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ABSTRACT
The Information Technology (IT) organizations are generating huge amount of

business data and the data volume is expected to be doubled by next decade. This data
needs to be processed and analyzed and to be made available to the management for
efficient and quality decisions. With the help of business intelligence (BI) tool the
organizations can quickly generate insights enabling them to take quality decision and
enabling management to drive operational efficiencies, identify newer opportunities
and differentiate them in the competitive market. The review of the literature reveals
the existence of gap with respect to whether BI tool impact quality of decision-making
and organizational growth.
The focus of the study is to determine the impact of business intelligence tool on quality
of decision-making and organizational growth in IT organizations. The study also
focuses on determining the impact of BI tool-based quality decision-making on
decision categories (operational, tactical and strategic) and development of leadership
traits in managers. The study also focuses on identifying the areas of usage of BI
analytics and important BI analytics in IT organizations. The study also focuses on
identifying relationship between importance and usage of BI analytics.
Keywords: Business Intelligence tools, Decision making, Information Technology,

Organizational growth.
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TABLE OF CONTENTS
CHAPTER TITLE PAGE
NO NO
ABSTRACT 1
LIST OF TABLES 4
LIST OF FIGURES 6
I INTRODUCTION 7
1.1 Objectives of the study 11
1.2 Need for the study 12
1.3 Scope of the study 13
1.4 Limitations of the study 14
II REVIEW OF LITERATURE
2.1 Origin, Terminology and Definition 15
2.2 Nature of the Study 17
2.3 Causes and Sources 18
2.4 Types of BI tools 19
2.5 Importance, key features and the role of data of BI tools
in IT organizations 20
2.6 Impact of BI tool on quality of decision-making and
organizational growth 23
2.7 Relationship between BI tool-based quality decision
making and decision categories 24
2.8 Areas of usage of various kinds of BI analytics in IT
organizations 25
2.9 Implementing business intelligence (BI) tools 25
2.10 Data warehouse in business intelligence 26
2.11 Benefits of BI 28
2.12 Business intelligence technology 29
2.13 Summary 34
III INDUSTRY AND COMPANY PROFILE

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3.1 Industry profile 35

3.2 Company profile 38
3.3 Theoretical Frame Work 40
CHAPTER TITLE PAGE

NO NO
IV RESEARCH METHODOLOGY
4.1 Introduction 41
4.2 Research design 42
4.3 Data Collection method 43
4.4 Limitation of the study 44
V ANALYSIS AND INTERPERTATION 45
VI FINDINGS, SUGGESTIONS AND CONCLUSION
6.1 Findings 77
6.2 Suggestions 83
6.3 Conclusion 84
BIBLIOGRAPHY 92
ANNEXURE

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LIST OF TABLES
CHAPTER TITLE PAGE NO

NO
1 Table 5.1: Evolution of BI tool functionality adapted 45
from (Eckerson, 2011)
2 Table 5.2 Types of BI sourced from White (2006) 46
3 Table 5.3 Comparison of past and present BI tool 46

characteristics sourced from Gentile (2010)
4 Table 5.4 Use of BI tools across organization 47
5 Table 5.5 Frequencies of objectives achieved after BI 49

tool implementation
6 Table 5.6 Frequencies of usage of BI analytics in the 52
organization
7 Table 5.7 Frequencies of features of BI tool deployed 55
in the organization
7.1 Table 5.7.1 Summary of most commonly deployed 56
features of BI tool in the organization.
8 Table 5.8 Frequencies of usage of BI tool in decision- 58
making categories
9 Table 5.9 Frequencies of quality decision based on BI 60
tool data/information
10 Table 5.10 Current role in the IT organization 62
11 Table 5.11 Do you make currently make decisions in 63

you organization
12 Table 5.12 Primary objective of using Business 64
intelligence tools in your organization
13 Table 5.13 Business intelligence tools do you 65

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currently use in you organization

14 Table 5.14 Descriptive Statistics for “Important of BI 66
tool in the organization”

NO
15 Table 5.15 Skewness and kurtosis of business 68
benefits before and after BI tool implementation
16 Table 5.16 Result of t test of business benefits before 70
and after BI tool implementation
17 Table 5.17: Friedman test statistics usage for BI tool 73
in decision-making categories
18 Table 5.18: Mean rank of usage for BI tool in 74
decision-making categories
19 Table 5.19: Friedman test statistics of areas of usage 75
for BI analytics
20 Table 5.20 Mean rank of areas of usage for BI 76
analytics

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LIST OF FIGURES

NO
1 Figure 2.1: Organizational level and impact of 32
decision making (Taylor, 2009)
2 Figure 2.2: BI tools & applications 34
3 Figure 5.4 Use of BI tools across organization 48
4 Figure 5.5 Frequencies of objectives achieved 51

after BI tool implementation
5 Figure 5.6 Frequencies of usage of BI analytics 54
in the organization
6 Figure 5.7 Frequencies of features of BI tool 57
deployed in the organization
7 Figure 5.8 Frequencies of usage of BI tool in 59
decision-making categories
8 Figure 5.9 Quality decision based on BI tool 60
data/information
9 Figure 5.10 Current role in the IT organization 62
10 Figure 5.11 Do you make currently make 63

decisions in you organization
11 Figure 5.12 Primary objective of using Business 64
intelligence tools in your organization
12 Figure 5.13 Business intelligence tools do you 65
currently use in you organization
13 Figure 5.14 Descriptive Statistics for “Important 67
of BI tool in the organization

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CHAPTER I
INTRODUCATION
Business Intelligence (BI) tools have become a crucial element in modern IT
organizations to help decision-makers analyze data, generate insights, and make
informed decisions. This paper explores the synthetic opportunity that BI tools provide
for quality decision making and organizational growth in IT organizations. It begins by
defining BI tools and their role in organizations. Then, it highlights the importance of
BI tools for IT organizations and how they can help organizations make better
decisions. Additionally, it discusses the potential impact of BI tools on organizational
growth and how they can enable organizations to respond proactively to changes in the
market. Finally, the paper concludes with recommendations for organizations on how
to maximize the benefits of BI tools and integrate them into their decision-making
processes to achieve sustained growth and success.
In today's fast-paced business environment, organizations are generating vast amounts

of data from various sources. The challenge lies in analyzing this data effectively to
make informed decisions that can drive growth and success. Business Intelligence (BI)
tools have emerged as a solution to this challenge, providing decision-makers with the
ability to analyze data in real-time, generate insights, and make informed decisions.
BI tools are a set of software applications and technologies that help organizations to
collect, analyze, and visualize data to gain insights and make informed decisions. BI
tools include data mining, data warehousing, reporting, dashboards, and other analytical
tools that enable organizations to identify patterns and trends, make predictions, and
develop strategies to improve performance.
Organizations are generating huge amount of business data and the data volume is
expected to be doubled by next decade. This data needs to be processed and analyzed
and to be made available to the management for efficient and quality decisions. With
the help of business intelligence (BI) tool the organizations can quickly generate

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insights enabling them to take quality decision and enabling management to drive
operational efficiencies, identify newer opportunities and differentiate them in the
competitive market.
The focus of the study is to determine the impact of business intelligence tool on quality
of decision-making and organizational growth. The study also focuses on determining
the impact of BI tool-based quality decision-making on decision categories
(operational, tactical and strategic) and development of leadership traits in managers.
The study also focuses on identifying the areas of usage of BI analytics and important
BI analytics tools. It also focuses on identifying relationship between importance and
usage of BI analytics in service industry.
The impact on quality of decision-making and organizational growth for before and
after BI tool implementation situation can be analyzed.
Business Intelligence (BI) has its roots in the decision support technologies and
decision-support domain have expanded over the years with the development of various
decision-support applications - business information system, on-line analytical
processing (OLAP) & predictive analytic. The BI tools started getting popularity both
in the business world and the academia around 2000.
The business insight generated by BI tools can help service sector in following ways:
• Optimizing the resource utilization for the services
• Optimizing the bench (unutilized employee) cost
• Increasing the revenue per employee
• Improving the quality of service
• Reducing the operational costs such as travel, administration etc.
• Identification of the up-sell and cross-sell opportunities
• Optimizing global risks
• Compliance and regulatory reporting
• Planning for resource hiring and training

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Over the last decades business data volumes have increased tremendously due to rise
of business information systems such as ERP, CRM etc. and is going for further
explosive growth. International Data Corporation (IDC) highlighted in sixth annual
study that the digital universe comprising of structured and unstructured data will grow
300 times to 40,000 exabytes from 130 exabytes by 2020 and the size of data will
double every two years from 2012 onwards.
As a result of data explosion organizations will be creating and storing more business
data in digital form and will have to process the same into useful information to
improve their quality decision-making capabilities. The useful information will need to
be provided in right-time, in right formats and on demand that enable business leaders
to take decisions for optimizing & improving business performance. Good and quality
decision in organization leads to sustainable organization growth and organizations
should be better equipped with tools and processes for meeting the short- and long-term
goals.
With such vast amounts of data that are amassed and available, it is imperative to
provide the timely & correct information to the decision-maker to ensure business
decisions success. A natural dilemma is how businesses can make sense of all the data
without wasting time and resources as the amount of data captured continues to soar.
With the increased reliance on the e-commerce and mobile based platforms for business
operations the marketplace conditions will further complicate, accelerate and intensify
the need for Business intelligence (BI) tool-based analysis.
BI tools offer a range of features and functionalities, including data visualization,

reporting, dashboards, data mining, predictive analytics, and machine learning. These
features allow organizations to identify patterns, trends, and correlations in their data
and make informed decisions that lead to improved performance, increased efficiency,
and better customer satisfaction.
BI tools can also help IT organizations improve their decision-making processes by

providing real-time data, historical data, and predictive analytics. Real-time data allows

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IT teams to respond quickly to changing business conditions, while historical data

provides a deeper understanding of past performance and trends. Predictive analytics
can help IT organizations anticipate future trends and make proactive decisions to stay
ahead of the competition.
Another advantage of BI tools is their ability to integrate with other IT systems,

including customer relationship management (CRM) systems, enterprise resource
planning (ERP) systems, and supply chain management (SCM) systems. This
integration provides a comprehensive view of an organization's operations and
customer interactions, enabling IT teams to make informed decisions that drive growth
and improve the bottom line.
Business intelligence (BI) tools are powerful data analysis and visualization software
that help organizations make informed decisions by gathering, processing, and
presenting relevant data. BI tools have become a critical asset for IT organizations
seeking to improve decision-making and organizational growth. With the increasing
volume of data generated by IT organizations, it has become challenging to make sense
of the data and extract useful insights. BI tools provide a synthetic opportunity for IT
organizations to leverage their data for quality decision-making and organizational
growth.
BI tools offer several benefits to IT organizations. Firstly, they enable organizations to

analyze vast amounts of data quickly and accurately, providing insights that may not
be apparent through manual analysis. Secondly, BI tools allow organizations to track
and monitor key performance indicators (KPIs), helping them to identify areas for
improvement and make data-driven decisions. Thirdly, BI tools provide data
visualization capabilities, which make it easier to communicate complex information
to stakeholders.
The purpose of this study is to explore how BI tools can be used to enhance decision-
making and drive organizational growth in IT organizations. The study will examine

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the benefits and limitations of BI tools and explore how organizations can effectively
implement them to achieve their goals
In summary, BI tools have become an essential component of modern IT organizations.

They offer a range of features and functionalities that enable organizations to collect,
analyze, and present data in a way that drives informed decision-making and improves
organizational performance. With their ability to provide real-time data, historical data,
and predictive analytics, BI tools have become a synthetic opportunity for quality
decision making and organizational growth in IT organizations.

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1.1 OBJECTIVES OF THE STUDY

The objectives of the study are as follows:
• To understand the concept of business intelligence (BI) and its relevance to
decision-making in IT organizations.
• To investigate the impact of BI tools on decision-making processes and
organizational growth in IT organizations
• To identify the challenges and barriers faced by IT organizations in adopting
and implementing BI tools.
• To study the impact of business intelligence tool on organizational growth
(business performance).
• To study the impact of BI tool-based quality decision-making and decision
categories (operational, tactical and strategic).
• To study the areas of usage of various kinds of BI analytics in IT organizations.
• To explore the different types of BI tools available and their features.
• .To propose strategies for successful implementation and adoption of BI tools
in IT organizations.
• To analyze the role of data governance and data management in BI
implementation.
• To provide recommendations for future research in the area of BI and its impact
on IT organizations.
• Analyze the impact of BI tools on organizational growth and performance.
• Investigate the factors that influence the adoption and implementation of BI
tools in IT organizations.
• Provide recommendations for IT organizations on how to effectively adopt and
utilize BI tools to improve decision making and achieve organizational growth.
• Compare and contrast the use of BI tools in IT organizations with other
industries.
• Analyze the role of BI tools in improving customer experience and satisfaction
in IT organizations.

