Search Engine Optimization Bangla PDF Book

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Search-Engine-Optimization
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PUBLISHER DIGITAL BOI GHOR

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E-mail : gyankoshprokashoni@gmail.com
gk_tarafder@yahoo.com
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ISBN : 978-984-8933-76-3
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Head, Department of CSE, DIU
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infobook7@gmail.com
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mmr.sinha@yahoo.com(Facebook)
+8801741498043
http://www.facebook.com/pages/MD-MIJANUR-RAHMAN-SINHA/135813849781217
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m~wPcÎ GK bR‡i
1g Aa¨vq : mvP© BwÄ‡bi cÖv_wgK aviYv .........................................................................................23
2q Aa¨vq : †UKwbK¨vj Uvg© (SEO Jargon & Technical word)...................................................37
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3q Aa¨vq : Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO plan)...........................................55
4_© Aa¨vq : mvP© BwÄb †d«Ûjx I‡qemvBU •Zwi................................................................................67
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5g Aa¨vq : KxIqvW© wimvP© Ges wm‡jKkb.....................................................................................87
6ô Aa¨vq : KxIqvW© GbvjvBwmm Uzj&m (Keyword Analysis tools)...............................................113
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7g Aa¨vq : Avcbvi I‡qemvBU‡K SEO Ki b..............................................................................139
8g Aa¨vq : B-†gBj G‡Wªm •Zwi................................................................................................465
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9g Aa¨vq : Blogspot G eM •Zwi............................................................................................177
10g Aa¨vq : Blogspot Gi eM‡K SEO Kiv..............................................................................195
11g Aa¨vq : evsjvq eM •Zwi....................................................................................................203
12g Aa¨vq : Avcbvi evsjv eM‡K SEO Ki b..............................................................................261
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13g Aa¨vq : Rygjvi I‡qe mvBU‡K SEO Kiv..............................................................................277
14g Aa¨vq : I‡qejx‡Z wd« eM •Zwi...........................................................................................297
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15g Aa¨vq : I‡qejx eM‡K Ab‡cBR AcwU gvB‡Rkb....................................................................321
16g Aa¨vq : I‡qejx eM‡K Ad‡cBR AcwU gvB‡Rkb...................................................................349
17g Aa¨vq : IqvW©‡cÖ‡m wd« eM •Zwi..........................................................................................403
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18g Aa¨vq : wd« IqvW©‡cÖm eM‡K SEO Kiv.................................................................................431

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19g Aa¨vq : IqvW©‡cÖm mvBU‡K SEO Kiv..................................................................................443

20Zg Aa¨vq: Social Merketing...........................................................................................467
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21Zg Aa¨vq: Microworkers................................................................................................501

22Zg Aa¨vq: Odesk (wd«j¨vÝ gv‡K©U‡c-m).................................................................................515
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23Zg Aa¨vq: Geta freelancer..............................................................................................583

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m~wPcÎ we¯—vwiZ
1g Aa¨vq t mvP© BwÄ‡bi cÖv_wgK aviYv....................................................................23
1.1 mvP© BwÄb wK?....................................................................................................................23
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1.2 mvP© B‡Û· (Search index)................................................................................................24
1.3 mvP© †Kv‡qwi (Search quary)..............................................................................................25
1.4 †Kv‡qwi B›Uvi‡dm (Quary interface)..................................................................................26
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1.5 mvP© BwÄb gv‡K©wUs †Kb GZ ¸i Z¡c~Y©? (Why bother which sear)............................................28
1.6 cÖ‡qvRbxq Uzj&m (Gathering your tools).............................................................................29
1.7 wewfbœ ai‡bi mvP© BwÄb (Clasification of search engine).....................................................29
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1.8 I‡qemvBU gv‡K©wUs Uzj.........................................................................................................34
1.9 gvbyl mvP© K‡i †Kb?............................................................................................................34
1.10 mvP© BwÄb wKfv‡e KvR K‡i.................................................................................................34
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1.11 K¨vwiqvi wn‡m‡e SEO.......................................................................................................35
2q Aa¨vq t †UKwbK¨vj Uvg© (SEO Jargon & Technical Word)..........................37
2.1 mvP© mvBU (Search Site)....................................................................................................39
2.2 mvP© Uvg© (Search term).....................................................................................................39
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2.3 mvP© †iRvë (Search result)...............................................................................................39
2.4 mvP© BwÄb AcwUgvB‡Rkb (Search engine optimization)......................................................40
2.5 †µv‡qjvim (Crwles)........................................................................................................40
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2.6 i¨vswKs (Ranking)...........................................................................................................40
2.7 Bb‡W· (Index)...............................................................................................................41
2.8 AiMvwbK †iRvë (Organic)...............................................................................................41
2.9 ¸¸j mvP©..........................................................................................................................43
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2.10 cÖ‡mwms †Kvqvwim (Processing Quaries)...........................................................................46

2.11 KxIqvW© (Keywords)......................................................................................................47
2.12 In bound link or back link..........................................................................................50
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2.13 †cBR i¨vsK Ges Kb‡U›U...................................................................................................51

2.14 Black Hat & White Hat SEO. ...................................................................................52
2.15 Av‡iv wKQz GK bR‡i.........................................................................................................53
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3q Aa¨vq t Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)....................55

3.1 SEO †Kb cÖ‡qvRb (Why you need SEO).........................................................................57
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3.2 Avcbvi I‡qe mvB‡Ui wWRvBbvi‡K wek¦vm bv Kiv (Do not trust your website designer)............59
3.3 SEO Gi Rb¨ goal wVK Kiv (Setting SEO goals)..............................................................60
4_© Aa¨vq t mvP© BwÄb †d«Ûwj I‡qemvBU •Zwi............................................................67
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4.1 gvwëwgwWqv Gi eënvi Kgv‡bv (Limiting Multimedia).........................................................69
4.2 MÖvwd· bq †U·U eënvi
Ki b...............................................................................................73
4.3 †cÖvMÖvwgs j¨vs¸‡qR Ges SEO. ............................................................................................74
4.4 mnR K‡i I‡qemvBU •Zwi (Make it user friendly)..............................................................76
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4.5 Kb‡U›U (Content)...........................................................................................................78
4.6 I‡qe Kwc ivBwUs...............................................................................................................82
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5g Aa¨vq t KxIqvW© wimvP© Ges wm‡jKkb.................................................................87
5.1 KxIqvW© Gi ¸i Z¡ (Importance of Keyword )...................................................................87
5.2 bKxIqvW© GbvjvBwmm ïi Kiv (Starting your keyword analysis)...........................................91
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5.3 Anchor †U·U.................................................................................................................99
5.4 KxIqvW© †WbwmwU (Right keyword density)......................................................................101
5.5 KxIqvW© PzR Kiv...............................................................................................................104
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6ô Aa¨vq t KxIqvW© GbvjvBwmm Uzj&m (Keyword Analysis tools).........................113

6.1 IqvW© UªvKvi.....................................................................................................................115
6.2 Word tracker G GKvD›U •Zwi.........................................................................................117
6.3 KxIqvW© †WbwmwU Uzj&m.......................................................................................................121
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6.4 ¸Mj Adwords wK?........................................................................................................124
6.5 ¸Mj Adwords GKvD›U ‣Zwi............................................................................................124
6.6 I‡qe gv÷vi Toolkit.......................................................................................................132
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7g Aa¨vq t Avcbvi I‡qemvBU‡K SEO Ki“b.........................................................139
7.1 Ab-†cBR AcwUgvB‡Rkb...................................................................................................139
7.2 UvB‡Uj U¨vM (Title tag)...................................................................................................141
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7.3 †gUv wWw¯…ckb (Meta discription)...................................................................................146

7.4 Wywc‡KU Kb‡U›U eënvi bv Kiv...........................................................................................148
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7.5 BD Avi Gj....................................................................................................................150

7.6 GBP wU Gg Gj Gi ¸i Z¡...................................................................................................151
7.7 KxIqvW© AcwUgvB‡Rkb .....................................................................................................154
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7.8 Aëvi U¨vM (Alt tag).......................................................................................................154

7.9 †Wv‡gBb †bBg (Domain Name)......................................................................................156
7.10 mvBUg¨vc (Sitemap).....................................................................................................158
7.11 Ad-†cBR AcwU gvB‡Rkb (Off-page SEO).....................................................................160
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8g Aa¨vq t GKwU B-†gBj G‡Wªm •Zwi Kiv.............................................................165

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9g Aa¨vq t eM¯ú‡U ewMs •Zwi.............................................................................177
9.1 e- w Ms wK?........................................................................ .............................177
9.2 e- w Ms-Gi cÖ K vi‡f`........................................................... ..............................177
9.3 Blogspot G GKvD›U •Zwi Kiv..........................................................................................178
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9.4 Blogspot-G †cv÷ wjLv...................................................................................................182
9.5 Blogspot-G GW‡m‡Ýi weÁvcb †`Lv‡bv..............................................................................186
10Zg Aa¨vq t Blogspot Gi eM‡K SEO Kiv......................................................195
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10.1 Blogspot Gi eM‡K SEO Kiv........................................................................................195
10.2
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10.3 eM UvB‡Uj....................................................................................................................195
10.4 †U¤ú‡jU cQ›` Kiv.........................................................................................................196
10.5 gvbm¤§Z Kb‡U›U ev AvwU©‡Kj wjLv......................................................................................196
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10.6 KxIqvW© (Keyword )...................................................................................................196
10.7 UvB‡Uj G wK-IqvW© †hvM Kiv............................................................................................196
10.8 †cv÷ G wK-IqvW© †hvM Kiv..............................................................................................197
10.9 wewfbœ mvgvwRK †bUIqvwK©s mvBU¸‡jvi gva¨‡g.......................................................................199
10.10 †M÷ AvwU©‡Kj wjLvi gva¨‡g............................................................................................199
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10.11 wj¼ weìAvc Gi gva¨‡g.................................................................................................199
11Zg Aa¨vqt evsjvq eM •Zwi..............................................................................203
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11.1 eMv‡i eM •Zwi...............................................................................................................203
11.2 ¸¸j G GKvD›U •Zwi.......................................................................................................204
11.3 mvBb Avc.....................................................................................................................204
11.4 W¨vm‡evW©......................................................................................................................205
11.5 eM †jLv.......................................................................................................................206
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11.6 eM wk‡ivbvg..................................................................................................................206

11.7 †Ug‡cU cQ›`................................................................................................................207
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11.8 †cvw÷s.........................................................................................................................209
11.9 fvlv cwieZ©b (Language)..............................................................................................216
11.10 New blog.................................................................................................................217
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11.11 Edit Post..................................................................................................................217

11.12 Edit Page.................................................................................................................217
11.13 Comments...............................................................................................................218
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11.14 Monetize.................................................................................................................219
11.15 e-M U«vwdK ch©‡e¶Y (Stats) ...........................................................................................220
11.16 Settings....................................................................................................................221
11.17 Publishing...............................................................................................................225
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11.18 Formatting...............................................................................................................226
11.19 Comments...............................................................................................................228
11.20 Who Can Comments...............................................................................................228
11.21 Archiving................................................................................................................230
11.22 Site Feed.................................................................................................................231
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11.23 Email & Mobile......................................................................................................232
11.24 OpenID...................................................................................................................233
11.25 Permission..............................................................................................................234
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11.26 Page Elements........................................................................................................235
11.27 Edit HTML.............................................................................................................237
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11.28 b †U¤ú‡jU wWRvBb..........................................................................................................240
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11.29 Templates................................................................................................................241
11.30 Background.............................................................................................................241
11.31 Layout.....................................................................................................................242
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11.32 Adjust widths..........................................................................................................243
11.33 G¨vWfvÝW (Advanced)
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11.34 Kv÷g †Wv‡gBb cwieZ©b.................................................................................................256
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12Zg Aa¨vq t Avcbvi evsjv eM‡K SEO Ki“b.......................................................261
12.1 ¸Mj (Google)
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12.2 mvP© BwÄb AcwUgvB‡Rkb wkL‡Z wK wK jvM‡e.......................................................................263
12.3 †K me‡P‡q ¸i Z¡c~Y©........................................................................................................264
12.4 KxIqvW© wK..................................................................................................................267
12.4.1 KxIqvW© evQvBKiY......................................................................................................267
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12.4.2 KxIqvW© evQvBKiY cÖwµqv............................................................................................268

12.4.3 wKfv‡e eënvi Ki‡eb Kx-IqvW©......................................................................................270
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12.5 †gUv U¨v‡Mi gva¨‡g.........................................................................................................270

12.6 mvB‡Ui Kb‡U›U ev AvwU©‡K‡ji gva¨‡g..................................................................................271
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13Zg Aa¨vq t Rygjvi I‡qe mvB‡U †K SEO Kiv....................................................277

13.1 I‡qemvBU wK?...............................................................................................................277
13.2 Rygjv I‡qe mvBU ..........................................................................................................278
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13.3 Rygjv I‡qemvB‡U SEO Kivi myweav..................................................................................279

13.4 Rygjv I‡qemvBU Gi SEO Gi m~Pbv..................................................................................281
13.5 mvP© BwÄb (Search Engine)...........................................................................................281
13.6 Joomla Website G SEO apply..................................................................................283
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13.7 Joomla Website Gi landing page SEO....................................................................286
13.8 Title Ges H1 headding..............................................................................................286
13.9 Privacy Policy..........................................................................................................288
13.10 XML sitemap creation............................................................................................288
13.11 W3C Validation......................................................................................................289
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13.12 Image Optimization................................................................................................289
13.13 Ad †cBR AcwU gvB‡Rkb.............................................................................................290
13.14 Indexing and Submission.......................................................................................290
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14Zg Aa¨vq t I‡qewj‡Z wd« eM •Zwi....................................................................297
Ki bWeebly mvB‡U wb‡Ri I‡qe mvBU ev eM •ZwiKiY...............................................................297
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14.3 bZzb mvB‡Ui bvg wba©viY..................................................................................................298
14.4 †Wv‡gBb bvgKiY............................................................................................................299
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14.5 Weebly †Z tab contents mg~n......................................................................................303
14.6 Designs Tab †_‡K Tamplate evQvBKiY........................................................................304
14.7 Weebly design Gi default image cwieZ©b..................................................................306
14.8 bZzb weebly page •Zwi ev ms‡hvRb................................................................................307
14.9 Content cÖwZ¯vcb........................................................................................................309
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14.10 Title mn paragraph cÖwZ¯vcb.....................................................................................310
14.11 Paragraph G title wba©viY...........................................................................................310
14.12 Qwe ms‡hvRb...............................................................................................................311
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14.13 bZyb e-M (blog) page •Zix...........................................................................................312
14.14 Editor Tab page.....................................................................................................314
14.15 Settings Tab............................................................................................................316
14.16 Weebly site Publish................................................................................................317
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15Zg Aa¨vq t I‡qewj eM‡K Ab‡cBR AcwU gvB‡Rkb.............................................321

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15.1 Weebly mvB‡K mvP© BwÄb Gi Dc‡hvMx K‡i †Zvjv t.............................................................323

15.2 Weebly Ab †cBR AcwUgvB‡Rkb t................................................................................323
15.3 Site Description t......................................................................................................327
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15.4 Meta Keywords........................................................................................................329

15.5 Fotter Code...............................................................................................................332
15.6 Header Code.............................................................................................................340
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15.7 Weebly †Z Advanced Settings mshy³ Kiv...................................................................342

15.8 Weebly ALT U¨v‡Mi eënvi.........................................................................................345
15.9 Weebly mvBU Gi wjsK G·‡PÄ......................................................................................346
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16Zg Aa¨vq t I‡qewj eM‡K Ac‡cBR AcwUgvB‡Rkb..............................................349

