Universidad de Sonsonate Inglés Técnico Código E01115

Teacher´s name: Nancy Cruz

Activity 2. The application of 4ps Class 10

Student´s name: RONAL LIZANDRO ARTERO ARCE Group: 01 Date:

Instructions:First, print the worksheet. Second, read the text. Third, answer the questions. Finally, save your work and send it
to Sinapsis in a pdf format.
 Universidad de Sonsonate Inglés Técnico Código E01115
Teacher´s name: Nancy Cruz
Activity 2. The application of 4ps Class 10

4 ps

1. set a prioe according to competitors

2. you have to be a person interested in dtudyng english the age group be 15 years and older.all existing hender, income level,
people who have a minimum salary, educational level would be high school or older

3. it would be professional social networks

4. the distribution channel would be direct sales because I can handie it easily

STAGE 2

PRODUC

1. Size between medium and small so that it can be carried in any type of bag and does not take up much space
2. If I would change the design for a more striking one with brighter colors and a phrase that catches the customers
attention
3. Yes, I would like to add fruit essences

PALCE

1. I would use promotions, and establish a unique product in which for the purchase of said product the second one
would have a 50% discount
2. I would study the different market groups, I would investigate the color, smells and flavors that people like thr most
to establish a new shampoo
3. I would bse it according to the current economy of the country

PROMOTION

1. I would use newspapers, radios and flyers with the information and also through socisl networks such as the most
used facebook
2. I think visual since I can incorporate the image of my product
 Universidad de Sonsonate Inglés Técnico Código E01115
Teacher´s name: Nancy Cruz
Activity 2. The application of 4ps Class 10

PLACE

1 . I think that distributing my product in stores and also in poins of sale that are easily accessible to the communities