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Professional and Business Ethics Through Film: The Allure of Cinematic Presentation and Critical Thinking Jadranka Skorin-Kapov
Professional and Business Ethics Through Film: The Allure of Cinematic Presentation and Critical Thinking Jadranka Skorin-Kapov
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JADRANKA SKORIN-KAPOV
PROFESSIONAL AND
BUSINESS ETHICS
THROUGH FILM
Professional and
Business Ethics
Through Film
The Allure of Cinematic Presentation
and Critical Thinking
Jadranka Skorin-Kapov
Stony Brook University
Stony Brook, NY, USA
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer International Publishing
AG, part of Springer Nature 2019
This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether
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published maps and institutional affiliations.
Cover Credit: Sanela Plisko/Alamy Stock Photo Photograph of the Pula Film Festival, Croatia
This Palgrave Macmillan imprint is published by the registered company Springer Nature
Switzerland AG
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
For Lana
Preface
As we live in the world saturated with images and moving images, our
worldview is often conditioned by what we see on the screen. Narrative
film, as an art form, and as a business enterprise, provides various avenues
for analysis. A feature length narrative film combines multiple artistic tal-
ents (e.g. directing, acting, scenography, music), multiple business directions
(producing, financing, marketing), and may address questions facing our
humanity, or propagate ideological views, or project contemporary critique,
or it can be done for pure entertainment. It is often difficult to provide an
unflinching sociological critique of consumerist society and yet secure the
box office profit, and many filmmakers try to balance those contradictory
forces. We will discuss this in more details as we analyze various films.
This book is intended for students and scholars concerned with issues
related to professional and business ethics. By discussing various films, we
examine the process of critical thinking and decision making, moral values,
and ethical considerations applied in a professional and business setting.
This is achieved by analyzing ethical positions of characters in fictional sce-
narios of relevant films, blurring the line between art and life, and by dis-
cussing a number of real-world cases. However, we also look at cinematic
elements used to deliver a message of the film, to evaluate film’s potential as
a marketing tool, influencing the spectatorship.
The motivation for writing this book follows from my diverse back-
ground combining research related to quantitative analysis of business prob-
lems, philosophical views on ethics and aesthetics, and a study of film art.
With initial background in mathematics and operations research involving
algorithmic development and optimization of business processes, I taught
vii
viii Preface
1The cover page is adopted from a photograph taken at the Pula Film Festival. About the Pula Film
Festival, see https://en.wikipedia.org/wiki/Pula_Film_Festival.
2For the description of the 2017 Ideas Worth Teaching Award winners see https://www.ideasworth-
teachingawards.com/.
Acknowledgements
xi
xii Acknowledgements
1 Introduction 1
References 15
xiii
xiv Contents
Index 341
List of Figures
Fig. 2.1 Emotional scene between detective Burr and detective Dormer
(Nolan 2002) 51
Fig. 3.1 A scene depicting a decadent party at Stratton Oakmont
(Scorsese, 2013) 70
Fig. 3.2 Young sadists in Funny Games, looking very nice and polite
(Haneke, 2007) 83
Fig. 3.3 Close-up of Noah telling the story of creation (Aronofsky, 2014) 86
Fig. 3.4 Depiction of aliens as heptapods and Louise communicating
with them (Villeneuve, 2016) 87
Fig. 4.1 Naomi’s speech at a female panel, with a poster displaying
a high heel to emphasize a feminine mark (Menon, 2016) 97
Fig. 4.2 Theatrical executive room of Hudsucker Industries,
with big conference table and old executives
(Joel and Ethan Coen, 1994) 105
Fig. 4.3 Use of split screen simultaneously showing businessmen
negotiating a deal (Jordan, 1993) 112
Fig. 4.4 Meeting between the old and the new: Jorgensen versus
Garfield (Jewison, 1991) 119