16.1 Weebly mvBU‡K Off page optimization.......................................................................351
16.2 AvwU©‡Kj wW‡i±wi mvewgkb................................................................................................351
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16.3 wW‡i±wi mvewgkb............................................................................................................356
16.4 Uc WvB‡iKUwi ZvwjKv.....................................................................................................358
16.5 †dvivg †cvwós................................................................................................................362
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16.6 Forum List................................................................................................................366
16.7 wj÷ of DoFollow Blogs (†cR ‡i¼ 3+).......................................................................374
16.8 wjsK GK‡PÄ.................................................................................................................377
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17Zg Aa¨vq t IqvW©‡cÖ‡m wd« eM •Zwi...................................................................403
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17.1 Wordpress.com G GKvD›U •Zwi Kiv.............................................................................405
17.2 Wordpress.com G †cv÷ wjLv......................................................................................415
18Zg Aa¨vq t IqvW©‡cÖm eM‡K SEO Kiv.............................................................431

18.1 Avmyb cÖ_‡gB †`Lv hvK SEO Kv‡K e‡j?............................................................................433
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18.2 Home Title...............................................................................................................435
18.3 Home Description....................................................................................................436
18.4 Home Keywords .....................................................................................................436
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19.1 mvBU UvB‡Uj I U¨vM jvBb wVK Kiv....................................................................................445
19.2 †cv‡÷i UvB‡Uj G KxIqvW© hy³ Kiv..................................................................................446
19.3 †cv‡ói g‡a¨ KxIqvW© hy³ Kiv..........................................................................................450
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19.4 URL ev wj¼ GwWU Gi gva¨‡g.........................................................................................452

19.5 †cv÷ U¨vM hy³ Kiv........................................................................................................457
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19.6 B‡g‡Ri ev Qwei Gm B I.................................................................................................461
20Zg Aa¨vq t Social Merketing...................................................................467

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20.1 Twitter Kx..................................................................................................................469

20.2 Twitter Status...........................................................................................................469
20.3 Following.................................................................................................................469
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20.4 Follower...................................................................................................................469
20.5 Twit..........................................................................................................................470
20.6 Twitter G †iwR‡÷ªkb Kiv.............................................................................................470
20.7 Twitter G ÷¨vUvm wjLv.................................................................................................482
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20.8 Twitter †_‡K Av‡qi Dcvq.............................................................................................478
20.9 be-a-magpie..............................................................................................................484
20.10 RevTwt...................................................................................................................484
20.11 Sponsored Tweets...................................................................................................486
20.12 G¨vfW‡mÝ UzBUv‡i........................................................................................................487
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20.13 Facebook Marketing..............................................................................................487
20.14 Face book G GKvD›U •Zwi..........................................................................................488
20.15 Face book Gi gva¨‡g Avq..........................................................................................497
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21Zg Aa¨vq: Microworkers..........................................................................501
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21.1 Microworkers †_‡K Avq..............................................................................................501
21.2 Kv‡Ri cÖKvi‡f`.............................................................................................................501
21.3 Microworkers G †iwR‡÷ªkb Kivi c×wZ.........................................................................501
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21.4 Microworkers G KvR Kivi c×wZ.................................................................................506
22Zg Aa¨vq: Odesk (wd«j¨vÝ gv‡K©U‡cm)............................................................515
22.1 wd«j¨vÝ gv‡K©U‡cm .........................................................................................................517
22.2 Odesk.......................................................................................................................517
22.3 Odesk mvB‡U †iwR‡÷ªkb Kiv.........................................................................................518
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22.4 ODESK-G Kv‡Ri Rb¨ weW †`qv....................................................................................536
22.5 ODESK TEST.........................................................................................................543
22.6 Odesk †U÷ mv‡Rkbm...................................................................................................557
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22.7 Odesk-Gi w¯‥j e„w× Kiv................................................................................................561
22.8 Odesk †_‡K AwR©Z UvKv wKfv‡e Zzj‡Z nq.........................................................................566
23Zg Aa¨vq: Geta freelancer.......................................................................583

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23.1 Geta freelancer.........................................................................................................583

23.2 Freelancer mvB‡U †iwR‡÷ªkb c×wZ................................................................................583
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23.3 Freelancer mvB‡U G Kv‡Ri Rb¨ weW †`qv........................................................................601

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1g Aa¨vq
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mvP© BwÄ‡bi cÖv_wgK aviYv (Basic of search engine)

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1 mvP© BwÄ‡bi cÖv_wgK aviYv (Basic of search engine)
1.1 mvP© BwÄb wK?

Avcwb hLb †Kvb Z_¨ (information) Rvbvi †Póv K‡ib ZLb Avgiv KvD‡K wR‡Ám Kwi Ggb
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A‡bK wKQz Av‡Q †hwU nq‡Zv Avgvi Av‡kcv‡ki †KD Rv‡b bv| ZLb Rvbvi Dcvq wK? Avgiv
hLb †Kvb Z_¨ Rvwb bv ZLb Avgiv mvP© BwÄ‡b (search engine) †LuvRvi †Póv Kwi, †hgb t
¸¸j (Google), Bqvû (yahoo) BZ¨vw` mvP© BwÄ‡b Avgiv mvP© Kwi| Avcwb GKwU kã
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(word) A_ev †dm (phase) mvP© e‡· wj‡L mvP© evU‡b wK¬K K‡ib| K‡qK †m‡K‡Û-Gi g‡a¨
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Ki‡j Avcbv‡K †Kvb wbw`©ó †cBR G wb‡q hv‡e|
mvP© BwÄb‡K wWRvBb Kiv n‡q‡Q Bbdi‡gkb‡K mvP© Kivi Rb¨| G¸‡jv mvaviYZ Iqv‡ì IqvBW
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I‡qe (world wide web) Ges GdwUwc (FTP) mvf©v‡i| mvP© Kivi ci †h Bbdi‡gkb cvB
†mwU mvaviYZ I‡qe †cBR, B‡gR, Z_¨ Ges Ab¨ †h‡Kvb dvBj|
mvP© BwÄb n‡‪Q GKwU mdUIq¨vi †cÖvMÖvg (software program) A_ev Uzj&m (tools) †hwU mvP©
wU‡gi Dci wfwË K‡i wewfbœ I‡qe mvBU Lyu‡R †ei K‡i †`q|
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wb‡gœ GKwU wP‡Î Avwg ¸Mj mvP© BwÄ‡b wjLwQ (hotel in coxes bazar) KviY Avwg Rvwb bv
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wPÎ t mvP© †iRvë †`Lv‡‪Q

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wP‡Î mvP© †iRvë †`Lv‡‪Q Dc‡ii wP‡Î KZ¸‡jv wjsK †`Lv‡‪Q, GLb Avwg †h †Kvb GKwU wK¬K
K‡i †`L‡Z cvwi Avwg hv †P‡qwQjvg Zv wK GLv‡b cvIqv hv‡‪Q wKbv| Avwg GLb Hotels wjs‡K
wU‡Z wK¬K K‡iwQ|
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wPÎ t wK¬K Coxes bazaar hotel

wK¬K Coxes bazaar hotel GB ai‡bi mvP© †iRvë¸‡jv memgq GK iKg bvI _vK‡Z cv‡i|
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1.2 mvP© B‡Û· (search index)

mv©P BwÄb index collects, pharse & data store K‡i `ª Z Ges mwVK (acctual)
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Bbdi‡gkb retrival Gi Rb¨|

B‡Ûw·s Gi D‡Ïk¨ nj speed Ges performance †K AcwUgvBR Kiv| Gi d‡j BDRvi †hwU
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Rvb‡Z Pvq †m ai‡bi Z_¨ †`Lvq| A‡bK mgq †`Lv hvq Avcwb †hwU Pv‡‪Qb wVK mwVKfv‡e HwU
cv‡‪Qb bv| GwU bv cvIqvi Ab¨Zg GKwU KviY n‡‪Q mwVK B‡Ûw·s| wb‡gœi wP‡Î †`Lv hv‡‪Q,
Avwg Rvb‡Z Pvw‪Q Hotel porjaton †mLv‡b nq‡Zv Gi I‡qe mvBU A_ev Z_¨ †`Lv‡e, wKš‭
†mUv Hfv‡e †bB|
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wPÎ t mvP© †iRvë †`Lv‡‪Q

we:`ªt Avgiv †hfv‡e Hotel porjaton wP‡Î †`‡LwQ GwU GiKg bvI _vK‡Z cv‡i, KviY mvP©
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BwÄb memgq cwieZ©b nq|

1.3 mvP© †Kv‡qwi (search quary)
GKRb BDRvi Zvi cÖ‡qvR‡b †h Z_¨ mvP© K‡i A_ev I‡qe mvP© BwÄ‡b wj‡L (type) †mwUB n‡‪Q
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mvP© †Kv‡qwi| GLb Avcwb hw` (online money earning) m¤ú‡K© Rvb‡Z Pvb Zvn‡j wb‡gœi
wP‡Î Avcwb wjL‡jb online money earning Avi GwUB n‡‪Q mvP© †Kv‡qwi|
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wPÎ t Online money earning w`‡q mvP© Kiv n‡‪Q|

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Online money earning w`‡q mvP© Kiv n‡‪Q| Dc‡ii wP‡Î e‡·i wfZi †h †jLvwU Av‡Q
(online money earning) †mwUB n‡‪Q mvP© †Kv‡qwi|
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1.4 †Kv‡qwi B›Uvi‡dm (quary interface)

†Kv‡qwi B›Uvi‡dm ej‡Z mvP© BwÄb ej‡j cÖ_‡g gvby‡li g‡b †h welqwU Av‡m| †Kv‡qwi
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B›Uvi‡dm n‡‪Q GKwU †cBR †hwU BDRvi †`‡L hLb Zviv GwU‡K mvP© BwÄ‡bi mv‡_ navigate
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wPÎ t mvP© B›Uvi‡dm (www.ask.com)
mvP© B›Uvi‡dm (www.ask.com) n‡‪Q GKwU wm¤új †cBR †hLv‡b mvP© BbcyU Ges evUb
Av‡Q| wb‡gœ yahoo Gi mvP© B›Uvi‡dm †`Lv‡bv n‡jv t-
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wPÎ t yahoo Query Interface

Dc‡ii wP‡Î Bqvû †cBR G †Kv‡qwi e· QvovI A‡bK¸wj myweav BDRv‡K †Ìqv n‡‪Q, †hgbt-
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1.5 mvP© BwÄb gv‡K©wUs †Kb GZ ¸i“Z¡c~Y©? (why bother which sear)
mvP© BwÄb †Kvb GKwU I‡qemvB‡Ui wfwRU‡ii Drm| †ewkifvM I‡qemvBU mvP© BwÄb w`‡q
wfwRU Kiv ïi nq| †ewkifvM I‡qemvB‡Ui, cÖvq 80% wfwRUi mvP© BwÄb †_‡K Av‡m (GwU
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Ki bM) †ewkifvM BDRvi Rv‡b bv Zv‡ì †Kv_vq †h‡Z n‡e, GgbwK Zviv A‡bK I‡qe mvB‡Ui
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wPÎ t †Wj Kw¤úDUvi mvP© Kiv n‡‪Q

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†Wj Kw¤úDUvi mvP© Kiv n‡‪Q GLvb †_‡K †Kvb GKwU wjsK G wK¬K K‡i Avwg †Wj Kw¤úDUvi
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1.6 cÖ‡qvRbxq Uzj&m (gathering your tools)
Avcbvi I‡qemvBU‡K AcwUgvBR Ki‡Z Ges fvj i¨vsK-G wb‡q †h‡Z Avcbvi wKQz Uzj&m
cÖ‡qvRb| †hgbt-
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M) GKwU I‡qemvBU A_ev eM
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html †cÖvMÖvwgs mvP© BwÄb AcwUgvB‡Rkb Kivi Rb¨ LyeB ¸i Z¡cY~ ©| ZvB Avcwb †jL‡Ki html
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eBwUb co‡Z cv‡ib, †hLv‡b Avcwb html m¤ú‡K© c~Y© Ávb cv‡eb| Avi eM Ges I‡qe mvB‡Ui
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1.7 wewfbœ ai‡bi mvP© BwÄb (Clasification of search engine)
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mvP© BwÄb mvaviYZ wZb ai‡bi t-
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2. †m‡KÛix mvP© BwÄb
3. Uv‡M©‡UW mvP© BwÄb
cÖvBgvwi mvP© BwÄb t-
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mvP© BwÄ‡bi K_v g‡b Ki‡j cÖ_‡gB †hme mvP© BwÄ‡bi K_v g‡b c‡o, †hgb-Bqvû, ¸¸j,
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BwÄb Ab¨¸‡jvi †P‡q Avjv`v| ¸¸j n‡‪Q ccyjvi GKwU mvP© BwÄb Ab¨¸‡jvi †P‡q| KviY GwU
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¸¸j (Google)
Google nj mvP© BwÄb¸‡jvi g‡a¨ Ab¨Zg RbwcÖq GKwU mvP© BwÄb| Google mvP© BwÄ‡bi
G‡Wªm n‡‪Q-www.google.com.
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wPÎt google mvP© BwÄb
Bqvû (Yahoo) O
A‡b‡K Bqvû‡K mvP© BwÄb e‡j wKš‧ GwU I‡qe wW‡i±wiI| wewfbœ I‡qe mvB‡Ui ZvwjKv GLv‡b
Category Ges Sub category AvKv‡i cvIqv hvq| GwUi G‡Wªm n‡‪Q www.yahoo.com
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wPÎt Yahoo mvP© BwÄb

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GgGmGb (MSN)
GgGmGb mvP© BwÄbwU Bqvû,¸¸‡ji gZ GZ kw³kvjx bv| GgGmGb †K mvaviYZ I‡qemvB‡Ui
Gi i¨vswKs Gi Rb¨ e¨venvi n‡q _v‡K| bZzb I‡qemvB‡Ui Rb¨ GwU fvj, KviY Lye mn‡R
GgGmGb G i¨swKs G Avbv hvq| MSN g~jZ †cBR Gi Kb‡U›U Gi Dci wbf©i K‡i i¨swKs
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wba©viY K‡i| MSN G‡Wªm n‡‪Q www.msn.com
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†m‡KÛvix mvP© BwÄb t-

Secondary Search Engine mvaviYZ †QvU Uv‡M©U Ges wbw`©ó wKQz audience †ì Rb¨|
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G¸‡jv mvaviYZ valuable traffic generate K‡i| A‡b‡KB G Rb¨ Secondary Search
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Uv‡M©‡UW mvP© BwÄbt-
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1.8 I‡qemvBU gv‡K©wUs Uzj t-
K) I‡qemvBU GKwU kw³kvjx †hvMv‡hv‡Mi Uzj wn‡m‡e KvR K‡i| hw` GwU‡K Avgiv †UªwWkbvj
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N) cÖvq 50% eªvDRvi mvP© BwÄb eënvi K‡i Avi evwK 50% mivmwi BD Avi Gj eënvi K‡i|
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G ai‡bi †Kvb †cÖvWv± µq-weµq msµvš‭ I‡qemvBU Kivi Rb¨ †jL‡Ki B-Kgvm© GÛ Rygjv
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fvP©ygvU© Ges B-Kgvm© G `ywU eB msMÖn Ki b| Avi wb‡R wb‡R Avcwb AbjvB‡b GKRb eëmvqx
n‡q hvb| ZvQvov AbjvB‡b A‡bK KvR cvIqv hvq †m¸‡jv Ki‡Z cv‡ib| eBwU‡Z B-Kgvm© •Zwi
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m¤ú‡K© Lye mnR fvlvq mewKQy †jLv Av‡Q PvB‡j †h †Kvb †KD GwU wkL‡Z cv‡i| hZw`b hv‡e
Gi wWgvÛ ZZ evo‡ZB _vK‡e| KviY gvbyl GLb me wKQz N‡i e‡m †c‡Z Pvq| Avi gvby‡li
Gme cÖ‡qvRbxq mvw©f©m †Ìqvi Rb¨ Avcbvi GKwU I‡qemvBU cÖ‡qvRb| GLb Avcbvi H
I‡qemvBUwU mevB‡K Rvbv‡bvi Rb¨ I‡qemvBU †K SEO Ki‡Z n‡e| GQvovI †jL‡Ki B-
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1.9 gvbyl mvP© K‡i †Kb?