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• Identify the key success factors for the effective implementation and adoption
of BI tools in IT organizations.
1.2 NEED OF THE STUDY

• In today's fast-paced and highly competitive business environment,
organizations need to make decisions quickly and effectively in order to remain
competitive and stay ahead of the curve.
• IT organizations are becoming increasingly data-driven, with large amounts of
information being generated and collected on a daily basis. Business
intelligence tools can help these organizations make sense of this data and use
it to make informed decisions.
• Business intelligence tools can help organizations identify patterns and trends
in their data that they might otherwise miss, allowing them to make more
accurate predictions about future trends and events.
• By providing real-time insights into key business metrics, business intelligence
tools can help organizations identify and address problems as they arise, rather
than waiting until they become more serious.
• Business intelligence tools can help organizations measure the success of their
strategies and initiatives, allowing them to make data-driven decisions about
where to invest their resources in the future.
• By automating data analysis and reporting, business intelligence tools can help
organizations save time and reduce the risk of human error.
• Business intelligence tools can help organizations identify opportunities for
growth and expansion, as well as potential threats to their business.
• By providing a single source of truth for organizational data, business
intelligence tools can help eliminate data silos and improve collaboration and
communication across different departments and teams.

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• Business intelligence tools can help organizations improve their customer

experience by providing insights into customer behavior and preferences,
allowing them to tailor their offerings to better meet customer needs.
• Finally, by helping organizations make better decisions and identify new
opportunities for growth, business intelligence tools can ultimately contribute
to the bottom line and help organizations achieve their financial goals.

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1.3 SCOPE OF THE STUDY

The scope of the study is limited to the following areas:
• Overview of business intelligence tools and their relevance in the IT industry.
• Analysis of the benefits of using BI tools for decision-making and
organizational growth in IT organizations.
• Identification of the key factors that influence the effectiveness of BI tools in
supporting decision-making and driving organizational growth.
• Examination of the challenges that organizations face when implementing and
using BI tools.
• Case studies of IT organizations that have successfully implemented BI tools
and achieved significant benefits.
• The study will primarily focus on the use of BI tools in IT organizations, but it
may also draw on examples from other industries to provide a broader
perspective.
• The study will be based on a review of existing literature, as well as primary
research in the form of interviews with
• IT professionals who have experience using BI tools.
• The study will aim to provide insights into the benefits and challenges of using
BI tools and identify best practices for successful implementation and adoption
of these tools in IT organizations.
• Powerful transaction-oriented information systems are now commonplace in
every major industry, effectively levelling the playing field for corporations
around the world. To remain competitive, however, now requires analytically
oriented systems that can revolutionize a company’s ability to rediscover and
utilize information they already own. The business intelligence (BI) has evolved
over the past decade to rely increasingly on real time data. The BI systems auto-
initiate actions to systems based on rules and context to support several business
processes. These analytical systems derive insight from the wealth of data
available, delivering information that’s conclusive, fact- based, and actionable.
Enterprises today demand quick results. So it is becoming essential nowadays

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that not only is the business analysis done, but also actions in response to
analysis of results can be performed and instantaneously changes parameters of
business processes.
1.4 LIMITATIONS OF THE STUDY

"Business intelligence tools: A synthetic opportunity for quality decision making and
organizational growth in IT Organization" may include:
• Sample size: The study may have a limited sample size, which could impact the
generalizability of the findings.
• Bias: The study may suffer from researcher bias, as the researcher may have
preconceived notions or preferences for certain business intelligence tools or IT
organizations.
• Data availability: The study may rely on data that is limited in scope or quality,
which could impact the accuracy of the findings.
• Timeframe: The study may have a limited timeframe, which could impact the
ability to draw conclusions about the long-term impacts of business intelligence
tools on IT organizations.
• Cultural differences: The study may not consider cultural differences and how
they impact the adoption and effectiveness of business intelligence tools in IT
organizations.
• Technological advancements: The study may not consider technological
advancements that may render certain business intelligence tools obsolete or
ineffective in the future.
• Cost-effectiveness: The study may not consider the cost-effectiveness of
implementing business intelligence tools in IT organizations, which could
impact their adoption and sustainability.
• Lack of control: The study may not be able to control for external factors that
could impact the adoption and effectiveness of business intelligence tools in IT
organizations.
• Industry-specific: The findings may only be applicable to certain industries of
IT organizations, and may not be generalizable to all contexts.

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• Overreliance on self-reported data: The study may rely heavily on self-reported

data, which could impact the accuracy and reliability of the findings.

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CHAPTER II
REVIEW OF LITERATURE
2.1 ORIGIN, TERMINOLOGY AND DEFINATION

ORIGIN:
Business Intelligence (BI) is a process of collecting, analyzing, and presenting data in
a way that provides meaningful insights to support better decision-making within an
organization. BI has become increasingly important in recent years due to the explosion
of data generated by various sources such as social media, mobile devices, and the
Internet of Things (IoT). BI tools have been developed to support this process,
providing businesses with the ability to gather, store, analyze, and present data in a way
that enables informed decision-making.
The origins of business intelligence (BI) tools can be traced back to the early 1960s
when IBM researcher Hans Peter Luhn first used the term "business intelligence" to
describe the process of gathering, analyzing, and presenting data in a way that helps
business decision-makers make more informed decisions. However, it wasn't until the
1980s that BI tools started to gain widespread adoption, with the emergence of data
warehousing and online analytical processing (OLAP) technologies. Since then, BI
tools have evolved significantly, with the advent of big data and advanced analytics, to
become a critical component of modern business operations. Today, there are many
different BI tools available on the market, each with its own unique features and
capabilities, and they are used by organizations of all sizes and industries to gain
insights into their operations and drive growth.
The concept of business intelligence (BI) has been around for several decades, but its
widespread adoption as a critical tool for organizational decision-making began in the
1990s. BI involves the use of technology, processes, and applications to collect,
analyze, and present data to help organizations make informed decisions. Initially, BI
was used primarily by large enterprises with significant resources to invest in
technology and data analytics. However, with the advent of cloud-based BI tools and
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the democratization of data, even small and medium-sized businesses can now leverage
BI to improve their decision-making processes and drive growth.
The origins of BI can be traced back to the 1950s and 1960s when the first computer-
based decision support systems were developed. These systems were designed to help
managers make better decisions by providing them with relevant data and analytical
tools. Over time, these systems evolved to include more advanced capabilities such as
predictive analytics and data visualization.
In the 1980s, the concept of data warehousing emerged, which allowed organizations
to store and manage large amounts of data in a structured way. This paved the way for
the development of more sophisticated BI tools that could analyze this data and present
it in a way that was easy to understand.
The 1990s saw a significant expansion in the use of BI tools as businesses increasingly
recognized the value of data-driven decision-making. The advent of the internet and the
rise of e-commerce further fueled this trend, as businesses sought to gain a competitive
advantage by leveraging the vast amounts of data generated by online transactions.
The early 2000s saw the emergence of self-service BI tools, which allowed business
users to access and analyze data without the need for IT support. This democratization
of data access has been a significant driver of the adoption of BI tools, as it has made it
easier for businesses of all sizes to gain insights from their data.
Today, BI tools continue to evolve, with advances in machine learning, artificial

intelligence, and natural language processing enabling more sophisticated analysis and
decision-making. As businesses continue to generate ever-increasing amounts of data,
the role of BI tools in supporting decision-making is only set to grow in importance.
TERMINOLOGY:
Business Intelligence (BI) to the technologies, applications, and practices used to
collect, integrate, analyze, and present business information. BI tools and platforms

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allow organizations to transform raw data into meaningful insights, enabling better
decision-making and organizational growth. Some common BI tools include data
visualization software, reporting software, and online analytical processing (OLAP)
tools.
DEFINITION
Business Intelligence (BI) can be defined as the process of collecting, analyzing, and
presenting business data to help organizations make informed decisions. It involves the
use of various technologies and practices to transform raw data into actionable insights
that can inform business strategy and improve performance. BI tools enable
organizations to monitor key performance indicators (KPIs), track trends, and identify
opportunities for growth and improvement. Ultimately, BI helps organizations to make
better decisions, improve efficiency, and drive business success.
2.2 NATURE OF THE STUDY

• This study aims to explore the impact of business intelligence (BI) tools on
quality decision making and organizational growth in IT organizations.
• The study will be conducted using a synthetic approach that involves a
comprehensive review of the literature on BI tools and their impact on decision
making and organizational growth in IT organizations.
• The study will also involve a qualitative analysis of data collected through
interviews with IT professionals who have experience using BI tools.
• The research will use a mixed-methods approach to provide a comprehensive
understanding of the role of BI tools in enhancing decision making and
organizational growth in IT organizations. The study will be significant as it will
provide insights into how IT organizations can leverage BI tools to make better
decisions and achieve organizational growth.
• The findings of this study can be used by IT organizations to enhance their
decision-making processes and improve their performance.

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• The study will involve an in-depth analysis of the different types of business
intelligence tools available, their features and functionalities, and how they can
be applied in IT organizations to support data-driven decision making.
• The study will also examine the challenges and benefits associated with the
implementation of business intelligence tools and provide recommendations for
organizations considering the adoption of these tools.
• The research will be both qualitative and quantitative in nature, using case
studies and surveys to collect data from IT organizations that have implemented
business intelligence tools.
2.3 CAUSES AND SOURCES

1. Causes:
• The increasing complexity and volume of data generated by IT organizations
makes it difficult to make informed decisions without proper analysis and
visualization.
• The need for IT organizations to identify patterns, trends, and insights from data
to improve their performance, productivity, and profitability.
• The demand for IT organizations to respond quickly to changing market
conditions and customer needs, which requires timely and accurate information.
• The need to enhance collaboration and communication among various
departments and stakeholders within IT organizations.
• The desire to reduce costs and increase efficiency by streamlining processes and
eliminating redundancies.
• The need for IT organizations to comply with regulatory requirements and
industry standards.
• The need to mitigate risks and improve security by monitoring and analysing
data.
• The need to improve customer satisfaction and loyalty by understanding their
preferences and behaviour.
• The need to optimize resource allocation and utilization by analyzing data on
employee productivity and performance.
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• The need to stay competitive by keeping up with industry trends and

benchmarks.
2. Sources:
• Gartner's Magic Quadrant for Business Intelligence and Analytics Platforms
report
• Forrester's Wave Report on Enterprise BI Platforms with Majority On-Premises
Deployments
• TechRadar's analysis of business intelligence trends and emerging technologies
• Harvard Business Review's articles on data-driven decision making and
business intelligence best practices
• The Business Intelligence Group's website, which offers insights, resources, and
awards for BI excellence
• BI vendors' websites, which provide information on their products, features, and
customer success stories
• Social media platforms and online communities for BI professionals, such as
LinkedIn groups and Reddit threads
• Industry conferences and events focused on business intelligence and analytics,
such as Gartner Data & Analytics Summit and Tableau Conference
• Whitepapers, case studies, and research papers from BI vendors, consulting
firms, and academic institutions
• Online training courses and certifications for business intelligence tools and
technologies, such as Microsoft Power BI and Tableau.
2.4 TYPES OF BI TOOLS

Business Intelligence (BI) tools are software applications that are used to collect,
analyze, and present business data in a meaningful way to help decision-makers make
informed decisions. There are several types of BI tools, each with their own unique
features and capabilities. Some of the most common types of BI tools include:

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• Reporting tools: These tools are used to create reports that provide a summary
of data from various sources. They help users to visualize and understand data
through charts, graphs, and tables.
• Dashboard tools: These tools are used to display key performance indicators
(KPIs) and metrics in a graphical format. They help users to monitor and track
business performance in real-time.
• Data mining tools: These tools are used to discover patterns and insights in
large datasets. They help users to identify correlations and trends that may not
be immediately apparent.
• Data visualization tools: These tools are used to create interactive
visualizations that allow users to explore and understand data. They help users
to identify patterns and relationships in data more easily.
• Predictive analytics tools: These tools are used to forecast future trends and
behaviors based on historical data. They help users to make informed decisions
based on the likelihood of different outcomes.
• Data warehousing tools: These tools are used to collect, store, and manage
large amounts of data. They help users to access and analyze data from multiple
sources in a single location.
• OLAP tools: These tools are used to analyze multidimensional data, such as
sales by region and product. They help users to view data from different
perspectives and perform complex analyses.
• ETL (extract, transform, load) tools: These tools are used to extract data from
various sources, transform it into a format that can be analyzed, and load it into
a data warehouse. They help users to consolidate data from multiple sources for
analysis.
2.5 IMPORTANCE, KEY FEATURES AND THE ROLE OF DATA OF BI

TOOLS IN IT ORGANIZATIONS
1. IMPORTANCE
• Improved decision-making: Business intelligence tools help IT organizations
make informed decisions based on data-driven insights. This enables them to

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identify areas that require attention, anticipate issues, and make proactive
decisions that positively impact the business.
• Data analysis and visualization: Business intelligence tools enable IT
organizations to analyze data and generate visual reports that help stakeholders
understand complex information easily. These visual reports make it easier to
identify trends and patterns and gain insights into data that might otherwise be
challenging to comprehend.
• Improved data accuracy: Business intelligence tools help IT organizations
improve the accuracy of their data by providing the necessary tools to manage,
analyze, and clean data effectively. This ensures that the data used for decision-
making is accurate and reliable.
• Enhanced performance monitoring: Business intelligence tools allow IT
organizations to monitor the performance of their systems, applications, and
infrastructure. This helps them identify issues quickly and proactively take steps
to address them, minimizing the impact on business operations.
• Streamlined operations: Business intelligence tools enable IT organizations to
automate repetitive tasks, freeing up time for more strategic work. This
increases efficiency and reduces the risk of human error, which can be costly.
• Cost savings: Business intelligence tools can help IT organizations identify
cost-saving opportunities by identifying inefficiencies and optimizing
processes. This can help reduce expenses and increase profitability.
• Improved customer service: Business intelligence tools enable IT
organizations to understand customer behavior and preferences better. This
helps them anticipate customer needs and tailor services to meet their
expectations, improving customer satisfaction and loyalty.
• Improved collaboration: Business intelligence tools enable IT organizations
to share data and insights easily, promoting collaboration and alignment across
different teams and departments. This helps improve communication and
decision-making across the organization.

