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Name COLLADO, MARVIE NICOLE
: RACAZA, ANGELO
RAMAS, CHRISTIAN JUDE
ACTIVITY 1: PROBLEM STATEMENT
CONTEXT
When does the problem occur?
The issue arises during busy times or in locations like CSU
where the campus is extensive, leading to a continuous
demand for water and ice refills.
PROBLEM
What is the root cause of the problem?
As summer advances, temperatures rise significantly. The
primary issue lies in the insufficient or inaccessible
infrastructure and operational procedures at the school's
water and ice refill stations. This causes lengthy queues,
limited access to water and ice, and raises concerns
about water quality.
ALTERNATIVES
What do customers do now to fix the problem?
In order to fix the issue, students and staff may choose to
carry their own bottled water or buy beverages from
stores , which can be expensive and may not support
environmentally sustainable behaviors.
Date: APRIL 8, 2024
Section: S2
CUSTOMER
Who has the problem most often?
This problem affects individuals, students,faculty,
administrative staff,and entrepreneurs who rely on water
and ice replenishment services.
EMOTIONAL IMPACT
How does the customer feel?
Students, teachers, and staff feel frustrated,
inconvenienced, and anxious about the reliability and
safety of the water and ice provided by the school's
refilling stations, impacting their overall well-being and
satisfaction.
QUANTIFIABLE IMPACT
What is the measurable impact?
Long lines and worries about water quality can result in
decreased productivity, interrupted learning settings, and
increased plastic trash generation on school grounds,
hurting both academic and environmental outcomes.
ALTERNATIVE SHORTCOMINGS
What are the disadvantages of the alternative?
Relying on bottled water or purchasing from stores raises
costs for students and staff while also increasing the
environmental damage caused by single-use plastics.
Furthermore, these choices may not always offer cold
water or ice, restricting the school community's
refreshment options.
 Name COLLADO, MARVIE NICOLE Date: APRIL 8, 2024
: RACAZA, ANGELO Section: S2
RAMAS, CHRISTIAN JUDE

ACTIVITY 2: CUSTOMER PERSONA CANVAS

GOALS
What are the goals of your customer?

● Ensure that students have access to clean, refreshing water and ice throughout the school day.
● Promote sustainable practices and reduce environmental effect in the school community.
● Increase the overall well-being and contentment of students, teachers, and staff.

ETHOS
What are the beliefs and aspirations of your customer?

An individual who understands the need of hydration for health and performance while fighting for a greener school
environment. They prioritize efficiency and convenience when acquiring water and ice, and are likely looking for
eco-friendly alternatives to traditional solutions to reduce environmental effect. Their viewpoint highlights the
significance of incorporating sustainability into daily actions for the benefit of both human well-being and the
environment.

MOTIVATION
What drives your customer to attain their goal?

This individual highlights the need of being hydrated for learning, productivity, and overall well-being, as well as a
dedication to sustainability and decreasing environmental footprint. They value consistent and easy access to water
and ice for daily hydration, looking for eco-friendly solutions that balance health and environmental concerns. Their
approach emphasizes the intersection of human health and environmental conscience, reflecting a holistic view of
wellness and sustainability.

FRUSTRATION
What are the issues or problems the customer encounters?

The school faces challenges with long queues and wait times at water and ice refilling stations, particularly during peak
hours, raising concerns about availability and quality. There is a recognized need for sustainable hydration alternatives
within the premises, highlighting a gap in eco-friendly options. These issues indicate a demand for improved
infrastructure and solutions to ensure efficient access to high-quality water and ice while aligning with sustainability
goals.

PERSONALITY
How would you describe the personality of the customer?

Initiates initiatives to address hydration and sustainability issues at school. Look for innovative solutions to improve
access to fresh water and ice. Concerned about eco-friendly techniques and seeking to lessen personal environmental
footprint.
BIO
How would you describe your customer?