gvby‡li e¨¯‭Zvi mv‡_ mv‡_ gvbyl GLb Kg wRwbm ¯§i‡Y ivL‡Z cv‡i| GgbwK gvbyl GLb Pvq
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me wKQz †hb hZ `ª Z m¤¢e Rvbv hvq| GwU GKgvÎ m¤¢ e mvP© K‡i| Avi GwU Avgiv mvP© BwÄ‡b
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GwU eySvi mnR Dcvq nj Avcbvi eB Gi cÖ_‡g †h B‡Û· _v‡K †m B‡Û· †_‡K †cBR bv¤^vi
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Avcwb †h Iqv©WwU mvP© e‡· wjL‡Qb mvP© BwÄb †mwU‡K K‡¤úqvi K‡i mvP© BwÄb WvUv‡e‡mi
mv‡_| GRb¨ mvP© BwÄb wewfbœ †cÖvMÖvg Ges G¨vj‡Mvwi`g eënvi K‡i _v‡K| mvP© BwÄb †hfv‡e
KvR K‡i Zvi †mB dvskb¸‡jv‡K mvaviYZ wZbwU fv‡M fvM Kiv n‡q‡Q|
G¸‡jv c‡i we¯‭vwiZ Av‡jvPbv Kiv n‡q‡Q| GQvov B›Uvi‡bU gv‡K©wUs m¤ú‡K© Av‡iv †ewk Rvb‡Z
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1.11 K¨vwiqvi wn‡m‡e SEO
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K¨vwiqvi wn‡m‡e SEO Gbvwj÷ GKwU PgrKvi cÖ‡dkb Ges GwUi wWgvÛ w`b w`b evo‡Z
Ki b Z_¨ cÖhyw³ hZ DbœZ n‡e Gi Pvwn`v ZZ evo‡e| †h †Kvb †KD PvB‡j wd«j¨vÝvi wn‡m‡e
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SEO Gi KvR Ki‡Z cv‡ib Ges Pvwn`vI A‡bK| B›Uvi‡b‡U Z_v I‡qemvBU¸‡jv‡Z cÖPzi
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BZ¨vw` mvBU ¸‡jv‡Z A‡bK †ewk KvR cvIqv hvq| †hLv‡b Kv‡Ri Zzjbvq KvR Kivi †jvK
A‡bK Kg| GLv‡b KvR Kivi Rb¨ msMÖn Ki b B›Uvi‡b‡U AvZ¥Kg©ms¯vb eBwU| GQvov I
B›Uvi‡b‡U eëmv Kivi Rb¨ msMÖn Ki b B-Kgvm© Ges Rygjv fvP©ygvU© eBwU| g‡b ivL‡eb SEO
KvR Kivi Rb¨ Lye GKUv wk¶vMZ †hvM¨Zvi ìKvi nq bv| GgbI †`Lv †M‡Q †KD GKRb `kg
†kYx ch©š‭ covïbv K‡iI SEO Gi KvR Ki‡Q| †h e¨vK MÖvD‡ÛiB †nvK bv †Kb, †h †KD
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Avcwb hw` Pvb Avcbvi c‡¶ cviv m¤¢e| GgbwK Avcbvi †Kvb AvBwU b‡j‡Ri cÖ‡qvRb bvB|
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evmvq e‡mI cÖwZw`b `yB wZb NÈv mgq w`‡q AvDU †mvwm©s Gi gva¨‡g †ek fvj UvKv Avq Ki‡Z
cv‡ib| GQvov evsjv‡`‡ki wewfbœ †Kv¤úvwb‡Z SEO cÖ‡dkbvj wn‡m‡e K¨vwiqvi ïi Ki‡Z
cv‡ib| hvi Pvwn`v evsjv‡`‡kI GLb A‡bK †ewk|
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2q Aa¨vq
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†UKwbK¨vj Uvg© (SEO Jargon & Technical Word)

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2 †UKwbK¨vj Uvg© (SEO Jargon & Technical Word)

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2.1 mvP© mvBU (Search Site)
mvP© mvBU n‡‪Q GK ai‡bi I‡qemvBU hvi gva¨‡g Avcwb Ab¨ GKwU I‡qe mvBU Luy‡R _v‡Kb|
†hgb ¸¸j Bqvû BZ¨vw`|
2.2 mvP© Uvg© (Search term)
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GwU GKwU kã ev kã mgwó| †hwU Avgiv †Kvb Z_¨ †LuvRvi Rb¨ mvP© BwÄ‡b wj‡L _vwK|
2.3 mvP© †iRvë (Search result)
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mvP© †iRvë n‡‪Q wKQz Z_¨ †h¸‡jv Avcbvi mvP© Uv‡g©i Dci wfwË K‡i Av‡m| wb‡gœi wP‡Î †`Lyb
GLv‡b
Ki b Avwg kids w`‡q mvP© †Ìqvi ci A‡bK¸‡jv wjsK †kv K‡i‡Q| Avi G¸‡jvB nj mvP©
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†iRvë| †hgb K‡qKwU wjsK shopping result for kids dress, image for kids dress
Ges Flower girl dress BZ¨vw`|
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wPÎ t kids dress KxIqvW© Gi mvP© †iRvë
2.4 mvP© BwÄb AcwUgvB‡Rkb (Search engine optimization)

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mvP© BwÄb AcwUgvB‡Rkb‡K ms‡¶‡c Gm B I ejv nq| GwU GKwU I‡qemvBU Ges I‡qe †cR
†K fvj i¨vswKs-G †bIqvi Rb¨ AcwUgvBR K‡i|
2.5 †µv‡qjvi&m (Crwles)
Crwlers n‡‪Q GKwU †cÖvMÖvg †hwU wewfbœ mvP© BwÄb †Kvb I‡qe mvBU‡K Scan I Analyze
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Kivi Rb¨ eënvi Kiv nq| spider Ges robots A‡bKUv Crwlers Gi gZ KvR K‡i|
2.6 i¨vswKs (Ranking)
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Avcwb Google G ev †Kvb mvP© BwÄ‡b mvP© w`‡eb GwU K‡qK nvRvi †iRvë cvq (Less or
Ki b depends on relevant content website)| GZ ¸‡jv †_‡K Search engine
more
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w`‡qwQ †mLv‡b †`Lyb A‡bK¸‡jv †iRvë †`Lv‡‪Q| Zvi g‡a¨ wb‡P wKQz bv¤^vi j¶ K‡i‡Qb|
Gfv‡e 2 bs I 3bs †cBR G wK¬K Ki‡j Avgiv bZzb Av‡iv A‡bK¸‡jv †cBR Gi wjsK cve|
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2.7 Bb‡W· (Index)
hLb †Kvb †cBR‡K Crawel Kiv nq Zvi ci H †cB‡Ri Content ¸‡jv‡K Index Kiv nq
†h¸‡jv‡K WKz‡g›U wn‡m‡e GKwU †WUv‡em †÷vi Kiv nq|
2.8 AiMvwbK †iRvë (Organic)
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mvP© BwÄ‡b Avgiv mvP© Ki‡j †h †iRvë¸‡jv cvB †m¸‡jv `yBai‡bi n‡q _v‡K| GKwU nj
organic Ab¨wU nj Paid (ppc)| Organic †iRvë ¸‡jv GKwU I‡qemvB‡Ui content Ges
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KxIqvW©-Gi Dci wfwË K‡i n‡q _v‡K| wb‡gœ wP‡Î †`Lv hv‡‪Q wKQz mvP© †iRvë n‡‪Q AiMvwbK
†iRvë Avevi wKQz nj Paid placement result.
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wPÎ t 2.3 †cBW †iRvë (Paid result)

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Gi Avi GKwU bvg nj Paid palacement result| GB c×wZ‡Z Avcwb pay K‡i Avcbvi
mvB‡Ui i¨vswKs evov‡Z cv‡ib| Ggwb Avcwb PvB‡j pay K‡i †iRv‡ëi ïi ‡Z Avcbvi
I‡qemvBU‡K †`Lv‡Z cv‡ib| wb‡gœi wP‡Î †`‡Lb t-
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wPÎt 2.4 Paid search result mvP© †iRvë
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wPÎt 2.5 Paid local and natural †iRvë

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2.9 ¸¸j mvP©
¸¸‡ji I‡qemvBU G †Kvb wKQy wj‡L mvP© Kivi cÖwµqv n‡‪Q ¸¸j mvP©|
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wPÎt 2.6 ¸¸j mvP©

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wPÎt 2.7 Bqvû I‡qe mvP©
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Avcwb G¨vWfvÝ mvP© I Ki‡Z cv‡ib †hgbt-wb‡gœi wP‡Î j¶ Ki b ¸¸‡ji †nvg †cBR Avmvi ci
Avcwb Wv‡b †`L‡eb Advance Search Ges Search Tools G `ywU Ackb Av‡Q Avcwb
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wPÎt 2.9 ¸¸‡ji Advance Search mvP© Ackb

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2.10 cÖ‡mwms †Kvqvwim (Processing Quaries)
hLb †Kvb GKUv Z‡_i Rb¨ mvP© BwÄ‡b Av‡m ZLb BwÄb †mUv wiUªvBf Kivi †Póv K‡i hZ¸‡jv
WKz‡g›U Av‡Q †m¸‡jv †Kvqvwi Gi mv‡_ g¨vP K‡i|
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Top Down Design
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wPÎt 2.10 Top Down Design
Shallow wide design
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wPÎ t 2.11 Shallow wide design

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2.11 KxIqvW© (Keywords)
KxIqvW© n‡‪Q GKwU I‡qe †cBR Gi kã †hwU H †cBR‡K †W¯…vBe K‡i| A_©vr Avcwb GKwU
c¨vivMÖvd wjL‡Qb H c¨vivMÖvd G wbðqB KZ¸‡jv kã _vK‡Z cv‡i †hwU nj H c¨vivMÖvd Gi g~j
kã| SEO Kivi c~‡e© Avcbvi KxIqvW© wm‡jK&kb LyeB ¸i Z¡cY~ ©| A_©vr Avcwb †Kvb ai‡bi
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KxIqvW© wm‡j± Ki‡eb Avi †mB KxIqvW© wi‡j‡UW Kb‡U›U Avcbvi I‡qe †cB‡R _vKv fvj|
Zvn‡j BDRvi hLb mvP© w`‡e Avi †mUv hw` Avcbvi KxIqvW© Gi mv‡_ wg‡j hvq Zvn‡j †mB
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I‡qe †cBRwU‡K mvP© BwÄ‡b †kv Ki‡e|
†gUv
Ki bU¨vM (Meta Tag)
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†gUv U¨vM Øviv GKwU I‡qe‡cB‡Ri wWw¯…ckb †cÖvfvBW (mieivn) Kiv nq| †gUv U¨vM G
mvaviYZ †gBb KxIqvW© Gi wj÷¸‡jv eënvi Kiv nq|
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wPÎt 2.12 †gUv U¨vM Ges UvB‡Uj U¨vM

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UvB‡Uj U¨vM (Title Tag)
GB U¨vM Gi †U·UUv Avcbvi eªvDRvi DB‡Ûvi U‡c †`Lv‡e| UvB‡Uj †Kvb GKwU †cB‡Ri
mvaviY mvivsk †`q| †ewkifvM SE UvB‡Uj U¨vMUv‡K A‡bK ¸i Z¡ †`q GUv eySvi Rb¨ †h GwU
†Kvb ai‡bi I‡qemvBU UvB‡Uj U¨vM †`‡L ejv hvq GwU wK‡mi mvBU n‡Z cv‡i| mvP© BwÄ‡b
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Money Eearning wj‡L mvP© †Ìqvi ci †h mvBUwU Avm‡jv|
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wPÎ t 2.13 †cBR Ges UvB‡Uj U¨vM

Dc‡i UvB‡Uj G †`Lv hv‡‪Q How to earning money on the web Ges †cBR G G‡m
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†`Ljvg I‡q‡e wKfv‡e UvKv Dc©vRb Kiv hvq †m wel‡q wjLv n‡q‡Q| Gme wel‡q mnRfv‡e
we¯‭vwiZ Rvbvi Rb¨ †jL‡Ki GBP wU Gg Gj eBwU msMÖn Ki b Ges Zvi mv‡_ wWªg I‡qfvi
eBwUI|
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G¨vsKi U¨vM (Anchor Tag)
GKwU WKz‡g‡›Ui mv‡_ Ab¨ Avi‡KwU WKz‡g›U Gi wjsK ev ms‡hvM Kiv‡K G¨vsKi U¨vM e‡j|
A_ev GKwU †cB‡Ri mv‡_ Ab¨ †cB‡Ri ms‡hvM|
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<a href=”home.html”>Home</a>
GLv‡b home IqvW©wU n‡‪Q G¨vsKi †U·U| GLv‡b Avcwb Avcbvi gZ K‡i †h †Kvb wKQz
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(†U·U) wjL‡Z cv‡ib|
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wPÎt 2.14 Anchor tag & text

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SEO Kivi Rb¨ GB U¨vMwU LyeB ¸i Z¡cY~ ©| Avcwb A‡bï mvBU‡K Avcbvi mvB‡U wjsK Kivi
Rb¨ G¨vsKi U¨vM eënvi Ki‡Z n‡e| Avevi AbïvI hLb Zv‡ì I‡qemvB‡U Avcbvi
I‡qemvB‡Ui wjsK w`‡e ZLb Avcbvi mvB‡Ui ¸i Z¡ †e‡o hv‡e| Ges †mUv i¨vswKs G hvevi Rb¨
mnvqK n‡e|
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2.12 In bound link or back link
Ab¨ GKwU I‡qemvBU †_‡K hw` †KD Avcbvi I‡qemvBU G Av‡m †mUvB nj inbound A_ev
back link wbðqB Ab¨ †Kvb mvB‡U Avcbvi mvB‡Ui wjsK †Ìqv Av‡Q| A_©vr GUv‡K BbKvwgs
wjsK e‡j| GKwU I‡qemvBU‡K ccyjvi Kivi Rb¨ †ewk †ewk e¨vKwjsK •Zwi Ki‡Z n‡e| †hgb
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†Kvb cwjwUwkqvb cwiwPwZ cvIqvi Rb¨ wewfbœ ¯v‡b Zvi †cv÷vi e¨vbvi jvwM‡q †`q| hZ †ewk
†cv÷vi e¨vbvi hZ †ewk RvqMvq jvwM‡q †`‡e ZZ †ewk Zvi cwiwPwZ cv‡e|
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wPÎt 2.15 In bound link or back link

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Dc‡ii wP‡Î †`Lv hv‡‪Q Ab¨ me †nv‡U‡ji I‡qemvBU Gi wVKvbv GB I‡qemvBU G †Ìqv
Av‡Q| myZivs †KD hw` GLv‡b wK¬K K‡i Ab¨ †Kvb I‡qemvBU G hvq Avi GUvB n‡e back link
H I‡qemvBU-Gi Rb¨| Avi GB I‡qemvBU-Gi Rb¨, GwU n‡‪Q Outbound link
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Outbound link
Avcwb hLb Avcbvi I‡qemvBU Gi †Kvb wjsK G wK¬K K‡i Ab¨ I‡qemvBU G hv‡eb GwU‡K ejv
n‡e Outbound link . Outbound link Avcbvi I‡qemvBU Gi ¸i Z¡ evwo‡q †`q|
2.13 †cBR i¨vsK Ges Kb‡U›U
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†cBR i¨vsK n‡‪Q GKwU wjsK GbvjvBwmm G¨vjMwi`g| Ab¨fv‡e ejv hvq †cBR i¨vsK n‡‪Q
GKwU wbD‡gwiK f¨vjy †hwU wba©viY K‡i GKwU I‡qemvBU KZUv ¸i Z¡c~Y©| †cBR i¨vsK Gi
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Dci wfwË K‡i GKwU I‡qemvBU mvP© BwÄ‡b Av‡M c‡i Av‡m GUv g~jZ Ab¨Zg GKwU welq|
†cBR i¨vsK hZ †ewk mvP© †iRv‡ë ZZ Av‡M Avmvi m¤¢vebv| †cBR i¨vsK¸‡jv 1 †_‡K ïi n‡q
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†cBR i¨vsK †PK Ki‡Z cv‡ib †h Avcbvi I‡qemvBUGi eZ©gvb Ae¯vb †Kv_vq Av‡Q| †cBR
i¨vsK mvaviYZ 0 †_‡K 10ch©š‭ †gRvi Kiv nq|
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wPÎt 2.16 I‡qemvBU Gi †cBR i¨vsK †PK Kiv