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• Improved compliance: Business intelligence tools help IT organizations ensure

compliance with regulations and standards. By analyzing data and identifying
potential compliance issues, IT organizations can take steps to address them
proactively, avoiding costly fines and legal issues.
• Competitive advantage: Business intelligence tools enable IT organizations to
gain a competitive advantage by providing insights into market trends, customer
behavior, and emerging technologies. This helps organizations stay ahead of the
curve and make strategic decisions that positively impact their business.
2. KEY FEATURES OF BI TOOLS

• Data Visualization: BI tools enable users to visualize data through charts,
graphs, and other interactive visual representations. These visuals make it easy
to interpret complex data and identify trends and patterns.
• Data Exploration: BI tools allow users to explore data from different angles
and perspectives. They provide various tools for filtering, sorting, and drilling
down into data to uncover insights.
• Reporting: BI tools offer customizable reporting features that allow users to
create and share reports. Reports can be automated and scheduled to run at
specific times or intervals.
• Dashboards: BI tools provide customizable dashboards that display real-time
data in a visual format. Dashboards provide an overview of key performance
indicators (KPIs) and metrics that are important to a business.
• Data Integration: BI tools can integrate with different data sources, including
databases, spreadsheets, and cloud services. This allows users to gather data
from different sources and combine it into a single view.
• Predictive Analytics: Some BI tools offer predictive analytics features that use
statistical algorithms and machine learning techniques to forecast future trends
and outcomes.
• Collaboration: BI tools provide collaboration features that allow users to share
insights and collaborate on data analysis projects. Users can comment, annotate,
and share data visualizations with other team members.

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3. THE ROLE OF DATA IN BI

• Data is the foundation of BI: The success of BI depends on having accurate,
complete, and relevant data. Without reliable data, the insights and decisions
generated by BI tools will be flawed and potentially harmful to the business.
• Data is used to identify trends and patterns: By analyzing data, BI tools can
uncover trends and patterns that might otherwise go unnoticed. This information
can be used to optimize business processes, improve customer experiences, and
identify new opportunities for growth.
• Data is used to measure performance: BI tools rely on data to measure the
performance of different aspects of a business, such as sales, marketing, and
customer service. This information can be used to identify areas for
improvement and track progress towards goals.
• Data is used to inform strategic decisions: By analyzing data, BI tools can
help business leaders make informed decisions about strategy, investments, and
other key initiatives. This can help organizations stay ahead of the competition
and respond quickly to changing market conditions.
• Data is used to improve operational efficiency: BI tools can help identify
inefficiencies in business processes, allowing organizations to streamline
operations and reduce costs. By optimizing workflows and eliminating waste,
businesses can improve productivity and profitability.
• Data is used to personalize customer experiences: By analyzing customer
data, BI tools can help businesses tailor their products and services to meet the
specific needs and preferences of individual customers. This can improve
customer satisfaction and loyalty, leading to increased revenue and profits.
• Data is used to predict future trends and behaviors: By analyzing historical
data and using predictive analytics, BI tools can help businesses anticipate
future trends and behaviors. This can help organizations stay ahead of the curve
and make proactive decisions that give them a competitive advantage.

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2.6 IMPACT OF BI TOOL ON QUALITY OF DECISION-MAKING AND

ORGANIZATIONAL GROWTH
Business Intelligence (BI) tools are software applications that collect and analyze data
to provide insights into business performance. They enable organizations to make data-
driven decisions that are supported by factual evidence.
• Faster Decision Making: BI tools enable faster decision-making by providing
real-time data analysis, reducing the time spent on data collection and
processing.
• Improved Accuracy: BI tools help to eliminate human error in data analysis,
which leads to more accurate decision-making.
• Better Insights: BI tools provide deeper insights into business performance,
allowing organizations to identify trends, patterns, and anomalies that may be
missed by manual analysis.
• Enhanced Collaboration: BI tools enable team members to collaborate more
effectively, as they can share insights and data across departments, leading to
better decision-making.
• Increased Agility: BI tools enable organizations to respond more quickly to
changes in the market, as they have access to real-time data analysis.
• Improved Customer Satisfaction: BI tools provide insights into customer
behavior and preferences, enabling organizations to improve their products and
services to meet customer needs.
• Better Resource Allocation: BI tools help organizations to optimize resource
allocation by identifying areas where investment will yield the best return.
• Improved Risk Management: BI tools provide insights into potential risks and
help organizations to develop strategies to mitigate them.
• Enhanced Competitive Advantage: BI tools provide organizations with a
competitive advantage by enabling them to make data-driven decisions that are
faster and more accurate than their competitors.

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• Better Forecasting: BI tools enable organizations to predict future trends and

performance, allowing them to make better decisions about investments,
staffing, and other areas of the business.
• Increased Revenue: BI tools help organizations to identify new opportunities
for revenue growth, such as cross-selling and upselling.
• Improved Efficiency: BI tools help organizations to identify areas where they
can improve efficiency and streamline operations, leading to cost savings.
• Enhanced Data Governance: BI tools enable organizations to enforce data
governance policies and ensure that data is accurate and reliable.
• Improved Compliance: BI tools help organizations to ensure compliance with
regulations and standards by providing real-time data analysis.
• Improved Organizational Growth: BI tools help organizations to grow by
providing insights into areas where they can expand their business and increase
their market share.
2.7 RELATIONSHIP BETWEEN BI TOOL-BASED QUALITY DECISION

MAKING AND DECISION CATEGORIES
Business Intelligence (BI) tools are designed to collect, analyze, and present large
amounts of data to support decision-making. The quality of decision-making depends
on a number of factors, including the relevance, accuracy, completeness, and timeliness
of the data used.
In terms of decision categories, there are typically three types of decisions that
organizations make:
1 Strategic decisions - these are long-term decisions that are made by senior
executives and are based on a vision of where the organization wants to go.
2 Tactical decisions - these are medium-term decisions made by managers who
are responsible for implementing the strategic decisions. These decisions are
focused on achieving specific objectives and are based on data-driven insights.

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3 Operational decisions - these are short-term decisions made by front-line

employees who are responsible for executing the tactical decisions. These
decisions are focused on day-to-day activities and are often made in real-time.
The relationship between BI tools and decision categories is that BI tools can provide
the necessary data and analysis to support decision-making at all levels of an
organization. For example, strategic decisions may require analysis of long-term trends
and patterns, while tactical decisions may require real-time data and analysis to make
quick and informed decisions. Operational decisions may require a combination of both
long-term trends and real-time data to optimize performance.
The quality of decision-making can be improved with the use of BI tools that provide
timely and accurate data analysis to support decision-making at all levels of an
organization. The type of decision being made will determine the type of data analysis
required, but BI tools can provide the necessary support for all decision categories.
2.8 AREAS OF USAGE OF VARIOUS KINDS OF BI ANALYTICS IN IT

ORGANIZATIONS
• Data analysis and reporting: BI tools can be used to analyze data from various
sources and create reports that help organizations make better decisions. This
includes analyzing sales data, customer feedback, and employee performance
metrics.
• Performance monitoring: BI tools can be used to monitor the performance of an
IT organization's various systems and applications. This helps identify potential
issues before they become critical, allowing for proactive measures to be taken.
• Resource allocation: BI tools can be used to optimize resource allocation within
an IT organization. This includes identifying which projects require more
resources and which ones can be completed with fewer resources.
• Risk management: BI tools can be used to identify potential risks within an IT
organization, such as security breaches or system failures. This allows
organizations to take steps to mitigate these risks before they become critical.

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• Forecasting and planning: BI tools can be used to forecast future trends and plan
accordingly. This includes forecasting future demand for products or services
and planning for future staffing needs.
2.9 IMPLEMENTING BUSINESS INTELLIGENCE (BI) TOOLS

• Define clear goals: Start by defining clear goals for your BI implementation.
Determine what data you want to analyze, how you want to analyze it, and what
insights you hope to gain.
• Choose the right BI tool: Choose a BI tool that meets your organization's needs.
Consider factors such as data sources, user interfaces, security features, and
scalability.
• Develop a data governance framework: Establish a data governance framework
to ensure that data is accurate, consistent, and up-to-date. Define data standards,
roles and responsibilities, and data quality metrics.
• Cleanse and organize your data: Ensure that the data you collect is accurate,
relevant, and complete. Cleanse and organize your data to ensure that it is
consistent and easy to analyze.
• Create user-friendly dashboards and reports: Design dashboards and reports that
are easy to read, navigate, and interpret. Ensure that the layout is intuitive and
that the data is presented in a meaningful way.
• Train your users: Train your users on how to use the BI tool effectively. Provide
training materials, tutorials, and support to ensure that users can navigate the
tool and interpret data correctly.
• Monitor and evaluate performance: Monitor and evaluate the performance of
your BI tool regularly. Use metrics such as usage, adoption, and ROI to assess
the effectiveness of the tool.
• Continuously improve: Continuously improve your BI implementation by
gathering feedback from users and stakeholders. Use this feedback to make
improvements to the tool, data governance framework, and training materials.

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2.10 DATA WAREHOUSE IN BUSINESS INTELLIGENCE
• A data warehouse is a centralized repository of data that is used for reporting

and analysis.
• The data in a data warehouse is typically sourced from various transactional
systems and is transformed into a format that is optimized for querying and
analysis.
• Data warehouses are designed to support complex queries and provide quick
access to large volumes of data.
• Business intelligence tools are used to extract insights from the data stored in a
data warehouse.
• Data warehouses are typically designed using a dimensional modeling
approach, which involves organizing data into facts and dimensions.
• Data warehouses can be optimized for different types of queries, such as ad-hoc
analysis, dashboarding, and reporting.
• Data warehouses can also be used for data mining and predictive analytics,
which involve finding patterns and trends in the data.
• Data warehouses can be implemented on-premise or in the cloud, depending on
the organization's requirements.
• Data governance is an important aspect of data warehousing, as it ensures that
the data is accurate, consistent, and secure.
• Data warehouses are an essential component of modern business intelligence
architectures, as they enable organizations to make data-driven decisions based
on a single source of truth.

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A basic understanding of BI
2.11 BENEFITS OF BI
BI provides many benefits to companies utilizing it. It can eliminate a lot of the
guesswork within an organization, enhance communication among departments while
coordinating activities, and enable companies to respond quickly to changes in financial
conditions, customer preferences, and supply chain operations. BI improves the overall
performance of the company using it.
Information is often regarded as the second most important resource a company has (a
company's most valuable assets are its people). So when a company can make decisions
based on timely and accurate information, the company can improve its performance.
BI also expedites decision-making, as acting quickly and correctly on information
before competing businesses do can often result in competitively superior performance.
It can also improve customer experience, allowing for the timely and appropriate

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response to customer problems and priorities.
The firms have recognized the importance of business intelligence for the masses has
arrived. Some of them are listed below.
• With BI superior tools, now employees can also easily convert their business
knowledge via the analytical intelligence to solve many business issues, like
increase response rates from direct mail, telephone, e-mail, and Internet
delivered marketing campaigns.
• With BI, firms can identify their most profitable customers and the underlying
reasons for those customers’ loyalty, as well as identify future customers with
comparable if not greater potential.
• Analyze click-stream data to improve e- commerce strategies.
• Quickly detect warranty-reported problems to minimize the impact of product
design deficiencies.
• Discover money-laundering criminal activities.
• Analyze potential growth customer profitability and reduce risk exposure
through more accurate financial credit scoring of their customers.
• Determine what combinations of products and service lines customers are likely
to purchase and when.
• Analyze clinical trials for experimental drugs.
• Set more profitable rates for insurance premiums.
• Reduce equipment downtime by applying predictive maintenance.
• Determine with attrition and churn analysis why customers leave for
competitors and/or become the customers.
• Detect and deter fraudulent behavior, such as from usage spikes when credit or
phone cards are stolen.
• Identify promising new molecular drug compounds.
Customers are the most critical aspect to a company's success. Without them a company
cannot exist. So it is very important that firms have information on their preferences.

