search engine marketing and search engine optimisation, Keywords, Creating SEO friendly
content, Google rankings, link building, lead generation
UNIT IV
Interpreting campaign results using web analytics, Introduction to Google analytics, user profiles, traffic,
understanding data and reports
Practical: 40
Total Marks: 50
1. Case study of any two latest social media campaign—20 marks

2. Create a promotional campaign to build brand awareness on at least two social media platforms—20
marks
Books recommended:
1. Aleksej Heinze, Digital and Social Media Marketing: A Results-Driven Approach, United
Kingdom: Taylor & Francis.
2. B.L. Morgenstern, & M.M. Mirabito, The new communications technologies: applications, policy,
and impact. Boston: Focal Press.
3. M. Bartnik, The 8 Pillars of Social Media Marketing In 2019: Learn How to Transform Your Online
Marketing Strategy for Maximum Growth with Minimum Investment. Facebook, Twitter, LinkedIn,
Youtube, Instagram +More. United States: Amazon Digital Services LLC - KDP Print US.
4. R. Miller, Social Media Marketing Mastery 2020: 3 BOOKS IN 1-How to Build a Brand and
Become an Expert Influencer Using Facebook, Twitter, Youtube & Instagram-Top Digital
Networking & Personal Branding Strategies. (n.p.): Amazon Digital Services LLC - KDP Print US.
5. D. Parente, D., Advertising Campaign Strategy: A Guide to Marketing Communication
Plans. United States: Dryden Press.
6. Kane Macarthy and Brian Mahoney, The Book on YouTube Marketing Videos: YouTube Marketing
for Beginners, Mahoneyproducts
7. Abhay Chawla, New Media and Online Journalism, Pearson
8. Nilesh Kumar Aggarwal, Your Online Advertisement Guide: It‘s Not Just a Book, It‘s a Bible for
Online Advertisement, Notion Press

FINAL Bvoc Syllabus - All Sem 26.01.2022

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FINAL Bvoc Syllabus - All Sem 26.01.2022

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PANJAB UNIVERSITY, CHANDIGARH-160014 (INDIA)

OUTLINES OF TESTS SYLLABI AND COURSES OFREADING

Bachelor of Vocation (Media and Entertainment)

*GEN Communication Generic Theory 20 80 - - 100 6

*GEN Soft Skills and Generic Theory 20 80 - - 100 6

MET- Mobile Skill Theory 10 40 10 40 100 6

MET- Freelance Skill Theory 10 40 10 40 100 6

**SIT- Summer Skill Practical - - 20 80 100 6

*GEN Value Education Generic Theory 20 80 - - 100 6

*GEN Environmental Generic Theory 20 80 - - 100 6

Summer Skill Practical - - 20 80 100 6

*GEN Critical Thinking Generic Theory 20 80 - - 100 6

*GEN Entrepreneurship Generic Theory 20 80 - - 100 6

MET- Media Management Skill Theory 10 40 10 40 100 6

MET- Corporate Skill Theory 10 40 10 40 100 6

MET- Online Advertising Skill Theory 10 40 10 40 100 6

**SIT- Winter Industrial/ Skill Practical - - 20 80 100 6

 All questions carry equal marks.

SWOT analysis: Self-management techniques, Self-image and Self-esteem, Building self-confidence,

Report Writing: Business reports: Types, Characteristics, Importance, Elements of structure,Process of

Paper Title: FUNDAMENTALS OF INFORMATION TECHNOLOGY

Paper Code: GEN 102

 All questions carry equal marks.

Computers: Introduction to computers, characteristics of computer, organization ofcomputers, hardware,

Software: Introduction, Types of Software: Application software, System software.Operating system,

2. ‗Computer Fundamentals‘ by P.K.Sinha, N.D.: BPB. Publications.

3. ‗Fundamentals of Computers‘ by V. Rajaraman, N.D.; PHI Publications.

4. ‗Using the Internet‘ by Barbara Kasser, PHI, New Delhi.

Paper Title: PRINT MEDIA

Paper Code: MET-103

75% Lectures (including expert lectures)

 All questions carry equal marks.

Paper Title: TELEVISION NEWS PRODUCTION

75% Lectures (including expert lectures)

 All questions carry equal marks.

History of TV in India; Introduction to TV Journalism: Characteristics of TV Journalism, News Values and

Paper Title: RADIO

 All questions carry equal marks.

1. As an RJ, record an entertainment programme—20 marks

Paper Title: SOFT SKILLS AND PERSONALITY DEVELOPMENT

 All questions carry equal marks.

Development of Communication & Co-operation. Functions of Communication, Communication Basics,

Introduction to Personality-Basic of Personality, Human growth and Behavior, Theories in Personality,

2. ‗An Approach to Communication Skills‘ by Indrajit Bhattacharya, Delhi : Dhanpat Rai

4. ‗Introduction to Psychology‘ by Atkinson and Hilgard‘s,Edward E. Smith, Susan Nolen-Hoeksema,

5. ‗Communication Today & Tomorrow‘ by Ravi Aggarwal, Sublime Publications, Jaipur

Paper Title: BUSINESS ETHICS

 All questions carry equal marks.

Paper Title: SOCIAL MEDIA AND ONLINE JOURNALISM

75% Lectures (including expert lectures)

 All questions carry equal marks.

Paper Title: MOBILE JOURNALISM

Paper Code: MET-204

Job role: Correspondent

75% Lectures (including expert lectures)

 All questions carry equal marks.

Paper Code: MET –205

Job Role: Correspondent

75% Lectures (including expert lectures)

 All questions carry equal marks.

Pitching to an organisation, Idea generation, finding sources, making connections

Ethical aspects of freelancing

1. Write two feature articles- 20 marks