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Kb‡U›U (Content) t
Avgiv †Kvb I‡qemvB‡U hv wKQz †`L‡Z cvB A_ev †Kvb I‡qemvBU hv wKQz wWm‡c K‡i ZvB n‡‪Q
Kb‡U›U| Kb‡U›U n‡Z cv‡i textual, visual GQvovI †U·U, B‡gR, mvDÛ, wfwWI A_ev
Gwb‡gkb|
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wPÎt 2.17 Qwe cÖ`wk©Z me wKQz n‡‪Q Kb‡U›U
2.14 Black Hat & White Hat SEO

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Black hat mvP© BwÄb AcwUgvB‡Rkb n‡‪Q GKwU †UKwbK GwU eënvi nq mvP© BwÄ‡b Higher
i¨vswKs cvIqvi Rb¨ Ges Unethical fv‡e GwU Kiv nq GRb¨ ejv nq Black hat SEO|
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GwU mvaviYZ mvP© BwÄ‡bi wbqg bxwZ gv‡bbv| K‡›U›U¸‡jv‡K Unethical fv‡e wi‡cÖ‡R›U Kiv
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White hat SEO n‡‪Q Black hat Gi D‡ëv GLv‡b me wKQz ethical fv‡e Kiv hvq| Ges
mvP© BwÄb AcwUgvB‡Rk‡bi mKj wbqgbxwZ gvbv nq|
2.15 Av‡iv wKQz GK bR‡i
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Analytics GKwU I‡qemvBU Gi †gRvi‡g›U ÷¨vwUmwU· †hgb KZ¸‡jv wfwRUi A_ev UªvwdK
H me wfwRUi A_ev UªvwdK †Kv_v †_‡K G‡m‡Q Ges Zviv I‡qemvB‡U KZ mgq wQj| UªvwdK
GbvjvBR Kivi Rb¨ ¸¸j GbvjvBwU· eënvi Kiv †h‡Z cv‡i| GbvjvBwU· g~jZ I‡qe
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GbvjvBwU·| I‡qe GbjvBwU· †gRvi‡g›U, wi‡cvwUs Ges I‡qe †em GbvjvBwmm Z_¨ Gme wKQz
msMÖn K‡i I‡qemvBU AcwUgvBR Kivi Rb¨ eënvi K‡i| GbvjvBwU· mvaviYZ `yB ai‡bi Ad
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mvBUb Ges Ab mvBU| I‡qe GbvjvBwU· ïay gvÎ Uzj bq †hwU I‡qemvB‡Ui UªvwdK †gRvi Kivi
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Rb¨ cwigvc Kiv nq| GwU‡K weR‡bm Ges gv‡K©U wimvP© Kivi Rb¨ I eënvi Kiv nq| Avcwb
hw`g bZzb †Kvb G¨vWfvUvBR‡g›U K¨v‡¤úBb Pvjvb Zvn‡j wK cwigvY UªvwdK Avm‡Z cv‡i †mB
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wel‡qI aviYv cvIqv hvq| GwU I‡qemvB‡U wfwRUi KZ¸‡jv wfwRUi G‡m‡Q Ges KZ¸‡jv
†cBR †`L‡Q †mB m¤ú‡K©I aviYv †`q|
Bounce
SEO Gi Rb¨ evDÝ LyeB ¸i Z¡cY~ ©| A_©vr Avcbvi I‡qemvBU Gi evDÝ †iU hZ †ewk n‡e
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SEO KivI ZZ KwVb n‡e| g‡b K‡ib †Kvb BDRvi mvP© BwÄ‡b mvP© w`‡q Avcbvi mvB‡U G‡m‡Q
wKš‧ 1wgwbU ev 2wgwbU (mgq wbf©i K‡i) Ab¨ †Kvb mvB‡U P‡j wM‡q‡Q GUv‡K e‡j evDÝ|
wfwRUi Avcbvi I‡qemvBU †Q‡o P‡j hvIqvi kZKiv cwigvY A_©vr Zviv †hUv Pv‡‪Q †mUv hw`
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Zviv bv cvq| evDÝ †iU Kgv‡bvi Dcvq njt-Avcbvi mvBU wWRvBb I Kb‡U›U Gi w`‡K bRi
w`‡Z n‡e| A_©vr Ggb I †`Lv †M‡Q wfwRUi Avcbvi †nvg †cB‡R G‡m Ab¨ †Kvb †cB‡R hv‡‪Q
KviY Zv‡ì Kv‡Q g‡b n‡q‡Q †hUvi Rb¨ Zviv Avcbvi mvB‡U G‡m‡Q †mUv nq‡Zv Avcbvi mvB‡U
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†bB|
Impression (B‡¤cÖkb)
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KZevi GKRb gvbyl A_ev wfwRUi GKwU I‡qemvBU A_ev G¨vWfvU©vBR‡g›U †`‡L| A_©vr
GKRb wfwRUi Øviv GKwU I‡qemvBU wfD A_ev wWm‡c|
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wK¬K †evU&m (Click Bots)

mdUIq¨vi Gwc‡Kkb eënvi K‡i B›Uvi‡b‡U A_©vr GKwU A‡Uv‡gkb mdUIq¨vi eënvi K‡i
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SEO Gi Rb¨ wKQz KvR Kiv‡bv| GwU GKwU Kw¤úDUvi †Rbv‡i‡UW wK¬KI ejv n‡q _v‡K|
wnDg¨vb wK¬KI Kw¤úDUvi wK¬‡Ki g‡a¨ A‡bK cv_©K¨ Av‡Q| GQvov Av‡iv A‡bK †ewk †UwbK¨vj
Uvg© G¨vWfvÝ SEO eB‡Z Av‡jvPbv Kiv n‡q‡Q|
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Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)

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3 Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)
GKwU I‡qemvBU‡K mvP© BwÄ‡bi Rb¨ AcwUgvBR Kivi c~‡e© GKwU mvP© BwÄb AcwUgvB‡Rk‡bi
cwiKíbv •Zwi Kiv ìKvi| GwU Avcbv‡K SEO Gi Rb¨ j‡¶ †cu․Qv‡Z mvnvh¨ Ki‡e| SEO
c-¨vb •Zwi Ki‡j Avcwb eyS‡Z cvi‡eb KLb †Kvb welqwU Avcbvi †ewk bRi ivLv DwPZ| SEO
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Ggb GKwU KvR †hwUi c¨vb Avcbv‡K gv‡S gv‡S cwieZ©b Ki‡Z n‡Z cv‡i| SEO Gi c-¨vb
WvBbvwgK nIqv DwPZ| KviY ¯^vfvweK wbq‡g cwieZ©b nq|
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3.1 SEO †Kb cÖ‡qvRb (Why you need SEO)
Ki b n‡‪Q GKwU Technology †hwU Avcbvi I‡qe mvBU‡K mvP© BwÄ‡bi GKwU fvj Ae¯vq
SEO
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wb‡q †h‡Z mvnvh¨ K‡i| GKwU mvB‡Ui Internal Ges External Dfq welq¸‡jv wPš‭v Kiv
DwPZ| KviY GKwU mvBU mvP© BwÄ‡b fvj Ae¯vq hvIqvi Rb¨ G¸‡jvI KvR K‡i|
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mvP© BwÄb AcwU gvB‡Rkb GZ ¸i Z¡c~Y© nIqvi KviY wK? g‡b K‡ib A‡bK¸‡jv gvby‡li gv‡S
Avcwb Av‡Qb, GLb GZ gvby‡li gv‡S Abïv wKfv‡e Avcbv‡K Luy‡R cv‡e|
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wPÎ t 3.1 People crowd

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wPÎ t 3.2 A‡bK¸‡jv gvby‡li wfo
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Dc‡ii wP‡Î †`Lv hv‡‪Q GZ gvby‡li gv‡S G‡K Ab¨‡K Luy‡R cvIqv LyeB KwVb| Ges ev¯‭‡e
mevB nq‡Zv mevi bvg Rv‡b bv Zvn‡j †Zv KvD‡K Ly&‡R cvIqv Av‡iv KwVb| GiKgfv‡e ev¯‭‡e
Avgiv A‡bK I‡qe mvB‡Ui bvg (URL) Rvwb bv ZvB Avgv‡ì c‡¶I A‡bK KwVb GKwU
I‡qemvBU‡K Luy‡R †ei Kiv| Avi Gi GKgvÎ mgvavb n‡‪Q mvP© BwÄb| Avcwb †Kvb I‡qe
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mvB‡Ui bvg bv Rvb‡j †mwU‡K mvP© BwÄ‡bi gva¨‡g Lu&y‡R †ei Kiv hvq| †hgb ai b Avcwb USA
embassy XvKv Gi G¨v‡Wªm Rv‡bb bv, Zvn‡j Avcwb hw` mvP© BwÄ‡b hw` †j‡Lb USA
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embassy in Dhaka Zvn‡j Avcwb mvP© †iRvë USA embassy in Dhaka Gi I‡qe
mvBU wUi wjsK †kv K‡i‡Q|
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wPÎt 3.3 USA embassy in Dhaka Gi mvP© †iRvë
A‡bK mgq mvP© †iRvë Avcbvi I‡qemvBU¸‡jvi 9 I 10 bs †cBR G †kv Ki‡j A‡b‡KB †mUv
†`L‡eb bv| KviY †k‡li w`‡Ki †cBR¸‡jv‡Z mvaviYZ †KD hvq bv | Avi †mR‡b¨ Avcbvi
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I‡qemvBU wU 1,2, I 3 bs †cBR Gi g‡a¨ ivLvUv fvj | mvaviYZ cÖ_g †cBR G †ewk UªvwdK
_v‡K Avi UªvwdK †_‡K revenue Av‡m Avi †hwU n‡‪Q mvP© BwÄb AcwUgvB‡Rk‡bi g~j j¶¨|
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3.2 Avcbvi I‡qe mvB‡Ui wWRvBbvi‡K wek¦vm bv Kiv (Do not trust your
website designer)
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Avcbvi I‡qe mvBU wWRvBbvi‡K wek¦vm Ki‡eb bv, Avcbvi SEO cÖ‡R± g¨v‡bR Kivi Rb¨
mvaviYZ B-Kgvm© mvBU¸‡jvi †¶‡Î GwU LyeB Risky | A‡bK mgq †`Lv hvq SEO Kivi Rb¨
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Avcbvi mvB‡Ui wKQz Backend cvIqvi SEO g¨v‡bRvi‡K w`‡Z nq Avi †mB SEO g¨v‡bRvi
hw` LyeB wek¦¯‭ bv nq ZLb LyeB mgm¨v nq| GB Awf‡hvM¸‡jv Avwg cÖvq mgq wewfbœ
organization †_‡K ï‡b _vwK| wet`ªt- GLv‡b wek¦vm Kiv bv KivUv‡K e¨w³MZfv‡e ejwQ bv |
wek¦vm Kiv bv KivUv GKvš‭B Avcbvi e¨vcvi| Avwg `ytwLZ welqwU GLv‡b D‡jL Kivi Rb¨|
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3.3 SEO Gi Rb¨ goal wVK Kiv (Setting SEO goals)
SEO Kivi c~‡e© Avcwb GKwU cwiKíbv K‡i wb‡eb| A‡bK mgq c¨vwbs ev¯‭evwqZ nq bv, Gi
KviY n‡‪Q mywbw`©ó †Mvj bv _vKvi Kvi‡Y| †hgb GKwU I‡qe mvB‡Ui Rb¨ A‡bK ai‡bi wK
IqvW© n‡Z cv‡i GLvb †_‡K †Kvb Kx IqvW©¸‡jv Avcwb wm‡j± Ki‡eb †mUv wbf©i Ki‡e Avcbvi
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j¶ wK? Avcbvi †MvjwU Ggb nIqv DwPZ †hwU Avcbvi †Kv¤úvwbi need (wbW) c~iY Ki‡e|
KviY cÖ‡Z¨KwU weR‡bm-Gi bxW wfbœ| Ab jvB‡bi †Kvb eM ev I‡qemvBU‡K band Ki‡Z n‡j
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Avcbvi SEO Ki‡Z n‡e| wb‡gœi wP‡Î j¶ Ki b Avwg ¸¸‡j snake+vedio wj‡L mvP©
w`‡qwQ|
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wPÎt 3.4 snake+vedio w`‡q ¸M‡j mvP©

Dc‡ii wPÎ j¶ Ki‡j †`Lv hv‡‪Q A‡bK¸‡jv I‡qemvB‡UI wewfbœ ai‡bi wfwWI Av‡Q| wKš‧
BDwUDe mevi Dc‡i | Avi G _vKvi KviY n‡‪Q BDwUDe‡K eªvwÛs Kiv n‡q‡Q| Z‡e
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AbjAvB‡b me‡P‡q branding a‡i ivLv wKQzUv KwVb KvR| Avcbv‡K wm×vš‭ wb‡Z n‡e
Avcbvi I‡qe mvBU‡K locally †Kvb wbw`©ó †`‡k bv internationally eªvwÛ© Ki‡eb| mvP© BwÄb
i¨vswKs †h‡nZz cÖwZwbqZ cwieZ©b n‡‪Q| †m Rb¨ Avcbvi I‡qemvBU‡K memgq Avc‡WU ivL‡Z
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n‡e| †hgb A‡bK mgq I‡qemvBU‡K e¨vÛ K‡i w`‡Z cv‡i A‡bK Kvi‡Y| GKwU D`vniY w`w‪Q
A‡bK mgq I‡qe gv÷vi cÖPzi GwW‡kvbvj wjsK mvB‡U G¨vW K‡i wKš‧ GUv †`Lv DwPZ H
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mvBU¸‡jv‡K Avcbvi I‡qe mvP© wi‡j‡UW wKbv| SEO Gi Rb¨ †Mvj ¸‡jv mvaviYZ Pvi I Qq
gv‡mi Rb¨ Ki‡j fvj KviY SEO n‡‪Q `xN©‡gqvw` KvR|
†cBR cÖcviwU t
cy‡iv I‡qemvB‡Ui K_v GKmv‡_ wPš‭v bv K‡i Avcwb cÖ‡Z¨KwU Avjv`v Avjv`v †cBR‡K ¸i Z¡
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w`‡Z cv‡ib| KviY GKwU I‡qemvBU Aí mg‡q cy‡iv Kiv m¤¢e bq| GwU ax‡i ax‡i Avc‡WU
n‡Z _v‡K| ZvB c~Y©v½ I‡qemvBU bv Kiv ch©š‭ SEO Kiv hv‡e bv GiKg bq| †hgb Avcbvi
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I‡qe mvB‡Ui A‡bK¸‡jv †cBR Av‡Q, Zvi g‡a¨ †h‡Kvb GKwU †cBR m¤ú~Y© Z_¨ w`‡q H
†cB‡Ri Rb¨ SEO ïi Ki‡Z cv‡ib †hUv‡K Landing page SEO ejv nq| wfwRUi
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mvaviYZ †nvg †cB‡R Av‡m| †mRb¨ Avcwb †Kvb †cB‡R property †Kgb n‡e †mUv †mU
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Ki‡eb| wb‡gœi wP‡Î Avwg ¸M‡j Hard disk mvP© w`‡qwQ|
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wPÎt 3.4 Hard disk wj‡L ¸Mj mvP©