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Firms must quickly adapt to their changing demands. Business Intelligence enables
firms to gather information on the trends in the marketplace and come up with
innovative products or services in anticipation of customer's changing demands.
Competitors can be a huge hurdle on firm’s way to success. Their objectives are the
same as firms’ and that is to maximize profits and customer satisfaction. In order to be
successful firms must stay one step ahead of the competitors. In business we don't want
to play the catch-up game because we would have lost valuable market share. Business
Intelligence tells what actions our competitors are taking, so one can make better
informed decisions.
2.12 BUSINESS INTELLIGENCE TECHNOLOGY

Business intelligence provides organizational data in such a way that the organizational
knowledge filters can easily associate with this data and turn it into information for the
organization. Persons involved in business intelligence processes may use application
software and other technologies to gather, store, analyze, and provide access to data,
and present that data in a simple, useful manner. The software aids in Business
performance management, and aims to help people make "better" business decisions by
making accurate, current, and relevant information available to them when they need
it. Some businesses use data warehouses because they are a logical collection of
information gathered from various operational databases for the purpose of creating
business intelligence.
In order for BI system to work effectively there must be some technical constraints in
place. BI technical requirements have to address the following issues:
• Security and specified user access to the warehouse
• Data volume (capacity)
• How long data will be stored (data retention)
• Benchmark and performance targets
People working in business intelligence have developed tools that ease the work,
especially when the intelligence task involves gathering and analyzing large quantities
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of unstructured data. Each vendor typically defines Business Intelligence their own
way, and markets tools to do BI the way that they see it.
Business intelligence includes tools in various categories, including the following:
• AQL - Associative Query Logic
• Score carding
• Business Performance Management and Performance Measurement
• Business Planning
• Business Process Re-engineering
• Competitive Analysis
• Customer Relationship Management (CRM) and Marketing
• Data mining (DM), Data Farming, and Data warehouses
• Decision Support Systems (DSS) and Forecasting
• Document warehouses and Document Management
• Enterprise Management systems
• Executive Information Systems (EIS)
• Finance and Budgeting
• Human Resources
• Knowledge Management
• Mapping, Information visualization, and Dash boarding
• Management Information Systems (MIS)
• Geographic Information Systems (GIS)
• Online Analytical Processing (OLAP) and multidimensional analysis;
sometimes simply called "Analytics" (based on the so-called "hypercube" or
"cube")
• Real time business intelligence
• Statistics and Technical Data Analysis
• Supply Chain Management/Demand Chain Management
• Systems intelligence
• Trend Analysis
• User/End-user Query and Reporting
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• Web Personalization and Web Mining

• Text mining
BI often uses Key performance indicators (KPIs) to assess the present state of business
and to prescribe a course of action. More and more organizations have started to make
more data available more promptly. In the past, data only became available after a
month or two, which did not help managers to adjust activities in time to hit Wall Street
targets. Recently, banks have tried to make data available at shorter intervals and have
reduced delays.
For example, for businesses which have higher operational/credit risk loading (for
example, credit cards and "wealth management"), a large multi-national bank makes
KPI-related data available weekly, and sometimes offers a daily analysis of numbers.
This means data usually becomes available within 24 hours, necessitating automation
and the use of IT systems.
THEORETICAL REVIEW
In today’s global, complex, complicated, competitive and continuously
changing business, political and technological environment, the management need to
respond swiftly to market dynamics in order to survive and to stay competitive which
in turns demand for taking effective, efficient, timely, speedy and quality decisions.
It is known fact that sustainable practices and decisions lead to profitability,
growth and success of the organization. Organizations are getting new set of challenges
and they must deliver results with both effectiveness and efficiency in current business
environment. The managers spent lot of time to manage and sustain the health and
performance of their organization and the decision-making process is further
complicated as organizations need, the role of decision-making in today’s organizations
became even more critical.
The ability to optimize company performance typically depends on decision-
maker’s skills to analyse & measure business performance and to take timely action
based on the information. The complexity of today’s business operations, competition
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and regulations has made the job of the manager increasingly difficult and numerous
factors affects the manager’s decision and manager requires the analysed and
summarized information in timely manner for effective decision-making (Ashman’d.).
According to Rodrigues and Hickson (1995) a decision-making process in
which information and means of implementation were readily available most likely
result to a successful decision. The decision-making process requires accurate,
complete information at each step for quality decision. GE and Helfret (2013)
highlighted in their study that information accuracy and completeness affect decision
quality significantly.
The decision-making in management is an essential skill required at all level and the
quality of decision impacts the performance of the organization. The top management
has to take strategic and complex decisions which affect the long-term direction of the
business based on the organization's vision, goals and values, the middle management
have to take tactical and less complex decision to meet the strategic objective and
finally the front-line management is responsible for operational and routine decision as
depicted below:
Figure 2.1: Organizational level and impact of decision making (Taylor, 2009)
Operational decisions are high in volume but have relatively low economic
impact/value on the organization, tactical decision has middle volume and middle
impact on the business and strategic decisions are of high value and low volume in

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nature.
Over the last decades business data volumes have increased tremendously due to rise
of business information systems such as ERP, CRM etc. and is going for further
explosive growth. International Data Corporation (IDC) highlighted in sixth annual
study that the digital universe comprising of structured and unstructured data will grow
300 times to 40,000 exabytes from 130 exabytes by 2020 and the size of data will
double every two years from 2012 onwards.
As a result of data explosion organizations will be creating and storing more business
data in digital form and will have to process the same into useful information to
improve their quality decision-making capabilities. The useful information will need to
be provided in right-time, in right formats and on demand that enable business leaders
to take decisions for optimizing & improving business performance. Good and quality
decision in organization leads to sustainable organization growth and organizations
should be better equipped with tools and processes for meeting the short- and long-term
goals.
With such vast amounts of data that are amassed and available, it is imperative to
provide the timely & correct information to the decision-maker to ensure business
decisions success. A natural dilemma is how businesses can make sense of all the data
without wasting time and resources as the amount of data captured continues to soar.
With the increased reliance on the e-commerce and mobile based platforms for business
operations the marketplace conditions will further complicate, accelerate and intensify
the need for Business intelligence (BI) tool-based analysis.
Definition of Business Intelligence Tool

Luhn (1958) was the first to define the “business intelligence system” term in
1958 in his research. He has defined business as a combined activities performed by
government, science, technology, commerce, industry, law, defense sectors etc. and
intelligence as “the ability to apprehend the interrelationships of presented facts in such

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a way to guide action towards a desired goal”. The communication facility supporting
the execution of a business was introduced as an intelligence system in his research.
Business intelligence (BI) has its roots in the decision-support technologies first
developed in the late 1970s. Gartner analyst (Howard Dresner) coined and popularized
the term “business intelligence” in 1989.
Business intelligence (BI) market can be defined as a set of methodologies,
processes, architectures, and technologies that leverage the output of information
management processes for analysis, reporting, performance management, and
information delivery. Research coverage includes executive dashboards as well as
query and reporting tools.
In general, BI tool generate insightful information by processing the business
partners, products, services, customers and suppliers’ data. BI tools are used for
reporting & analysis, performance management, predictive analysis, and for the
purpose of decision-making in the business functions (sales & marketing, finance,
human resource, manufacturing, supply chain) of the organization as depicted in figure.
Figure 2.2: BI tools & applications
2.13 SUMMARY
In conclusion, the use of BI tools provides an opportunity for quality decision making
and organizational growth in IT organizations. By adopting these tools, organizations

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can leverage the power of data analysis to inform decision-making processes, improve
efficiency, and enhance the accuracy and reliability of data analysis. As such, BI tools
have become an essential component of modern IT organizations, enabling them to stay
competitive and agile in an increasingly complex business environment.
CHAPTER III
INDUSTRY PROFILE AND COMPANY PROFILE
3.1 INDUSTRY PROFILE

1. Education & learning, recreation, sports,
2. Information technology and computer related activities
1. Education & learning, Recreation, sports:

The education industry was initially associated with law, trade and commerce, religion,
and civil administration. Formal education was available to only a small fraction of the
population. The first large established university is thought to be Nalanda established
in 427 A.D in India.
India E-Learning Market: Industry Trends, Share, Size, Growth, Opportunity and
Forecast 2023-2028
Market Overview:
The India e-learning market size reached US$ 6.4 Billion in 2022. Looking forward,
IMARC Group expects the market to reach US$ 14.1 Billion by 2028, exhibiting a
growth rate (CAGR) of 13.7% during 2023-2028.
E-learning, or electronic learning, refers to a modern education solution used to gain

knowledge through digital technologies and devices. It helps in delivering various
courses, programs and degrees through online media. The e-learning system encourages
the healthy exchange of knowledge in an interactive atmosphere for the participants. It
is also used for delivering education regardless of the time and place. E-learning is a
more cost-effective solution than brick-and-mortar teaching systems and keeps up with
the continually changing prerequisites for quality education. As a result, it finds
extensive application across various sectors like agriculture, healthcare, education and
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training.
Breakup by Technology:
• Online E-Learning
• Learning Management System
• Mobile E-Learning
• Rapid E-Learning
• Virtual Classroom
• Others
Breakup by Provider:
• Services
• Content
Breakup by Application:
• Academic
o K-12
o Higher Education
o Vocational Training
• Corporate
o Small and Medium Enterprises
o Large Enterprises
• Government
Breakup by Region:
• North India
• West and Central India
• South India
• East India
Recreation:
Recreation is currently one of the most exciting sectors in India. The industry is still at
an early stage of development. But with the increasing entry of some of the more
established Indian entrepreneurs and corporate housed, the industry could be worth
USD 1.06 billion per annum within the next 2 - 3 years. The recreation industry is

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already worth USD 213 million per annum. Industry experts agree that the sector has a
great potential. Leisure consultants are experiencing a boom in demand for their
services. Cultural attitudes within India are changing. The increasing incidence of Cable
TV is exposing the population to a wider range of recreation pursuits. And the idea of
an annual family holiday to the home village is being overtaken by more frequent
weekend visits to recreation facilities within and around the cities.
The current size of the consumer market for the recreation and amusement sector is
estimated at 25-30 million. This reflects a middle upper class with a monthly disposable
income in excess of USD 106. But with a population of 1 billion, 30% of which is under
20 years, and economic growth set to continue at 6% per annum, the number of
consumers can only increase. The sector is developing throughout India but the major
projects are planned in the metropolitan cities, their suburbs and other major cities in
western and northern India. The major cities in southern states like Hyderabad,
Bangalore, Mysore, Cochin and Thiruvananthapuram are also showing increased
activity.
Sports:
The sports goods industry of India is nearly a century old and holds a prominent position
in the global market. The industry has flourished, driven by a skilled workforce hence
known for its role in creating employment and contributing to the country's economy.
The industry employs more than 500,000 people.
2. Information technology:
The industry was born in Mumbai in 1967 with the establishment of Tata Consultancy
Services who in 1977 partnered with Burroughs which began India's export of IT
services. The first software export zone, SEEPZ – the precursor to the modern-day IT
park – was established in Mumbai in 1973.
The information technology industry in India comprises information technology

services and business process outsourcing. The share of the IT-BPM sector in the GDP

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of India is 7.4% in FY 2022. The IT and BPM industries' revenue is estimated at $227
billion in FY 2022. The domestic revenue of the IT industry is estimated at $49 billion,
and export revenue is estimated at $181 billion in FY 2022. The IT–BPM sector overall
employs 5 million people as of March 2022. In December 2022, Union Minister of State
for Electronics and IT Rajeev Chandrasekhar, in a written reply to a question in Rajya
Sabha informed that IT units registered with state-run Software Technology Parks of
India (STPI) and Special Economic Zones have exported software worth Rs 11.59 lakh
crore in 2021-22.

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3.2 COMPANY PROFILE
INMOVIDU TECHNOLOGIES PRIVATE LIMITED
Inmovidu Technologies Private Limited is an unlisted private company

incorporated on 25 July, 2016. It is classified as a private limited company and is
located in Bangalore, Karnataka. Its authorized share capital is INR 10.00 lac and the
total paid-up capital is INR 1.09 lac.
The last reported AGM (Annual General Meeting) of Inmovidu Technologies

Private Limited, per our records, was held on 30 September, 2022.
Inmovidu Technologies Private Limited has four directors - Mrinal Shanbhag,

Mridula Bhupendra Chhetri, and others.
The Corporate Identification Number (CIN) of Inmovidu Technologies Private

Limited is U72900KA2016PTC095268. The registered office of Inmovidu
Technologies Private Limited is at No.03, 17f, 3rd Floor, 18th Cross Road, Sector 3,
HSR Layout, Bengaluru, Bangalore, Karnataka.
CIN U72900KA2016PTC095268
INCORPORATION 25 July, 2016 / 7 yrs
DATE / AGE
AUTHORIZED INR 10.0 Lacs
CAPITAL
PAIDUP CAPITAL INR 1.087 Lacs
INDUSTRY Education, Recreation, sports & IT
REGISTERED No.03, 17f, 3rd Floor,
ADDRESS 18th Cross Road, Sector 3, HSR Layout
Bengaluru

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Bangalore - 560102
Karnataka - India
The company has 4 directors and no reported key management personnel.