Fig. 4.5 Trading floor with computer screens and depiction of anxiety
(McKay, 2015) 127
Fig. 4.6 Michael Burry bets against the housing market inside
Goldman Sacks (McKay, 2015) 132
Fig. 5.1 A courtroom scene with coworkers standing up
and supporting Josey’s claim (Caro 2005) 149
Fig. 5.2 A surreal scene with the elephant in the room
(Almereyda 2015) 151
xv
xvi List of Figures
Fig. 7.6 Extreme close-up shoot of Danny’s hand with blood and the
red African soil mixing, adding to the emotional impact of the
dying scene (Zwick, 2005) 278
Fig. 7.7 Medium shot showing Dino’s confrontation with Bernaschi
upon learning about his financial loss (Virzi, 2013) 282
Fig. 7.8 Close-up of Christian’s face contemplating suicide (Bier, 2010) 285
Fig. 7.9 Coordinated efforts to save the wounded American woman
(Iñárritu, 2006) 288
Fig. 8.1 Blake delivering his aggressive motivational speech
(Foley, 1992) 297
Fig. 8.2 Christoffer contemplating on the bench with the fountain
in the foreground (Per Fly, 2003) 300
Fig. 8.3 Conradi (Erdmann) and his daughter Ines (Ade, 2016) 303
Fig. 8.4 Blurred background and the close-up of Luciano’s face
showing his detachment from the surrounding environment
and descent into obsession (Garrone, 2012) 310
Fig. 8.5 Chiron’s face directed at the audience, with striking whiteness
of his protruding eyes (Jenkins, 2016) 315
Fig. 8.6 Multiple screens displaying various data and ousting privacy
(Ponsoldt, 2017) 320
Fig. 8.7 Futuristic factory with an endless line of “node workers”
(Rivera, 2009) 323
Fig. 8.8 Ava’s artificial body and human face (Garland, 2015) 325
Fig. 8.9 Aging Dave Bowman in Louis XVI style bedroom reaching
toward the monolith (Kubrick, 1968) 329
List of Tables
xix
12 J. Skorin-Kapov
practices widening the gap between profit and responsibility are illustrated
through films Margin Call (J. C. Chandor, 2011) and The Big Short (Adam
McKay, 2015).
In a chapter entitled Workplace Harassment, Violence, Inequity, and
Inequality we present forms and types of business and professional work-
place harassment and violence, and the ethical issues related to inequality
and inequity. The cases presented include Jenson v. Eveleth Taconite Company
from 1988 (Legal_Momentum 1997), and some controversial psycholog-
ical experiments using human subjects (the Murray experiments on mind
control during 1959–1961 (Chase 2000), the Milgram experiment involv-
ing behavioral study of obedience during 1961–1963 (Milgram 1963),
and the Stanford Prison experiment in 1971 (McLeod 2017). Some cases
are adapted for films, such as North Country (Niki Caro, 2005), Stanford
Prison Experiment (Kyle Patrick Alvarez, 2015), and Experimenter (Michael
Almereyda, 2015). In addition, we analyze The Hunt (Thomas Vinterberg,
2012) addressing workplace harassment and mob mentality as the impact of
false accusations. We also discuss Whiplash (Damien Chazelle, 2014) ques-
tioning the unorthodox measures of the teacher to stimulate his students.
In the next part of this chapter, we present cases of workplace violence,
e.g. in schools, factories, hospitals. The list of mass shootings in America is
a telling story of violence in various work environments.12 Film discussions
include A Most Violent Year (J. C. Chandor, 2014), Money Monster (Jodie
Foster, 2016), and Network (Sidney Lumet, 1976). Lumet’s Network from
1976 remains very relevant. Another film from the 70s displaying workplace
violence is Rollerball (Norman Jewison, 1975).
The subsequent discussion provides examples of workplace inequity and
inequality. Among real business cases, we mention the Ford sewing machin-
ists strike for equal pay for women in 1968, based on which Made in
Dagenham (Nigel Cole, 2010) was filmed (Goodley 2013). A more recent
case is Peggy Young versus UPS in violating the Pregnancy Discrimination
Act in 2008 (Zillman 2015). We discuss films Working Girl (Mike Nichols,
1988) and The Devil Wears Prada (David Frankel, 2006).
The next chapter, entitled Professional and Business Ethical Challenges, has
three parts dealing with business ethical challenges such as: corruption and
whistleblowing, outsourcing and downsizing, competition and innovation.
The real cases we discuss as related to corruption include the Wells Fargo
accounting fraud case in 2016 (Merle and Nakashima 2016), the FIFA
shootings-in-america/.
1 Introduction
13