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GLv‡b j¶¨ Ki‡j †`L‡eb wikipedia mvBUwUi mivmwi †nvg †cBR Av‡m wb| G‡m‡Q
wikipedia mvB‡Ui GKwU †cBR| †hgb Hard disk drive GLv‡b Hard disk drive GwU
n‡‪Q wikipedia mvB‡Ui GKwU †cBR| eM, I‡qe mvBU, I‡qe †cBR G¸‡jvi we¯‭vwiZ mnR
aviYv cvIqvi Rb¨ †jL‡Ki weMxwbs Rygjv, weMxwbs IqvW© †cÖm Ges HTML eB¸‡jv co‬b|
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mvBU Assesment t
cy‡iv I‡qemvBU‡K GK mv‡_ bv †`‡L ev wPš‭v bv K‡i cÖ‡Z¨KwU Avjv`v Avjv`v †cBR‡K acess
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Kiv DwPZ| mK¸‡jv †cBR Gi ¸i Z¡ memgq| †Kvb †cBR Gi ¸i Z¡ wK Zv weR‡bm need-Gi
Dci wbf©i Ki‡e|
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mvBU Assesment Kivi mgq wb‡gœi Bwj‡g›U (Element) ¸‡jv Consider Kiv DwPZt-
K) mvBU/†cBR taggingt- I‡qe mvB‡U wK ai‡bi meta tag add Ki‡ev mvP© BwÄ‡bi Rb¨
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GwU LyeB ¸i Z¡cY©| A_©vr †Kvb wel‡qi Dci Attention †`‡eb| GQvovI tag Ges
description tag mvP© BwÄ‡bi Rb¨ AZ¨š‭ ¸i Z¡c~Y©| Avi Gme U¨vM m¤ú‡K© mn‡R cwic~Y©
aviYv cvIqvi Rb¨ Avcwb †jL‡Ki HTML Ges Dream waver eBwU †`L‡Z cv‡ib|
L) †cBR Kb‡U›Ut- Kb‡U›U n‡‪Q Avcbvi I‡qemvB‡U Avcwb hv †kv Ki‡Z Pv‡‪Qb A_©vr
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wfwRUiiv Avcbvi I‡qe mvB‡U G‡m hv wKQz †`L‡Qb †m¸‡jvB n‡‪Q Kb‡U›U| †hgbt text,
audio, video, flash image BZ¨vw`| Kb‡U›U¸‡jv memgq Avc‡WU _vK‡Z n‡e|
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M) mvBU wjsKt-I‡qemvB‡Ui wjsK¸‡jv SEO Kivi Rb¨ LyeB cÖ‡qvRb․q| KviY crawler Ges
spider memgq mvB‡Ui URL wfwRU K‡i Ges WvUv msMÖn K‡i| †eªv‡Kb wjsK mvP© BwÄb
i¨vswKs-Gi Rb¨ GKwU mgm¨| A‡bK mgq †`Lv hvq, GKwU wjsK G K‡iwQ wKš‭y †mUv KvR
Ki‡Qbv| G iKg nIqv hv‡e bv|
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N) mvBU g¨vwcstÑ†ewkifvM I‡qe mvB‡U A‡bK †ewk wjsK _v‡K| †hme I‡qe mvB‡U A‡bK
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†ewk †cBR| H me I‡qemvB‡U BDRvi Gi c‡¶ Zv‡ì cÖ‡qvRbxq Z_¨ Lyu‡R cvIqv KwVb|
†mRb¨ mvBU g¨vc •Zwi K‡i I‡qemvB‡U w`‡q w`‡j BDRv‡ii cÖ‡qvRbxq †cB‡R †h‡Z myweav nq
Avi †mUv mvP© BwÄb AcwUgvB‡Rk‡bi Rb¨ A‡bK fvj|
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wPÎ t 3.5 GKwU I‡qe mvBU Gi mvBU g¨vc|
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wPÎt 3.6 mvBU g¨vc

wet `ªt GB eB G hZ¸‡jv screen short †bIqv n‡q‡Q eBwU wjLvi mgq I‡qemvB‡Ui †h
cwRkb me mgq GKB bvI _vK‡Z cv‡i|
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¸¸j Analytics
¸Mj GbvjvBwU· n‡‪Q GKwU wd« I‡qe ÷¨vwUmwU· I‡qe G¨vwc‡Kkb| †hLv‡b Avcwb Avcbvi
I‡qemvB‡Ui UªvwdK UªvK (Tract) Ki‡Z cvi‡eb | ¸Mj G¨vbvjvBwU· BDR Kivi Rb¨ ¸¸‡ji
GKwU BDRvi †bBg (wR †gBj GKvD›U) ìKvi| Avi GRb¨ Avcbv‡K †h‡Z n‡e
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www.google.com/analytics Avcbvi GKwU wR-†gBj G‡Wªm Øviv Avcwb ¸Mj GbvjvBwU·
G †iwR‡÷ªkb K‡i wb‡eb| Zvici ¸Mj GbvjvBwU· G jMBb K‡i Avcbvi I‡qe mvB‡Ui
Uªvwd‡Ki wewfbœ ai‡bi ÷¨vwUmwU· †`L‡Z cvi‡eb| GLv‡b ¸Mj Avcbv‡K GKwU †KvW cÖ`vb
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Ki‡e Avi †mB †KvWwU Avcwb Avcbvi I‡qemvB‡U G¨vW Ki‡eb|
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wPÎt 3.7 ¸¸j G¨vbvjvBwU· †nvg †cBR

†KvW m¤ú‡K© †Kvb wKQz Rvbvi Rb¨ †jL‡Ki GBP wU Gg Gj Ges wWª g I‡qfvi eBwU Avcbv‡K
A‡bK mvnvh¨ Ki‡e|
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mvP© BwÄb †d«Ûwj I‡qemvBU •Zwi

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4 mvP© BwÄb †d«Ûwj I‡qemvBU •Zwit
GwU LyeB ¸i Z¡c~Y© †h GKwU I‡qemvBU‡K Ggbfv‡e •Zwi Ki‡Z n‡e †hb †mwU mvP© BwÄb co‡Z
cv‡i Ges Bb‡W· Ki‡Z cv‡i| Z‡e Avcbv‡K g‡b ivL‡Z n‡e †Kvb D‡Ï¨‡k¨ Avcwb mvBU wU
†W‡fvjc Ki‡eb Ges †mwU †hb BDRvi‡ì cvicvm I mvf© Ki‡Z cv‡i| GKwU I‡qemvB‡U wK
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ai‡bi †cÖvWv± †mj Ki‡eb Zvi †P‡qI †ewk cÖ‡qvRb GKwU BDmdzj mvBU •Zwi Kiv| KviY
Avcbvi mvBU hZ BDmdzj ev BDRvi †d«Ûwj n‡e wfwRUiI ZZ †ewk Avm‡e| †hgb
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Amazone.com GwU ïay eB wewµ Ki‡Q bv AviI A‡bK wKQz| GwU GKwU BDmdzj (Useful)
I‡qemvBU|
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wPÎ t 4.1 amazone Gi I‡qemvBU

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wPÎt 4.2 Amazon Gi †gby I mve †gby

Amazone.com g~jZ GKwU B-Kgvm© I‡qemvBU †hLv‡b wewfbœ ai‡bi cY¨ weµq Kiv nq|
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g~jZ GwU eB wewµi Rb¨ A‡bK weL¨vZ| A¨vgv‡Rvb G A‡bK¸‡jv †cBR Av‡Q Zvi ciI
BDRviiv GLv‡b G‡m Lye mn‡R Lyu‡R cvq| †hgb †cBR Book Page, GB †cB‡R Book
catagories, Besk Books, Amazon kindel Gfv‡e mvR‡bv Av‡Q|
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wPÎ t 4.3 Amazone.com Gi eyK †cBR
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BDRdzj mvBU †W‡fvjc Ki‡j `ywU cvicvm mvf© n‡e| GKwU nj I‡qemvB‡U UªvwdK evo‡e|
Ges Ab¨wU nj mvP© BwÄ‡b mvBU i¨vsK evov‡Z mvnvh¨ Ki‡e| Avwg GLv‡b hv wjL‡ev Zv nj
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Making your website mvP© BwÄb †d«Ûwj|
4.1 gvwëwgwWqv Gi eënvi Kgv‡bv (Limiting Multimedia)

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A‡bK †ewk MÖvwd· Ges gvwëwgwWqv I‡qemvB‡U BDm Kiv wVK bq| GwU Avm‡j c‡q›U †jm|
we‡k¦i †ewkifvM mdj I‡qemvBU gvwëwgwWqv eënvi K‡i bv e¨vwZµg wKQz I‡qemvBU Qvov|
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Flas, Animation,video eënvi bv KivB fvj| †hgb Amazone.com I‡qemvBUwU LyeB

wm¤új, †mLv‡b †Kvb Gwb‡gkb Ges wfwWI eënvi Kiv nq wb| GgbwK I‡qemvBUwU‡Z †Kvb
Flas, Animation,video eënvi Kiv nq wb|
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Ab¨w`‡K j¶¨ Ki b myspace.com I‡qemvBUwU †hLv‡b A‡bK‡ewk gvwëwgwWqv eënvi

K‡i‡Q| G ai‡bi I‡qemvBU Lye †ewk mvP© BwÄb †dÛwj bv|
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wPÎt 4.5 myspace.com I‡qemvBU

wKš‧ wKQz I‡qemvBU Av‡Q hv‡ì G¸‡jv BDR Kiv ìKvi KviY Zviv G ai‡bi mvwf©m w`‡q
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_v‡K| †hgb-yahoo, Google, cnn &rboh BZ¨vw`|

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wPÎt 4.6 cnn I‡qemvBU
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wPÎ t 4.7 ebay I‡qemvBU

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Avcwb Avcbvi cÖ‡qvR‡b wKQz gvwëwgwWqv BDR Ki‡Z cv‡ib| Z‡e †gvUvgywU eënvi K‡i| †KD
I‡qemvB‡U A‡bK eënvi K‡i| †Kvb I‡qemvB‡U gvwëwgwWqv †ewk eënvi, GwU mvP© BwÄb
cQ›` K‡i bv| A‡bK mgq I‡qe wWRvBbvi Avcbv‡K Lywk Kivi R‡b¨ A¨vwb‡gkb BDR Ki‡Z
ej‡e| ZLb Avcbvi wKš‧ wPš‭v Ki‡Z n‡e †h Avcwb Kv‡ì †ewbwd‡Ui Rb¨ mvBU •Zwi Ki‡Qb|
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4.2 MÖvwd· bq †U·U eënvi Ki“b
A‡bK I‡qemvB‡U †cBR †U·U †Ìqvi Rb¨ MÖvwd· eënvi Kiv nq| wb‡gœi Qwei
I‡qemvBUwU‡Z j¶¨ Ki‡eb †U·U¸‡jv B‡gR AvKv‡i †`Lv‡bv n‡q‡Q| GB †U·U¸‡jv wKš‧
B‡gR QvovI †`Lv‡bv †h‡Z cvi‡Zv| cÖvq mgq I‡qe wWRvBbvi B‡gR w`‡q †U·U †`Lv‡Z Pvq|
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A‡bKmgq me ai‡bi d›U me eªvDRv‡i fvjfv‡e †`Lvq bv Avi hw` †U·U¸‡jv B‡gR Gi g‡a¨
_v‡K Zvn‡j †h‡Kvb eªvDRv‡iB wVK gZ †`Lvq|
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wPÎt 4.8 B‡g‡Ri g‡a¨ †U·U

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wPÎt 4.9 I‡qemvBU cocacola
wKš‧ mvBP© BwÄb B‡g‡Ri ga¨Kvi †U·U co‡Z cv‡i bv | A‡bK mgq Avgiv Avgv‡ì wKQz wK
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IqvW© †cB‡Ri †U·U Gi g‡a¨ †i‡L †`B| †h‡nZz mvP© BwÄb †m¸‡jv co‡Z cv‡i| wKš‧ B‡g‡Ri
g‡a¨ w`‡q †Zv †Kvb jvf †bB| †cB‡Ri g‡a¨ B‡gR _vK‡jI †mwU †jvW n‡Z A‡bK mgq jv‡M|
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Avcbvi •ZwiK„Z I‡qemvBU †hb B‡ivi Ges evM&m wd« nq| Avcwb I‡qe †cBR •Zwi Kivi mgq
†h ai‡bi I‡qe wWRvBb †UK‡bvjwR Ges Uzj&m eënvi Ki‡eb g‡b ivL‡Z n‡e H I‡qe †cBR
My‡jv †hb mvP© BwÄb wiW Ki‡Z cv‡i|
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4.3 †cÖvMÖvwgs j¨vs¸‡qR Ges SEO

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Avgiv hLb SEO c-vwbs Kwi ZLb †cÖvMÖvwgs j¨vs¸‡qR‡K eënvi Kiv nq I‡qemvBU •Zwi Kivi
Rb¨| GKwU I‡qemvB‡U wewfbœ ai‡bi †cÖvMÖvwgs j¨vs¸‡qR eënvi Kiv nq| †hgbt-PHP,
HTML, JAVA Script, CSS BZ¨vw`|
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JAVA Script t
Rvfv w¯…Þ n‡‪Q GKwU †cÖvMÖvwgs j¨vs¸‡qR †hwU w`‡q I‡qe wWRvBbviv WvBbvwgK Kb‡U›U •Zwi
K‡i wKš‧y ev¯‭‡e GwU SEO †d«Ûwj bv| Rvfv w¯…Þ Gi Kvi‡Y Crawler Kiv hvq bv| Gi Kvi‡Y
mvP© BwÄb †iRvë Lye fvj nq bv| A‡b‡K mvB‡Ui Kb‡U›U Ges wjsK¸‡j‡K mvP© BwÄb †_‡K
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nvBW K‡i iv‡L | wKš‧ GiKg bv Kiv fvj, KviY mvP© BwÄb G ai‡bi †¶‡Î gv‡S gv‡S Avcbvi
mvBU wU mvP© BwÄb Øviv ¯úvg nIqvi m¤¢vebv _v‡K|
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d¬vk (flash) t
d¬vk Av‡iv GKwU †UK‡bvjwR| †hwU †ewkifvM BDRvi (B›Uvi‡bU eënviKvix) cQ›` K‡i bv|
Ki b
GwUi Kvi‡Y GKwU †cBR †jvW n‡Z A‡bK mgq jv‡M| GwUi Kvi‡Y GKwU I‡qemvBU A‡bK †¯v
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n‡q hvq| d¬vk hLb cy‡ivcywi A¨vKwUf bv K‡i ZLb †cBR †_‡K Ab¨ †cB‡R d‡ivqvW© Kiv
hvqbv| d¬vk w`‡q •ZwiK„Z I‡qemvBU‡K SEO A‡bK KwVb| I‡qemvB‡U d¬vk BDm bv KivB
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wPÎt 4.10 d¬vk Qvov I‡qe mvBU 4.3.1

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4.4 mnR K‡i I‡qemvBU •Zwi (make it user friendly)
Avcwb I‡qe mvBU wK wb‡Ri Rb¨ •Zwi Ki‡eb bvwK A‡bï Rb¨ ? wbðq A‡bï Rb¨ I‡qemvBU
•Zwi Ki‡eb| myZivs hvi Rb¨ •Zwi Ki‡eb †m †hb GwU‡K Lye mn‡R eënvi Ki‡Z cv‡i|
†mRb¨ Avcbvi I‡qemvBU wU‡K mnR K‡i •Zwi Ki‡Z n‡e| A‡bK mgq wfwRUi‡ì Kv‡Q Lye
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KwVb n‡q hvq Zviv I‡qemvB‡U †hUv Pv‡‪Q †mUv †c‡Z| †ewkifvM I‡qe mvBU GKwU wbw`©ó †mev
w`‡q _v‡K| BDRviiv hw` †m mvwf©‡mi Rb¨ Avcbvi I‡qe mvB‡U Av‡m, †m †hb Lye mn‡R †mwU
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Lyu‡R cvq| wb‡gœi wP‡Î j¶ Ki b GKRb wfwRUi Delta airline website G hv‡e Gqvi wUwKU
eywKs †Ìqvi Rb¨ Avi †mRb¨ Zvi ïi ‡ZB eyK G wUªc AckbwU †i‡L‡Q|
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wPÎt 4.11 I‡qe mvBU Delta