The longest serving directors currently on board are Mrinal Shanbhag and
Mridula Bhupendra Chhetri who were appointed on 25 July, 2016. They have been on
the board for more than 6 years. The most recently appointed director is Pushp Raj
Singh, who was appointed on 28 December, 2020.
Mridula Bhupendra Chhetri has the largest number of other directorships with
a seat at a total of 2 companies. In total, the company is connected to 1 other companies
through its directors.
Inmovidu Technologies Private Limited has four directors - Mrinal Shanbhag,
Mridula Bhupendra Chhetri, and Puspharaj Singh

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3.3 THEORETICAL FRAMEWORK

Business Intelligence (BI) tools are a set of software applications that help
organizations to collect, store, analyze and visualize data to make informed decisions.
BI tools have become an essential component of modern-day business operations,
providing organizations with the ability to make data-driven decisions, gain insights
into market trends, and monitor the performance of their business processes.
The use of BI tools has become increasingly important for IT organizations as they seek
to manage and analyze vast amounts of data generated from their systems, networks,
and applications. BI tools allow IT organizations to track and monitor the performance
of their systems, identify potential security threats, and optimize their resources for
maximum efficiency.
Quality decision making is critical for the growth and success of any organization. By
using BI tools, IT organizations can gain a comprehensive understanding of their
operations, customer behavior, and market trends. This information can then be used to
make data-driven decisions that can help to increase revenue, reduce costs, and improve
customer satisfaction.
Organizational growth is another critical aspect of the success of any IT organization.

BI tools can help IT organizations to identify growth opportunities by analyzing market
trends, customer behavior, and the performance of their systems. By identifying growth
opportunities, IT organizations can optimize their resources to take advantage of these
opportunities, thereby accelerating their growth.
Overall, the use of BI tools is a synthetic opportunity for quality decision making and
organizational growth in IT organizations. BI tools provide IT organizations with the
ability to collect, store, analyze, and visualize vast amounts of data, which can then be
used to make informed decisions that can drive organizational growth and success.

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CHAPTER IV
RESEARCH METHODOLGY
4.1 INTRODUCTION
In today's highly competitive business environment, decision-making plays a critical
role in the success of an organization. To make informed and effective decisions,
organizations need to have access to relevant and timely information. Business
intelligence (BI) tools are designed to help organizations collect, analyze, and present
data in a way that supports decision-making. In this paper, we will explore how BI tools
can create opportunities for quality decision-making and organizational growth in IT
organizations.
BI tools are software applications that allow companies to collect, analyze, and
visualize data from various sources. These tools offer advanced analytics, reporting,
and data mining capabilities that enable organizations to uncover insights and identify
trends. With the right BI tools, companies can gain a competitive advantage by making
faster and more informed decisions.
One industry that can benefit greatly from BI tools is the IT sector. As an information-
driven industry, IT organizations deal with vast amounts of data every day. They collect
data from various sources such as user behavior, network traffic, and system logs.
Analyzing this data can provide insights into areas such as user experience, system
performance, and security threats. BI tools can help IT organizations to make sense of
this data and identify patterns that can help them make better decisions.
By leveraging BI tools, IT organizations can identify trends in user behavior, monitor

system performance, and track the effectiveness of their security measures. These
insights can help them optimize their operations, reduce downtime, and enhance the
overall user experience. Additionally, BI tools can help IT organizations identify areas
for growth and expansion. By analyzing data on customer needs and preferences, IT
organizations can develop new products and services that meet these needs and drive
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revenue growth.
BI tools offer IT organizations a powerful way to make data-driven decisions that can
lead to growth and profitability. By providing insights into user behavior, system
performance, and security threats, BI tools can help organizations optimize their
operations, enhance the user experience, and identify areas for growth. With the right
BI tools, IT organizations can gain a competitive advantage in the marketplace and
achieve long-term success.
4.2 RESEARCH DESGIN

Business intelligence (BI) tools have emerged as a crucial resource for IT organizations
to analyze and interpret vast amounts of data, enabling informed and strategic decision-
making. This research aims to explore the impact of BI tools on the quality of decision-
making and organizational growth in IT organizations. The study will use a quantitative
research design to gather and analyze data.
The research design will follow a cross-sectional approach, using survey questionnaires
to collect data from IT professionals in various organizations. The questionnaires will
consist of closed-ended questions to obtain quantifiable data on the usage of BI tools
and their impact on decision-making quality and organizational growth. The survey will
be conducted online, and the target population will be IT professionals working in
different organizations across various sectors.
The sample size will be determined using a stratified random sampling technique. IT
organizations will be categorized by sector, size, and type, and a random selection of
participants will be drawn from each group. The survey will be pre-tested to identify
any errors or biases and refine the questionnaire accordingly.
Data analysis will involve the use of statistical tools such as regression analysis and
correlation analysis to establish relationships between the variables. The study will
focus on identifying the key factors that influence the use of BI tools, their impact on

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decision-making quality, and their contribution to organizational growth. The results

will be presented using graphs, charts, and tables to enhance clarity and understanding.
The study's limitations include the potential for response bias and the generalizability
of the findings to other contexts. However, steps will be taken to minimize these
limitations by ensuring the survey is anonymous, and the sample size is diverse and
representative of the target population. Overall, this research design aims to provide
valuable insights into the role of BI tools in enhancing decision-making quality and
organizational growth in IT organizations.
4.3 DATA COLLECTION METHOD

• The research is aimed at describing relationship between the BI tool and its
impact on the quality of decision-making and organizational growth in
information technology organizations with the help of secondary data.
• The primary data is collected through questionnaire survey method.
• The secondary data is collected from various articles and the annual reports of
the IT companies.
• Various quantitative techniques like Percentage analysis, Freidman square test,
Paired t test etc are used for data analysis purpose with the help of MS Excel
tool.
• Surveys: Surveys are a popular data collection method that can be used to gather
information about customers, employees, vendors, and other stakeholders.
Surveys can be conducted online or in-person, and can be used to gather both
quantitative and qualitative data.
• Focus groups: Focus groups are a qualitative research method that involves
gathering a small group of people together to discuss a specific topic. Focus
groups can be useful for gathering in-depth information about customer needs,
preferences, and opinions.
• Data mining: Data mining is a process of analyzing large datasets to identify
patterns and relationships. Data mining tools can be used to extract valuable

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insights from large volumes of data, which can be used to inform decision-
making.
Hypothesis
H10: There is no improvement in the organizational growth (business performance)

after BI tool implementation compared to before BI tool implementation. (µ1 = µ2)
H11: There is significant improvement in the organizational growth (business
performance) after BI tool implementation compared to before BI tool implementation.
(µ1 ≠ µ2)
H20: There is no difference in the preference of IT firms for BI tool usage with
reference to decision-making categories in the organization.
H21: There is significant difference in the preference of IT firms for BI tool usage with
H30: There is no difference in the preference for areas of usage for BI analytics.
H31: There is significant difference in the preference for areas of usage for BI analytics.
4.4 LIMITATIONS OF THE STUDY

The research study is limited to the IT organizations providing services and software in
the field of information technology and does not include organization providing only
BPO, BPM, ITeS, Hardware, Data Center, Engineering Design, Education & Training
services.
The research study is limited to the IT organizations using BI tool for reporting,
analytics and decision-making.

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CHAPTER V
ANALYSIS AND INTERPERTATION

This chapter contains the data collection and analysis of BI tool impact on quality of
decision-making and organizational growth. The chapter is organized into three
sections: The first section contains the data obtained through secondary data collection.
The second section contains descriptive statistics of the data such as mean, standard
deviation, frequency distribution, figures and interpretation. The third section contains
hypotheses testing on the research objectives.
The primary data is collected through questionnaire survey method. The secondary data
is collected from other related articles. Questionnaire survey is used to collect data from
50 employees in various IT organizations
Table 5.1: Evolution of BI tool functionality adapted from (Eckerson, 2011)
Year BI tools functionality Purpose

1970-1980 Mainframe based Traditional decision support system
reporting tools/4GL
1980-1990 RDBM’s based Management/ Execution decision support
reporting and analytics system
1990-2000 Rise of OLAP/Data Historical data analytics comparison and
warehouse, Business decision support
analytics and BI tools
2000-2010 Enterprises performance Measuring ky performance indicates of
management and the organization and to predict about
predictive analytics future
2010-Now Big data, social, mobile To unlock the vale of structured data and
& cloud-based analytics to drive innovation competition and
productivity in the organization

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Table 5.2 Types of BI sourced from White (2006)

Types of BI Strategic BI Tactical BI Operational BI
Achieve long-term Manage practical Manage and
Business focus goals & objectives initiative to meet enhance day to day
strategic goals operations
Users Senior Senior managers Managers
management &
business
executives
Timeframe months - years day - months 1 day
Data Historical Data Historical Data Intraday data
Table 5.3 Comparison of past and present BI tool characteristics sourced from
Gentile (2010)
Characteristic Past BI Tools NOW

Business Purpose Individual Decisions Collaborative decision
Decision Timeline What Happened? What happening?
Architecture Closed, proprietary, client/ Open standard based, web 2.0
server
Access Point Desktop computer Thin client/ Brower, mobile app
Type of User Power user End user
Users Reached Few Many
Data Access Structured relational Almost anything
Type of On-Premises Desktop and On- Premise, Virtualized SaaS,
deployment server and cloud
The BI technology and business models have evolved over the past decades and is
driving data driven decision culture in the organization for operational, tactical and
strategic decision and customer can select from cloud/on-premise/open source-based
platform to access and generate insight from structured and un-structured data for
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individual, predictive & collaborative quality decision making for organizational

growth.
5.4 Descriptive Statistics for “Use of BI tools across organization
Respondents were asked to comment on " Use of BI tools across organization" using
five response options (Integrated use for all business function across the entire
organization, used for few business functions in the entire organization, used in specific
business verticals and/or specific horizontals in the organization, isolated use for a very
specific issue and not used in the organization). The response data were analyzed with
MS Excel.
The frequency table and pie chart of response is provided below:
Table 5.4 Use of BI tools across organization

Use of BI Tools Frequency Valid Precent Cumulative
across Present
organization
Integrated use for 36 70.6 70.6
all business
Functions
Used for tew 11 21.6 92.2
business functions
Used in specific 4 7.8 100
business
vertical/horizontals
Total 50 100.0

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Use of BI Tools across organization

7.84%
21.57%
70.60%
Integrated use for all business Functions Used for tew business functions
Used in specific business vertical/horizontals
Figure 5.4 Use of BI tools across organization
Interpretation
• 70.59% of respondents said Integrated use of BI Tools
• 21.57% of respondents said selected use of BI Tools foe few businesses function
• 7.84% of respondents said Used in specific business vertical/horizontals
Inference: From the above interpretation it is concluded that majority of the

respondents agree that BI tools are used in integrated manner in all business functions
in the organization.