Encourage recycling and reducing waste at school. Really care about keeping our environment healthy. Know how
important it is to drink water throughout the day for good performance in school and sports. Get frustrated by long
lines and not enough water at refill stations. Want to find ways to make it easier for everyone to get clean water
whenever they need it.
 Name: COLLADO, MARVIE NICOLE
RACAZA, ANGELO
RAMAS, CHRISTIAN JUDE
ACTIVITY 3: VALUE PROPOSISTION CANVAS
VALUE MAP
Describe the features of your specific value proposition in your venture model in a structured and detailed manner.
GAIN CREATOR
What do you offer that make the
customer feel they gained a benefit
1. Environmental
Sustainability - customers
can consume resources
sustainably by aligning with
their values of sustainability
by providing them
eco-friendly water options.
As opposed to traditional
water vending machines
which use single use
containers, customers can
set an example for other
people to eco-friendly
practices.
2. Convenience - customers
have easy access to high
quality water especially
during busy hours. They can
save time and effort by
avoiding vending machines
that typically has long
queues because of many
customers jam-packed at the
same time.
3. Health and Safety - foundation of our operations
customers are spared from
the fear that they might be
consuming unsafe water. By
providing them safe, clean
and high quality water, we
can somehow improve their
quality of life as opposed to
them drinking water of
unknown origin which might
put their health at risk.
Section:
PRODUCT VALUE PROPOSITION
What is the product and/or service
that you are offering
We are offering safe, and
eco-friendly water options
for students, teachers and
staff alike. Through our
service, our customers can
sustain their basic water
needs while also advocating
for eco-friendly causes.
Furthermore, in doing so, we
can rally in front of the war
against climate change by
setting an example. Our
business stands not as a
water provider mostly,
rather, as a catalyst of
environmental protection,
the same as how coffee
shops mostly sell coffee, but
their ambiance being their
primary service—so
basically, our business runs
on this same principle, only
that we are using the utility
of our product-service as a
itself.
Date: APRIL 8, 2024
S2
PAIN KILLERS
Which feature of your venture relieve
the customer’s pain
Our business venture focuses on
convenience and environmental
friendliness, this same focus creates
the market of inconvenienced
customers and eco-friendly
customers. Our business provides
customers with easy access products
which will relieve their struggle on
acquiring safe and clean water
specially in peak hours. Furthermore,
as our venture aims to become an
environmentally friendly business, it
creates an option for environmental
activists same as how vegan
restaurants relieve the struggle of a
vegan customer.
CUSTOMER PROFILE
Describe a specific customer segment/persona in your venture that would us your product or service.
GAINS JOBS PAINS
What could make the customer What do the customer usually do What are the troubles the customer
happy? What would the customer when facing the problem they have? have when facing the problem?
want or need?
When customers face setbacks in Most probably, with the
1. Convenience– customers terms of convenience, availability and aforementioned struggles, customers
can save time and effort by affordability, they tend to look for will have difficulty in finding
avoiding long queues. alternatives that fit their needs. Our alternatives that best fit their need.
2. Availability– no refills business may provide them with With our business present, customers
needed, water supplies are services to relieve their struggle when will have an option that may fit best
readily available. it comes to their aforementioned with their interests in terms of
3. Affordability– as compared needs, particularly, a service that availability, convenience and
to bottled waters, the price focuses on time and energy efficiency, affordability.
of our water is relatively one that is also available and cheap.
cheaper.
 Name COLLADO, MARVIE NICOLE Date: APRIL 8, 2024
: RACAZA, ANGELO Section: S2
RAMAS, CHRISTIAN JUDE