KviY GB I‡qe mvB‡U †Kvb BDRv‡ii Avmvi g~j KviYB nj wU‡KU eywKs †Ìqv, †mRb¨ Ackb
wU‡K Ggbfv‡e ivLv n‡q‡Q hv‡Z BDRvi mn‡R Lyu‡R cvq| Avcbvi I‡qe mvBU hLb •Zwi
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Ki‡eb g‡b ivL‡eb Avcbvi I‡qe mvB‡Ui †h mvwf©m¸‡jv w`‡Z Pv‡‪Qb †m ¸‡jv †hb Lye mn‡R
BDRv‡ì bRi AvK…ó Ki‡Z cv‡i| Avcbvi I‡qe mvB‡Ui cÖPzi Z_¨ mvP© BwÄb †K w`‡Z n‡e
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†hb mvP© BwÄb Avcbvi I‡qe mvBU wU‡K †bwf‡MU Ki‡Z cv‡i| wb‡P wKQz †bwf‡Mkb wm‡÷g
†Ìqv nj|
Sitemap (mvBU g¨vc)
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Table of content A_ev index
Navigation Bar
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Avwgb Lye `ytwLZ †h wKQz wKQz Bs‡iwR k‡ãi evsjv †`qv nqwb| Zvi KviY n‡‪Q H ¸‡jv evsjvq
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wjL‡j cieZx©‡Z Avcbv‡ì mgm¨v n‡Z cv‡i| KviY Avcwb †hLv‡b KvR Ki‡eb †mLv‡b †Zv Avi
evsjv _vK‡e bv|
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†Kvb wjs‡K †h †U·U wjL‡Z nq †mUv †QvU bv wj‡L js †U·U †jLvUv fvj| GKwU wjs‡Ki †U·U
G‡Ki AwaK n‡Z cv‡i| GLv‡b j¶¨ Kiv †h‡Z cv‡i Dell computer GB wjs‡K js †U·U
Av‡Q|
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wPÎt 4.12 Dell Gi I‡qe mvBU Ges wjsK †U·U
GKwU †cB‡Ri wjsK Gi †U·U †`‡L eySv‡bv hvq †h H †cBRwU wK ai‡bi A_ev wjsK †jLv
c‡o eySv hvq H †cB‡R wK ai‡bi Z_¨ Av‡Q| GwU ïay BDRvi‡K mvnvh¨ K‡i bv GwU mvP©
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BwÄ‡bi RbÏ fvj nq| wjs‡K †Kvb B‡gR evUb eënvi bv Kiv fvj| KviY mvP© BwÄb H
evU‡bi †U·U¸‡jv wiW Ki‡Z cv‡i bv|
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wPÎt 4.13 evU‡b †U·U
mvP© BwÄb AcwUgvB‡Rkb Kivi Av‡M Aek¨B †`‡L wb‡Z n‡e †h Avcbvi mvB‡Ui wWRvBb Lye
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4.5 Kb‡U›U (Content)

GKwU I‡qe mvBU mvaviYZ Kiv n‡q _v‡K Kb‡U›U wWm‡c Kiv‡bvi Rb¨| Avi †mB Kb‡U›U Gi
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Rb¨ mvaviYZ wfwRUiiv Avcbvi mvB‡U Avm‡e| †Zgwb I‡qe mvB‡Ui Kb‡U›U n‡‪Q Ab¨Zg
GKwU Dcv`vb SEO †d«Ûwj Kiv‡bvi Rb¨| A‡b‡KB †ewkifvM mgq Kb‡U›U wjLvi Rb¨ w`‡q
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_v‡K Avevi †KD †KD cÖ‡dkbvj Kb‡U›U ivBUvi w`‡q Kb‡U›U wj‡L _v‡K| KviY Avcbvi I‡qe
mvB‡Ui Kb‡U›U hZ fvj n‡e, wfwRUi ZZ †ewk Avm‡e Ges i¨vswKs-G I fvj Ae¯v‡b _vK‡e|
Ggbfv‡e Kb‡U›U •Zwi Ki‡Z n‡e †hb Search crawler †mUv cQ›` K‡i|
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wPÎt 4.14 I‡qe mvB‡Ui K‡›U›U

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fvj Kb‡U›U ¸‡jv mvaviYZ Key word Ges Phrase w`‡q ïi nq| †h †Kvb GKwU †cB‡Ri
Kb‡U›U (†U·U) mvavibZ wZ‡bi †ewk wK IqvW© eënvi bv KivB fvj| I‡qe mvB‡Ui KxIqvW©
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¸‡jv Kb‡U›U G eënvi Kiv †h‡Z cv‡i| A‡bK †ewk Kx IqvW© Kb‡U›U G BDR Ki‡j A‡bK
mgq mvP© BwÄb Bb‡W· K‡i bv|
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wPÎt 4.15 UvB‡Uj Ges K‡›U›U †cBR

KxIqvW© †WbwmwU n‡‪Q GKwU †cB‡R KZevi KxIqvW© †jLv n‡q‡Q| †ewkifvM mvP© BwÄb G Kx
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IqvW© †WbwmwU †jv, ¸¸‡j KxIqvW© †WbwmwU 5 †_‡K 7 Gi g‡a¨| Ab¨vb¨ mvP© BwÄb¸‡jv †hgb
Bqvû Ges Gg Gm Gb Gi KxIqvW© †WbwmwU 5 A¨vjvD K‡i|
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A‡bK mgq †`Lv hvq GKwU I‡qemvB‡Ui Kb‡U›U Ab¨ GKwU I‡qemvBU ev eM Kwc K‡i Zvi
wb‡Ri I‡qemvB‡U ev e‡M eënvi Ki‡Q| Gfv‡e hw` †KD Kb‡U›U Kwc K‡i wb‡q hvq, A‡bK
ai‡bi Uzj&m Av‡Q †h¸‡jv eënvi K‡i Avcwb Luy‡R cv‡eb †Kv_vq ev †Kvb I‡qemvB‡U ev e‡M
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Avcbvi Kb‡U›U †bIqv n‡q‡Q| eM m¤ú‡K© c~Y©v½ aviYv Ges mn‡R eM •Zwi Kivi Rb¨ †jL‡Ki
weMxwbs IqvW© †cÖm eBwU msMÖn Ki b †hwU w`‡q †h †Kvb †KD AvBwU b‡jR Qvov eM •Zwi Ki‡Z
cvi‡eb| B›Uvi‡b‡U UvKv DcvR©‡bi GKwU fvj Dcvq nj B-Kgvm©| Avi B›Uvi‡b‡U eëmv Kivi
Rb¨ msMÖn Ki b B-Kgvm© Ges B-Kgvm© GÛ Rygjv fvP©ygvU©|
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GQvovI ¸¸j GbvjvBwmm w`‡q gwbUwis Kiv hvq| Avcbvi mvB‡Ui eëüZ mKj Kb‡U›U
memgq Avc‡WU ivLvi †Póv Ki b| †cBR †PK Ki‡Z n‡e †hb †mLv‡b w¯úwjs Ges GwWwUs
B‡ivi bv _v‡K| myZivs Avcbvi I‡qemvB‡Ui †cBR‡K B‡ivi wd« ivL‡Z n‡e GQvovI †cBRUv‡Z
†hb cÖ‡dkbvj jyK _v‡K
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wPÎt 4.16 ¯‥vB wbDR I‡qe mvBU Ges †cÖv‡dkbvj jyK
•ZwiK…Z I‡qemvBUwU †`L‡Z †hb AvMwj g‡b bv nq| †hgb A‡bK I‡qemvB‡Ui Kvjvi Kw¤^‡bkb
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wVK _v‡K bv| †cB‡Ri †U·U †hb BDRv‡ii Kv‡Q covi Dc‡hvMx nq| d›U PzR Uv †eUvi n‡Z
n‡e| e¨vK MÖvDÛ Kvjvi mwVK fv‡e wm‡j± Ki‡Z n‡e †hb Ab¨ Kvjvi †K B‡d± bv K‡i|
†cB‡Ri †j AvDU †hb †gwms nq| Avcwb hw` mvP© BwÄb AcwUgvB‡Rk‡b (SEO) KvR Ki‡Z
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Pvb Zvn‡j I‡qe mvBU wWRvBb m¤ú‡K© Avcbvi wKQz cÖv_wgK Ávb _vKv Aek¨B ìKvi| Avi
†mUv Rvbvi Rb¨ Avcbvi †Kvb †UªBwbs bv K‡iI GBP wU Gg Gj Ges wWªg I‡qfvi †jL‡Ki `ywU
eB c‡o wk‡L wb‡eb|
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Kb‡U›U ¯úvgt- hLb wewfbœ Urls GKB Kb‡U›U mieivn Ki‡e A_©vr Kb‡U›U hLb Wywc‡KU n‡e,
GwU n‡j Kb‡U›U ¯úvg nevi m¤¢vebv _v‡K| Avcbvi mvB‡U hw` †Kvb BDwbK Kb‡U›U bv _v‡K
Ges wi‡j‡f›U Kb‡U›U bv _v‡K Zvn‡j mvP© BwÄb †mUv‡KI ¯úvg KbwmWvi Ki‡Z cv‡i| GgbwK
illegal Kb‡U›U Gi †¶‡Î|
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4.6 I‡qe Kwc ivBwUs
Relevant Ges fvj wi‡Ub Kb‡U›U n‡‪Q I‡qe mvB‡Ui wKs| GKwU I‡qemvBU ev I‡qe
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†cBR‡K Uc i¨vswKs-G wb‡Z n‡j Kb‡U›U n‡‪Q Ab¨Zg wdPvi| SEO KwcivBU w`‡q Avcwb
BDwbK I‡qe Kb‡U›U wjLv‡Z cv‡ib| relevant Gi Rb¨ Avcbvi †cBR‡K ¯‥¨vb Ki‡e| 15%
Ki
Gi bKg wfwRUi cy‡iv †cBRwU‡K †`‡L, 85% wfwRUi GK wgwb‡Ui g‡a¨ †cBR †_‡K †ei n‡q
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Av‡m, KviY Zviv †hUv Pvq †mUv hw` bv cvq| myZivs Avcbvi †cB‡Ri Z_¨ Aek¨B
informative, concise Ges mn‡R co‡Z cv‡i| Eye cathing & interesting heading
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n‡Z n‡e| evK¨¸‡jv K‡¤ú· K‡i bv †jLv, Rvbv kã eënvi Kiv| c¨vwmf f‡qm eënvi bv K‡i
G¨KwUf f‡qm eënvi Kiv fvj| †hgb Avwg fvZ LvB, GKB wRwbm Avcwb Gfv‡e wjL‡Z
cv‡ib| Avgvi Øviv fvZ LvIqv n‡q‡Q| (I eat rice- Rice is eaten by me) wb‡gœi wP‡Î
†`Lyb Avwg ¸¸‡j mvP© w`‡q swot Analysis m¤ú‡K© Rvb‡Z Pvw‪Q|
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wPÎt 4.17 mvP© Bb swot Analysis
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mvP© †Ìqvi c‡i A‡bK¸‡jv I‡qemvB‡Ui wjsK Avm‡Q, †hLv‡b swot Analysis m¤ú‡K©
†hLv‡b †jLv Av‡Q|
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wPÎt 4.18 †cB‡R swot Analysis content
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Dc‡ii wP‡Î †`LwQ Avwg †hwU Rvb‡Z †P‡qwQ †mwU GB †cB‡R †c‡qwQ e‡jB wKš‧ Avwg †cBRwU
co‡Z cviwQ| Avi hw` Gi wfZi †`LZvg weR‡bm G¨vbvjvBwmm wb‡q †jLv Zv n‡j nq‡Zv Avwg
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†cBRwU coZvg bv, KviY †cB‡R wi‡j‡f›U Kb‡U›U †bB| KwcivBwUs-Gi Rb¨ Avcbvi wgwbgvg
A_ev †ewmK I‡qe wWRvBb Ávb _vK‡Z n‡e hw` Avcwb GBP,wU,Gg,Gj Ges wWªg I‡qfvi eB
c‡o wkL‡Z cv‡ib| Kb‡U›U m¤ú‡K© Av‡iv we¯‭vwiZ Rvb‡Z G¨vWfvÝ Gm,B,I eBwU msMÖn
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Ki‡eb|
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Kx IqvW© wimvP© Ges wm‡jKkb

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5 KxIqvW© wimvP© Ges wm‡jKkb
mvP© BwÄb AcwU gvB‡Rk‡bi LyeB ¸i Z¡cY~ © welq nj KxIqvW©| GKwU I‡qe mvBU‡K mvP© BwÄ‡bi
Uc i¨vswKs-G Avbvi Rb¨ KxIqvW© n‡‪Q LyeB ¸iƒZ¡c~Y© GKwU Uzjm&| GKwU †cB‡Ri †UvUvj
K‡›U›U Gi 2-5 cv‡m©›U Gi g‡a¨ KxIqvW© _vKv DwPZ| A_©vr GKwU †cB‡R 2 ev 3 wUi †ewk Kx
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IqvW© bv _vKvB fvj| KxIqvW© †mB me IqvW© †h¸‡jv Øviv Avcbvi I‡qemvBU‡K K¨vUvjM Ges
Bb‡W· Kiv nq Ggb wK Luy‡R †c‡Z mvnvh¨ K‡i| Kx Lyu‡R cvIqv A_ev wm‡j± Kiv GwU Lye
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mnR KvR bv| A‡bK †Kv¤úvwb KÝvj‡U›U wb‡qvM w`‡q _v‡K KxIqvW© wiPv©m Ges GbvjvBwmm
Kivi Rb¨| Avcwb hw` mwVK KxIqvW© wm‡j± Ki‡Z cv‡ib Z‡e Avcbvi mvBU wU mvP© BwÄb G
wfwR‡qej
Ki b n‡e| A‡bK ai‡bi KxIqvW© wiPvm© Uzj&m Av‡Q †h¸‡jv eënvi K‡i Avcwb mwVK
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KxIqvW© †c‡Z c‡ib Avcbvi I‡qe mvB‡Ui Rb¨|
5.1 KxIqvW© Gi ¸i“Z¡ (Importance of Keyword)
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Avcwb hLb mvP© BwÄb eënvi K‡ib ZLb Avcwb GKwU kã ev G‡Ki AwaK kã UvBc K‡ib Ges
mvP© evU‡b wK¬K K‡ib| Gi ci mvP© BwÄb H kã¸‡jv‡K Gi B‡Û· G Luy‡R †`‡L| g‡b Ki b
Avcwb mvP© Ki‡Z Pv‡‪Qb GKwU eªvÛ Kvi Gi bvg w`‡q| †hgbt- Ford| GLb GwU wj‡L mvP©
w`w‪Q|
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wPÎt 5.1 Ford wj‡L mvP©
ZLb mvP© BwÄb †h KvR ¸‡jv mvaviYZ K‡i _v‡K
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 †cB‡R H Ford Av‡Q wKbv|

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 †cB‡R hw` Ford bv _v‡K Zvn‡j Gi KvQvKvwQ †Kvb kã Av‡Q wKbv|

 †cB‡Ri †Kvb wjsK G Ford Av‡Q wKbv A_©vr Ford †jLv Av‡Q wKbv|
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 †evì †U·U|
 Italicited †U·U|
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 Bulleted wj÷|
 †Kvb †U·U †hwU Ab¨ †U·U Gi †P‡q eo|
 †nwWs †U·U|
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KxIqvW© Øviv eySv hvq GKwU I‡qe mvBU †Kvb ai‡bi Ges wK welq H I‡qemvBU †_‡K Rvbv
hv‡e| †hgb g‡b Ki b-Avcwb †nv‡Uj LyuR‡Z Pv‡‪Qb, myZivs †nv‡Uj n‡‪Q Avcbvi GKwU
KxIqvW©| c„w_ex‡Z A‡bK †nv‡Uj Av‡Q me †nv‡Uj †_‡K AvcbviUv‡K KZ b¤î cwRk‡b
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GLb Avmyb KxIqvW© GbvjvBwmm| GKUz fveyb Avcbvi †nv‡Uj hw` nq `yevB, Avi Avcwb hw`
†j‡Lb `yevB †nv‡Uj, Zvn‡j A‡bK cÖwZ‡hvwMZv K‡g †Mj| GLb Avcbvi †nv‡U‡ji mv‡_ `yevB
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Gi †nv‡Uj ¸‡jvi Kw¤úwUkb n‡e|
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wPÎ t 5.2 hotel KxIqvW© w`‡q mvP© Ges Gi †iRvë