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5.5 Descriptive Statistics for “Objectives achieved after BI tool implementation”

Respondents were asked to comment on “Objectives achieved after BI tool
implementation” using 5 point likert scale (1=Strongly disagree,2
=Disagree,3=Neither agree Nor disagree,4=Agree,5=Strongly Agree ) .Further they
were offered the following eight BI objectives (Standardized Reporting & Analytics
,Timely Report availability ,Improving quality of decision-making, Improved
Efficiency , Organizational Growth ,Optimized internal process ,Platform enabling
data driven decision-making culture for future organizational strategies , Competitive
Advantage ) and were asked to comment on the each objective on the above scale .
The response data were analyzed with MS Excel. The frequency and descriptive
statistics of response is provided below:
Table 5.5 Frequencies of objectives achieved after BI tool implementation

Objectives N Val Strongly Disagree Neither Agree Strange
achieved id disagree (Frequen agree nor (Frequ ly
after BI tool % (Frequen cy%) disagree ency% Agree
Implementati cy%) (Frequen ) (Freque
on cy%) ncy%))
Standardized 50 100 3.9 0 3.9 54.9 37.3
Reporting &
Analytics
Timely Report 50 100 0 0 2 58.8 39.2
availability
Improving 50 100 3.9 0 11.8 52.9 31.4
quality of
decision-
making,
Improved 50 100 0 0 37.3 47.1 37.3
Efficiency
Organizationa 50 100 0 0 37.3 45.1 17.6
l Growth

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Optimized 50 100 0 2 21.6 54.9 21.6

internal
process
Objectives N Val Strongly Disagree Neither Agree Strange
achieved id disagree (Frequen agree nor (Frequ ly
after BI tool % (Frequen cy%) disagree ency% Agree
Implementati cy%) (Frequen ) (Freque
on cy%) ncy%))
Platform 50 100 0 3.9 21.6 49.0 25.5
enabling data
driven
decision-
making
culture for
future
organizational
strategies
Competitive 50 100 0 3.9 41.2 45.1 9.8
Advantage
Inference: From the interpretation table it is concluded that most of the respondents
agree that the following objectives are achieved after BI tool implementation in their
organization:
a) Standardized Reporting & Analytics

b) Timely Report availability
c) Improving quality of decision-making
d) Improved Efficiency
e) Organizational Growth
f) Optimized internal process
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g) Platform enabling data driven decision-making culture for future

organizational strategies
h) Competitive Advantage
Figure 5.5 Frequencies of objectives achieved after BI tool implementation

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Frequencies of objectives achieved after BI tool implementation
100 100 100 100 100 100 100 100

100
90
80
70
58.8
60 54.9 54.9
52.9
50 50 50 50 50 50 50 49 50
50 47.1
45.1 45.1
41.2
40
37.3 37.3
30
21.6 21.6
20
11.8
10 3.93.9 3.9 3.9 3.9
2 2
0 00 0 00 00 0 0 0
0
N Valid%
Strongly disagree (Frequency%) Disagree (Frequency%)
Neither agree nor disagree (Frequency%) Agree (Frequency%)

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5.6 Descriptive Statistics for “Usage of BI analytics in the organization”

Respondents were asked to comment on “Usage of BI analytics in the organization”
using 5 point likert scale (1=Strongly disagree,2 =Disagree,3=Neither agree Nor
disagree,4=Agree,5=Strongly Agree ) .Further they were offered the following nine
analytics (Sales/Revenue Analytics, Utilization Analytics, Profitability Analytics,
Bench Analytics, Sales & General Administrative Expense Analytics, Quality (Project
Delivery) Analytics, Training Analytics, Hiring Analytics & Attrition Analytics) and
were asked to comment on the usage/adoption of each analytics on the above scale.
The response data were analysed using MS Excel. The frequency and descriptive
statistics of response is provided below:
Table 5.6 Frequencies of usage of BI analytics in the organization

Usage of N Val Very Low Not High Very
BI id Low usage deployed/ usage high
analytics % usage (Freque used over (Frequen usage
in the (Freq ncy %) BI cy %) (Frequen
organizati uency (Frequency cy %)
on %) %)
Sales/Reve 50 100 4.0 0.0 6.0 64.0 26.0
nue
Analytics
Utilization 50 100 7.8 2.0 14.3 46.9 26.3
Analytics
Profitabilit 50 100 0.0 12.2 14.3 46.9 26.5
y Analytics
Bench 50 100 8.2 8.2 28.6 34.7 20.4
Analytics
Sales & 50 100 6.7 8.9 35.6 42.2 6.7
General

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Administra
tive
Expense
Analytics
Usage of N Val Very Low Not High Very
BI id Low usage deployed/ usage high
analytics % usage (Freque used over (Frequen usage
in the (Freq ncy %) BI cy %) (Frequen
organizati uency (Frequency cy %)
on %) %)
Quality 50 100 7.8 15.7 19.6 33.3 23.3
(Project
Delivery)
Analytics
Training 50 100 12.2 18.4 40.8 24.5 4.1
Analytics
Hiring 50 100 22.9 8.3 37.5 25.0 6.3
Analytics
Attrition 50 100 18.8 10.4 35.4 29.2 6.3
Analytics
Inference:
From the above interpretation table, it is concluded that BI analytics has high usage
except for training, hiring & attrition analytics which are not deployed/used. The BI
analytics with high usage in the organization are:
a) Sales/Revenue Analytics
b) Utilization Analytics
c) Profitability Analytics
d) Bench Analytics
e) Quality (Project Delivery) Analytics

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Figure 5.6 Frequencies of usage of BI analytics in the organization

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Frequencies of usage of BI analytics in the organization
6.3
29.2
35.4
Attrition Analytics 10.4
18.8
100
50
6.3
25
37.5
Hiring Analytics 8.3
22.9
100
50
4.1
24.5
40.8
Training Analytics 18.4
12.2
100
50
23.3
33.3
19.6
Quality (Project Delivery) Analytics 15.7
7.8
100
50
6.7
42.2
35.6
Sales & General Administrative Expense Analytics 8.9
6.7
100
50
20.4
34.7
28.6
Bench Analytics 8.2
8.2
100
50
26.5
46.9
14.3
Profitability Analytics 12.2
0
100
50
26.3
46.9
14.3
Utilization Analytics 2
7.8
100
50
26
64
6
Sales/Revenue Analytics 0
4
100
50
0 50 100 150
Very high usage (Frequency %) High usage (Frequency %)

Not deployed/ used over BI (Frequency %) Low usage (Frequency %)
Very Low usage (Frequency %) Valid %
N

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5.7 Multiple Response Analysis for “Features of the BI tool deployed in the
organization”
Respondents were asked to comment on “Features of the BI tool deployed in the
organization” and were offered with five features (Standardized Reporting, Ad-hoc
Analysis, Scorecard/Dashboard, KPI (Key Performance Indicator), Predictive
Analytics) used in each of the following analytics (Sales/Revenue Analytics, Utilization
Analytics, Profitability Analytics, Bench Analytics, Sales & General Administrative
Expense Analytics, Quality (Project Delivery) Analytics, Training Analytics, Hiring
Analytics & Attrition Analytics).
Table 5.7 Frequencies of features of BI tool deployed in the organization
Feature of BI Std. Ad- hoc Scorecard- KPI Predictive

Analytics =Reporting Analysis dashboard Analysis
N % N % N % N % N %
Sales/Revenue 32 29.1 15 13.6 32 29.1 18 16.4 13 11.8
Analytics
Utilization 27 29.7 10 11.0 19 20.9 24 26.4 11 12.1
Analytics
Profitability 25 30.9 7 8.6 24 29.6 17 21.0 8 9.9
Analytics,
Bench 22 44.0 6 12.0 16 32.0 3 6.0 3 6.0
Analytics
Sales & 26 49.1 10 18.9 9 17.0 6 11.3 2 3.8

General
Administrative
Expense
Analytics
Quality 23 31.5 8 11.0 16 21.9 21 28.8 5 6.8

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(Project
Delivery)
Analytics
Feature of BI Std. Ad- hoc Scorecard- KPI Predictive
Analytics Reporting Analysis dashboard Analysis
N % N % N % N % N %
Training 16 38.1 11 26.2 7 16.7 6 14.3 2 4.8
Analytics
Hiring 15 34.1 9 20.5 9 20.5 6 13.6 5 11.4
Analytics
Attrition 15 33.3 9 20.0 9 20.0 4 8.9 8 17.8
Analytics
Inference: From the above interpretation table, most commonly deployed features for
each BI analytics in the organization is summarized below:
Table 5.7.1 Summary of most commonly deployed features of BI tool in the
organization.
BI Analytics Most commonly deployed features of BI tool

Sales/Revenue Analytics Standardized Reporting
Scorecard/Dashboard
Utilization Analytics Standardized Reporting
KPI
Profitability Analytics, Standardized Reporting
Scorecard/Dashboard
Bench Analytics Standardized Reporting
Scorecard/Dashboard
Sales & General Administrative Standardized Reporting
Expense Analytics
Quality (Project Delivery) Standardized Reporting

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Analytics KPI
Training Analytics Standardized Reporting
Ad-hoc Analysis
Hiring Analytics Standardized Reporting
Scorecard/Dashboard
Ad-hoc Analysis
BI Analytics Most commonly deployed features of BI tool
Attrition Analytics Standardized Reporting
Scorecard/Dashboard
Ad-hoc Analysis
Figure 5.7 Frequencies of features of BI tool deployed in the organization

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17.8
8
8.9
4
Attrition Analytics 20
9
20
9
33.3
15
11.4
5
13.6
6
Hiring Analytics 20.5
9
20.5
9
34.1
15
4.8
2
14.3
6
Training Analytics 16.7
7
26.2
11
38.1
16
5
28.8
21
21.9
Quality (Project Delivery) Analytics 16
11
8
31.5
23
2
11.3
6
17
Sales & General Administrative Expense Analytics 9
18.9
10
49.1
26
3
6
3
32
Bench Analytics 16
12
6
44
22
8
21
17
Profitability Analytics, 29.6
24
8.6
7
30.9
25
11
26.4
24
Utilization Analytics 20.9
19
11
10
29.7
27
13
16.4
18
Sales/Revenue Analytics 29.1
32
13.6
15
29.1
32
0 10 20 30 40 50 60
%8 N7 %6 N5 %4 N3 %2 N2 % N
5.8 Descriptive Statistics for “Usage of BI tool in decision-making categories in the

organization”
Respondents were asked to comment on the “Usage of BI tool in decision-making
categories in the organization” using 5-point Likert scale (1=Strongly disagree, 2

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=Disagree, 3=Neither agree nor disagree, 4=Agree, 5=Strongly Agree). Further they
were offered following three decision categories (Operational Decision-making,
Tactical Decision-Making, Strategic decision-making) and were asked to comment on
each category on the above scale. The response data were analysed with MS Excel and
frequency and descriptive statistics of response is provided below:
Table 5.8 Frequencies of usage of BI tool in decision-making categories
Usage of N Vali Strangel Disagree Neither Agree Strongly

BI tool in d% y (Frequen agree nor (Frequen agree
decision disagree cy %) disagree cy %) (Frequen
making (frequen (Frequen cy %)
Categori cy %) cy %)
es
Operation 5 100 0.0 0.0 2.0 51.0 47.1
al 0
Decision-
making
Tactical 5 100 0.0 6.4 17.0 38.3 38.3
Decision- 0
Making
Strategic 5 100 4.0 2.0 14.0 44.0 36.0
decision- 0
making
Figure 5.8 Frequencies of usage of BI tool in decision-making categories

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Frequencies of usage of BI tool in decision-making categories

100 100 100
100
90
80
70
60
50 51 50 50
50 47.1
44
38.338.3
40 36
30
20 17
14
10 6.4
4
2 2
0 0 0
0
Operational Decision-making Tactical Decision-Making Strategic decision-making
N Valid %
Strangely disagree (frequency %) Disagree (Frequency %)
Neither agree nor disagree (Frequency %) Agree (Frequency %)
Strongly agree (Frequency %)
Inference: From the above interpretation table it is concluded that most of the
respondents agree that BI tools are used in following decision-making categories in the
organization:
a) Operational decision-making
b) Tactical decision-making
c) Strategic decision-making

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5.9 Descriptive Statistics for “Quality decision based on BI tool data/information

in the organization”
Respondents were asked to comment on “Quality decision based on BI tool

data/information in the organization” using five response options (0-20%, 21-40%, 41-
60%, 61-80%, 81-100%). The response data were analyzed using MS Excel. The
frequency, bar chart and interpretation of response is provided below:
Table 5.9 Frequencies of quality decision based on BI tool data/information
Quality Frequency Percent Valid Percent Cumulative

decision percent
based on BI
tool (%)
0-20% 9 17.6 17.6 17.6
21-40% 8 15.7 15.7 33.3
41-60% 12 23.5 23.5 56.9
61-80% 16 31.4 31.4 88.2
81-100% 6 11.8 11.8 100.0
Total 50 100.0 100.0
Figure 5.9 Quality decision based on BI tool data/information

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35
31.4
30
23.5
25
20 17.6
15.7
15 11.8
10
0
0-20% 21-40% 41-60% 61-80% 81-100%
Valid Percent Series 2 Series 3
Interpretation
17.65% of respondents said 0-20% quality decision
Inference:
From the frequency distribution and bar chart it is concluded that 31.37% respondents
are taking 61-80% of quality decision based on BI tool data/information.

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Table 5.10 Current role in the IT organization

S No Variables No of respondents Frequency %
1 Executive 27 27
Leadership
2 Middle 18 18
Management
3 Technical Staff 5 5
Total 50 50
Figure 5.10 Current role in the IT organization
5
Technical Staff 5
Middle Management 18
18
Executive Leadership 27
27
0
5
10
15
20
25
30
Frequency % No of respondents
Interpretation
27% of respondents said Executive leadership
18% of respondents said Middle Management
5% of respondents said Technical Staff
Inference:
From the table and bar chart it is concluded that 37% respondents are Executive
leadership based on information.