ACTIVITY 4: COMPETITION ANALYSIS CANVAS

DIRECT
DIRECT
COMPETITOR (2)
COMPETITOR (1) INDIRECT
A competitor that is
YOUR PRODUCT A competitor that is
similar to you but COMPETITOR (1)
similar to your
with a different
business model
business model
Product Benefit Our water refilling AquaFresh Refill H2O2Go offers a Bottled water
What is the benefit station, The Station operates different business brands represent an
customer get when AquaSavor provides similarly to our model compared to indirect competitor
availing to the service a convenient, business model, ours, focusing on as they offer a
or product? cost-effective, and offering convenient water delivery different
environmentally access to clean services rather than distribution model
friendly solution for drinking water stationary refill compared to water
individuals to through refillable stations. They refilling stations.
access clean containers. They provide home and These brand
drinking water prioritize office delivery of package and sell
while minimizing affordability, purified water in purified water in
their impact on the convenience, and large bottles or single-use plastic
environment. environmental dispensers, bottles through
sustainability, targeting customers retail outlets,
mirroring our core who prefer the convenience stores,
values. convenience of and supermarkets.
having water
delivered directly to
their doorstep.
Unique Value The distinctive AquaFresh Refill While H2O2Go's Bottled water
Proposition blend of Station mobile water brands offer
What make them convenience, distinguishes itself delivery service consumers the
unique? affordability, and through its offers convenience, convenience of
eco-consciousness emphasis on water it may deter portable hydration
positions water quality, diverse cost-conscious with ready-to-drink
refilling stations as container options, customers due to purified water
a premier choice for environmental higher pricing packaged in
individuals in commitment, compared to single-use plastic
search of clean strategic location traditional refill bottles,
drinking water placement, and stations. emphasizing
while reducing their customer-focused Additionally, the accessibility and
promotional company's portability for
 environmental strategies. These geographic on-the-go
footprint. unique features limitations and consumption.
contribute to reliance on delivery
AquaFresh's infrastructure could
reputation as a pose challenges in
leading provider of expanding its
clean, convenient, market reach and
and sustainable maintaining
drinking water consistent service
solutions. quality, potentially
impacting customer
satisfaction and
competitive
positioning.
Price The cost of water At AquaFresh Refill The cost of The cost of bottled
How much is the cost refills is influenced Station, the cost per H2O2Go's mobile water varies
in availing the service by various factors refill varies based water delivery depending on
of product? such as location, on factors like service varies based factors such as
water quality, and location, water on factors like brand, bottle size,
operational quality, and quantity, delivery packaging
expenses, typically operational frequency, location, materials, and
ranging from a few expenses, typically and additional geographic
pesos per ranging from a few services. Generally, location. Generally,
gallon/liter. cents to a dollar or customers can prices can range
Additionally, more per expect to pay a from a few cents to
customers may gallon/liter. premium for the a few dollars per
need to budget for Customers may also convenience, with bottle. Larger packs
container need to budget for prices covering or bulk purchases
purchases, varying container delivery may offer cost
purification levels, purchases, infrastructure, savings compared
or any additional purification level maintenance, labor, to individual
services/products options, or and operational bottles. However,
provided by the additional expenses. For precise pricing
station. services/products. precise pricing, details would need
For precise pricing customers should to be obtained from
details, it's best to directly contact specific brands or
inquire directly at H2O2Go and retailers.
the nearest inquire about
AquaFresh Refill available packages
Station location. tailored to their
needs.
Branding As part of our AquaFresh Refill H2O2Go's branding Bottled water
How is it packaged branding strategy at Station would and packaging are brands package
and branded to the water refilling package and brand designed to their products in
customers? station, we their products and communicate its single-use plastic
prioritize clear services to convey a unique value bottles, featuring
signage, diverse message of quality, proposition of branding that
container options, convenience, and convenience, conveys messages
transparent environmental quality, and of purity, freshness,
purification responsibility, sustainability. By and hydration,
processes, and a encouraging leveraging often with water
wide range of water customers to consistent branding droplet imagery
types to cater to choose refillable across various and ergonomic
customer water options over touchpoints designs, targeting
preferences. Our single-use bottles. consumers in retail
promotional efforts, environments to
coupled with emphasize quality
highlighting and appeal.
environmental
benefits, aim to
attract customers
while fostering
community
engagement to
bolster brand
loyalty.
Reviews Customers Reviews for While H2O2Go's Reviews for bottled
What are the usually appreciate the AquaFresh Refill mobile water
comments to the convenience, Station would likely delivery service water brands cover
service or product? affordability, and reflect a mix of generally garners
various aspects
quality of our water positive feedback positive feedback,
refilling stations, regarding water occasional issues including taste,
noting the peace of quality, such as delivery
mind from purified convenience, cost delays, water packaging, pricing,
water and savings, and quality concerns,
environmental environmental and perceived high environmental
benefits of reducing impact, along with costs are raised by
impact, availability,
plastic waste. They constructive some customers.
value the variety of criticism aimed at Addressing these and customer
water options and improving the challenges
friendly staff but customer transparently and service, reflecting
desire more experience and proactively can
accessible product offerings. enhance service customers'
locations. quality and
experiences and
Promotions and maintain customer
savings contribute satisfaction levels,
to customer fostering trust and
satisfaction, loyalty among perceptions of the
although some H2O2Go's customer
suggest expanding base. product and brand.
product offerings.
Overall, customers
express satisfaction
with our service
and quality.
 Name COLLADO, MARVIE NICOLE Date: April 8, 2024
: RACAZA, ANGELO Section: S2
RAMAS, CHRISTIAN JUDE