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wPÎt 5.3 hotel in dubai w`‡q mvP© Ges Gi †iRvë
Dc‡ii wPÎ `ywU †_‡K eySv hv‡‪Q, Avcwb hZ wbw`©ó K‡i mvP© w`‡eb Avcbvi mvP© †iRvë I wbw`©ó
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n‡e| Hotel in asia w`‡q mvP© w`‡j †h‡Kvb †`‡ki †nv‡Uj Gi wjsK mvP© †iRvë G †kv Ki‡e|
wKš‧ Avcwb hw` hotel in dubai w`‡q mvP© K‡ib Zvn‡j ïay `yevB Gi †nv‡Uj †`L‡Z cv‡eb|
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mvP© BwÄb crawler wewfbœ ai‡bi I‡qemvBU KxIqvW© w`‡q wfwRU K‡i| Avcbvi I‡qe mvB‡Ui
Rb¨ KxIqvW© wm‡jKkb hw` f~j nq Zvn‡j I‡qemvB‡U UªvwdK I Avm‡e bv| A‡b‡KB Lye my›ì
IT
my›ì wWRvB‡bi I‡qe mvBU •Zwi K‡i wKš‧ Zviv mwVK KxIqvW© Realize Kg K‡i| GKRb
BDRvi †h †Kvb mvP© BwÄ‡b wM‡q †Kvb Z_¨ Rvbvi Rb¨ †h IqvW© ev †dR wjL‡Qb †mwU‡KB
Avgiv KxIqvW© ej‡ev| Avcwb Kx Rv‡bb ? gvbyl †Kvb KxIqvW© w`‡q mvP© w`‡e? Avi gvby‡li †mB
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Rvbvi welqUv‡K hZ †ewk Avcwb Rvb‡Z cvi‡eb ZZB Avcbvi KxIqvW© wm‡jKkb mwVK n‡e|
Avi G Rb¨ Avcbv‡K KxIqvW© wb‡q wiPvm© Ges GbvjvBwmm Ki‡Z n‡e| Avcwb KxIqvW© wb‡q hZ
†ewk GbvjvBwmm Ki‡eb ZZB Avcbvi I‡qemvB‡Ui Rb¨ Dchy³ KxIqvW© Ly u‡R cv‡eb| G welq
¸‡jv cieZ©x‡Z Avgiv Av‡iv wel` fv‡e Av‡jvPbv KiwQ|
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5.2 KxIqvW© GbvjvBwmm ïi“ Kiv (Starting your keyword analysis)
 KxIqvW© GbvjvBwmm ïi Kivi Av‡M fve‡Z n‡e wK ai‡bi KxIqvW© gvbyl mvP© Ki‡Z
eënvi K‡i| A‡bK mgq †`Lv hvq KxIqvW© GbvjvBwmm Gi Rb¨ A‡bK †ewk mgq w`‡Z
nq|
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 Avcwb †hme KxIqvW©¸‡jv wPš‭v Ki‡Qb A_ev fve‡Qb H me KxIqvW©¸‡jv †Kvb †U·U
GwWUi ev IqvW© cÖ‡mm‡i UvBc K‡i ivLyb| hLb †Kvb KxIqvW© Avcbvi g‡b co‡e
O
ZLbB †mUv‡K Avcwb wj‡L ivLyb| Avi Avcwb hw` wjLv ïi bv K‡ib Z‡e Avcbvi g‡b
Ki b bZzb bZzb KxIqvW© Avm‡e bv| hZ cv‡ib cÖwZw`b wKQz wKQz KxIqvW© wjLyb| G mgq
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†`L‡eb Avcwb hv wPš‭v K‡ib wb Zvi †P‡q A‡bK †ewk KxIqvW© †jLv n‡q †M‡Q| Avcbvi
KLb I fvev wVK n‡e bv †h AvR‡Ki g‡a¨B A_ev GKevi ïi K‡iB KxIqvW©
GbvjvBwmm †kl K‡i †dj‡ev| KviY GUv A‡bKUvB GKUv m„Rbkxj I eyw×gËvi KvR|
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Ggb I n‡Z cv‡i AvR‡K Avcwb ïi K‡i‡Qb fve‡Z I cvi‡Qb bv wK wPš‭v Ki‡ev| `qv
K‡i †_‡g _vK‡eb bv| Avevi AvMvgxKvj ïi Ki b | Gfv‡e GK mgq †`L‡eb Avcwb
A‡b‡Ki †P‡q fvj KxIqvW© GbvjvBwmm Ki‡Z cvi‡eb| KviY †Kvb KvR †kl Kivi c~e©
kZ© nj ïi Kiv| O
 Avcwb wb‡R wb‡R ïay wPš‭v Ki‡eb bv eis Avcbvi †d«Ûm Ges KwjK‡ì mv‡_I Avcwb
Av‡jvPbv Ki‡Z cv‡ib| †`L‡eb Zv‡ì †_‡K Avcwb fvj †Kvb AvBwWqv cv‡‪Qb| †hUv
Avcbv‡K KxIqvW© wm‡j± Ki‡Z mvnvh¨ Ki‡e| Avcwb wewfbœ gvby‡li mv‡_ K_v e‡j
B
†R‡b wb‡Z cv‡ib Zviv †Kvb ai‡bi kã w`‡q †Kvb wbw`ó Z_¨ mvP© K‡i|
 Gevi Avcwb •Zwi Kiv wj÷wU †PK Ki b †Kvb ai‡bi evbvb fyj Av‡Q wKbv|
KxIqvW©¸‡jv Aek¨B Bs‡iwR‡Z wjL‡eb| •ZwiK„Z wj÷ †_‡K wKQz KxIqvW© ev` w`‡Z
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cv‡ib †h¸‡jv Avcbvi mvBU Ges mvB‡Ui K‡›U›U Gi mv‡_ wgj †bB| A_©vr Relevent
KxIqvW©| GLb Avcwb wb‡R mvP© BwÄ‡b mvP© w`‡q †`L‡Z cv‡ib †Kvb ai‡bi KxIqvW©
A
¸‡jv BDRvi †ewk mvP© K‡i| GQvov Gai‡bi wKQz ÷vwUmwU· Gi Rb¨ cieZx©‡Z wKQz
Uzj&m Gi eënvi †`Lv‡ev|
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wPÎt 5.4 foreign education mvP© †iRvë|
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Dc‡ii wP‡Î †`Lv hv‡‪Q foreign education w`‡q ¸M‡j mvP© w`‡j mvP© †iRvë †`Lv‡‪Q
132000000| GKB D‡Ï¨‡k¨B hw` Avwg mvP© Kwi Abroad education Zvn‡j mvP© †`Lv‡‪Q
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26000000| ïay ZvBbv mvP© †iRv‡ë Gi wjsK¸‡jv I `yfv‡e mvP© w`‡j Av‡M c‡i Avm‡e|
nq‡Zv foreign education Gi Rb¨ †h mvB‡U mvP© †iRv‡ëi U‡c Av‡Q †`Lv hv‡‪Q Abroad
A
education Gi Rb¨ †mwU U‡c bvI _vK‡Z cv‡i|

 Avcbvi †cÖWv±-Gi bvg hw` GK k‡ã nq ai b Avcbvi GKwU cÖWv‡± Gi bvg Readleaf
IT
Avcwb nq‡Zv fve‡Z cv‡ib Avcbvi KxIqvW© Readleaf wKš‧ g‡b ivL‡Z n‡e Avcwb
hLb KxIqvW© GbvjvBwmm Ki‡Qb ZLb wKš‧ Kv÷gv‡ii K_v wPš‭v K‡i Ki‡Z n‡e| Ggb
I n‡Z cv‡i Avcbvi Kv÷gvi nq‡Zv mvP© w`‡‪Q Read leaf `y‡Uv Avjv`v kã eënvi
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K‡i| †mRb¨ gv‡S gv‡S kã‡K †f‡½ wjL‡Z cv‡i| †mRb¨ KLbI KLbI kã gvR©
Ki‡Z n‡Z cv‡i Avevi KLbI KLbI kã‡K Avjv`v K‡i wjL‡Z n‡Z cv‡i| Avcwb mvP©
BwÄ‡b mvP© w`‡q Ges mvP© †iRv‡ëi Dci wfwË K‡i eyS‡Z cvi‡eb †Kvb kãwU KZ †ewk
eënvi nq|
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wPÎt 5.5 Abroad education w`‡q mvP©

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 Avcwb Avcbvi •ZwiK…Z wj‡÷ wm½yjvi Ges †cvivj Avjv`v K‡i G¨vW K‡i wbb| KviY
mvP© BwÄb wm½yjvi Ges †cvivj‡K Avjv`v K‡i wUªU K‡i| †hgb Avcwb hw` mvP© e‡·
wj‡Lb Ford Ges fords G`ywU‡K Avjv`v K‡i †`Lv‡e Ges mvP© †iRvëI Avjv`v
IT
†`Lv‡e| cieZ©x‡Z Wordtraker wb‡q Av‡jvPbv Kiv n‡e †hwUi mvnv‡R¨ KxIqvW©
wm‡j± Kiv hvq GQvov Lye kxNÖB †jL‡Ki G¨vWfvÝ SEO eBwU Avm‡Q| †hLv‡b Av‡iv
G¨vWfvÝ welq wb‡q Av‡jvPbv Kiv n‡e| Z‡e GKwU welq g‡b ivL‡eb GLv‡b Avcvi‡Km
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Ges †jvqvi †Km †Kvb welq bq| †hgb Avcwb hw` mvP© BwÄ‡b FORD w`‡q Avcwb †h
mvP© †iRvë cv‡eb Avcwb wVK ford w`‡q Avcwb †h mvP© Ki b H GKB †iRvë cv‡eb|
A_v©r †QvU nv‡Zi ev eo nv‡Zi hv w`‡qB Kwi bv AvDUcyU GKB Avm‡e|
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wPÎt 5.6 FORD w`‡q mvP©

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wPÎt 5.7 ford w`‡q mvP©
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GQvovI hw` Avcwb †QvU nv‡Zi ev eo nv‡Zi GK mv‡_I wj‡Lb mvP© †iRvë GKB _vK‡e|
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wPÎ t 5.8
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Avcvi Ges †jvqvi †Km w`‡q mvP©| Z‡e †ewki fvM BDRvi †jvqvi †jUvi w`‡qB mvP© K‡i|
 A‡bK mgq wKQz IqvW© †KD nvB‡cb w`‡q wj‡Lb| Avevi †KD nvB‡cb Qvov wj‡Lb|
A
myZivs Avgiv `ywU‡KB Avjv`v Avjv`vfv‡e wjLe| †hgb B-Kgvm© GUv‡K A‡b‡K B-Kgvm©
Gfv‡eI wj‡L _v‡K| Z‡e me mgq mwVK Ges fyj wPš‭v Kiv hv‡e bv| Avcwb hw` g‡b
IT
K‡ib GKwU kã Gfv‡e †jLv f~j Avcwb †mUv‡K KxIqvW© wn‡m‡e wPš‭v Ki‡eb bv| GUv
wVK bv Kvib Avcbvi D‡Ï¨k¨ wfwRUi wb‡q Avmv| myZivs Zviv fyj K‡i wK mvP© w`‡Z
cv‡i †mUv I Avcbv‡K wPš‭v Ki‡Z n‡e|
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wPÎt 5.9 e-commerce w`‡q mvP©

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wPÎt 5.10 e-commerce w`‡q mvP©

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A‡bK mgq BDRvi †Kv¤úvwb †bBg Ges †cÖvWv± †bBg wj‡LI mvP© w`‡q _v‡K †mRb¨ †Kv¤úvwb
†bBg Ges †Kv¤úvwb †bBg I KxIqvW© wj‡÷ G¨vW Ki b|
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5.3 Anchor †U·U
wjsK †U·U cÖvq I‡qemvB‡U G¨vW Kiv nq| GwU mvaviYZ AvÛvijvBb Ges Aëvi‡bwUf Kvjvi
GiKgfv‡e _v‡K|
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wPÎt 5.11 wPwýZ Kiv G¨vsKi †U·U

mvP© BwÄb †µv‡qjvi¸‡jv hLb G‡¤^‡WW Kiv G¨vsKi †U·U ¸‡jv wiW K‡i ZLb eyS‡Z cv‡i GUv
†Kvb ai‡bi mvBU| Avcwb PvB‡j Avcbvi KxIqvW©‡K G¨vsKi †U·U wn‡m‡e eënvi Ki‡Z
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cv‡ib| GZ K‡i Avcbvi KxIqvW© i¨vswKs Ges G¨vsKi †U·U i¨vswKs `y‡UvB †e‡o †Mj| me
mgq †Póv Kiv DwPZ Avcbvi G¨vsKi †U·U Ab¨‡ì †P‡q Avjv`v nq| Avcbvi I‡qemvB‡Ui
i¨vswKs evov‡bvi Rb¨ Ges UªvwdK evov‡bvi Rb¨ Ab¨Zg n‡‪Q mvBUg¨vc|
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wPÎt 5.12 mvBUg¨vc mn †nvg †cBR
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wPÎt 5.13 I‡qe mvBUwUi mvBUg¨vc

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5.4 KxIqvW© †WbwmwU (Right keyword density)
KxIqvW© †WbwmwU nj KZ evi GKwU IqvW© Avcbvi †cB‡R Av‡Q hLb H †cB‡R Avcwb Kb‡U›U
wjL‡Qb| g‡b Ki b Avcbvi GKwU I‡qemvB‡Ui †Kvb †cB‡R 100 kã Av‡Q Avi †mB 100
k‡ãi g‡a¨ hw` 5 evi KxIqvW© cvIqv hvq Zvn‡j ejv hv‡e 5 UvBgm KxIqvW© eënvi n‡q‡Q|
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Ges GLv‡b KxIqvW© †WbwmwU nj 5%| Avcwb ïay Avcbvi †cB‡Ri IqvW© KvD›U Ki‡jB n‡e bv
†mB mv‡_ H †cB‡Ri GBP,wU,Gg,Gj Gi g‡a¨ †hme KxIqvW© e¨venvi n‡q‡Q †m¸‡jvI Mbbv
O
Ki‡Z n‡e| †hgb Avcwb Avcbvi I‡qe mvB‡U †gUv U¨vM, UvB‡Uj, KxIqvW©, Aëvi †U·U,
wWw¯…ckb Ges K‡gÝ¸‡jvI Mbbvi g‡a¨ wnmve Ki‡Z n‡e| D`vnviY¯îƒc ai b Avcbvi †nvg
†cB‡R
Ki b 100 kã Av‡Q, UvB‡Uj U¨vM Av‡Q 10 wU, wWw¯…ckb U¨vM Av‡Q 20 wU, 60wU Av‡Q Aëvi
H
U¨vM Ges 10 wU kã Av‡Q K‡gÝ U¨v‡M Zvn‡j †`Lv †Mj Avcbvi me©‡gvU IqvW© KvD›U nj
100+10+20+60+10=200|
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KxIqvW© †WbwmwU Aek¨B B¤cÖ f Ki‡Z n‡e hw` mvP© BwÄ‡b fvj i¨vswKs †c‡Z Pvb| KxIqvW©
†WbwmwU GbvjvBwmm Kivi Rb¨ wewfbœ ai‡bi Uzj&m eënvi Kiv †h‡Z cv‡i| GKwU †cB‡Ri
KxIqvW© †WbwmwU KZ nIqv DwPZ †mUv mwVKfv‡e ejv GKUz KwVb KvR| GKwU wRwbm g‡b
ivL‡eb SEO KvR Gi me wKQzi GKkZ fvM wcÖwWdvBb †Kvb wbqg †bB GgbwK A‡bK wKQz
wbqg Av‡Q †h¸‡jv gv‡S gv‡S cwieZ©b nq| Ggb wKQz Av‡Q †h¸‡jv AvR‡K Avwg GKfv‡e
O
wjLwQ †m¸‡jv nq‡Zv cieZ©x‡Z cwieZ©b n‡Z cv‡i| Z‡e Avwg g‡b Kwi GKwU I‡qemvB‡Ui
KxIqvW© †WbwmwU mvaviYZ 5-7% Gi g‡a¨ _vKv DwPZ| Z‡e g‡b ivL‡eb KxIqvW© †WbwmwU Ly e
B
†ewk ivLv †hgb fvj bq †Zgwb Lye Kg ivLvI fvj bq|
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wPÎt 5.14 usa resturent w`‡q mvP©