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Table 5.11 Do you make currently make decisions in you organization

1 Gut feeling 18 18
2 Data driven 21 21
analysis
3 Combination of 11 11
both
Total 50 50
Figure 5.11 Do you make currently make decisions in you organization
25
21
20 18
15
11
10
0
Gut feeling Data driven analysis Combination of both
No of respondents
Interpretation
18% of respondents said Gut feeling
21% of respondents said Data driven analysis
11% of respondents said Combination of both
Inference:
From the table and column chart it is concluded that 21% respondents are Data driven

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analysis
Table 5.12 Primary objective of using Business intelligence tools in your

organization
1 Make better 27 27
decisions
2 Improve 4 4
performance
3 Increase efficiency 19 19
Total 50 50
Figure 5.12 Primary objective of using Business intelligence tools in your

organization
Increase efficiency 19
Improve performance 4
Make better decisions 27
0 5 10 15 20 25 30
Make better decisions Improve performance Increase efficiency
Interpretation
27% of respondents said Make better decisions

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4% of respondents said Improve performance

19% of respondents said Increase efficiency
Inference:
From the table and bar chart it is concluded that 27% respondents are Make better
decisions
Table 5.13 Business intelligence tools do you currently use in you organization
1 Tableau 7 7
2 Power BI 16 16
3 Qlik View 6 6
4 SAP business 21 21
objects
5 others - -
Total 50 50
Figure 5.13 Business intelligence tools do you currently use in you organization
Frequency
25
21
20
16
15
10
7
6
5
0 0
0 1 2 3 4 5 6
-5
Interpretation

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7% of respondents said Tableau is in organization
16% of respondents said Power BI is used in organization

6% of respondents said Qlik View is used in organization
21% of respondents said SAP business objects is used in organization
0% of respondent’s others
Inference:
From the table and line chart it is concluded that 21% respondents said SAP Business
tools currently use in you organization
Table 5.14 Descriptive Statistics for “Important of BI tool in the organization”
Important of BI Very important Moderately Not important
tool in the important
organization
Data visualization 23 17 10
Data accuracy 13 27 10
Real time data 5 29 16
analysis
Data integration 19 20 11
Data security 30 15 5
Data governance 9 23 18
Predictive 26 17 17
analytics
Data mining 19 1 30
Data Warehousing 5 30 19

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Data modelling 29 11 10
Data quality 15 15 7
Data driven 21 29 1
decision making

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Figure 5.14 Descriptive Statistics for “Important of BI tool in the organization”
Important of BI tool in the organization

30 30 30
30 29 29
27
26
25
23 23
20
20 19 19 19
18
17 1717
16
15 1515
15
13
11 11
10 10 10
10 9
5 5 5
5
Very important Moderately important Not important
Inference:
From the table and bar chart it is concluded that respondents said Moderately
Important Business tools currently use in you organization

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Statistical Analysis
Hypothesis Testing – H1
Research Objective: To study the impact of business intelligence tool on

organizational growth (business performance).
Test of Normality: Variables with skewness and kurtosis values between ±1 indicates
normality. The details of skewness and kurtosis for each variable is provided below
Table 5.15 Skewness and kurtosis of business benefits before and after BI tool
implementation
Business benefits before and after N Mean Skewness Kurtosis
BI tool
Increase in revenue before BI tool 50 3.16 .368 .174
Improved customer satisfaction 50 3.06 .241 -.097

before BI tool
Increased Efficiency before BI tool 50 2.90 .306 -.635
Reduction in cost (IT & Non-IT 50 2.67 .177 -.598

cost) before BI tool
Identifying new business 50 2.94 .315 -.149
opportunities before BI tool
Increase in Revenue after BI tool 50 3.44 .357 -.629
Improved customer satisfaction 50 3.98 -.793 .060

after BI tool
Increased Efficiency after BI tool 50 4.33 -.913 1.821

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Reduction in cost (IT & Non-IT 50 3.94 -.669 .532

cost) after BI tool
Identifying new business 50 3.50 -.507 -.462
opportunities after BI tool
Valid N (listwise) 50
From the table it can be seen that all variables have skewness and kurtosis value within
suggested threshold range except for increased efficiency after BI tool which has
missed the threshold range marginally. Hence paired sample t test is applied for
statistical testing.
Statistical Test: Paired Sample t test

Variables & Measurement:
Independent Variable: Before BI tool implementation/After BI tool implementation
situation
Dependent Variables: Improvement in organizational growth (business performance)
Respondents were asked to comment on improvement in following five business
benefits after BI tool implementation compared to before situation.
a) Increase in revenue
b) Improved customer satisfaction
c) Increased efficiency
d) Reduction in cost (IT & Non-IT cost)
e) Identifying new business opportunities
Each dependent variable is measured on a 5-point likert scale (1=strongly disagree, 2

=Disagree, 3=Neither agree nor disagree, 4=Agree, 5=strongly agree) for before and
after BI tool implementation situation.
Research Hypothesis:

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H10: There is no improvement in the organizational growth (business performance)

after BI tool implementation compared to before BI tool implementation. (µ1 = µ2)
H11: There is significant improvement in the organizational growth (business

performance) after BI tool implementation compared to before BI tool implementation.
(µ1 ≠ µ2)
Level of Significance: =0.05
The response data were analysed using MS Excel. The mean and the paired sample t
test details are provided in below table.
Table 5.16 Result of t test of business benefits before and after BI tool
implementation
Variable Pair Mean Std. t df P Result
Deviat
ion
Pair Increase in 3.16 0.74 -2.137 49 .038 Significant

1 revenue before
BI tool
Increase in 3.44 0.91
revenue after
BI tool
Pair Improved 3.06 0.89 -6.334 49 .000 Significant

2 customer
satisfaction
before BI tool
Improved 3.98 0.91

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customer
satisfaction
after BI tool
Pair Increased 2.90 1.06 -9.142 50 .000 Significant

3 efficiency
before BI tool
Increased 4.33 0.65

efficiency
after BI tool
Pair Reduction in 2.67 0.79 -8.912 50 .000 Significant

4 cost before BI
tool
Reduction in 3.94 0.79

cost after BI
tool
Pair Identifying new 2.94 0.87 -3.694 49 .001 Significant

5 business
opportunitie
s
before BI tool
Identifying 3.50 1.15

new business
opportunitie
s

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after BI tool
Inference
1. Increase in revenue before and after BI tool implementation: P< than 0.05,
null is rejected. Hence there is significant difference in the mean values of
increase in revenue before BI tool implementation (Mean=3.16) and after
BI tool implementation (Mean=3.44). Hence it is concluded that increase in
revenue is improved after BI tool implementation compared to before
situation.
2. Improved customer satisfaction before and after BI tool implementation: P<

than 0.05, null is rejected. Hence there is significant difference in the mean
values of improved customer satisfaction before BI tool implementation
(Mean=3.06) and after BI tool implementation (Mean=3.98). Hence it is
concluded that customer satisfaction is improved after BI tool
implementation compared to before situation.
3. Increased efficiency before and after BI tool implementation: P< than 0.05,
increased efficiency before BI tool implementation (Mean=2.90) and after
BI tool implementation (Mean=4.33). Hence it is concluded that efficiency
is increased after BI tool implementation compared to before situation.
4. Reduction in cost before and after BI tool implementation: P< than 0.05,
reduction in cost before BI tool implementation (Mean=2.67) and after BI
tool implementation (Mean=3.94). Hence it is concluded that cost reduction
is improved after BI tool implementation compared to before situation.

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5. Identifying new business opportunities before and after BI tool

Implementation: P< than 0.05, null is rejected. Hence there is significant
difference in the mean values of identifying new business opportunities
before BI tool implementation (Mean=2.94) and after BI tool
implementation (Mean=3.50). Hence it is concluded that identification of
new business opportunities improved after BI tool implementation
compared to before situation.
Since all above business benefits have improved after BI tool implementation, it is
concluded that there is positive improvement in the organizational growth (business
performance) after BI tool implementation compared to before situation.

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Hypothesis Testing-H2
Research Objective: To study impact of BI tool-based quality decision-making on

decision categories (operational, tactical and strategic) usage.
Statistical Test: Friedman square test
Variables & Measurement: Respondents were offered the following 3 decision-
making categories for BI tool usage
a) Operational decision-making
b) Tactical decision-making
c) Strategic decision-making
Each decision-making category is measured on a 5-point Likert scale (1=strongly

disagree, 2 =Disagree, 3=Neither agree nor disagree, 4=Agree, 5=Strongly agree)
H20: There is no difference in the preference of IT firms for BI tool usage with
H21: There is significant difference in the preference of IT firms for BI tool usage with
Level of Significance =0.05
The response data were analyzed using IBM SPSS and the Friedman square test
statistics is provided below:
The response data were analyzed using IBM SPSS and the Friedman square test
Table 5.17: Friedman test statistics usage for BI tool in decision-making

categories
Friedman N Chi-Square df Asymp. Sig.

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Test 50 8.220 2 .016
Inference: Since P value (0.016) is less than the level of significance ( =0.05) hence
null hypothesis is rejected. Hence it is concluded that there is significant difference in
the preference of IT firms for BI tool usage with reference to decision-making
categories in the organization. To find out where the difference lies, the mean rank table
of usage for BI tool in decision-making categories is referred.
Table 5.18: Mean rank of usage for BI tool in decision-making categories
Usage for BI tool in decision-making Rank

categories Mean Rank order
Operational decision-making 2.22 1
Tactical decision-making 1.91 2
Strategic decision-making 1.86 3
Hence it can be concluded that BI tool has top usage at operational decision-making
category in the IT firms.
Hypothesis Testing – H3
Research Objective: To study the areas of usage of BI analytics in information

technology organization.
Statistical Test: Friedman square Test
Variables & Measurement: Respondents were offered the following 9 BI analytics

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a) Sales/Revenue Analytics
b) Utilization Analytics
d) Bench Analytics
e) Sales & General Administrative Expense Analytics
f) Quality (Project Delivery) Analytics
g) Training Analytics
h) Hiring Analytics
i) Attrition Analytics
Each analytics is measured on a 5-point Likert scale (1=Very Low Usage, 2 = Low
Usage, 3=Not Deployed/used over BI, 4= High Usage, 5= Very High Usage)
H30: There is no difference in the preference for areas of usage for BI analytics.
H31: There is significant difference in the preference for areas of usage for BI analytics.
Level of Significance: =0.05
The response data were analysed using MS Excel and the Friedman Square Test and

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Table 5.19: Friedman test statistics of areas of usage for BI analytics
Friedman N Chi-Square df Asymp. Sig.
Test 50 96.788 8 .000
Inference: Since P value (0.000) is less than the level of significance (=0.05) hence
null hypothesis is rejected. Hence it is concluded that there is significant difference in
the preference for areas of usage for BI analytics.
The mean rank table of areas of usage for BI analytics is referred for determining the
difference in preference.
Table 5.20 Mean rank of areas of usage for BI analytics
Mean Rank
Areas of usage for BI analytics Rank Order
a) Sales/Revenue Analytics 6.53 2
b) Utilization Analytics 6.57 1
c) Profitability Analytics 6.16 3
d) Bench Analytics 5.30 4
e) Sales & General Administrative Expense Analytics 4.47 6
f) Quality (Project Delivery) Analytic 5.12 5
g) Training Analytics 3.80 7

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h) Hiring Analytics 3.50 9
i) Attrition Analytics 3.55 8
Hence it can be concluded that top 3 analytics used in BI tool are:

a) Utilization Analytics
b) Sales/Revenue Analytics
CHAPTER VI
FINDINGS, SUGGESTIONS AND CONCLUSION
6.1 FINDINGS
This chapter contains major findings, suggestions and scope for further research of the
study.
The findings of areas of usage of BI analytics in the organization are:
• Most of the respondents agree to high usage of following analytics:

Sales/revenue analytics. (Mean = 4.08, Std. Deviation = 0.829)
Utilization analytics. (Mean = 4.02, Std. Deviation = 1.104)
Profitability analytics. (Mean = 3.88, Std. Deviation = 0.949)

Bench analytics. (Mean = 3.51, Std. Deviation = 1.157)
Quality analytics. (33.3% respondents agree high usage and 23.5% strongly
agree)
• Most of the respondents agree that following analytics are not deployed/used:

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Sales & general administrative expense analytics. (Mean = 3.33, Std. Deviation
= 0.977)
Training analytics. (40.8% respondents agree)
Hiring analytics. (37.5% respondents agree)
Attrition analytics. (35.4% respondents agree)
The findings of importance of BI analytics in the organization are:
• Most of the respondents agree that following analytics are important in the
organization:
Sales/revenue analytics. (Mean = 4.42, Std. Deviation = 0.647)

Utilization analytics. (Mean = 4.33, Std. Deviation = 0.595)
Profitability analytics is important. (Mean = 4.15, Std. Deviation = 0.759)
Bench analytics. (Mean = 3.59, Std. Deviation = 0.884)
Sales & general administrative expense analytics. (Mean = 3.59, Std. Deviation
= 0.923)
Quality analytics. (Mean = 3.90, Std. Deviation = 0.778)
Most of the respondents agree that following analytics are somewhat important in
the organization:
Training analytics. (Mean = 3.19, Std. Deviation = 0.699)

Hiring analytics. (Mean = 3.38, Std. Deviation =0.716)
Attrition analytics. (Mean = 3.38, Std. Deviation = 0.0806)

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Most of the respondents agree to usage of BI tool in following decision-making

categories:
Operational decision-making. (Mean = 4.45, Std. Deviation = 0.541)

Tactical decision-making. (Mean = 4.09, Std. Deviation = 0.905)
Strategic decision-making. (Mean = 4.06, Std. Deviation = 0.978)
• 17.65% respondents are taking 0-20% quality decision based on BI analytics