ACTIVITY 5: COMPETITION ANALYSIS CANVAS

PROBLEM SOLUTION
The business may face problem when it comes to To address this problem, we can start by exploring
parr the competitors’ service and products as the aforementioned areas which lack
factors such as this along with their pricing comprehensive data. If the missing data are
strategies and customer satisfaction will prove satisfied, the business can then start creating
difficult with limited comprehensive data. strategies to observe the changes in the market
which will be on parr or even surpass every
competitor. Furthermore, customer feed back can
also provide the same insights but on different
angle which will prove important for the growth
of the business venture.
EXISTING ALTERNATIVE KEY METRICS
● Benchmarking will be an effective By establishing the brand reputation, customer
alternative to counter the problem. As recognition, trust and loyalty might be fostered,
some people might say, if you can't factors which may be the deciding factor whether
compete with them, at least be on the or not a business will succeed as the customers
same level as them. To put simply, by are the backbone of the industry. Pricing
benchmarking on successful similar strategies also prove important as a key metric as
business ventures, we can learn which understanding pricing dynamics helps identify
areas we can improve to make sure that competitive pricing advantages and areas of
our business growth is sustainable, all differentiation.
while examining areas of differentiation.
UNIQUE VALUE PROPOSITION
Our eco-friendly business provides an eco-friendly, safe, affordable and convenient water source for
our customers. It does not only provide hydration, but an avenue to talk about important matters
regarding the climate change crisis. By committing ourselves to sustainability and convenience, we
responsibly source our water from local, and renewable sources that are 100% natural, and safe. All
while reducing the use of single use plastics, we aim to foster community cohesion that thrives on
affordability, convenience, safety and sustainability— every sip, made greener at a time.
UNFAIR ADVANTAGE CHANNELS
Our eco-friendly water business gains an unfair By leveraging channels effectively such as our
advantage by seamlessly integrating YouTube channel and social media platforms,
sustainability, community engagement, and Aquasavor can raise awareness of its eco-friendly
convenience. We responsibly source water from water solutions, build a loyal customer base, and
local, renewable sources, reduce single-use make a meaningful impact on reducing plastic
plastics, and foster community cohesion around waste and promoting environmental
shared values of affordability and sustainability. sustainability.
Our platform serves as an avenue for discussing
critical issues like climate change, providing
education and advocacy alongside hydration. This
holistic approach resonates deeply with
environmentally conscious consumers,
distinguishing us in the market.
CUSTOMER SEGMENT
Aquasavor can tailor its marketing efforts and product offerings to resonate with the specific needs
and preferences of environmentally conscious consumers, driving customer loyalty and advocacy while
making a positive impact on the environment.

COST STRUCTURES REVENUE STRUCTURES

Aquasavor can tailor its marketing efforts and
product offerings to resonate with the specific
needs and preferences of environmentally
conscious consumers, driving customer loyalty
and advocacy while making a positive impact on
the environment.
Aquasavor can establish various revenue streams,
including direct sales of purified water,
subscription services, branded merchandise,
event sponsorship, educational workshops,
corporate sales, water filtration equipment sales,
and digital advertising. By diversifying its revenue
sources, Aquasavor can create a sustainable
business model while advancing its eco-friendly
mission and contributing to environmental
conservation efforts.