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wPÎt 5.15 †nvg †cB‡R Top resturent

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GLb Top resturent Gi KxIqvW© †`L‡ev †mRb¨ H †cB‡R wM‡q †gbyevi-G wM‡q view †Z
wK¬K K‡i Zvici page sourch-G wK¬K Ki‡Z n‡e|
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wPÎ t 5.16 †cB‡Ri †mvm© †KvW †`Lvi Rb¨

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wPÎ t 4.17 Uc †i÷z‡i›U Gi †mvm© †KvW

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5.5 KxIqvW© PzR Kiv

Avcbvi hLb KxIqvW© Uzjm& wb‡q KvR Kiv †kl A_©vr GZ¶b Avcwb GbvjvBwmm K‡i‡Qb|
IT
GZ¶‡b wKš‧ Avcbvi †gvUvgywU GKwU KxIqvW© wj÷ •Zwi n‡q †M‡Q| Ges GZ¶‡Y Avcwb ey‡S
†M‡Qb †Kvb KxIqvW© †dR ¸‡jv †gvUvgywU ccyjvi| GLb A‡bK KxIqvW© Avcbvi KxIqvW© wj÷
n‡Z ev` c‡o hv‡e| A‡bK mgq Avcbvi K¬v‡q›U Avcbv‡K GKwU KxIqv©W wj÷ awi‡q w`‡e, g‡b
ivL‡eb Avcbv‡K wKš‧ H KxIqvW© wj÷¸‡jv KxIqvW© Uzj&m eënvi K‡i GbvjvBwmm K‡i †`L‡Z
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n‡e| cÖvq †`Lv hvq K¬v‡q›U bv ey‡S A‡bK KxIqvW© w`‡q †`q| Lye kxNÖB G¨vWfvÝ mvP© BwÄb
eBwU evRv‡i cvIqv hv‡e †mLv‡b KxIqvW© wm‡j± Kivi Av‡iv wKQz †¯úkvj wUªá Ges †UKwbK
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wb‡q Av‡jvPbv Kiv n‡e| †h¸‡jv Avgv‡ì G¨vWfvÝ †j‡f‡j SEO Gi KvR Ki‡Z gv‡S gv‡S
cÖ‡qvRb nq|
KxIqvW© Aek¨B mvB‡Ui Kb‡U›U-Gi mv‡_ wi‡j‡f›U nq †mB w`‡K I j¶ ivL‡Z n‡e| Avevi
†`Lv hvq ccyjvi KxIqvW© wm‡j± K‡i‡Qb wKš‧ †mUv wi‡j‡f›U bv Zvn‡j I Avcwb mdjZv cv‡eb
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bv| wm½yjvi KxIqvW© wm‡j± Kivi †P‡q †cvivj KxIqvW© wm‡j± Kiv fvj| Avcwb hw` cÖ‡dkbwj
Avcbvi mvB‡U SEO cÖvKwUm Ki‡Z Pvb g‡b ivL‡eb misspelled KxIqvW© Avcbvi KxIqvW©
wj÷ †_‡K ev` w`‡Z n‡e| Avcwb hw` g‡b K‡ib Avcbvi †Kvb †cÖvWv± wek¦ evRv‡i wewµ Ki‡eb
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Zvn‡j †jvKvj KxIqvW© G¨‡fv‡qW KivB fvj| B-Kgvm© eBwU eZ©gvb mg‡qi Ges fwel¨‡Z
B›Uvi‡b‡U
Ki b eëmv Kivi Rb¨ GgbwK Avcwb wKfv‡e GKwU eëmv cÖwZôvb N‡i e‡m cwiPvjbv
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Ki‡eb, Gme we¯‭vwiZ Rvbvi Rb¨ Ges KvR Kivi Rb¨ eBwU LyeB mnvqK n‡e|
Avcwb †h KxIqvW© wj÷ dvBbvj K‡i‡Qb GwU‡K 100 fvM dvBbvj wj÷ ejv wVK n‡e bv| KviY
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GwU Ggb GKwU KvR †hwU Kw›UwbDqvm KvR| gv‡S gv‡S Avcbvi KxIqvW© wj÷ wU Avc‡WU Ges
cwieZ©b Ki‡Z n‡Z cv‡i| GUv wKš‧ GKUv mgq¯^v‡c¶ KvR †hwU Lye `ª Z Kiv hvq bv Ges `ª Z
Kiv wVKI bv| hw` †Kvb KxIqvW© Avcbvi K‡›U›U-Gi mv‡_ wi‡j‡f›U bv wKš‧ LyeB ccyjvi
†m‡¶‡Î H KxIqvW© wj÷ †_‡K ev` bv w`‡q Avcbvi K‡›U›U cwieZ©b Ki‡Z cv‡ib| Avi †hmg¯‭
KxIqvW© Gi Kw¤úwUkb LyeB †ewk †m mg¯‭ KxIqvW© ev` w`‡Z cv‡ib| Avcwb PvB‡j ev` bv w`‡q
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wKQz UvKv LiP K‡i wc wc wm †cÖvMÖvg Pvwj‡q H KxIqvW© †_‡K myweav †c‡Z cv‡ib| Z‡e GKUv
welq Avcbv‡K ¸i Z¡ w`‡Z n‡e †h hLb Avcbvi c‡Ubwkqvj wfwRUi wK ai‡bi KxIqvW© eënvi
K‡i hLb Zviv Avcbvi I‡qemvBU‡K mvP© K‡i| Avcwb PvB‡j Avcbvi Kw¤úwUUi‡ì KxIqvW©
B
Zv‡ì mvB‡Ui †cB‡Ri †mvm© †KvW G wM‡q †`L‡Z cv‡ib| †hgb Avwg KvbvWvi GKwU †i÷z‡i‡›U
Gi I‡qemvB‡U wM‡q view-page source G wK¬K K‡i H mvB‡Ui KxIqvW© †`L‡ev|
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wPÎt 5.18 Betty’s Gi †nvg †cBR
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wPÎt 5.19 Betty’s Gi †mvm© †KvW

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wPÎ t 5.20 Betty’s I‡qe mvB‡Ui KxIqvW©

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Dc‡ii wP‡Î †h KxIqvW©¸‡jv †`Lv hv‡‪Q I¸‡jv Qvov Av‡iv A‡bK KxIqvW© Av‡Q †h¸‡jv Qwe‡Z
me Avbv m¤¢e nq wb| Ambiguious kã ¸‡jv ev` w`‡Z n‡e| †hgb fire control system
IT
Ges weapons fire control system| Z‡e G ai‡bi Ambiguty¸‡jv wba©viY Kiv LyeB
KwVb| hLb Avgiv †Kvb wKQz mvP© Kwi ZLb Avgiv Rvwb GKUv kã Øviv mvP© w`‡q Lye fvj Ges
wi‡j‡f›U †iRvë cvIqv hvq wKš‧ Avgiv hw` G‡Ki AwaK kã w`‡q mvP© †`B ZLb wKš‧ A‡bK
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KvQvKvwQ †iRvë cvIqv hvq|

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wPÎt 5.21 michael wj‡L mvP©
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wPÎt 5.22 Michael Jackson wj‡L mvP©

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Dc‡ii `ywU mvP© †iRvë j¶ Ki‡j †`Lv hv‡e michael wj‡L mvP© w`‡q †hgb mvP© †iRvë cvIqv
hvq wKš‧ `ywU IqvW© †hgb michael jakson wj‡L mvP© w`‡j Av‡iv †ewk fvj Ges wi‡j‡f›U
IT
†iRvë cvIqv hvq| mvP© Kivi mgq †ewki fvM gvbyl G‡Ki AwaK kã w`‡q mvP© K‡i| Avcbvi
KxIqvW© hZ †ewk †¯úkvjvBRW n‡e Avcbvi Kw¤úwUkbI ZZ Kg n‡e| †hgb Avcwb Bqvû‡Z
writer wj‡L mvP© w`b †`L‡eb mvP© †iRvë †`Lv‡‪Q 85800000|
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wPÎt 5.23 Writer wj‡L mvP©
Writer wj‡L mvP© w`‡qwQ, GB mvP©wU wKš‧ †Kvb †¯úwmwdK bv, Avwg wK‡mi ivBUvi PvB| GLb
Avwg mvP© w`‡Z Pvw‪Qt-
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wPÎt 5.24 Real Estate writer wj‡L mvP©|

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Dc‡ii wP‡Î †`Lv hv‡‪Q Av‡Mi †P‡q mvP© †iRvë K‡g wM‡q‡Q| Ggb mvP© †iRv‡ëi gvbI K‡g
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wPÎ t 6.3 IqvW© UªvKv‡ii Ab¨vb¨ mvwf©mmg~n

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wPÎt 6.4 Word tracker URL UvBc
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wPÎt 6.5 Word tracker I‡qe mvB‡Ui †nvg †cBR

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wPÎt 6.7 Word tracker GKvD›U •Zwi

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wPÎ t 6.9 wK¬K Active my free trial

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wPÎt 6.10 webuildpages †nvg †cBR

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wPÎt 6.11 wK¬K Free SEO tools
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wPÎ t 6.12 wK¬K Keyword density analysis tools

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wPÎ t 6.13 UvBc I‡qemvBU G‡Wªm
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wPÎ t 6.14 KxIqvW© †WbwmwU †iRvë

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wPÎ t 6.16 Adwords I‡qemvBU
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wPÎ t 6.17 wK¬K Start now

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wPÎt 6.18 Create Google account
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wPÎt 6.19 ¸¸j GKvD›U dig

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wPÎ t 6.23 B-†gBj Bbe·

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wPÎ t 6.24 wK¬K B-†gBj wjsK
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wPÎ t 6.25 Adwords GKvD›U

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wPÎ t 6.26 wK¬K ¸Mj Adwords
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wPÎ t 6.27 Keyword tools-G wK¬K Ki b

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wPÎ t 6.28 KxIqvW© †jLv e·
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wPÎ t 6.32 www.webseo.com

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7 Avcbvi I‡qemvBU‡K SEO Ki“b
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PUBLISHER DIGITAL BOI GHOR

PUBLISHER DIGITAL BOI GHOR

mvP© BwÄb AcwUgvB‡Rkb

cÖKvkKvj : A‡±vei 2011 Bs‡iwR O

g~j¨ : 450.00 UvKv gvÎ |

PUBLISHER DIGITAL BOI GHOR

PUBLISHER DIGITAL BOI GHOR

PUBLISHER DIGITAL BOI GHOR

PUBLISHER DIGITAL BOI GHOR

PUBLISHER DIGITAL BOI GHOR

SEO Specialist in Bangladesh since 2001

PUBLISHER DIGITAL BOI GHOR

cvIqv, Avq Kiv †Kvb wKQzB m¤¢e bq|

PUBLISHER DIGITAL BOI GHOR

PUBLISHER DIGITAL BOI GHOR

gvB‡Rkb eB‡Z ms‡kvabx Avbvi †Póv Kiv n‡e|

†gvt wgRvbyi ingvb

PUBLISHER DIGITAL BOI GHOR

18g Aa¨vq : wd« IqvW©‡cÖm e­M‡K SEO Kiv.................................................................................431

19g Aa¨vq : IqvW©‡cÖm mvBU‡K SEO Kiv..................................................................................443

21Zg Aa¨vq: Microworkers................................................................................................501

23Zg Aa¨vq: Geta freelancer..............................................................................................583

PUBLISHER DIGITAL BOI GHOR

PUBLISHER DIGITAL BOI GHOR

2.10 cÖ‡mwms †Kvqvwim (Processing Quaries)...........................................................................46

2.13 †cBR i¨vsK Ges Kb‡U›U...................................................................................................51

3q Aa¨vq t Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)....................55

PUBLISHER DIGITAL BOI GHOR

6ô Aa¨vq t KxIqvW© GbvjvBwmm Uzj&m (Keyword Analysis tools).........................113

7.3 †gUv wWw¯…ckb (Meta discription)...................................................................................146

7.5 BD Avi Gj....................................................................................................................150

7.8 Aëvi U¨vM (Alt tag).......................................................................................................154

8g Aa¨vq t GKwU B-†gBj G‡Wªm •Zwi Kiv.............................................................165

PUBLISHER DIGITAL BOI GHOR

10Zg Aa¨vq t Blogspot Gi e­M‡K SEO Kiv......................................................195

11.6 e­M wk‡ivbvg..................................................................................................................206

11.11 Edit Post..................................................................................................................217

PUBLISHER DIGITAL BOI GHOR

12.4.2 KxIqvW© evQvBKiY cÖwµqv............................................................................................268

12.5 †gUv U¨v‡Mi gva¨‡g.........................................................................................................270

13Zg Aa¨vq t Rygjvi I‡qe mvB‡U †K SEO Kiv....................................................277

13.3 Rygjv I‡qemvB‡U SEO Kivi myweav..................................................................................279

PUBLISHER DIGITAL BOI GHOR

15Zg Aa¨vq t I‡qewj e­M‡K Ab‡cBR AcwU gvB‡Rkb.............................................321

15.1 Weebly mvB‡K mvP© BwÄb Gi Dc‡hvMx K‡i †Zvjv t.............................................................323

15.4 Meta Keywords........................................................................................................329

15.7 Weebly †Z Advanced Settings mshy³ Kiv...................................................................342

PUBLISHER DIGITAL BOI GHOR

16Zg Aa¨vq t I‡qewj e­M‡K Ac‡cBR AcwUgvB‡Rkb..............................................349

18Zg Aa¨vq t IqvW©‡cÖm e­M‡K SEO Kiv.............................................................431

19.4 URL ev wj¼ GwWU Gi gva¨‡g.........................................................................................452

19.6 B‡g‡Ri ev Qwei Gm B I.................................................................................................461

20Zg Aa¨vq t Social Merketing...................................................................467

20.1 Twitter Kx..................................................................................................................469

PUBLISHER DIGITAL BOI GHOR

23Zg Aa¨vq: Geta freelancer.......................................................................583

23.1 Geta freelancer.........................................................................................................583

23.3 Freelancer mvB‡U G Kv‡Ri Rb¨ weW †`qv........................................................................601

PUBLISHER DIGITAL BOI GHOR

PUBLISHER DIGITAL BOI GHOR

mvP© BwÄ‡bi cÖv_wgK aviYv (Basic of search engine)

PUBLISHER DIGITAL BOI GHOR

18g Aa¨vq : wd« IqvW©‡cÖm eM‡K SEO Kiv.................................................................................431

10Zg Aa¨vq t Blogspot Gi eM‡K SEO Kiv......................................................195

11.6 eM wk‡ivbvg..................................................................................................................206

15Zg Aa¨vq t I‡qewj eM‡K Ab‡cBR AcwU gvB‡Rkb.............................................321

16Zg Aa¨vq t I‡qewj eM‡K Ac‡cBR AcwUgvB‡Rkb..............................................349

18Zg Aa¨vq t IqvW©‡cÖm eM‡K SEO Kiv.............................................................431