,15.69% respondents are taking 21-40% quality decision based on BI analytics,
23.53 % respondents are taking 41-60% quality decision based on BI
analytics,31.37% respondents are taking 61-80% quality decision based on BI
analytics and 11.76% respondents are taking 81-100% decision based on BI
analytics
The findings of quality of decision attributes before BI tool implementation in the
organization are:
• Most of the respondents neither agree nor disagree to the following:
On-time decisions were taken before BI tool implementation. (Mean = 2.86,

Std. Deviation = 0.917)
Faster decisions were taken before BI tool implementation. (Mean = 2.71, Std.
Deviation = 0.855)
Appropriate decisions were taken before BI tool implementation. (Mean = 3.08,

Effective decisions were taken before BI tool implementation. (Mean = 3.06,

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Right amount of effort was utilized before BI tool implementation. (37.3%

respondents neither agree nor disagree and 27.5% respondents disagree).
Informed decisions were taken before BI tool implementation. (Mean = 2.94,

• Most of the respondents disagree that inputs for multiple problems were
provided at the same time before BI tool implementation. (31.4% respondents
neither agree nor disagree, 29.4% respondents disagree and 11.8% respondents
strongly disagree).
• Most of the respondents agree to the following quality of decision attributes after
BI tool implementation in the organization:
On-time decisions are taken after BI tool implementation. (Mean = 4.12, Std.
Deviation = 0.653)
Faster decisions are taken after BI tool implementation. (Mean = 4.20, Std.
Deviation = 0.633)
Appropriate decisions are taken after BI tool implementation. (Mean = 4.16,

Effective decisions are taken after BI tool implementation. (Mean = 4.08, Std.
Deviation = 0.659)
Right amount of effort is utilized after BI tool implementation. (Mean = 4.02,


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Informed decisions are taken after BI tool implementation. (Mean = 4.20, Std.
Deviation = 0.775)
Inputs for multiple problems are provided at the same time after BI tool
implementation. (Mean = 4.00, Std. Deviation = 0.849)
The findings of improvement in business benefits before BI tool implementation in the
organization are:
• Most of the respondents neither agree nor disagree to the following:
Revenue was increased before BI tool implementation. (Mean = 3.16, Std.

Deviation = 0.738)
Customer satisfaction was improved before BI tool implementation. (Mean =

3.06, Std. Deviation = 0.890)
Cost was reduced before BI tool implementation. (Mean = 2.67, Std.Deviation

= 0.792)
New opportunities were identified before BI tool implementation. (Mean =

2.94, Std. Deviation = 0.867)
• Most of the respondents disagree that efficiency was increased before BI tool
implementation. (29.4% respondents neither agree nor disagree, 35.3%

respondents disagree and 5.9% strongly disagree)
The findings of improvement in business benefits after BI tool implementation in the

organization are:
• Most of the respondents agree to the following:

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Customer satisfaction is improved after BI tool implementation. (Mean = 3.98,

Efficiency is increased after BI tool implementation. (Mean = 4.33, Std.

Deviation = 0.653)
Cost is reduced after BI tool implementation. (Mean = 3.94, Std. Deviation =

0.785)
New opportunities are identified after BI tool implementation. (Mean = 3.50,

• Most of the respondents neither agree nor disagree that revenue is increased
after BI tool implementation. (Mean = 3.44, Std. Deviation = 0.907)
Results of Hypotheses Testing
1. The hypothesis findings of improvement in the organization growth (business

performance) before and after BI tool implementation are:
a) There is significant difference in the mean values of increase in revenue

implementation (Mean=3.44). [ t (49) = -2.137, P = .038]
b) There is significant difference in the mean values of improved customer

satisfaction before BI tool implementation (Mean=3.06) and after BI
tool implementation (Mean=3.98). [ t (49) = -6.334, P = .000]

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c) There is significant difference in the mean values of increased efficiency

d) There is significant difference in the mean values of reduction in cost

e) There is significant difference in the mean values of identifying new

business opportunities before BI tool implementation (Mean=2.94) and
after BI tool implementation (Mean=3.50). [ t (49) = -3.694, P = .001]
2. The hypotheses findings of impact of BI tool-based quality decision-making on

decision categories are:
a) BI tool-based quality decision-making has no influence on operational

decision. [F (2, 44) = 0.560, P = 0.575)]
b) BI tool-based quality decision-making has significant influence on

tactical decision. [F (2, 44) = 7.720, P = 0.001)]
c) BI tool-based quality decision-making has significant influence on

strategic decision [F (2, 44) = 13.569, P = 0.000)]
3. There is significant difference in the preference for areas of usage for BI analytics. [
χ2(8) = 96.788, P =0.000]
6.2 SUGGESTIONS
Organizations should consider surveying of BI users to measure user satisfaction and
to meet new business requirements on periodic basis. Based on the study following are
the recommendations for IT organizations:

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1. Few of the organizations have multiple BI tools and custom analytics;

organization can optimize their landscape to a single BI tool and can reduce
license and operational cost.
2. The result of the study clearly indicates BI tool has positive impact on
quality of decision-making and organizational growth. The IT organizations
not having BI tool should consider implementing the same in order to stay
competitive in the global business environment.

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6.3 CONCLUSION
The conclusion of usage and importance of BI analytics in IT organization is
summarized below:
1. The IT organization has high usage of following analytics
• Sales/Revenue Analytics
• Utilization Analytics
• Profitably Analytics
• Bench Analytics
• Quality (Project Delivery) Analytics
The project result confirms that the above five analytics and sales & general
administrative expense analytics are also important to the IT organization.
The Friedman (χ2) test result confirm that utilization analytics, sales/revenue analytics
and profitability analytics are top 3 analytics used in the organization and are also top
3 analytics important to the IT organization.
2. The most commonly used features of BI analytics in the organization are
a. Standardized reporting & scorecard/dashboard are the most commonly used
feature in sales/revenue analytics, profitability analytics and bench analytics.
b. Standardized reporting & KPI are the most commonly used feature in utilization
analytics and quality analytics.
c. Standardized reporting & ad-hoc analysis are the most commonly used feature
in training analytics.
d. Standardized reporting is the most commonly used feature in sales & general
administrative expense analytics.
3)The mini project result confirms that changing business requirement and data
integration are the two key challenges faced during BI tool implementation in the
organization. The project result confirms that the best practices followed during the
implementation of BI tool are:

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• Business analytics are designed keeping future needs in mind.

• Availability of design and Technical Templates to capture the design and
technical aspects.
• Availability of data standards such as naming standards, data modeling
standards, reporting and other data architecture standards.
• Policies & procedure to govern the creation, standardization and dissemination
of data.
• Identification of data steward/ owners for managing the data Data/Information

quality is addressed as part of the project
4) The conclusion of objective, challenges and best practices of BI tool

implementation are summarized below:
The IT organization has achieved following objectives after BI tool implementation
• Standardized Reporting & Analytics

Timely Report availability
• Improving quality of decision-making
Improved Efficiency
• Organizational Growth
• Optimized internal process
• Platform enabling data driven decision-making culture for future organizational
strategies
• Competitive advantage

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ANNEXURE
QUESTIONNAIRE
XXX pursuing my Master of business management has undertaken a project Business

intelligence tool: A Synthetic opportunity for quality decision making and
organizational growth in your esteemed organization. I would be great full if you would
kindly make it convenient to spare your valuable time for filling up questionnaire
enclosed
I do undertake that the information collected through this questionnaire shall be kept
confidential and will be used for academic purpose only.
a. Name:
b. Gender:
c. Occupation:
1. What is your age group?
a. Under 18
b. 18-24
c. 25-34
d. 35-44
e. 45-above
2. What is your gender identity?
a. Male
b. Female
c. Non-binary
d. Prefer not to say
3. What industry do you work in?
a. Healthcare
b. Information technology
c. Education
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d. Finance
e. Manufacturing
f. Retail
g. Other
4. Use of BI tools across organization

a. Integrated use for all business Functions
b. Used for tew business functions
c. Used in specific business vertical/horizontals
5. Standardized Reporting & Analytics
a. Strongly disagree
b. Disagree
c. Neither agree Nor disagree
d. Agree
e. Strongly Agree
6. Timely Report availability
b. Disagree
d. Agree
e. Strongly Agree
7. Improving quality of decision-making,
b. Disagree
d. Agree
e. Strongly Agree
8. Improved Efficiency
b. Disagree

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d. Agree
e. Strongly Agree
9. Organizational Growth
b. Disagree
d. Agree
e. Strongly Agree
10. Optimized internal process
b. Disagree
d. Agree
e. Strongly Agree
11. Platform enabling data driven decision-making culture for future organizational
strategies
b. Disagree
d. Agree
e. Strongly Agree
12.Competitive Advantage
b. Disagree
c. Neither agree nor disagree
d. Agree
e. Strongly Agree
13. Usage of BI analytics in the organization
b. Disagree

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d. Agree
e. Strongly Agree
14. Standardized Reporting
a. Ad-hoc Analysis
b. Scorecard/Dashboard
c. KPI (Key Performance Indicator)
d. Predictive Analytics
15. Operational Decision-making

b. Disagree
d. Agree
e. Strongly Agree
16. Tactical Decision-Making
b. Disagree
d. Agree
e. Strongly Agree
17. Strategic decision-making
b. Disagree
d. Agree
e. Strongly Agree
18. Quality decision based on BI tool data/information in the organization
a. 0-20%
b. 21-40%
c. 41-60%
d. 61-80%

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e. 81-100%
19. Current role in the IT organization
a. Executive leadership
b. Middle Management
c. Middle Management
d. Technical Staff
20. What is your current role in the IT organization?

a. Executive Leadership
b. Middle Management
c. Technical Staff
21. How do you currently make decisions in your organization?
a. Gut feeling
b. Data-driven analysis
c. Combination of both
22. What is the primary objective of using Business Intelligence tools in your
organization?
a. Make better decisions
b. Improve performance
c. Increase efficiency
d. Other (Please specify)
23. Which Business Intelligence tools do you currently use in your organization?
a. Tableau
b. Power BI
c. QlikView
d. SAP Business Objects
e. Other (Please specify)
24. How important is data visualization in your organization?
a. Very important
b. Moderately important
c. Not important
25. How important is data accuracy in your organization?

a. Very important

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c. Not important
26. How important is real-time data analysis in your organization?
a. Very important
c. Not important
27. How important is data integration in your organization?
a. Very important
c. Not important
28. How important is data security in your organization?
a. Very important
c. Not important
29. How important is data governance in your organization?
a. Very important
c. Not important
30. How important is predictive analytics in your organization?
a. Very important
c. Not important
31. How important is data mining in your organization?
a. Very important
c. Not important
32. How important is data warehousing in your organization?
a. Very important
c. Not important
33. How important is data modeling in your organization?
a. Very important

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c. Not important
34. How important is data quality in your organization?
a. Very important
c. Not important
35. How important is data analytics in your organization?
a. Very important
c. Not important
36.. How important is data-driven decision making in your organization?
a. Very important
c. Not important

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PROJECT EXPERTS CENTRE WHATSAPP: 9443662804 EMAIL.

The Information Technology (IT) organizations are generating huge amount of

Keywords: Business Intelligence tools, Decision making, Information Technology,

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3.1 Industry profile 35

CHAPTER TITLE PAGE

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3 Table 5.3 Comparison of past and present BI tool 46

5 Table 5.5 Frequencies of objectives achieved after BI 49

11 Table 5.11 Do you make currently make decisions in 63

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currently use in you organization

CHAPTER TITLE PAGE NO

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3 Figure 5.4 Use of BI tools across organization 48

4 Figure 5.5 Frequencies of objectives achieved 51

10 Figure 5.11 Do you make currently make 63

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In today's fast-paced business environment, organizations are generating vast amounts

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BI tools offer a range of features and functionalities, including data visualization,

BI tools can also help IT organizations improve their decision-making processes by

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IT teams to respond quickly to changing business conditions, while historical data

Another advantage of BI tools is their ability to integrate with other IT systems,

BI tools offer several benefits to IT organizations. Firstly, they enable organizations to

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In summary, BI tools have become an essential component of modern IT organizations.

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1.1 OBJECTIVES OF THE STUDY

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1.2 NEED OF THE STUDY

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• Business intelligence tools can help organizations improve their customer

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1.3 SCOPE OF THE STUDY

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1.4 LIMITATIONS OF THE STUDY

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• Overreliance on self-reported data: The study may rely heavily on self-reported

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2.1 ORIGIN, TERMINOLOGY AND DEFINATION

Today, BI tools continue to evolve, with advances in machine learning, artificial

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2.2 NATURE OF THE STUDY

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2.3 CAUSES AND SOURCES

• The need to stay competitive by keeping up with industry trends and

2.4 TYPES OF BI TOOLS

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2.5 IMPORTANCE, KEY FEATURES AND THE ROLE OF DATA OF BI

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• Improved compliance: Business intelligence tools help IT organizations ensure